Investment Rating - The report maintains a "Recommended" investment rating for the automotive industry [1] Core Insights - The "Trade-in Policy" has shown initial effectiveness, driving automotive consumption exceeding 100 billion yuan, with the average purchase price for trade-in vehicles rising to over 164,000 yuan [4] - As of February 19, 2026, the trade-in policy has benefited 28.88 million people, generating sales of 198.02 billion yuan, with 612,000 vehicles traded in, leading to new car sales of 100.53 billion yuan [4] - The report anticipates a recovery in automotive market consumption post-Spring Festival, supported by the upcoming launch of several flagship new energy products [4] Summary by Sections Automotive Market Performance - In January 2026, China's automotive sales decreased by 3.2% year-on-year to 2.346 million units, with domestic sales down 14.8% to 1.665 million units [4] - Passenger vehicle sales saw a significant decline of 19.5% year-on-year, while commercial vehicle sales increased by 23.4% [4] - Exports of automobiles rose by 44.9% year-on-year to 681,000 units, with passenger vehicle exports increasing by 48.9% [4] New Energy Vehicle Insights - New energy vehicle sales in January 2026 were stable, with a slight increase of 0.1% year-on-year to 945,000 units, achieving a penetration rate of 40.3% [4] - The report highlights that the penetration rate for new energy passenger vehicles is 41.7%, while commercial vehicles stand at 22.6% [4] Investment Recommendations - The report recommends investing in leading passenger vehicle companies, the intelligent manufacturing supply chain, and the humanoid robot industry chain [4] - Specific recommendations include Geely Automobile and Great Wall Motors for vehicle manufacturing, and companies like Desay SV and Horizon Robotics for intelligent components [5]

2025年，我国汽车产销量均突破3400万辆，再创历史新高。 春擂奋进鼓，跃马赴新程。2026年作为"十五五"开局之年，车市竞速再启新篇，不少汽车 企业陆续敲定年度销量目标，增幅亮眼、布局明晰，各家卯足马力冲刺新赛道。 一起来看这份硬核目标清单！ 中国一汽 2025年销量：330.2万辆 2026年目标：354.6万辆 点评：全年整车销量瞄准354.6万辆，较2025年同比增长7.39%。2026年是中国一汽"全面转 型发展新突破三年行动"首战之年。中国一汽董事长邱现东强调，要有背水一战的决心，要有敢 闯善创的本领，要有冲锋在前的实干，要锚定全面建成科技公司这一中心任务，驭势担责、勇开 新局，实现首战必胜。 东风汽车 2025年销量：291.3万辆 2026年目标：330万辆 点评：销量目标同比增长13.3%，其中新能源销售目标为140万辆，同比增长26.2%。2025年 长安汽车销量创下9年来新高。长安启源、深蓝、阿维塔三驾新能源马车各司其职，启源打性价 比、深蓝抓年轻人、阿维塔冲高端，使得新能源车型销量更是暴涨51.1%。据悉，2026年长安规 划新车超过8款。新央企，新长安，整装出发、全面启航。 202 ...

智通财经APP获悉，2月24日，乘联分会秘书长崔东树发文介绍全国商用车国内保险特征—2026年1月。根据国家金融局交强险数据，国内商用车交强险数 据的2025年商用车强势增长。由于新能源车强势增长和报废更新政策促进车辆更新，2025年新能源商用车整体呈现快速拉升的良好局面。今年商用车1月 增长较强，1月商用车国内销量实现20万台，同比增19%，环比降34%，今年创出近几年1月新高的良好水平。 在2025年末政策翘尾后，2026年1月份新能源商用车达到5万台，同比增长63%，环比下降64%.依旧保持良好走势。 从2019-2021年，整个新能源商用车的渗透率在3%左右水平，2022年达到9%，2023年达到11%，2024年全年达到20%，2025年就达到渗透率29%的良好水 平，体现了新能源商用车强势增长良好态势。2026年1月商用车新能源渗透率26%， 较同期增长7个点，相对较强。 26年1月的卡车新能源渗透率21%，客车新能源渗透率54%，较同期均有大幅提升。其中重卡达到34%、轻卡达到20%，高油耗高税收的物流车型新能源渗 透率提升较大。重卡电动化带来储能效果的体现，有效稳定了电网的用电负荷。 1、 全 ...

数据显示，1月份销量前十的企业分别是：上汽、吉利、一汽、比亚迪、奇瑞、东风、长安、北汽、广 汽、长城。 在上述十家企业中，与去年同期相比，上汽集团、吉利控股、东风公司、广汽集团和长城汽车销量呈不 同程度增长，其他企业销量均呈不同程度下降。 责任编辑：王翔 2月24日消息，据中国汽车工业协会统计分析，2026年1月，汽车销量排名前十位的企业（集团）共销售 196.2万辆，占汽车销售总量的83.6%。 2月24日消息，据中国汽车工业协会统计分析，2026年1月，汽车销量排名前十位的企业（集团）共销售 196.2万辆，占汽车销售总量的83.6%。 数据显示，1月份销量前十的企业分别是：上汽、吉利、一汽、比亚迪、奇瑞、东风、长安、北汽、广 汽、长城。 在上述十家企业中，与去年同期相比，上汽集团、吉利控股、东风公司、广汽集团和长城汽车销量呈不 同程度增长，其他企业销量均呈不同程度下降。 责任编辑：王翔 ...

本文源自：金融界AI电报 据港交所公告，贝莱德在长城汽车(02333.HK)H股的多头持仓于2月17日从7.68%增至8.22%。 ...

格隆汇2月23日｜据港交所公告，贝莱德在长城汽车(2333.HK)H股的多头持仓于2月17日从7.68%增至 8.22%。 ...

2月22日， 业内人士分析指出，将"态度短片"与"招聘启事"并置，长城汽车的意图颇为清晰：在理解年轻人选择困 境的基础上，为他们的选择提供实际的支撑。这种"先共情、后行动"的逻辑，折射出企业人才观的变 化。 长城汽车发布《人生去留》短片，聚焦青年发展话题。长城汽车供图 在汽车行业加速变革的当下，人才的竞争已从单纯的薪酬福利比拼，延伸到对企业价值观、成长空间与 人文关怀的综合考量。对于正在经历电动化、智能化转型的各大车企而言，如何吸引、留住并激发年轻 人才的创造力，直接关系到企业的创新能力和长期竞争力。 在这样的背景下，长城汽车试图在品牌与用户、企业与员工之间建立更深层的情感连接。这种"长期主 义"的沟通方式，或将向外界传递出更有温度的企业形象。 来源：中国青年报客户端 中国青年报客户端讯（中青报·中青网记者 张真齐）2月22日，长城汽车发布了一则题为《人生去留》的 短片。与多数车企在营销节点主打产品、技术或品牌形象不同，这部短片将镜头对准了一个看似与汽车 无关的话题——年轻人在去"远方"与留"家乡"之间的抉择。 记者注意到，短片以第一人称独白展开，呈现如今不少年轻人在人生路口的两难处境：是去远方闯荡未 知的天 ...

2026年首月，国内皮卡在时隔近一年后重新实现同比正增长。尽管受市场透支及新能源购置税政策调整等因素影响，市场整体环比下 滑，但品牌竞争格局也呈现出新的变化。 | | 026EE | | | --- | --- | --- | | | 卡终端销量排行 | | | 排名 | 品牌 | 销量(辆) | | 01 | 长城 | 9185 | | 02 | 江铃 | 3097 | | 03 | 郑州日产 | 2989 | | 04 | 江西五十铃 | 1355 | | 05 | 江淮 | 829 | | 06 | 福田 | 742 | 具体请看第一商用车网带来的最新报道。 1月皮卡实销20814辆 同比增长3.33% 根据第一商用车网最新统计， 2026年1月，国内皮卡市场共计销售20814辆 （数据来源为交强险实销口径，不含专用类皮卡车型和出 口，下同），环比12月下滑18.56%，同比2025年1月增长3.33%，时隔近一年再次实现了同比正增长（上次同比增长为2025年2 月）。 从燃料类型来看，2026年1月份，国内柴油皮卡销量为14001辆，环比下滑12.82%,同比下降4.71%；纯电动皮卡销量为1295辆 ...

Group 1 - The 2026 Spring Festival Gala has announced partnerships with 29 brands, covering various fields including AI technology, robotics, transportation, and consumer goods [3][4] - A record number of six robotics brands, including Magic Atom and Galaxy General, will showcase at the gala, marking the largest robot lineup in the event's history [3][4] - The gala will feature new media collaborations with platforms like Xiaohongshu and Douyin, with Bilibili serving as the exclusive bullet screen video platform [3][4] Group 2 - OpenAI's CEO announced that Peter Steinberger, the creator of OpenClaw, will join OpenAI to advance the development of next-generation personal intelligent agents [5] - Zhipu AI reported a surge in demand for GLM-5, leading to service delays, and has initiated a "computing power partner" recruitment plan to enhance service capacity [6] - Douyin's vice president stated that the 2026 Spring Festival Gala will be the first public project to deeply utilize the domestic AI video generation model Seedance 2.0 [6] Group 3 - The 2026 Spring Festival Gala has seen a significant increase in robot-related searches, with a 300% rise in search volume and a 460% increase in customer inquiries on JD.com [23] - The gala's robot-themed promotions led to a rapid sell-out of various robots, including high-value models like the GALBOT G1, which sold for nearly 630,000 yuan [23]

Group 1 - Great Wall Motor (GWM) is planning a European relaunch focused on hybrid and combustion vehicles, with a goal to establish a local factory by 2030 that will have an annual capacity of 300,000 vehicles [1][2] - The company aims to double its overseas sales to one million units by 2030, with Europe being a critical market for achieving this target [1][4] - GWM's initial attempt to enter the European market was unsuccessful, with sales dropping 25.4% in 2024 and nearly 30% in 2025, leading to the closure of its Munich office and a shift to the Netherlands [2][4] Group 2 - The first new launch in Europe will be the Ora 5 city car available in electric and hybrid variants, followed by two petrol-powered SUVs under the Haval brand [3] - GWM has introduced a new global vehicle platform designed to support over 50 upcoming electric, hybrid, and internal-combustion models [3] - The competitive landscape in Europe has changed since GWM's previous entry, necessitating a broader dealer network and diversified powertrain offerings beyond electric vehicles [2][3] Group 3 - BYD's European sales have significantly increased, tripling to 187,657 vehicles in 2025 from 50,912 in 2024, highlighting the competitive environment GWM is entering [4] - Globally, GWM delivered 1.32 million vehicles, marking a 7.3% year-on-year increase, with overseas sales rising 11.7% to 506,066 units, driven by markets in Australia, Latin America, South Africa, and Southeast Asia [4] - Limited access to markets like the US, India, and Japan means GWM must strengthen its European presence to meet its 2030 overseas sales target [4]