资料 中新网北京2月26日电 据德国足球甲级联赛(德甲)消息，德国足球职业联盟近日与中国中央广播电视总 台(总台)签署合作文件，双方将共同推动足球运动在中国的推广与发展。 德国足球职业联盟是负责管理和运营德职业足球甲、乙联赛的官方机构，其中德甲是欧洲五大联赛之 一。不仅德甲联赛在北京设有办公室，拜仁慕尼黑、多特蒙德、门兴格拉德巴赫、沃尔夫斯堡、法兰克 福等德甲俱乐部也在国内设有常设机构。 根据新签署的合作文件，总台与德国足球职业联盟建立机制性联系，将在赛事转播、内容合作、活动举 办等方面开展务实合作，包括就德甲联赛媒体转播权续约至2027-28赛季达成一致。自1995年中央电视 台首次转播德甲赛事以来，双方合作已持续30年。本次续约将确保中国观众继续收看到高水平的德甲赛 事直播。 此外，双方同意共同探索融合内容创新与市场发展的新模式，推动两国不同层级足球俱乐部之间的交 流，拓展足球产业领域的合作空间。双方还将联合组织足球文化交流活动，重点围绕行业经验与信息分 享，支持中德两国足球事业的长期发展。 德甲国际CEO佩尔·诺伯特表示："我们将竭尽全力通过'逐梦德甲'计划助力中国足球发展，发掘潜力球 员并助其成长，让 ...

Core Viewpoint - The article highlights the "Museum New Year" series activities launched by CCTV News in collaboration with various museums, featuring the bronze cavalry figurine from the Southern Yue Kingdom as a centerpiece to celebrate the Year of the Horse [1][4]. Group 1: Exhibition Highlights - The bronze cavalry figurine, measuring only 11.4 centimeters, depicts a warrior on horseback, showcasing intricate details and dynamic posture, symbolizing readiness and skill in archery [4][5]. - This figurine is a rare artifact from the Southern Yue Kingdom, providing valuable insights into the equestrian art and bronze casting techniques of the Eastern Han period in the Lingnan region [6][7]. - The exhibition titled "Two Thousand Years of Guangzhou" at the Southern Yue King Museum presents a historical narrative of Guangzhou, emphasizing its significance as a political, economic, and cultural center over the past 2,200 years [7][8]. Group 2: Artifacts and Historical Context - The exhibition features other significant artifacts, including a Qin Dynasty pottery shard, a Han Dynasty "Long Live" tile, and a Tang Dynasty glass cup, each representing different historical periods and cultural exchanges [8][9]. - The artifacts collectively illustrate Guangzhou's role in trade and governance, with the Southern Yue Palace site being a focal point for various dynasties throughout history [9].

今天（2月19日）是大年初三，也是春节假期第五天，北京各大公园年味足、景致美，游客游园热情持续高涨。记者从北京市公园管理中心了解到，今天北 京市属公园总共接待游客65.68万人次，游客量排名前三位的是天坛公园、颐和园、景山公园。随着假期进入后半程，北京"日间赏景、夜间游园"的公园之 旅已逐渐成为浪漫的新春打开方式。 北海福马迎春 古园夜色年味浓 北海公园以"福满北海·马跃新程"为主题打造新春特色景观。南门内广场"福马迎春"惊艳亮相，其"福马"主题造型由国家级非遗剪纸代表性传承人刘立宏先生 创作。 景山公园晚间景观照明持续点亮。全园悬挂的约2000盏各式灯笼，将这座中轴名园装点得流光溢彩。万春亭护栏处新设的50组仿古灯笼与古建亮化同步开 启，夜幕下灯火与古韵相映生辉。 景观以大型灯箱形式呈现，主景福中藏马，四周辅以剪纸风格、姿态各异的骏马环绕，构成一幅完整的迎春画卷。夜幕降临光影交织，非遗艺术魅力与热烈 年味在夜色中绽放。全园18个重要点位布置10款3760盏造型灯笼，与白塔、五龙亭、漪澜堂等古典园林建筑交相辉映，园内处处萦绕浓郁年味。白塔、五龙 亭等市政夜景照明每周五、周六及节日开启，为市民夜游北海增添别样景 ...

Group 1 - The 2026 Spring Festival Gala by the Central Radio and Television Station aims to blend cultural confidence with innovative vitality, featuring a variety of programs that reflect deep emotions, traditional aesthetics, and futuristic elements [1][5] - The gala includes performances that focus on the daily lives and concerns of ordinary people, showcasing relatable stories and themes that resonate with the audience [3][4] Group 2 - The event highlights the participation of ordinary individuals in the creation and performance of the gala, emphasizing the power of new popular arts to transform personal experiences into shared emotions [4] - Traditional cultural expressions are innovatively presented, with programs like "Twelve Flower Gods" and various performances that integrate traditional Chinese art forms, showcasing the richness of Chinese culture [5][6] Group 3 - The integration of robotics in performances, where robots collaborate with young performers in traditional martial arts, symbolizes a blend of technology and cultural heritage, enhancing the visual experience of the gala [7] - Advanced technologies such as AI and augmented reality play a crucial role in the stage design, creating immersive visual effects that enhance the overall experience of the gala [8]

据介绍，今年总台春晚在境内新媒体端数据刷新历史纪录。春晚在境内新媒体直点播触达总数162.07亿 次，同比增长49%。今年总台春晚海外传播效果大幅提升。中国国际电视台春晚相关报道全球阅读量达 23.09亿次，视频观看量8.43亿次，分别较去年增长32.85%、43.61%。总台联动全球近4000家媒体对春 晚进行同步直播和报道，同比增长37.95%。 【纠错】 【责任编辑:钱中兵】 新华社北京2月17日电 来自中央广播电视总台的消息，截至17日8时，总台春晚境内全媒体总触达230.63 亿次，同比提升37.3%，在全国电视市场的直播总收视份额达79.29%，创13年来新高。 ...

今天（2月17日）是大年初一，也是春节假期第三天。记者从北京市公园管理中心了解到，今天北京市属公园共接待游客27.31万人次，较假期前两天进一步 增长，游园热持续升温。游客量排名前三位的是天坛公园、颐和园、景山公园。 除了传统迎新祈福，国家植物园的"新春奇妙夜"、北京动物园的"动物饺子宴"、百望山森林公园的"登高赏梅"等特色活动，成为今年春节北京游园的新亮 点，为市民游客呈现了一场年味浓郁、温情满满的新春盛宴。 奇妙夜赏兰寻趣 沉浸式邂逅自然之美 登高踏香寻福寿 灵骏迎春闹新春 萌宠同庆中国年 大年初一，北京动物园的工作人员与市民游客一起写春联、送福字、体验雕版年画，在互动中触摸传统技艺，感受年俗的深厚底蕴。 大年初一至初七，国家植物园（北园）推出2026新春奇妙夜活动，以展览温室和低温温室为核心，打造夜间沉浸式赏花与动植物互动体验。其中，整修一新 的低温温室首次开放，约一万平方米的展区内，划分特色文创、新奇爬宠、食虫植物三大特色展馆，让市民游客在此解锁探索自然的新奇乐趣。 而作为核心展区的展览温室，正被以兰花为主的近千个品种的万余株花卉，装扮成"花的海洋"。四季花园展区内，镂空的骏马奔驰在花海之中，五彩斑斓 ...

Core Insights - The 2026 Spring Festival Gala by China Central Television (CCTV) successfully integrated cultural elements, technology, and international appeal, creating a touching "New Year Symphony" for global Chinese communities and friends [1] Group 1: Audience Reach and Engagement - As of February 16, 2026, the gala's live broadcast reached a total of 677 million users across all media platforms, with 13.5 billion views on new media [3] - The total video playback on CCTV's own client reached 578 million times, an increase of 53.39 million compared to the previous year [3] - The mention of new productive forces during the gala accounted for 23.78% of the content, representing an 8.88-fold increase compared to the same period last year [3] - Young audiences accounted for 43.7% of the total media reach, marking a 10% increase year-on-year [3] Group 2: International Influence - The gala's international media presence expanded significantly, with nearly 4,000 overseas media outlets broadcasting the event, a year-on-year growth of 37.95% [3] - The live video playback on CCTV's overseas social media platforms reached 87.29 million times, showing an increase of nearly 20% compared to the previous year [3]

舞台之外，总台春晚文创已提前开启预售，紧扣马年主题，将文物元素与现代审美深度融合，上线后持续热销，让文化流量提前转化为消费增量。 今日除夕，万家灯火点亮团圆时刻，神州大地热潮奔涌，文旅、餐饮、零售、文创多点开花，烟火气与新活力交织，一幅热气腾腾的新春消费图景徐徐展 开。 马年元素早早渗透进节日消费的每一处细节。商场橱窗、年货市集、线上平台里，既有传统大气的骏马挂件、生肖金饰、马到成功摆件，也有年轻人追捧的 搞怪小马玩偶、萌系小马钥匙扣、卡通小马手机壳，造型俏皮可爱，一上架就成了爆款。有人给爱车挂上小马挂饰，图个一马当先的好彩头；有人给孩子买 上几只萌趣小马公仔，添一份新年喜气；还有人把国潮马纹文创当作伴手礼，让传统年味既耐看又新潮。这些大小不一、风格各异的马年小物件却撑起了年 货消费里最有人情味、最接地气的一笔。 长假文旅呈现鲜明的南北双向奔赴，冰雪与暖冬各领风骚。北方冰雪游持续火爆，哈尔滨冰雪大世界流光溢彩，长白山、阿勒泰等滑雪胜地游客络绎不绝， 滑雪、雾凇、温泉、民俗一站式体验成为爆款，冰上游玩相关消费热度走高。与此同时，大批北方游客候鸟式南下避寒，海南、云南、两广、福建阳光宜 人，三亚、西双版纳酒店预订 ...

而在"新春美食戏韵大挑战"中，平时严肃的艺术家们更是"放飞自我"，组成"黄河大鲤鱼队"与"躺赢 队"进行游戏比拼，在欢声笑语中不仅赢取了"四品一汤一面一饺"的团圆宴，更将戏曲知识与山西美食 文化巧妙传递。 经典重构 山西永济普救寺，是经典名剧《西厢记》的发生地。节目组特设"西厢情缘一线牵"环节，将舞台直接搬 到了故事的原点。 节目打破了传统戏曲晚会的镜框式舞台。层楼映日，古渡卧牛，巧妙利用永济得天独厚的历史古迹，精 心编织了五条探访动线。 从鹳雀楼的诗词寻踪，到惠畅土布的匠心探源；从普救寺的西厢情缘，到蒲津渡的铁牛镇水，再到尧王 台的民俗烟火，五支外景短片如同一幅徐徐展开的画卷。观众在名家的带领下，不仅能看到"永济背 冰""永济飞狮"等非遗绝技的惊艳亮相，更能在光影交错间"偶遇"柳宗元、王维、杨玉环等历史名人， 在实地探访中触摸历史的厚度，感受"一山一水一仙境，一楼一寺一传奇"的独特魅力。 名家斗戏 作为一场戏曲盛宴，阵容自然不容小觑。包括王平、王珮瑜、许娣、张建峰等在内的三十余位南北戏曲 名家云集永济，生旦净丑齐聚，各剧种百花齐放。 恰逢马年，节目组在环节设置上巧用心思。在一场热气腾腾的新春家宴上，名家不仅 ...

Core Viewpoint - The Central Radio and Television Station (CRTV) has issued a statement regarding the copyright protection of the 2026 Spring Festival Gala, emphasizing that any unauthorized use of its content is prohibited [1] Group 1: Copyright Protection - CRTV prohibits any institution or individual from using the audio and video content of the Spring Festival Gala without written authorization, including methods such as live broadcasting, delayed broadcasting, on-demand viewing, and public screenings [1] - Authorized users must comply with specified usage guidelines, including marking the content as "Copyrighted by Central Radio and Television Station" and maintaining the integrity of the program content and associated logos [1] Group 2: Competition and Marketing - The statement warns against any form of unfair competition related to the Spring Festival Gala, including using the event for hidden marketing practices [1]