Core Viewpoint - The joint issuance of the "Guidance on Quality Improvement and Upgrading of the Brewing Industry (2026-2030)" marks the beginning of a high-quality development path for China's liquor industry, focusing on enhancing raw material supply, technological innovation, and optimizing industry structure [1] Group 1: Upstream Development - The guidance emphasizes the shift from a "procurement mindset" to a "planting mindset" in the liquor industry, highlighting the importance of strengthening raw material supply and cultivation bases [2] - Key tasks include promoting the cultivation of specific brewing raw materials such as sorghum, barley, and wine grapes, and encouraging collaboration between universities, research institutions, and enterprises for high-yield, flavor-rich varieties [2][3] - The construction of raw material bases will focus on quality precision and customized varieties, leveraging biotechnology to meet diverse flavor needs [3] Group 2: Intelligent Manufacturing - The guidance prioritizes the "promotion of intelligent transformation," indicating that smart brewing will enhance traditional techniques rather than replace them [4] - Support for AI applications in various production processes aims to improve efficiency and quality control, with initiatives for smart manufacturing solutions and infrastructure development [4][5] - Companies like Wuliangye and Gujing Gongjiu are already implementing advanced technologies, such as 5G networks and AI decision-making models, to enhance production efficiency and accuracy [5] Group 3: Downstream Channel Innovation - The guidance encourages innovation in sales models, promoting a shift from traditional wholesale to brand agency and chain operations, as well as the development of new retail formats like community e-commerce and live streaming [7] - The liquor industry's immediate retail market is projected to exceed 50 billion yuan in 2024, with a growth rate of over 35%, indicating a significant shift in consumer purchasing behavior towards instant delivery [7] - Companies are increasingly adopting direct-to-consumer strategies through live streaming and community marketing, reducing reliance on traditional distribution networks [8] Group 4: Cultural and Cross-Industry Integration - The guidance supports the integration of brewing culture into various lifestyle products, indicating a broader cultural value of liquor beyond just consumption [8] - The emphasis on "brewing industry +" suggests a focus on cross-industry collaborations and the creation of original intellectual properties [8]

23 February 2026 | 1:39AM HKT Equity Research China Spirits Tracker: 2026 LNY retail sales slightly better than expected; Resilient super premium with Moutai/Wuliangye LNY consumption sentiments: Pax mobility: The pax mobility for LNY holiday (Feb 15 - 21), up by c.9% yoy and the whole Chunyun window recorded 5.3bn (Feb 2-20). Strong homecoming flows translated into robust on-premise activity: daily average sales of key retail and catering enterprises rose +10.6% yoy over the first two holiday days (MOFCOM) ...

[Table_Page] 跟踪分析|食品饮料 证券研究报告 [Table_Title] 食品饮料行业 春节走访：五省白酒动销跟踪反馈 [Table_Summary] 核心观点： | [Table_Grade] 行业评级 | 买入 | | --- | --- | | 前次评级 | 买入 | | 报告日期 | 2026-02-24 | [Table_PicQuote] 相对市场表现 -10% -3% 4% 10% 17% 24% 02/25 05/25 07/25 09/25 12/25 02/26 食品饮料 沪深300 | [分析师： Table_Author]符蓉 | | | --- | --- | | | SAC 执证号：S0260523120002 | | | SFC CE No. BWC944 | | | 021-38003552 | | | furong@gf.com.cn | | 分析师： | 郝宇新 | | | SAC 执证号：S0260523120010 | | | SFC CE No. BVZ687 | | | 021-38003553 | | | haoyuxin@gf.com.cn | | ...

Investment Rating - The report rates the industry as "Buy" [5] Core Insights - The 2026 Spring Festival consumption exceeded expectations, with service consumption leading the growth, driven by a significant increase in dining and travel demand [2][7] - The report highlights a notable recovery in the travel sector, with an expected total of 9.5 billion people traveling during the Spring Festival, marking a historical high [10][12] - The report emphasizes the importance of quality and experience in consumer spending, with a shift towards premium products and services [7][19] Summary by Sections 1. Spring Festival Consumption Trends - The Spring Festival holiday from February 15 to 23, 2026, saw a "good start" in consumption, with key retail and dining enterprises reporting a 10.6% increase in average daily sales compared to the same period in 2025 [10][22] - The first four days of the holiday recorded an 8.6% increase in average daily sales for key retail and dining enterprises compared to the previous year [10][19] - Government initiatives, including a 20.5 billion yuan fund for consumer subsidies, significantly boosted consumer spending [11][10] 2. Baijiu (Chinese Liquor) Market - The Baijiu market showed signs of improvement, with a narrowing decline compared to previous major holidays, although brand differentiation became more pronounced [27][30] - High-end Baijiu brands like Moutai and Wuliangye continued to lead the market, with a focus on price elasticity and rational consumer behavior [27][30] - The report identifies three key changes in the Baijiu market: increased importance of personal consumption, a more relaxed approach from manufacturers regarding sales targets, and improved channel sentiment [30][31] 3. Snack and Food Market - The snack market is expected to benefit from an extended peak season, with a longer preparation and sales cycle compared to 2025 [33][34] - Offline channels, particularly membership-based supermarkets and discount stores, are performing better than online channels, with significant growth in sales during the holiday period [34][35] - The report notes a diversification in snack offerings, with strong performance in high-quality nut gift boxes and innovative packaging strategies enhancing brand visibility [35][36]

Industry Investment Rating - The industry investment rating is "Outperform the Market" and is maintained [2] Core Viewpoints - During the Spring Festival, national catering and retail consumption showed steady growth, with holiday consumption potential continuing to be released. According to the Ministry of Commerce, the average daily sales of key retail and catering enterprises during the first four days of the Spring Festival in 2026 increased by 8.6% compared to the same period in 2025 [5][19] - The performance of Moutai and Wuliangye, as well as some mid-to-low-end price segments, exceeded expectations, while the overall performance of Fenjiu remained stable [15][19] Summary by Relevant Sections 1. Weekly Viewpoints - Moutai and mid-to-low-end liquor sales during the Spring Festival showed growth, while sub-premium liquor continued to face pressure. Moutai's repayment progress slightly exceeded the same period last year, and Wuliangye's repayment progress remained stable [15][6] - The mid-to-low-end liquor segment is expected to achieve double-digit growth during the Spring Festival, while high-end liquor sales are under pressure [15][6] 2. Industry Performance - The food and beverage sector experienced a decline, with the Shenwan Food and Beverage Industry Index (801120.SL) dropping by 2.51% during the week of February 9 to February 14, ranking 29th among 30 Shenwan primary industries [20] - All sub-sectors within the food and beverage industry saw declines, with meat products, health products, and baked goods experiencing relatively smaller drops [20] 3. Key Company Announcements - Luzhou Laojiao announced that the number of restricted stock units eligible for release is 1,962,814 shares, accounting for 0.1333% of the company's total share capital [29] - Miaokelan Duo signed a memorandum with SADAFCO to explore the market for children's cheese snacks in Saudi Arabia [29] 4. Important Industry News - The Ministry of Commerce announced anti-subsidy measures for EU companies, with rates ranging from 7.4% to 11.7%, effective from February 13, 2026 [31] - Kangshifu launched a new product, Kangshifu Ice Red Tea Energy, entering the energy drink market [31] 5. Industry Chain Data Tracking - As of February 10, 2026, wheat prices were 2,510.8 RMB/ton, up 6.45% year-on-year, while pork prices were 18.08 RMB/kg, down 11.63% year-on-year [34][36]

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在2月24日呈 分化调整态势。如果十大单品各取一瓶整体打包售卖，今日总售价为9258元，较昨日下降2元。整体价 格在多日高位运行后出现轻微调整，市场仍以单品间分化波动表现为主。 今日十大单品六涨四跌。上涨产品中，精品茅台涨幅居前，环比上涨8元/瓶，重上2400元关口，部分终 端补货需求回升，对价格形成支撑；习酒君品上涨4元/瓶；国窖1573上涨3元/瓶；五粮液普五八代、青 花汾20及水晶剑南春均小幅上涨1元/瓶。下跌产品中，洋河梦之蓝M6+回落10元/瓶，调整幅度靠前且 已四连阴；飞天茅台与古井贡古20均下调4元/瓶，渠道报价出现小幅松动；青花郎小幅回落2元/瓶。 "酒价内参"的每日数据源自全国各大区均有合理分布的约200个采集点，包括但不限于酒企的指定经销 商、社会经销商、电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真实成交终端 零售价格，力求为社会各界提供一份关于知名白酒市场价格的客观、真实、科学、全程可追溯的数据。 随着元旦官方i茅台平台开始出售 ...

证券研究报告·行业跟踪周报·食品饮料 食品饮料行业跟踪周报 从"历史经典产业"到"传统优势民生产业" ， 新五年酿酒产业提质发展 增持（维持） [Table_Tag] [投资要点 Table_Summary] 2026 年 02 月 22 日 证券分析师 苏铖 执业证书：S0600524120010 such@dwzq.com.cn 证券分析师 孙瑜 执业证书：S0600523120002 suny@dwzq.com.cn 行业走势 -10% -7% -4% -1% 2% 5% 8% 11% 14% 17% 20% 2025/2/24 2025/6/22 2025/10/18 2026/2/13 食品饮料 沪深300 2026-02-10 东吴证券研究所 1 / 9 请务必阅读正文之后的免责声明部分 ◼ 从"历史经典"到"优势民生"产业，再度定调酿酒产业重要地位，鼓 励高质量发展。继 2025 年 10 月工信部发布《关于推动历史经典产业高 质量发展的指导意见（2026—2030 年）（征求意见稿）》，近期工信部、 人社部、市场监管总局再度印发《酿酒产业提质升级指导意见（2026— 2030 年）》，明确定调 ...

Core Insights - The article discusses the recent trends in the Chinese liquor market, particularly focusing on the retail prices of the top ten liquor products, which showed a mixed performance with six products declining and four increasing in price [1][6]. Price Trends - The overall retail price for a package of the top ten liquor products is 9,247 yuan, a decrease of 4 yuan from the previous day [1][6]. - Among the price increases, Qinghua Lang rose by 10 yuan per bottle, marking its sixth consecutive increase; Guojiao 1573 followed with an 8 yuan increase; and Gujing Gong 20 increased by 4 yuan [1][6]. - On the downside, Xijiu Junpin and Qinghua Fen 20 both dropped by 7 yuan per bottle, indicating ongoing inventory pressure in the mid-range segment; other declines included Shujin Jianan Chun down by 5 yuan, and both Jingpin Moutai and Feitian Moutai down by 4 yuan and 3 yuan respectively [1][6]. Market Dynamics - The data for the "Liquor Price Reference" is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, aiming to provide an objective and traceable market price [4][9]. - The introduction of new sales channels for Moutai products has begun to influence their market prices, with Feitian Moutai priced at 1,499 yuan and Jingpin Moutai at 2,299 yuan [4][9]. Industry Trends - A report published on the 21st highlighted seven core development trends in the liquor industry, including price polarization, the rise of mass consumption as a market stabilizer, and the emergence of new retail formats [4][9]. - The report also noted that the price range of 100-300 yuan is becoming a market necessity, and that traditional liquor stores are undergoing significant transformations [4][9].

Core Insights - The article highlights the launch of "Wine Price Reference" by Sina Finance, which provides real-time data on the retail prices of major Chinese liquor brands, indicating a dynamic market with price fluctuations and trends [1][4]. Price Trends - The average retail price of the top ten Chinese liquor products reached 9,251 yuan on February 21, marking a 20 yuan increase from the previous day and the highest in three months [1][6]. - Among the ten products, six saw price increases, three decreased, and one remained stable. The strongest performer was Qinghua Lang, which rose by 8 yuan per bottle, continuing a five-day upward trend [1][6]. Individual Product Performance - Specific price changes include: - Qinghua Fen 20 increased by 7 yuan to 399 yuan per bottle [2][7]. - Premium Moutai rose by 6 yuan to 2,401 yuan per bottle [2][7]. - Crystal Jian Nan Chun increased by 4 yuan to 417 yuan per bottle [3][8]. - Both Flying Moutai and Yanghe Dream Blue M6+ decreased by 4 yuan to 1,771 yuan and 611 yuan per bottle, respectively [2][7]. - Gujing Gong Gu 20 saw a slight decrease of 1 yuan to 549 yuan per bottle [7]. Market Dynamics - The market is characterized by a rotation of product performance, indicating a stable yet differentiated growth pattern [1][6]. - The introduction of new sales channels for Moutai, with prices set at 1,499 yuan for Flying Moutai and 2,299 yuan for Premium Moutai, has begun to influence market prices significantly [4][9]. Consumer Behavior - A survey conducted regarding Moutai consumption during the New Year revealed that 43.85% of participants reported having Moutai at home this year compared to last year, indicating a positive trend in consumer sentiment towards Moutai [5][9].

今日市场呈现五涨五跌的均衡分化格局。上涨产品方面，青花郎表现抢眼，价格环比上涨8元/瓶，领涨 全场连续第四天上扬；国窖1573价格上涨5元/瓶，重返905元；洋河梦之蓝M6+与精品茅台价格分别上 涨4元/瓶和3元/瓶；古井贡古20价格微涨1元/瓶。下跌产品中，青花汾20回调幅度居前，环比下跌9元/ 瓶，从401元回落至392元；飞天茅台价格下跌3元/瓶，连续三日小幅回落；水晶剑南春价格下跌2元/ 瓶；习酒君品价格微跌1元/瓶；五粮液普五八代价格微跌1元/瓶。高端酒与次高端酒有序轮动，推动总 价再创年内新高。 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在2月20日延 续稳步上扬态势。如果十大单品各取一瓶整体打包售卖，今日总售价为9231元，较昨日上涨5元，再度 刷新2026年以来的最高纪录。市场做多情绪持续发酵，价格中枢稳步抬升。 | | | 中国知名白酒大单品 圈 市场真实成交终端价 | | | --- | --- | --- | --- | | | | i茅台飞天茅台(2026)售价1499精品茅台售价2299 ...