事件描述 公司2024 年实现营收/归母净利润/扣非净利润23.58/1.81/1.60 亿元，同比+8%/-17%/-20%；其中2024Q4 实现营收/归母净利润/扣非净利润6.48/0.55/0.47 亿元，同比+2%/+28%/+26%。 2025Q1 实现营收/归母净利润/扣非净利润4.12/0.21/0.18 亿元，同比-21%/-63%/-67%。 事件评论 收入端：25Q1 下降主因补贴节奏扰动，估计1-2 月受补贴节奏扰动较大，3 月销售实现回暖。2024 年 公司营收同增8%，其中2024Q4 营收同增2%，2025Q1 营收同比-21%，2025Q1 收入承压主因贸易政策 变动及各地促消费政策实施节奏不一致影响，导致订单减少。整体来看，公司表现优于行业整体表现， 根据奥维云网，2024 年我国线上智能坐便器零售额规模为56 亿元，同比下滑18.6%；零售量为252 万 台，同比下滑18.0%。拆分业务结构看，2024 年公司水箱及配件/智能座便器及盖板/同层排水系统产品 分别同比+2.93%/+13.37%/-13.54%；分地区看，2024 年境内/境外分别同比+2.26%/+25.5 ...

公司研究丨点评报告丨瑞尔特（002790.SZ） [Table_Title] 瑞尔特 2024A&2025Q1 点评：2025Q1 下降主 因补贴节奏扰动，国补正带动需求修复 报告要点 丨证券研究报告丨 [Table_Author] 蔡方羿 米雁翔 SAC：S0490516060001 SAC：S0490520070002 SFC：BUV463 请阅读最后评级说明和重要声明 %% %% %% %% [Table_Summary] 公司 2024 年实现营收/归母净利润/扣非净利润 23.58/1.81/1.60 亿元，同比+8%/-17%/-20%； 其中 2024Q4 实现营收/归母净利润/扣非净利润 6.48/0.55/0.47 亿元，同比+2%/+28%/+26%。 2025Q1 实现营收/归母净利润/扣非净利润 4.12/0.21/0.18 亿元，同比-21%/-63%/-67%。 分析师及联系人 research.95579.com 1 公司 2024 年实现营收/归母净利润/扣非净利润 23.58/1.81/1.60 亿元，同比+8%/-17%/-20%； 其中 2024Q4 实现营收/归母净利润 ...

[Table_StockNameRptType] 瑞尔特（002790） 公司点评 25Q1 业绩承压，期待国补成效 [Table_Rank] 投资评级：买入（维持） 报告日期： 2025-4-28 [Table_BaseData] 收盘价（元） 6.64 近 12 个月最高/最低（元） 13.87/6.14 总股本（百万股） 418 流通股本（百万股） 261 流通股比例（%） 62.39 总市值（亿元） 28 流通市值（亿元） 17 [公司价格与沪深 Table_Chart] 300 走势比较 -55% -35% -14% 7% 27% 4/24 7/24 10/24 1/25 瑞尔特 沪深300 [Table_Author] 分析师：徐偲 执业证书号：S0010523120001 邮箱：xucai@hazq.com 分析师：余倩莹 执业证书号：S0010524040004 邮箱：yuqianying@hazq.com [Table_CompanyReport] 相关报告 1.瑞尔特：深耕卫浴领域，积极布局自 主品牌 2025-03-08 主要观点： ⚫[Table_Summary] 事件：公司发布 20 ...

Core Viewpoint - The company, 瑞尔特, has experienced a significant decline in stock price and financial performance in the first quarter of 2025, attributed to changes in trade policies and varying implementation of consumer promotion policies across regions [2][4][6]. Trading Information Summary - On April 25, 2025, 瑞尔特 closed at 6.64 yuan, down 7.52%, with a trading volume of 159,516 shares and a transaction amount of 15.95 million yuan [2][6]. - Over the past ten trading days, the stock has seen a cumulative net inflow of 6.3963 million yuan from major funds, while the stock price has decreased by 4.16% [2][6]. - As of April 25, 2025, major funds had a net inflow of 4.5314 million yuan, while retail investors experienced a net outflow of 12.5974 million yuan [2]. Shareholder and Capital Changes - As of March 31, 2025, the number of shareholders increased to 14,200, a rise of 642, or 4.73%, compared to December 31, 2024 [3][6]. - The average number of shares held per shareholder decreased from 30,800 to 29,400, with an average market value of 228,100 yuan per shareholder [3]. Performance Disclosure Highlights - In Q1 2025, 瑞尔特 reported a main revenue of 412 million yuan, a year-on-year decline of 21.24%, and a net profit attributable to shareholders of 21.48 million yuan, down 63.31% [4][6]. - For the full year 2024, the company achieved a revenue of 2.358 billion yuan, a year-on-year increase of 7.96%, driven by a 13.37% growth in the smart toilet and lid category [4][6]. - The decline in Q1 2025 revenue is primarily due to changes in trade policies and inconsistent implementation of consumer promotion policies across different regions [4][6]. Impact of Tariff Policies - The company's direct exports to North America account for 10%-15% of its overseas revenue, which is a small proportion of total revenue [7]. - The company is actively seeking alternative methods to mitigate the impact of tariff policy changes and is optimizing its export market layout to diversify its export markets [7]. Industry Price Competition Insights - The industry is currently experiencing a price war, but favorable policies, such as national subsidies, are expected to improve competition by encouraging consumers to choose higher-quality products [8]. - New national standards for water efficiency in toilets are raising the bar for market players, which may help in reducing price competition [8]. Future Product Development Directions - The focus for future smart toilet product development will be on upgrading existing features, emphasizing health, environmental sustainability, and hygiene to enhance consumer experience [9]. - The company aims for a revenue growth of 10% and a net profit growth of 9.20% in 2025, with plans to diversify market channels and expand its product matrix [9].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][6][14] Core Views - The company achieved a revenue of 2.36 billion yuan in 2024, representing an 8.0% year-on-year increase, while the net profit attributable to shareholders decreased by 17.2% to 181 million yuan [6][9] - The decline in profit is attributed to significant advertising expenses for promoting its own brand and ongoing price competition in the industry, leading to a decrease in product gross margins [6][7] - The company expects a gradual recovery in domestic sales due to favorable consumption policies in 2025, as it is a leading OEM in the bathroom industry [7][9] Financial Performance - In 2024, the revenue breakdown by product shows: water tanks and accessories at 638 million yuan (+2.93%), smart toilets and covers at 1.435 billion yuan (+13.37%), and same-layer drainage systems at 181 million yuan (-13.54%) [7] - The gross margin for smart toilets and covers was 26.62%, a decrease of 2.19 percentage points year-on-year [7] - The company’s overall gross margin for 2024 was 27.3%, down 2.2 percentage points, while the net profit margin was 7.6%, down 2.2 percentage points [7][9] Earnings Forecast - The forecast for net profit attributable to shareholders for 2025-2027 is 209 million yuan, 234 million yuan, and 268 million yuan respectively, with corresponding EPS of 0.50, 0.56, and 0.64 yuan [6][9] - The current stock price corresponds to P/E ratios of 13.3, 11.9, and 10.3 for 2025-2027 [6][9] Market Position - The company is positioned as a leading OEM in the bathroom sector, with both domestic and international sales showing steady growth [7][9] - The company’s overseas revenue in 2024 was 672 million yuan, reflecting a year-on-year increase of 25.50% [7]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a revenue of 2.36 billion yuan in 2024, representing an 8.0% year-on-year increase, while the net profit attributable to shareholders decreased by 17.2% to 181 million yuan [6] - The decline in profit is attributed to significant advertising expenses for promoting its own brand and ongoing price competition in the industry, leading to a decrease in product gross margins [6] - The company expects a gradual recovery in domestic sales due to favorable consumption policies in 2025, as it is a leading OEM in the bathroom industry [7] Financial Performance - In 2024, the company's revenue from smart toilets and covers was 1.435 billion yuan, with a year-on-year growth of 13.37% [7] - The overall gross margin for 2024 was 27.3%, down by 2.2 percentage points, while the net profit margin was 7.6%, down by 2.2 percentage points [8] - For 2025, the company forecasts net profits of 209 million yuan, 234 million yuan in 2026, and 268 million yuan in 2027, with corresponding EPS of 0.50, 0.56, and 0.64 yuan [6][9] Market Position - The company has seen steady growth in both domestic and international sales, with domestic revenue reaching 1.686 billion yuan in 2024, up 2.26% year-on-year, and international revenue at 672 million yuan, up 25.50% [7] - The company is positioned to benefit from the ongoing development of its own brand and the expansion of overseas channels, which are expected to contribute to long-term growth [6]

Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [5] Core Views - The company's performance is under short-term pressure due to multiple factors, including changes in trade policies and varying implementation of consumer promotion policies across regions, leading to a decrease in orders [1] - The company aims to enhance its market share in smart bathroom products and expand internationally while focusing on product innovation and digital transformation [3][4] - Increased R&D and sales expenses are expected to impact net profit in the short term but are seen as strengthening the company's market foundation for long-term growth [2] Financial Performance Summary - In Q1 2025, the company reported revenue of 400 million, a decrease of 21% year-on-year, and a net profit of 21 million, down 63% [1] - For the full year 2024, revenue is projected at 2.4 billion, an 8% increase, while net profit is expected to decline by 17% to 181 million [9] - The gross margin for 2024 is forecasted at 27.4%, a decrease of 1.4 percentage points compared to the previous year [1] Product and Market Insights - In 2024, revenue from water tanks and accessories is expected to be 600 million, accounting for 27% of total revenue, while smart toilets and covers will generate 1.4 billion, making up 61% [1] - Domestic revenue is projected at 1.7 billion, a 2% increase, while international revenue is expected to reach 670 million, a 26% increase [1] R&D and Sales Investment - The company increased R&D expenses by 18.42% to 107.93 million, driven by strong demand for smart bathroom product updates and intensified market competition [2] - Sales expenses rose by 27% to 280.27 million, reflecting increased investment in market expansion and promotion of smart bathroom products [2]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [5] Core Viewpoints - The company's performance is under short-term pressure due to multiple factors, including changes in trade policies and varying implementation of consumer promotion policies across regions, leading to a decrease in orders [1] - The company aims to enhance its market share in the smart bathroom products sector and expand internationally, leveraging its competitive advantages in smart toilets and other products [3] - Increased investment in R&D and sales expenses is expected to impact net profit in the short term but is seen as strengthening the company's market foundation for long-term growth [2] Financial Performance Summary - In Q1 2025, the company reported revenue of 400 million, a decrease of 21% year-on-year, and a net profit attributable to the parent company of 21 million, down 63% [1] - For the full year 2024, the company achieved revenue of 2.4 billion, an 8% increase, but a net profit of 180 million, a decrease of 17% [1] - The gross margin for 2024 is projected at 27.4%, down 1.4 percentage points from the previous year [1] Product and Regional Breakdown - In 2024, revenue from water tanks and accessories is expected to be 600 million, accounting for 27% of total revenue, while smart toilets and covers will generate 1.4 billion, making up 61% [1] - Domestic revenue is projected at 1.7 billion, a 2% increase, while overseas revenue is expected to reach 670 million, a 26% increase [1] R&D and Sales Expenses - R&D expenses are projected to be 107.93 million, an increase of 18.42%, driven by strong demand for smart bathroom product updates and intensified market competition [2] - Sales expenses are expected to rise to 280.27 million, a 27% increase, due to efforts to expand market share and enhance product promotion [2] Profit Forecast Adjustments - The profit forecast has been adjusted, with net profits expected to be 150 million, 190 million, and 210 million for 2025, 2026, and 2027 respectively [4] - Earnings per share (EPS) are projected at 0.4 yuan, 0.5 yuan, and 0.5 yuan for the same years [4]

Group 1: Financial Performance - In 2024, the company achieved a revenue of 23.58 billion yuan, a year-on-year increase of 60.87% in the smart toilet and cover category, which accounted for 13.37% of total revenue [3] - The first quarter of 2025 saw a revenue decline of approximately 21% year-on-year, primarily due to changes in trade policies and varying regional consumer promotion policies [3] - The company's net profit margin improved in the fourth quarter of 2024, influenced by exchange rate fluctuations and a recovery in sales performance [4] Group 2: Market and Policy Impact - The company's direct exports to North America account for 10%-15% of overseas revenue, which is a small portion of total revenue [5] - The implementation of national subsidy policies has positively impacted consumer behavior in home improvement, enhancing the penetration rate of smart toilets [4] - The upcoming new national standards for toilets and mandatory product certification are expected to raise market entry barriers, benefiting companies with strong R&D capabilities [6][7] Group 3: Future Outlook and Strategy - For 2025, the company projects a revenue growth of 10% and a net profit growth of 9.20%, with significant investments in brand building and marketing [7] - The focus for future product development will be on upgrading existing features, emphasizing health, environmental sustainability, and hygiene [7] - The company aims to diversify its market channels and enhance its product matrix, including smart toilets, drainage products, and wellness products [7]

Financial Data and Indicators - The basic earnings per share for Q1 2025 is 0.0514 yuan, a decrease of 63.31% compared to Q1 2024, which was 0.1401 yuan [1] - The operating revenue for Q1 2025 is 4.12 billion yuan, down 21.22% from 5.23 billion yuan in Q1 2024 [1] - The net profit for Q1 2025 is 0.21 billion yuan, a decline of 64.41% from 0.59 billion yuan in Q1 2024 [1] - The return on equity for Q1 2025 is 1.00%, a decrease of 64.03% compared to 2.78% in Q1 2024 [1] Shareholder Information - The top ten unrestricted shareholders hold a total of 11,827.2 million shares, accounting for 45.37% of the circulating shares, with a decrease of 1,140.85 million shares from the previous period [2] - The top shareholders include individuals such as 邓光荣, 罗远良, and 王兵, each holding 1,305.60 million shares, representing 5.01% of the total share capital [2] Dividend Distribution - The company will not distribute dividends or transfer shares in this period [3]