[Table_Title] 证券研究报告 / 公司点评报告 产品渠道齐发力，业绩持续高增 报告摘要： [Table_Summary] 事件： 润本股份发布 2024 年报及 2025 年一季报，2024 年公司实现营收 13.18 亿元/+27.61%，归母净利润 3.00 亿元/+32.80%，扣非归母净利润 2.89 亿元/+32.28%，非经常性损益 0.11 亿元，主要来自政府补助和公允价 值变动损益。2024Q4 公司实现营收 2.81 亿元/+34.01%，归母净利润 0.39 亿元/-13.28%，扣非归母净利润 0.33 亿元/-19.57%。拟每 10 股派 发现金红利 2.30 元（含税）。2025Q1 实现营收 2.40 亿元/+44.00%，归 母净利润 0.44 亿元/+24.60%，扣非归母净利润 0.39 亿元/+ 22.85%。 点评： 多产品多渠道全面推进，收入维持快增。2024 年公司实现营收 13.18 亿元/+27.61%，分产品看：1）驱蚊产品营收 4.39 亿元/占比 33.33%/ +35.39%，其中销量+25.89%。2）婴童护理产品营收 6.90 亿元/占比 ...

润本股份（603193.SH）2024 年年报&2025 年一季报点评 ➢ 风险提示：行业竞争加剧、人口出生率下降风险。 ➢ 线上渠道增长亮眼，婴童护理品类高增驱动业绩增长。分渠道来看： 1）线 上直销，实现营收 7.74 亿元，同比+24.84%；毛利率 63.07%，同比+1.24pct； 2）线上平台经销，实现营收 1.65 亿元，同比+23.38%；毛利率 55.66%，同比 +7.01pct；3）线上平台代销，实现营收 0.31 亿元，同比+4.06%；毛利率 52.09%， 同比+4.45pct；4）非平台经销商，实现营收 3.47 亿元，同比+39.64%；毛利 率 48.89%，同比+1.15pct。分产品来看：1）驱蚊系列，实现营收 4.39 亿元， 同比+35.39%；毛利率实现 54.18%，同比+3.87pct；2）婴童护理系列，实现 营收 6.90 亿元，同比+32.42%；毛利率实现 59.81%，同比+1.52pct；3）精油 系列，实现营收 1.58 亿元，同比+7.88%；毛利率实现 63.44%，同比+0.73pct； 4）其他产品，实现营收 0.30 亿元，同比-25.5 ...

美容护理/个护用品 投资评级：买入（维持） | 日期 | 2025/4/25 | | --- | --- | | 当前股价(元) | 35.58 | | 一年最高最低(元) | 37.99/15.80 | | 总市值(亿元) | 143.95 | | 流通市值(亿元) | 36.77 | | 总股本(亿股) | 4.05 | | 流通股本(亿股) | 1.03 | | 近 3 个月换手率(%) | 200.06 | 股价走势图 数据来源：聚源 -40% 0% 40% 80% 120% 2024-04 2024-08 2024-12 润本股份 沪深300 相关研究报告 《2024Q3 归母净利润同增 32%，婴童 护理表现良好—公司信息更新报告》 -2024.10.23 《2024H1 归母净利润同比+50.7%，驱 蚊品类表现亮眼—公司信息更新报 告》-2024.8.16 《上半年抖音渠道较快增长，预计归 母净利润增速亮眼—公司信息更新报 告》-2024.7.11 润本股份（603193.SH） 2025Q1 收入高增，看好夏季防晒等新品放量 2025 年 04 月 28 日 ——公司信息更新报告 | 黄泽鹏 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) with a target price of —— yuan over the next 6 months [1]. Core Insights - The company continues to experience high revenue growth, with a diversified product matrix [2]. - The revenue for 2024 is projected to be 13.2 billion yuan, representing a year-on-year growth of 27.6%, while the net profit attributable to the parent company is expected to reach 3.0 billion yuan, up 32.8% year-on-year [9]. - The company has a strong focus on the baby care and mosquito repellent segments, which are expected to show good growth potential [9][10]. Financial Performance Summary - Revenue and Profit Forecast: - 2024A: Revenue of 13.18 billion yuan, net profit of 3.00 billion yuan - 2025E: Revenue of 17.72 billion yuan, net profit of 3.92 billion yuan - 2026E: Revenue of 22.99 billion yuan, net profit of 5.05 billion yuan - 2027E: Revenue of 28.79 billion yuan, net profit of 6.36 billion yuan - Growth Rates: - Revenue growth rates are projected at 27.61% for 2024, 34.39% for 2025, 29.77% for 2026, and 25.22% for 2027 - Net profit growth rates are expected to be 32.80% for 2024, 30.52% for 2025, 28.78% for 2026, and 26.05% for 2027 [4][11]. Product and Market Analysis - The company has successfully increased the average selling price of its baby care products, with significant room for further price increases compared to competitors [9]. - The product matrix has been continuously enriched, with over 90 new or upgraded products launched in 2024, including children's sunscreen and egg yolk oil series [9]. - Online sales channels have shown rapid growth, with significant contributions from platforms like Douyin, while offline channels are also expanding [9]. Profitability Metrics - The overall gross margin for 2024 is projected at 58.2%, with a net profit margin of 22.8% [9]. - The company is expected to maintain a healthy return on equity (ROE), projected to be 14.43% in 2024, increasing to 19.19% by 2027 [4][11].

Investment Rating - The investment rating for Runben Co., Ltd. (603193) is not explicitly stated in the provided documents, but the report indicates a positive outlook based on recent performance and product launches [1]. Core Views - The report highlights the successful promotion of new sunscreen products and the promising potential of the youth series, indicating a strong growth trajectory for the company [1][2]. - The company achieved a revenue of 1.318 billion yuan in 2024, reflecting a year-on-year growth of 27.6%, and a net profit of 300 million yuan, up 32.8% [1][4]. - The first quarter of 2025 saw a revenue of 240 million yuan, marking a 44.0% increase year-on-year, with a net profit of 44 million yuan, up 24.6% [1]. Summary by Relevant Sections Financial Performance - In 2024, the company's baby and child care products generated revenue of 690 million yuan, a 32.4% increase year-on-year, with a gross margin of 59.8% [2]. - The first quarter of 2025 for baby and child care products showed a revenue of 179 million yuan, a significant 65.6% increase year-on-year, driven by higher average prices of new products [2]. - The company's gross margin and net profit margin for Q1 2025 were 57.7% and 18.4%, respectively, with operational cash flow showing improvement [3]. Product Development - The sunscreen gel launched in February 2025 is expected to see rapid sales growth due to its favorable skin feel and cost-effectiveness [2]. - The mosquito repellent segment also showed growth, with revenue of 439 million yuan in 2024, a 35.4% increase year-on-year, and continued expansion in outdoor mosquito repellent products [2]. Profit Forecast - The forecast for net profit from 2025 to 2027 is projected at 400 million yuan, 530 million yuan, and 704 million yuan, respectively, with corresponding P/E ratios of 36X, 27X, and 20X [3].

Investment Rating - The investment rating for Runben Co., Ltd. (603193) is not explicitly stated in the provided documents, but the report indicates a positive outlook based on recent performance and product launches [1]. Core Views - The report highlights the successful promotion of new sunscreen products and the promising potential of the youth series, indicating a strong growth trajectory for the company [1][2]. - The company achieved a revenue of 1.318 billion yuan in 2024, reflecting a year-on-year growth of 27.6%, and a net profit of 300 million yuan, up 32.8% year-on-year [1][4]. - The first quarter of 2025 saw a revenue of 240 million yuan, representing a 44% increase year-on-year, with a net profit of 44 million yuan, up 24.6% year-on-year [1]. Summary by Relevant Sections Financial Performance - In 2024, the company's baby care products generated revenue of 690 million yuan, a 32.4% increase year-on-year, with a gross margin of 59.8% [2]. - The first quarter of 2025 for baby care products showed a revenue of 179 million yuan, a remarkable 65.6% increase year-on-year, driven by higher average prices of new products [2]. - The company's gross margin for Q1 2025 was 57.7%, with a net profit margin of 18.4% [3]. Product Development - The sunscreen gel launched in February 2025 is expected to see rapid sales growth due to its favorable skin feel and cost-effectiveness [2]. - The mosquito repellent segment also showed strong performance, with revenue of 439 million yuan in 2024, a 35.4% increase year-on-year [2]. Profit Forecast - The forecast for net profit for Runben Co., Ltd. from 2025 to 2027 is projected to be 400 million yuan, 530 million yuan, and 704 million yuan respectively, with corresponding P/E ratios of 36X, 27X, and 20X [3].

Investment Rating - The investment rating for the company is "Buy" and is maintained [2] Core Views - The company reported a revenue of 1.32 billion yuan in 2024, representing a year-on-year increase of 27.6%, and a net profit attributable to shareholders of 300 million yuan, up 32.8% year-on-year [5] - The company is expected to maintain strong growth in the baby care segment and continue to launch new products to capture market share [8] Company Overview - Latest closing price: 35.58 yuan - Total shares: 4.05 billion, circulating shares: 1.03 billion - Total market capitalization: 14.4 billion yuan, circulating market capitalization: 3.7 billion yuan - 52-week high/low: 36.53/16.13 yuan - Debt-to-asset ratio: 6.3% - Price-to-earnings ratio: 48.08 [4] Financial Performance - In Q4 2024, the company achieved revenue and net profit of 280 million yuan and 40 million yuan, respectively, with year-on-year growth of 34% and a decline of 13% [5] - In Q1 2025, revenue and net profit were 240 million yuan and 44 million yuan, respectively, with year-on-year growth of 44% and 25% [5] - The gross profit margin for 2024 increased by 1.8 percentage points to 58.2% [7] - The company expects net profits of 390 million yuan, 500 million yuan, and 604 million yuan for 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 36 times, 29 times, and 24 times [8][11] Revenue Breakdown - In 2024, revenue from mosquito repellent, baby care, and essential oils was 440 million yuan, 690 million yuan, and 160 million yuan, respectively, with year-on-year growth of 35%, 32%, and 8% [6] - For Q1 2025, the revenue growth rates for mosquito repellent, baby care, and essential oils were 66%, 11%, and -6%, respectively [6] - Online direct sales and non-platform distributors showed strong performance, with revenue growth of 24.8% and 39.6% in 2024 [6]

Investment Rating - The investment rating for the company is "Buy" and is maintained [2] Core Views - The company reported a revenue of 1.32 billion yuan in 2024, representing a year-on-year increase of 27.6%, and a net profit attributable to shareholders of 300 million yuan, up 32.8% year-on-year [5] - The company is expected to maintain strong growth in the baby care segment and continue launching new products to capture market share [8] Company Overview - Latest closing price: 35.58 yuan - Total shares: 4.05 billion, circulating shares: 1.03 billion - Total market capitalization: 14.4 billion yuan, circulating market capitalization: 3.7 billion yuan - 52-week high/low: 36.53/16.13 yuan - Debt-to-asset ratio: 6.3% - Price-to-earnings ratio: 48.08 [4] Financial Performance - In Q4 2024, the company achieved revenue and net profit of 280 million yuan and 40 million yuan, respectively, with year-on-year growth of 34% and a decline of 13% [5] - In Q1 2025, revenue and net profit were 240 million yuan and 44 million yuan, respectively, with year-on-year growth of 44% and 25% [5] - The gross profit margin for 2024 increased by 1.8 percentage points to 58.2% [7] - The company expects net profits of 390 million yuan, 500 million yuan, and 604 million yuan for 2025, 2026, and 2027, respectively, with corresponding P/E ratios of 36 times, 29 times, and 24 times [8][11] Revenue Breakdown - In 2024, revenue from mosquito repellent, baby care, and essential oils was 440 million yuan, 690 million yuan, and 160 million yuan, respectively, with year-on-year growth of 35%, 32%, and 8% [6] - For Q1 2025, revenue growth rates for mosquito repellent, baby care, and essential oils were 66%, 11%, and -6%, respectively [6] - Online direct sales and non-platform distributors showed strong performance, with revenue growth of 24.8% and 39.6% in 2024 [6]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [5][12]. Core Insights - The company achieved steady revenue and profit growth in 2024, with a revenue of 1.318 billion yuan, a year-on-year increase of 27.61%, and a net profit of 300 million yuan, up 32.8% year-on-year. The first quarter of 2025 saw accelerated growth, with revenue reaching 240 million yuan, a 44% increase year-on-year, and a net profit of 44 million yuan, up 24.6% year-on-year [2][5]. Revenue and Profitability - In 2024, the company's gross margin was 58.17%, an increase of 1.82 percentage points year-on-year, while the net margin was 22.77%, up 0.89 percentage points year-on-year. The sales expense ratio increased to 28.80%, while the management expense ratio decreased to 2.45% [2][5]. Product Performance - The baby care series generated 690 million yuan in revenue, a 32.42% increase year-on-year, while the mosquito repellent series saw revenue of 439 million yuan, up 35.39% year-on-year. The essential oil series achieved 158 million yuan in revenue, a 7.88% increase year-on-year [3]. Channel Strategy - Online sales accounted for a significant portion of revenue, with direct sales, platform distribution, and platform agency sales generating 774 million yuan, 165 million yuan, and 31 million yuan respectively, all showing year-on-year growth. The company is actively building a comprehensive sales network, maintaining a leading market share on platforms like Tmall, JD, and Douyin [4]. Future Earnings Forecast - The company is expected to achieve net profits of 394 million yuan, 507 million yuan, and 635 million yuan for the years 2025, 2026, and 2027 respectively, with corresponding earnings per share (EPS) of 0.97 yuan, 1.25 yuan, and 1.57 yuan [5][7].

Investment Rating - The investment rating for the company is upgraded to "Buy" [2][9] Core Views - The company reported a revenue of 1.318 billion yuan in 2024, representing a year-on-year growth of 27.6%, and a net profit attributable to shareholders of 300 million yuan, up 32.8% year-on-year [6] - The first quarter of 2025 saw a revenue of 240 million yuan, a 44% increase year-on-year, with a net profit of 44 million yuan, growing 24.6% year-on-year, indicating that performance is in line with expectations [6] - The company has successfully upgraded its products, leading to improved gross margins, with gross profit margins of 58.17% in 2024 and 57.67% in Q1 2025, reflecting a positive trend in profitability [6] Financial Performance Summary - Revenue projections for 2025-2027 are estimated at 1.728 billion yuan, 2.251 billion yuan, and 2.873 billion yuan, with growth rates of 31%, 30%, and 28% respectively [6][8] - Net profit forecasts for the same period are 390 million yuan, 511 million yuan, and 657 million yuan, with growth rates of 30%, 31%, and 29% respectively [6][8] - Earnings per share (EPS) are projected to be 0.97 yuan, 1.26 yuan, and 1.62 yuan for 2025, 2026, and 2027 respectively [6][8] Product and Market Dynamics - The company’s product lines, including mosquito repellent and baby care products, have shown significant revenue growth, with mosquito repellent sales reaching 439 million yuan in 2024, up 35.4% year-on-year [6] - The average selling price of products has increased due to successful new product launches, with notable price increases of 15.9% for mosquito repellent and 26.1% for baby care products in Q4 2024 [6] - The company is expanding its distribution channels, with online direct sales and non-platform distributors showing strong growth, indicating a broad market expansion potential [6]