Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 8.5 CNY based on a 17x PE valuation for 2025 [2][4][9]. Core Insights - The company has shown resilience in its Q1 performance, with a revenue of 20,957 million CNY in 2024, reflecting a 2.7% year-on-year decline, while the net profit attributable to the parent company decreased by 26.9% to 2,159 million CNY [8]. - The company is focusing on new business growth points, particularly in the sports sector, and has made strategic investments to enhance its market presence [8]. - The financial forecasts for 2025-2027 indicate an expected EPS of 0.50, 0.56, and 0.63 CNY respectively, with revenue growth projected at 7.3%, 9.0%, and 8.8% [2][9]. Financial Performance Summary - The company's revenue for 2023 was 21,528 million CNY, with a year-on-year growth of 16.0%. The projected revenues for 2024, 2025, 2026, and 2027 are 20,957 million CNY, 22,496 million CNY, 24,511 million CNY, and 26,671 million CNY respectively [2][12]. - The operating profit for 2023 was 3,611 million CNY, with a growth of 28.7%. The expected operating profits for the next few years are 2,780 million CNY, 3,039 million CNY, 3,360 million CNY, and 3,790 million CNY [2][12]. - The net profit attributable to the parent company for 2023 was 2,952 million CNY, with a growth of 37.0%. The forecasts for the following years are 2,159 million CNY, 2,417 million CNY, 2,667 million CNY, and 3,003 million CNY [2][12]. Market Position and Strategy - The company is actively expanding its online and offline channels, with online revenue growth of 35.6% in 2024, while offline channels grew by 10% [8]. - The company is also focusing on enhancing its presence in the overseas market, achieving a revenue of 355 million CNY from international operations, which is a 30.75% increase year-on-year [8]. - The strategic acquisition of stakes in sports brands and the expansion of the JD Outlet stores are part of the company's efforts to diversify and strengthen its market position [8].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 8.5 CNY for 2025, based on a 17x PE valuation [2][3][8]. Core Insights - The company reported a resilient performance in Q1, with revenue and net profit showing year-on-year growth of 0.2% and 5.5% respectively, despite a challenging environment in 2024 [7]. - The company is focusing on expanding into new business areas, particularly in the sports sector, and is deepening its presence in urban outlet markets [7]. - The revenue forecast for 2025-2027 is adjusted, with expected earnings per share of 0.5, 0.56, and 0.63 CNY respectively [2][8]. Financial Performance Summary - **Revenue**: The company achieved a revenue of 21,528 million CNY in 2023, with a projected decline to 20,957 million CNY in 2024, followed by a recovery to 22,496 million CNY in 2025, representing a 7.3% growth [2][11]. - **Net Profit**: The net profit attributable to the parent company is expected to decrease from 2,952 million CNY in 2023 to 2,159 million CNY in 2024, before increasing to 2,417 million CNY in 2025 [2][11]. - **Profit Margins**: The gross margin is projected to improve slightly from 44.5% in 2023 to 45.3% in 2027, while the net margin is expected to rise from 13.7% in 2023 to 11.3% in 2027 [2][11]. Brand and Channel Performance - **Brand Performance**: The "Hailan Home" series is expected to see a revenue decline of 7.2% in 2024, with a net reduction of 143 stores [7]. - **Channel Performance**: Online revenue is projected to grow by 35.6% in 2024, while offline revenue is expected to decline by 10% [7]. Market Position and Valuation - The company’s market capitalization is approximately 38,470 million CNY, with a current share price of 8.01 CNY [3]. - The company is positioned within the textile and apparel industry, with a focus on expanding its market share through strategic investments and new business initiatives [3][7].

Core Insights - The company reported strong performance in Q1 2025, achieving revenue of 61.9 billion, a year-over-year increase of 0.2% [1] - The main brand, Hailan Home, showed relative stability in 2024, with notable growth in e-commerce and overseas markets [1][2] - The company is actively expanding its brand presence overseas, with significant revenue growth in international markets [2] Financial Performance - In 2024, the company achieved revenue, net profit attributable to shareholders, and net profit excluding non-recurring items of 209.6 billion, 21.6 billion, and 20.1 billion respectively, with year-over-year declines of 2.7%, 26.9%, and 25.6% [1] - For Q4 2024, the company reported revenue, net profit attributable to shareholders, and net profit excluding non-recurring items of 57.0 billion, 2.5 billion, and 2.7 billion, reflecting year-over-year declines of 4.4%, 49.8%, and 45.3% [1] - In Q1 2025, the company achieved revenue, net profit attributable to shareholders, and net profit excluding non-recurring items of 61.9 billion, 9.4 billion, and 9.3 billion, with year-over-year increases of 0.2%, 5.5%, and 5.5% [1] Brand and Market Dynamics - The main brand's revenue in 2024 was 152.70 billion, with a year-over-year decline of 7.22%, while group purchasing revenue was 22.24 billion, down 2.51% [1] - The company’s online revenue grew significantly, with year-over-year increases of 35.6% in 2024 and 19.8% in Q1 2025 [2] - The company’s overseas revenue reached 3.55 billion in 2024, marking a year-over-year increase of 30.8% [2] New Business Initiatives - The "other brands" segment saw revenue growth of 32.4% in 2024 and 100.2% in Q1 2025, driven by the acquisition of Spobz and collaboration with JD.com [3] - The company is expanding its presence in the high-value consumption market through the "City Outlet" initiative [3] Profitability and Cost Management - The company maintained a gross margin of 44.5% in 2024, with a slight increase in Q1 2025 [4] - The overall expense ratio increased in 2024 and Q1 2025, with sales expense ratio showing a notable rise [4] - The company’s asset impairment losses decreased in Q1 2025, contributing positively to net profit [4] Inventory and Dividend Policy - The company’s inventory increased by 28.4% in 2024, influenced by the acquisition of Spobz and increased procurement [5] - The company proposed a dividend of 0.41 yuan per share for 2024, maintaining a high cash dividend payout ratio of 91.2% [5] Future Outlook - The company is adjusting its main brand channel structure and expanding into new business areas, which are expected to drive growth [6] - Profit forecasts for 2025 and 2026 have been adjusted to 24.47 billion and 26.78 billion respectively, with expected year-over-year growth of 13.35% and 9.44% [6]

Core Viewpoint - The company, HLA Group Co., Ltd., is set to hold an investor briefing on May 26, 2025, to discuss its 2024 annual results and the first quarter of 2025, aiming to enhance investor understanding of its financial performance and operational results [2][3]. Group 1: Meeting Details - The investor briefing will take place on May 26, 2025, from 09:00 to 10:00 AM [4]. - The location for the meeting is the Shanghai Stock Exchange Roadshow Center, accessible online [4]. - The meeting will be conducted in an interactive online format, allowing for real-time communication with investors [3][5]. Group 2: Participation Information - Investors can participate in the briefing by logging into the Shanghai Stock Exchange Roadshow Center on the scheduled date and time [5]. - A pre-question submission period is available from May 19 to May 23, 2025, where investors can submit questions via the Roadshow Center or the company's email [6]. - The company will address commonly asked questions during the briefing to facilitate investor engagement [3][6]. Group 3: Attendees - Key attendees from the company include Chairman and General Manager Zhou Lizhen, Financial Director Qin Minjie, Board Secretary Tang Yong, and Independent Director Zhang Zheng [4].

本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：600398 证券简称：海澜之家 编号：2025-012 海澜之家集团股份有限公司 关于召开 2024 年度暨 2025 年第一季度 业绩说明会的公告 二、说明会召开的时间、地点 重要内容提示： 会议召开时间：2025 年 05 月 26 日(星期一)上午 09:00-10:00 会 议 召 开 地 点 ： 上 海 证 券 交 易 所 上 证 路 演 中 心 （ 网 址 ： https://roadshow.sseinfo.com/） 会议召开方式：上证路演中心网络互动 投资者可于 2025 年 05 月 19 日（星期一）至 05 月 23 日（星期五）16:00 前登录上证路演中心网站首页点击"提问预征集"栏目或通过公司邮箱 600398@hla.com.cn 进行提问。公司将在说明会上对投资者普遍关注的问题进行 回答。 海澜之家集团股份有限公司（以下简称"公司"）已于 2025 年 4 月 30 日在 《上海证券报》《中国证券报》《证券时报》《证券日报》及上海证券 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [3][12] Core Views - The company reported a decline in sales performance in Q3 2024, with expectations for improvement during the peak season [3] - The company achieved revenue of 20.96 billion and net profit of 2.16 billion in 2024, reflecting a year-on-year decrease of 2.65% and 26.88% respectively [4] - The company plans to distribute a cash dividend of 1.8 yuan per 10 shares, totaling 1.969 billion yuan, with a dividend payout ratio of 91.22% [4] Financial Performance Summary - Revenue and net profit forecasts for the company are as follows: - 2023A: Revenue 21.53 billion, Net Profit 2.95 billion - 2024A: Revenue 20.96 billion, Net Profit 2.16 billion - 2025E: Revenue 23.02 billion, Net Profit 2.47 billion - 2026E: Revenue 24.86 billion, Net Profit 2.77 billion - 2027E: Revenue 26.50 billion, Net Profit 3.06 billion - The growth rates for revenue and net profit are projected to be -3% and -27% for 2024, and 10% and 14% for 2025 respectively [3][9] Brand Performance - The main brand's revenue faced pressure, while other brands like Sporz and JD Outlet showed significant growth [5] - The main brand's revenue for 2024 and Q1 2025 was 15.27 billion and 4.64 billion respectively, with declines of 7.22% and 9.52% year-on-year [6] - The overseas business performed well, achieving revenue of 355 million, a year-on-year increase of 30.75% [6] Channel Performance - Online channels continued to drive growth, with revenues of 4.42 billion and 1.01 billion for 2024 and Q1 2025, reflecting increases of 35.63% and 19.76% year-on-year [6] - The offline direct sales channel showed revenue growth of 5.44% and 13.15% for the same periods [6] Profitability and Cost Structure - The overall gross margin for 2024 was 44.52%, with a slight increase of 0.05 percentage points year-on-year [9] - The net profit margin for 2024 was 10.45%, down 3.11 percentage points year-on-year [9] - Selling expenses increased due to changes in business structure, with selling expense ratio rising significantly [9] Inventory and Cash Flow - Inventory at the end of 2024 reached 11.99 billion, a year-on-year increase of 28.38% [9] - The inventory turnover days increased to 330 days, reflecting a rise of 47 days year-on-year [9] - Operating cash flow for 2024 was 2.32 billion, with cash earnings of 2.68 billion [11]

2025 年 05 月 07 日 投资评级：买入（维持） | 日期 | 2025/5/6 | | --- | --- | | 当前股价(元) | 8.05 | | 一年最高最低(元) | 10.04/5.15 | | 总市值(亿元) | 386.62 | | 流通市值(亿元) | 386.62 | | 总股本(亿股) | 48.03 | | 流通股本(亿股) | 48.03 | | 近 3 个月换手率(%) | 45.73 | 股价走势图 数据来源：聚源 -48% -36% -24% -12% 0% 12% 24% 2024-05 2024-09 2025-01 海澜之家 沪深300 相关研究报告 纺织服饰/服装家纺 公 司 研 究 《Q3 弱零售下负经营杠杆显著，并表 及备货推高库存—公司信息更新报 告》-2024.10.31 《Q2 线下承压线上高增，斯搏兹并 表，延续高分红—公司信息更新报告》 -2024.8.22 2025Q1 主业稳健，期待京东奥莱、FCC 双线发力 ——公司信息更新报告 lvming@kysec.cn 吕明（分析师） 周嘉乐（分析师） 张霜凝（分析师） zhoujiale@kyse ...

| 日期 | 2025/5/6 | | --- | --- | | 当前股价(元) | 8.05 | | 一年最高最低(元) | 10.04/5.15 | | 总市值(亿元) | 386.62 | | 流通市值(亿元) | 386.62 | | 总股本(亿股) | 48.03 | | 流通股本(亿股) | 48.03 | | 近 3 个月换手率(%) | 45.73 | 股价走势图 纺织服饰/服装家纺 公 司 研 究 2025 年 05 月 07 日 投资评级：买入（维持） 2025Q1 主业稳健，期待京东奥莱、FCC 双线发力 ——公司信息更新报告 lvming@kysec.cn 数据来源：聚源 -48% -36% -24% -12% 0% 12% 24% 2024-05 2024-09 2025-01 海澜之家 沪深300 相关研究报告 《Q3 弱零售下负经营杠杆显著，并表 及备货推高库存—公司信息更新报 告》-2024.10.31 《Q2 线下承压线上高增，斯搏兹并 表，延续高分红—公司信息更新报告》 -2024.8.22 吕明（分析师） 周嘉乐（分析师） 张霜凝（分析师） zhoujiale@kyse ...

海澜之家总部爆火背后，是营收和净利润双双下滑。 进入2025年4月下旬，发布2024年年报的A股上市公司占总数的90%以上。直至4月30日，国内服装行业头部上市公司海澜之家的财报才姗姗来迟，2024年 海澜之家营收209.6亿元，同比下滑2.65%；净利润21.59亿元，同比下滑26.88%。 此前从其2024年前三季度财报可以看出。截至到2024年9月末，海澜之家的营收、归母净利润等业绩表现已经陷入负增长，2024年前三季度，海澜之家营 收152.6亿元，同比下滑1.99%；归母净利润19.08亿元，同比下滑22.19%。同期该公司的存货规模暴涨创下历史新高，达到123亿元。近6个月以内共有27 家机构对海澜之家的2024年度业绩作出预测；预测2024年净利润22.95亿元，较去年同比下降22.24%、每股收益0.48元，较去年同比下降29.41%。至此， 海澜之家交出的2024年答卷甚至低于市场预期。 受此影响，海澜之家近期股价涨幅不大，进入2025年股价整体上涨约5%，低于2024年全年14%的涨幅。但从整体上看，如今海澜之家的股价相比2015年 的17.11元的股价高点已经腰斩有余，截至4月29日海澜 ...

纺织服饰 上 市 公 司 《海澜之家（600398）点评：线下动销受 零售环境影响，等待大众消费拐点》 2024/10/31 《海澜之家（600398）点评：国民品牌零 售韧性优于行业，中期高分红 11 亿元》 2024/08/20 2025 年 05 月 05 日 海澜之家 (600398) ——性价比服装零售多业态成型，京东奥莱具高爆发潜力 报告原因：有业绩公布需要点评 买入（维持） | 市场数据： | 2025 年 04 月 30 日 | | --- | --- | | 收盘价（元） | 8.30 | | 一年内最高/最低（元） | 10.04/5.15 | | 市净率 | 2.2 | | 股息率%（分红/股价） | 9.52 | | 流通 A 股市值（百万元） | 39,863 | | 上证指数/深证成指 | 3,279.03/9,899.82 | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 03 月 31 日 | | | --- | --- | --- | | 每股净资产（元） | | 3.74 | | 资产负债率% | | 44.92 | | 总股本/流通 ...