Core Insights - The jewelry industry is experiencing a bifurcation, with companies like Chow Tai Fook and Chow Sang Sang facing significant challenges, while Chao Hong Ji is thriving with a revenue increase of 28.35% year-on-year to 6.237 billion yuan [2][6][19] - Chao Hong Ji is expanding its international presence by applying for a Hong Kong IPO and planning to open 20 stores in Southeast Asia by 2028, marking a shift from a local brand to an international player [2][21][26] Financial Performance - Chao Hong Ji reported a revenue of 6.237 billion yuan for the first three quarters of 2025, a 28.35% increase compared to the previous year, while its net profit was 317 million yuan, up 0.33% [3][6] - The company’s third-quarter revenue reached 2.134 billion yuan, a 49.52% increase year-on-year, although it faced a net loss due to goodwill impairment related to its sub-brand [6][12] - The gross margin for the third quarter was 21.93%, a decrease of 2.27 percentage points from the previous year, indicating a decline in core business profitability [12] Market Dynamics - The jewelry market is characterized by a dual trend: strong demand for gold investment and weak consumption of jewelry, leading to inventory reduction pressures across the industry [19][24] - Chao Hong Ji's business model, which emphasizes a high proportion of franchise stores (94.6% of total stores), allows for more efficient expansion compared to competitors who are closing stores [17][19] Strategic Initiatives - The company is focusing on product innovation and channel optimization to capture market gaps, although its differentiation lacks true technological barriers [14][19] - Chao Hong Ji's expansion strategy includes leveraging its membership in the Shanghai Gold Exchange to mitigate cost pressures from rising gold prices [4][19] Global Expansion Plans - The company aims to establish a dual capital platform through its Hong Kong listing, targeting overseas growth and the establishment of new production bases [21][23] - Southeast Asia is identified as a key market for expansion, with a significant Chinese diaspora providing a potential customer base, although competition from established brands poses challenges [23][24] Challenges Ahead - The lack of local operational experience and cultural adaptation may hinder Chao Hong Ji's ability to penetrate the Southeast Asian market effectively [24][25] - The rapid expansion of franchise stores could lead to quality control issues and brand image dilution, complicating the company's strategic positioning [19][25]

Meeting Overview - The meeting was held on November 17, 2025, with a combination of on-site and online voting [3][4] - The location of the on-site meeting was at the company's office in Shantou City [4] - The meeting was convened by the company's board of directors and presided over by Chairman Liao Chuangbin [4][6] Attendance - A total of 393 shareholders and their proxies attended the meeting, representing 413,632,952 shares, which is 46.5534% of the total voting shares [5] - Among them, 63,603,649 shares were represented by minority shareholders, accounting for 7.1584% of the total voting shares [5] - Seven shareholders attended the meeting in person, representing 282,170,330 shares, or 31.7576% of the total voting shares [8] Voting Results - The proposal to reappoint the accounting firm for the year 2025 was approved with 412,641,952 votes in favor, 554,400 against, and 436,600 abstentions, equating to 99.7604% approval from the voting shareholders [10] - Online voting included 386 participants representing 131,462,622 shares, which is 14.7958% of the total voting shares [10] - Minority shareholders voted with 62,612,649 shares in favor, 554,400 against, and 436,600 abstentions [10] Legal Opinion - The meeting was witnessed by lawyers from Beijing Jingtian & Gongcheng Law Firm, who confirmed that the meeting's procedures complied with relevant laws and regulations [7][10] Documents for Reference - The resolutions from the meeting and the legal opinion from the law firm are available for review [11]

Investment Rating - The report maintains an "Overweight" rating for the retail industry [1] Core Insights - The 2025 Double Eleven sales period saw a total e-commerce sales of approximately 1,695 billion yuan, representing a year-on-year increase of 14.2%. The comprehensive e-commerce platforms accounted for 1,619.1 billion yuan, with a year-on-year growth of 12.3% [4][9] - Instant retail showed remarkable growth, with sales reaching 67 billion yuan during the Double Eleven period, marking a year-on-year increase of 138% [10][15] - Key product categories such as digital appliances, food and beverages, furniture, and pet products experienced significant growth, with pet sales reaching 9.2 billion yuan, up 59% year-on-year [15][16] Summary by Sections Weekly Industry Viewpoint - The Double Eleven sales period was extended, contributing to steady growth in total e-commerce sales. The sales period for 2025 was from October 7 to November 11, compared to October 14 to November 11 in 2024 [9] - Instant retail emerged as a highlight, with substantial growth compared to traditional e-commerce formats [10] Weekly Market Review - From November 10 to November 16, the Shenwan retail index increased by 4.06%, while the Shanghai Composite Index decreased by 0.18% [17] - Year-to-date performance shows the Shenwan retail index up by 8.43%, compared to a 19.06% increase in the Shanghai Composite Index [17][22] Company Valuation Table - The report includes a detailed valuation table for various companies in the retail sector, with specific metrics such as market capitalization and P/E ratios [24][25]

Market Overview - The jewelry sector experienced a decline of 0.93% on November 18, with ST Xinhua Jin leading the drop [1] - The Shanghai Composite Index closed at 3939.81, down 0.81%, while the Shenzhen Component Index closed at 13080.49, down 0.92% [1] Individual Stock Performance - Key stocks in the jewelry sector showed mixed results, with the following notable performances: - Xinghua Jewelry (002731) closed at 16.31, up 0.68% with a trading volume of 221,200 shares [1] - Diya Co. (301177) closed at 31.56, up 0.25% with a trading volume of 13,900 shares [1] - China Gold (600916) closed at 8.23, down 0.48% with a trading volume of 145,700 shares [1] - ST Xinhua Jin (600735) closed at 6.13, down 3.62% with a trading volume of 270,300 shares [2] Capital Flow Analysis - The jewelry sector saw a net outflow of 127 million yuan from institutional investors, while retail investors contributed a net inflow of 145 million yuan [2] - The following stocks had significant capital flow: - Chao Hong Ji (002345) had a net inflow of 3.94 million yuan from institutional investors, but a net outflow of 14.27 million yuan from speculative investors [3] - Jin Yi Culture (002721) experienced a net outflow of 8.43 million yuan from institutional investors, with a net inflow of 10.34 million yuan from speculative investors [3]

证券代码：002345 证券简称：潮宏基 公告编号：2025-060 广东潮宏基实业股份有限公司 2025 年第三次临时股东会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 特别提示： 1、本次股东会未出现否决提案的情形； 2、本次股东会未涉及变更以往股东会已通过的决议。 一、会议召开和出席情况 （一）会议召开情况 1、会议召开时间： 现场会议时间：2025年11月17日15:00 网络投票时间：通过深圳证券交易所系统进行网络投票的具体时间为2025年11 月17日9:15-9:25，9:30-11:30，13:00-15:00；通过深圳证券交易所互联网投票系统投 票的具体时间为2025年11月17日9:15至15:00的任意时间。 2、现场会议地点：汕头市濠江区南滨路98号潮宏基广场办公楼公司会议室 3、会议召开方式：现场投票和网络投票表决相结合 4、会议召集人：公司董事会 5、会议主持人：公司董事长廖创宾先生 6、本次会议的通知及议案的具体内容已于2025年10月31日在公司指定的信息披 露媒体《中国证券报》、《证券时报》和巨潮资讯网（http: ...

致：广东潮宏基实业股份有限公司 上海市徐汇区淮海中路 1010 号嘉华中心 45 层 邮政编码 200031 电话: (86-21) 5404 9930 传真: (86-21) 5404 9931 关于广东潮宏基实业股份有限公司 2025 年第三次临时股东会的法律意见书 根据《中华人民共和国公司法》（以下简称"《公司法》"）以及中国证券监 督管理委员会颁布的《上市公司股东会规则》（以下简称"《股东会规则》"）的 规定，北京市竞天公诚律师事务所上海分所（以下简称"本所"）指派律师对广东 潮宏基实业股份有限公司（以下简称"公司"）2025年第三次临时股东会（以下简 称"本次股东会"）进行见证，并就本次股东会的召集和召开程序、召集人资格与 出席会议人员资格、表决程序与表决结果发表法律意见。 为出具本法律意见，本所律师审查了《广东潮宏基实业股份有限公司第七届 董事会第六次会议决议》《广东潮宏基实业股份有限公司关于召开2025年第三次 临时股东会的通知》以及本所律师认为必要的其他文件和资料，同时审查了出席 现场会议股东的身份和资格、见证了本次股东会的召开，并参与了本次股东会议 案表决票的现场监票计票工作。 本所及经办律 ...

Core Viewpoint - Chao Hong Ji's stock price has experienced fluctuations, with a year-to-date increase of 122.71%, but recent declines in the short term indicate potential volatility in investor sentiment [1][2]. Company Overview - Chao Hong Ji Industrial Co., Ltd. is based in Shantou, Guangdong, and was established on March 7, 1996, with its stock listed on January 28, 2010. The company specializes in high-end fashion jewelry design, research, production, and sales, along with women's bags [2]. - The revenue composition of Chao Hong Ji includes 48.53% from fashion jewelry products, 44.63% from traditional gold products, 3.00% from brand agency and franchise services, 2.99% from leather goods, and 0.46% from other products [2]. Financial Performance - For the period from January to September 2025, Chao Hong Ji achieved a revenue of 6.237 billion yuan, representing a year-on-year growth of 28.35%. The net profit attributable to shareholders was 317 million yuan, with a slight increase of 0.33% [2]. - Since its A-share listing, Chao Hong Ji has distributed a total of 1.897 billion yuan in dividends, with 800 million yuan distributed over the past three years [3]. Shareholder Structure - As of September 30, 2025, the number of shareholders for Chao Hong Ji was 35,300, a decrease of 12.70% from the previous period. The average number of circulating shares per shareholder increased by 14.54% to 24,565 shares [2]. - The top ten circulating shareholders include Hong Kong Central Clearing Limited as the third-largest shareholder, holding 64.5361 million shares, a decrease of 877,600 shares from the previous period. New entrants among the top shareholders include Hai Fu Tong Consumer Preferred Mixed A and Gold Stock ETF [3].

Group 1 - The international gold price has surged over 45% in 2025, closing at $4211.02 per ounce as of November 14, 2025, leading to a significant increase in domestic gold jewelry prices, which have surpassed 1300 yuan per gram [3][8][10] - Major gold jewelry brands have seen average price increases of approximately 181.8 yuan per gram since October, causing many potential buyers to reconsider their purchases due to the high prices [10][8] - The consumption of gold jewelry in China has declined sharply, with a 26.85% year-on-year drop in the first quarter of 2025, despite rising gold prices [16][8] Group 2 - The brand "潮宏基" has shifted its strategy to focus on small-weight gold jewelry, targeting younger consumers with lower price points and emotional value through IP collaborations [51][70] -潮宏基 has successfully integrated popular IPs into its product offerings, resulting in significant sales growth, with a reported revenue increase of 28.35% year-on-year in the first nine months of 2025 [70][59] - The brand's approach contrasts with traditional gold retailers, which are facing store closures and declining sales, as潮宏基 capitalizes on the trend of emotional spending among young consumers [69][70]

Core Viewpoint - The article discusses the financial performance and strategic challenges faced by the jewelry brand Chao Hong Ji, highlighting its revenue growth, profitability issues, and the impact of goodwill impairment on its financial results [3][5][7]. Financial Performance - In the first three quarters of 2023, Chao Hong Ji reported revenue of 6.237 billion yuan, a year-on-year increase of 28.35%, while net profit attributable to shareholders was 317 million yuan, a slight increase of 0.33% [3]. - The third quarter alone saw revenue of 2.135 billion yuan, a significant year-on-year growth of 49.52%, but the company faced a net loss of 14.2795 million yuan due to a 170 million yuan goodwill impairment [3][4]. Goodwill Impairment - The company has experienced unstable profitability, with net profit growth rates of -43.22%, 67.41%, -41.91%, and 0.33% from 2022 to 2024 [5]. - Goodwill impairment has been a key factor affecting profitability, with cumulative impairments reaching 466 million yuan over the past four years, primarily due to the high goodwill from the acquisition of the handbag brand FION [5][7]. Strategic Initiatives - To capture the rising trend of young consumers, Chao Hong Ji has implemented strategies such as "lightweight gold," "fixed-price gold," and "IP collaborations," which have contributed to revenue growth despite market challenges [4][9]. - The company is also focusing on expanding its overseas market presence, with plans to open 20 self-operated stores abroad by the end of 2028, although its current overseas revenue contribution is less than 1% [4][15]. Challenges and Risks - The expansion of the franchise model has led to a significant increase in the number of franchise stores, with a total of 1,412 stores as of the end of the third quarter of 2023, but this has not effectively translated into profitability [10][11]. - The overall gross margin has been declining for seven consecutive quarters, dropping from 22.6% in 2022 to 16.6% in 2024, primarily due to the increased proportion of lower-margin gold products in the franchise model [12][13].

Investment Rating - The industry investment rating is "Positive" (maintained) [7] Core Insights - The 2025 Double Eleven e-commerce promotion concluded with a total online sales of 1,695 billion yuan, representing a 14.2% increase compared to 2024. Tmall led in overall e-commerce sales, while JD reported record high transaction volumes with a 40% increase in the number of orders and nearly 60% growth in order volume [3][26] - The jewelry sector performed exceptionally well, with gold products favored by younger consumers. The demand for gold has evolved from a singular focus on value preservation to a multifaceted need for cultural recognition and emotional value, indicating higher growth potential for aesthetically and culturally rich gold jewelry [3][29] - The beauty sector achieved a total GMV of 132.5 billion yuan, with skincare and fragrance/cosmetics sales reaching 99.1 billion yuan and 33.4 billion yuan, respectively. Domestic brands like Proya and Han Shu dominated the sales charts, showcasing the strength of local brands [3][32] - The integration of AI technology in retail is enhancing consumer experiences, creating a virtuous cycle among consumers, merchants, and platforms [3][42] Summary by Sections Retail Market Review - The retail industry index rose by 4.06% during the week of November 10-14, 2025, outperforming the Shanghai Composite Index, which fell by 0.18%. The retail sector ranked third among 31 primary industries [5][14] - The supermarket sector saw the highest increase, with a weekly growth of 7.09%, while the jewelry sector led the year-to-date performance with a 23.66% increase [18][21] Retail Insights: Double Eleven Promotion - The Double Eleven e-commerce event showed resilience in growth, with significant sales increases across platforms. Tmall's comprehensive e-commerce sales reached 16,191 billion yuan, while instant retail sales soared by 138.4% [26] - Gold jewelry sales saw a remarkable increase, with the flagship store of Lao Pu Gold achieving over 3 billion yuan in sales within 10 minutes of opening on Tmall [29] - The beauty category's GMV reached 132.5 billion yuan, with domestic brands capturing significant market share, particularly in skincare and cosmetics [32] Focus on High-Growth Sectors - Investment recommendations include focusing on high-quality companies in sectors driven by emotional consumption themes, such as gold jewelry, offline retail, cosmetics, and medical aesthetics [6][48] - Specific companies highlighted for investment include Lao Pu Gold, Proya, and Aimeike, among others, which are expected to benefit from current market trends [49]