Group 1 - The international gold price is reported at $5038.5 per ounce, while international palladium is at $1686.0 per ounce, and international silver is at $77.11 per ounce [1] - The domestic gold price is reported at ¥1125.0 per gram [1] - Major domestic gold retailers have varying prices, with Lao Feng Xiang at ¥1548 per gram (highest) and Zhou Shi Fu at ¥1524 per gram (lowest) [1] Group 2 - Other notable domestic gold prices include: Chow Tai Fook at ¥1529 per gram, Chow Sang Sang at ¥1534 per gram, and Liufuk Jewelry at ¥1529 per gram [1] - Additional prices from other retailers include: Xie Rui Lin at ¥1529 per gram, Jin Zi Zun at ¥1529 per gram, Chao Hong Ji at ¥1529 per gram, Cai Bai Jewelry at ¥1530 per gram, Lao Miao Gold at ¥1529 per gram, and China Gold at ¥1530 per gram [1]

Core Viewpoint - The gold market in 2025 is experiencing a paradox where international gold prices soar to a historical high of $4,584 per ounce, yet domestic gold jewelry sales are plummeting, leading to a wave of store closures among major brands like Chow Tai Fook and Chow Sang Sang [1][3][5]. Group 1: Market Dynamics - In December 2025, Chow Tai Fook raised its gold product prices for the third time, causing consumer reluctance to purchase due to high costs, with some items costing a month's salary for an average worker [3]. - The gold jewelry consumption volume in China decreased by 32.5% year-on-year in the first three quarters of 2025, while gold bar and coin consumption increased by 24.55% [5]. - The domestic gold price was $31.6 lower than the international price per ounce by the end of Q3 2025, indicating a rare discount and reflecting a decline in domestic demand [10]. Group 2: Consumer Behavior - A significant shift in consumer perception has occurred, with 70% viewing gold as an investment rather than for decoration or gifts, leading to more cautious purchasing decisions [16]. - Complaints about high processing fees, purity issues, and fraudulent certificates have surged, with purity concerns being the most prevalent [14]. - The trend of consumers opting for gold ETFs instead of physical gold jewelry has emerged, with inflows into gold ETFs reaching a record high of 112 billion yuan in 2025 [10][18]. Group 3: Industry Challenges - The industry is facing a trust crisis, with reports of counterfeit gold and high processing fees damaging consumer confidence [5][11]. - Major brands are closing stores, with Chow Tai Fook shutting down 397 locations, reflecting the impact of high gold prices on consumer spending [6]. - Regulatory gaps in the gold industry have led to rampant issues, as different regulatory bodies oversee production, sales, and trading, creating a lack of accountability [8][18]. Group 4: Emerging Trends - Traditional retail is declining, while ancient gold craftsmanship is gaining traction, with brands like Baolan and Linchao receiving significant investments [8]. - The demand for customized gold products is rising, particularly among younger consumers who prioritize design over weight [8]. - The market is witnessing a polarization in brand performance, with some companies like Chao Hong Ji experiencing a profit increase of 125.75%, while others like China Gold face a 62.96% profit decline [16].

Group 1 - The core point of the article is that Lao Feng Xiang has appointed young actor Ding Yuxi as its global brand ambassador, which has led to significant sales growth despite fluctuations in international gold prices [1] - On the day of the announcement, total sales across all channels exceeded 75 million yuan, and by February 4, sales of Ding Yuxi's series reached 609 million yuan [1] - The company is accelerating its international expansion strategy, with plans to open stores in Southeast Asia and explore markets in the Middle East and North America [1] Group 2 - Lao Feng Xiang's stock price has shown volatility, closing at 44.28 yuan on February 13, with a daily decline of 0.18% and a cumulative drop of 1.12% over the past five days [2] - The stock is currently near the lower band of the 20-day Bollinger Bands at 42.35 yuan, with a MACD indicator showing weakness, but the dividend yield is 4.63%, above the industry average [2] - The jewelry sector has seen an overall decline of 1.11%, and the broader market index has also performed weakly, with Lao Feng Xiang's stock price remaining relatively stable compared to the industry [2] Group 3 - For the third quarter of 2025, Lao Feng Xiang reported a revenue increase of 16.03% year-on-year to 14.646 billion yuan, but net profit fell by 41.61% to 217 million yuan, with a gross margin of 7.01% [3] - The latest comprehensive financial indicators show a net profit of 1.438 billion yuan, ranking first in the jewelry industry, with a return on equity (ROE) of 11.15%, surpassing the industry average [3] - Despite short-term profit pressures, the brand's value was recognized by international institutions in 2025, ranking 38th in the global apparel brand value list [3]

Group 1 - The core viewpoint of the article highlights the rebound in gold and silver prices, with spot gold stabilizing above $5000, closing at $5042.81 per ounce, and spot silver rising to $77.34 per ounce [1][3] - Following the release of the US CPI data, market expectations for a Federal Reserve interest rate cut increased, leading to a decline in the US dollar index, which in turn supported the attractiveness of precious metals [3] - Domestic gold jewelry prices have been adjusted upwards, with notable increases such as Chow Sang Sang's gold jewelry priced at ¥1551 per gram, up from ¥1524, and Lao Miao's gold jewelry at ¥1565 per gram, up from ¥1529 [3][9] Group 2 - The article provides specific pricing for various gold and platinum products, including Chow Sang Sang's gold jewelry at ¥1551 per gram, Lao Miao's at ¥1565 per gram, and platinum jewelry at ¥860 per gram [6][9] - The increase in gold prices is reflected in the adjustments made by multiple banks, which have raised deposit interest rates, indicating a broader trend in the financial sector [12]

今日国内黄金饰品价格对比显示，金饰价格较昨日回落约20元/克，多家金饰价格落在1524-1529元/克区 间，老凤祥足金饰品报1538元/克。 ...

【开篇引言】 2026 年伊始，国际黄金市场持续上演着剧烈的价值波动。 因 美联储 降息 预期的反复变化，地缘政治的持续紧张， 以及全球通胀预期的多重博弈，现货黄金 价格在短短两周内暴涨 21% ，触及每盎司 5598 美元的历史峰值。 随后又在 30 小时内暴跌近 670 美元，最大跌幅达 12.92% ，创下 1983 年以来 单日最大跌幅纪 录 。 在国际金价波动的背景下，消费者对于黄金的购买行为也变得更加谨慎 ， 黄金珠宝品牌的营销举措 往往需要承担更大的风险 ；而老凤祥却在逆势之下，取得 双周全渠道 6.09 亿元 的 销售 佳绩。 黄金珠宝行业 的销量 也随之陷入 波动， 不少黄金珠宝品牌面临着需求收缩、库存 增大 的挑战， 市场整体呈现出低迷的态势。 在原材料价格动荡、消费者观望情绪弥漫的 市场 背景下， 一家拥有 17 8 年历史的中国黄金珠宝 品牌的举动， 却引发了截然不同的热度。 金价动荡下 的年轻化破局 2026 年 1 月 17 日，老凤祥正式 官宣 青年演员丁禹兮出任品牌全球代言人。作为精准拿捏角色灵 魂的青年演员，丁禹兮稳扎稳打的专业态度以及时尚大气的公众形象，与老凤祥致力于将 中 ...

【开篇引言】 2026年伊始，国际黄金市场持续上演着剧烈的价值波动。 因美联储降息预期的反复变化，地缘政治的持续紧张，以及全球通胀预期的多重博弈，现货黄金价格在短短两周内暴涨21%，触及每盎司5598美元的历史峰 值。 随后又在30小时内暴跌近670美元，最大跌幅达12.92%，创下1983年以来单日最大跌幅纪录。 黄金珠宝行业的销量也随之陷入波动，不少黄金珠宝品牌面临着需求收缩、库存增大的挑战，市场整体呈现出低迷的态势。 在原材料价格动荡、消费者观望情绪弥漫的市场背景下，一家拥有178年历史的中国黄金珠宝品牌的举动，却引发了截然不同的热度。 金价动荡下的年轻化破局 2026 年1月17日，老凤祥正式官宣青年演员丁禹兮出任品牌全球代言人。作为精准拿捏角色灵魂的青年演员，丁禹兮稳扎稳打的专业态度以及时尚大气的公 众形象，与老凤祥致力于将中式美学融入当代生活的理念高度契合。 I 2 2 : 34.50 . . 1 = 1 and and . IL T t AM e RLDW 3 < 老师 # SINCE1848 0 在国际金价波动的背景下，消费者对于黄金的购买行为也变得更加谨慎，黄金珠宝品牌的营销举措往往需要承担 ...

Core Viewpoint - The price of gold varies significantly across different retailers, with a difference of over 400 yuan per gram between the Shanghai Gold Exchange and brand jewelry stores, highlighting the importance of price comparison for consumers [1][6][20]. Price Comparison - On February 12, 2026, the Shanghai Gold Exchange quoted AU9999 at 1123 yuan per gram, while major jewelry brands like Chow Tai Fook and Chow Sang Sang priced it at 1560 yuan per gram [3][20]. - The price difference between investment gold bars from banks and jewelry is substantial, with bank gold bars priced around 1135 yuan per gram compared to 1560 yuan for jewelry, resulting in a savings of over 420 yuan per gram when choosing bank gold bars [6][20]. Brand Pricing Discrepancies - The price variation among brand jewelry stores is notable, with a difference of 80 yuan per gram between the highest and lowest prices [4][20]. - The cost of jewelry includes design, operational, and store costs, leading to higher prices compared to investment gold bars, which have minimal premiums [6][7]. Regional and Store Variations - Prices differ based on location and store type, with flagship stores in prime urban areas charging more than those in smaller towns [7][16]. - In the same city, different shopping districts can have price variations of a few yuan per gram [7][16]. Consumer Behavior - Consumers exhibit varied purchasing behaviors, with some opting for bank gold bars for investment and others choosing brand jewelry for personal use [17][18]. - The demand for gold jewelry spikes during festive seasons, leading to increased sales for brand stores [12][20]. Market Dynamics - The gold recovery market shows that consumers often receive lower prices than expected when dealing with non-regulated buyers, emphasizing the importance of using transparent recovery channels [9][22]. - The gold market is influenced by international prices, with domestic prices fluctuating in response to global trends [26]. Sales Data - On February 12, 2026, the trading volume on the Shanghai Gold Exchange reached 50 tons, with significant sales reported by both banks and brand jewelry stores [20]. - Brand stores like Chow Tai Fook sold 500 kg of gold jewelry, while banks sold substantial amounts of gold bars, indicating strong consumer interest [20].

摘要2026年2月11日，老凤祥黄金价格报1552.0元/克，较月初（1498.0元/克）上涨了4.00%。 2026年2月11日，老凤祥黄金价格报1552.0元/克，较月初（1498.0元/克）上涨了4.00%。 老凤祥黄金行情月度统计（2026年2月2日-2026年2月11日，单位：元/克） 当日价 1552.0 日涨幅 0.00% 最高价 1576.0 最低价 1498.0 顶位差 -24.0 低位差 54.0 平均值 1539.89 如何抓住黄金波段机会？聪明钱的选择，黄金+股票一键搞定>> ...

Group 1 - Gold prices have rebounded, with spot gold reaching $5,100 per ounce for the first time since January 30, and later adjusting to $5,071.605 per ounce, still at historical highs [1][2] - The concept of "gold preservation" has led to an increase in consumers exchanging old gold jewelry for new pieces, allowing them to meet their wearing needs while indirectly preserving their assets [2] - A consumer, referred to as Aunt Yan, experienced issues during her gold exchange, where she was promised a 1:1 exchange but received significantly less weight in return [4][6] Group 2 - The store clarified that the "1:1 exchange" referred to value rather than weight, with the store manager explaining that the exchange could either be weight-for-weight with additional processing fees or value-for-value including processing fees [8] - Aunt Yan's new necklace was priced at 21,567 yuan, leading to a calculated price of 2,341.69 yuan per gram for the exchanged gold, which is significantly higher than market prices [10] - Similar incidents have been reported, with another consumer, Ms. Qian, stating that she was misled into a fixed-price exchange, resulting in a significant reduction in the weight of new jewelry received [12]