比音勒芬服饰股份有限公司关联交易管理制度 比音勒芬服饰股份有限公司 关联交易管理制度 第一章 总 则 第一条 为保证比音勒芬服饰股份有限公司（以下称"公司"）与关联方之间 发生的关联交易符合公平、公正、公开的原则，确保公司关联交易行为不损害公 司和股东的利益，特别是中小投资者的合法利益，根据《中华人民共和国公司法》 《中华人民共和国证券法》《深圳证券交易所股票上市规则》（以下简称"《上 市规则》"）、《深圳证券交易所上市公司自律监管指引第1号——主板上市公 司规范运作》《深圳证券交易所上市公司自律监管指引第7号——交易与关联交 易》等其他有关法律、法规和规范性文件及《比音勒芬服饰股份有限公司章程》 （以下简称"《公司章程》"）的规定，特制定本制度。 第二条 公司进行关联交易，应当保证关联交易的合法合规性、必要性和公 允性，保持公司的独立性，不得利用关联交易调节财务指标，损害公司利益。交 易各方不得隐瞒关联关系或者采取其他手段，规避公司的关联交易审议程序和信 息披露义务。 第二章 关联人和关联交易的范围 第三条 公司的关联人包括关联法人（或者其他组织）和关联自然人。 （一）公司的关联法人（或者其他组织）是指： ...

证券代码：002832 证券简称：比音勒芬 公告编号：2025-036 比音勒芬服饰股份有限公司 关于增加 2025 年度日常关联交易预计额度的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 一、日常关联交易基本情况 比音勒芬服饰股份有限公司（以下简称"公司"）于 2024 年 12 月 17 日召开 第五届董事会第七次会议审议通过了《关于 2025 年度日常关联交易预计的议案》， 根据业务需要，2025 年度公司及子公司拟与关联人发生日常关联交易。具体内 容详见公司于 2024 年 12 月 18 日在巨潮资讯网（www.cninfo.com.cn）披露的《关 于 2025 年度日常关联交易预计的公告》（公告编号：2024-053）。 公司名称：广州一享服装有限公司 法定代表人：冯中港 基于公司及子公司日常生产经营及业务发展需要，公司于 2025 年 9 月 29 日召开第五届董事会第十次会议审议通过了《关于增加 2025 年度日常关联交易 预计额度的议案》，拟增加公司及子公司 2025 年度与关联方广州一享服装有限公 司的日常关联交易额度。 根据《深 ...

证券代码：002832 证券简称：比音勒芬 公告编号：2025-035 比音勒芬服饰股份有限公司 关于续聘 2025 年度会计师事务所的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 比音勒芬服饰股份有限公司（以下简称"公司"）于 2025 年 9 月 29 日召开 第五届董事会第十次会议，审议通过了《关于续聘 2025 年度会计师事务所的议 案》,公司拟续聘华兴会计师事务所（特殊普通合伙）（以下简称"华兴"）为公 司 2025 年度审计机构。本次续聘会计师事务所符合财政部、国务院国资委、证 监会印发的《国有企业、上市公司选聘会计师事务所管理办法》（财会〔2023〕4 号）的规定。现将有关事项说明如下： 一、拟续聘会计师事务所事项的情况说明 华兴会计师事务所(特殊普通合伙)为特殊普通合伙企业，注册地址为福建省 福州市鼓楼区湖东路 152 号中山大厦 B 座 7-9 楼，首席合伙人为童益恭先生。 为保证公司审计工作的连续性，经公司董事会审计委员会审议，公司董事会 综合评估及审慎研究，公司拟续聘华兴会计师事务所(特殊普通合伙)为公司 2025 年度审计机构， ...

证券代码：002832 证券简称：比音勒芬 公告编号：2025-038 比音勒芬服饰股份有限公司 关于使用闲置自有资金进行现金管理的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 比音勒芬服饰股份有限公司（以下简称"公司"）于 2024 年 9 月 29 日召开 第五届董事会第五次会议、第五届监事会第四次会议，会议审议通过了《关于增 加使用闲置自有资金进行现金管理额度的议案》，同意公司及子公司在不影响正 常生产经营和确保资金安全的情况下，使用不超过人民币 24 亿元的闲置自有资 金进行现金管理。此次审议的现金管理额度期限自董事会通过之日起 12 个月内 有效，在上述额度及有效期内，资金可滚动使用。具体内容详见 2024 年 9 月 30 日公司指定信息披露媒体《证券时报》《中国证券报》《上海证券报》《证券日报》 和巨潮资讯网（www.cninfo.com.cn）的相关公告。 3、监事会有权对资金使用情况进行监督与检查，必要时可以聘请专业机构 进行审计。 公司与上表所列受托方无关联关系。 二、风险控制措施 尽管公司会选择低风险理财产品投资，但金融市场受 ...

比音勒芬服饰股份有限公司 关于修订《公司章程》的公告 证券代码：002832 证券简称：比音勒芬 公告编号：2025-034 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚假 记载、误导性陈述或重大遗漏。 2025 年 9 月 29 日，比音勒芬服饰股份有限公司（以下简称"公司"）第五届董事会第十次 会议审议通过《关于修订<公司章程>的议案》，现将具体情况公告如下： 一、关于修订《公司章程》的情况 根据《中华人民共和国公司法》《上市公司章程指引》和中国证监会《关于新<公司法>配 套制度规则实施相关过渡期安排》的相关要求和规定，为进一步提升公司规范运作水平，完善 公司治理结构，公司不再设置监事会，由董事会审计委员会行使《公司法》规定的监事会的职 权，公司《监事会议事规则》相应废止，公司各项制度中涉及监事会、监事的规定不再适用。 依据上述相关规定，以及结合公司实际情况，拟对《公司章程》的相关条款进行修订，具体修 订内容如下： | 修订前 | 修订后 | | --- | --- | | | 第八条 董事长为代表公司执行公司事务的董事，是公司 | | | 的法定代表人。 | | 第八条 董事长为公司 ...

Core Insights - Biemlofen, a domestic brand, has successfully captured the market of middle-aged male consumers, particularly in lower-tier cities, and has achieved continuous revenue and profit growth for 13 years from 2011 to 2023 [2][4] - The brand's high gross margin of 79.08% surpasses that of luxury brands like Hermes and LVMH, indicating strong profitability [2] - In 2023, Biemlofen made significant acquisitions and set ambitious revenue targets, but faced challenges in maintaining profit margins due to rising sales expenses [6] Company Overview - Founded by entrepreneur Xie Bingzheng in 2003, Biemlofen initially focused on the niche market of golf apparel and strategically positioned its stores in high-traffic areas to attract affluent business customers [4][5] - The brand has been labeled as "the favorite of middle-aged men" and is often compared to high-end brands like Ralph Lauren, despite its local origins [2][4] Financial Performance - Biemlofen's revenue crossed the 40 billion RMB threshold in 2024, but net profit declined from 9.11 billion RMB in 2023 to 7.81 billion RMB [6] - Sales expenses reached 16.13 billion RMB in 2024, accounting for 40% of revenue, with advertising costs doubling [6] Market Challenges - The brand is facing a shift in consumer preferences, with younger generations showing less interest in traditional luxury apparel and favoring experiential spending [8] - Biemlofen's market share in the golf apparel segment has decreased from 82% to 69% due to increased competition from brands like FILA and Descente [16] Strategic Initiatives - To attract younger consumers, Biemlofen has rebranded its logo, changed its marketing strategy, and introduced new product lines targeting a younger demographic [9][10] - The company is also investing in a new headquarters and production capabilities, which has raised concerns about its business model and financial sustainability [13][14] Future Outlook - Biemlofen aims to expand into the down jacket market, collaborating with China National Geography for a new product line, but faces stiff competition from established players [16] - The company's leadership transition to a younger generation may bring fresh perspectives, but the effectiveness of these changes remains to be seen [9][16]

Core Viewpoint - The company has approved the use of up to RMB 2.4 billion of idle funds for cash management, aiming to enhance investment returns while ensuring operational safety [1][5]. Group 1: Cash Management Approval - The company convened its fifth board meeting on September 29, 2024, where it approved a proposal to increase the cash management limit using idle self-owned funds [1]. - The approved cash management limit is valid for 12 months from the date of the board's approval, allowing for rolling use of funds within this limit [1]. Group 2: Investment in Financial Products - The company plans to invest in low-risk financial products, ensuring that these investments do not affect normal operations or the safety of funds [2][5]. - As of the announcement date, the company has invested a total of RMB 1 billion in financial products that have not yet matured [6]. Group 3: Risk Control Measures - The company will analyze and monitor the financial products' performance and take necessary actions if adverse factors are identified [4]. - The internal audit department will oversee the use and custody of cash management funds, reporting to the board's audit committee [4]. - The supervisory board has the authority to supervise and inspect the use of funds, with the option to hire professional institutions for auditing if necessary [4]. Group 4: Impact on the Company - The investment in short-term financial products is designed to generate additional investment returns without disrupting the company's daily operations [5]. - This strategy aims to improve the efficiency of fund utilization and provide greater returns for the company and its shareholders [5].

证券代码：002832 证券简称：比音勒芬 公告编号：2025-032 比音勒芬服饰股份有限公司 二、风险控制措施 尽管公司会选择低风险理财产品投资，但金融市场受宏观经济的影响较大， 不排除该项投资受到市场波动的影响。 针对投资风险，拟采取措施如下： 关于使用闲置自有资金进行现金管理的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 比音勒芬服饰股份有限公司（以下简称"公司"）于 2024 年 9 月 29 日召开 第五届董事会第五次会议、第五届监事会第四次会议，会议审议通过了《关于增 加使用闲置自有资金进行现金管理额度的议案》，同意公司及子公司在不影响正 常生产经营和确保资金安全的情况下，使用不超过人民币 24 亿元的闲置自有资 金进行现金管理。此次审议的现金管理额度期限自董事会通过之日起 12 个月内 有效，在上述额度及有效期内，资金可滚动使用。具体内容详见 2024 年 9 月 30 日公司指定信息披露媒体《证券时报》《中国证券报》《上海证券报》《证券日报》 和巨潮资讯网（www.cninfo.com.cn）的相关公告。 根据上述决议，公司就近日 ...

Group 1 - The 15th National Games will be grandly opened in Guangzhou on November 9, 2025, serving as a significant opportunity to promote national fitness and high-quality development of the sports industry [2] - The first batch of "city partners" in Guangzhou has been announced, with the high-end sports outdoor apparel brand Biyinlefen becoming a "super partner" [2] - Biyinlefen's chairman expressed that the partnership reflects the company's recognition and aims to enhance strategic cooperation with the city, contributing to the success of the National Games [2][3] Group 2 - The hosting of the National Games is expected to bring substantial development opportunities to Guangzhou [2] - Biyinlefen plans to leverage the momentum of the National Games to organize city landmark fashion shows and forums, promoting the integration of fashion with sports and technology [2] - The chairman of Biyinlefen expressed hopes for athletes to perform at their best and acknowledged the efforts of all those involved in the National Games [3]

Core Viewpoint - The brand Biemlfdlkk, known for its high-end positioning and targeting high-net-worth middle-aged men, faces challenges as it experiences its first decline in net profit since its listing, despite previous strong performance in revenue and profit margins [3][15][31]. Group 1: Brand Positioning and Market Strategy - Biemlfdlkk has successfully captured a niche market among high-income middle-aged men, particularly golf enthusiasts, by combining sports elements with fashion and social contexts [4][8]. - The brand's logo and name create a perception of being a European luxury brand, appealing to the identity concerns of its target demographic [4][10]. - The company has strategically placed its stores in high-net-worth areas such as airports and high-speed rail stations, with product pricing set to meet the expectations of middle-class and above business men [7][10]. Group 2: Financial Performance - In 2023, Biemlfdlkk reported revenue of 35.36 billion yuan, a year-on-year increase of 22.58%, with a gross margin of 79.08% in its apparel category [2][12]. - However, the company faced a decline in net profit in 2024, with a reported 14.28% decrease to 7.8 billion yuan, despite revenue growth to 40 billion yuan [15][31]. - The increase in sales expenses, particularly in advertising, has contributed to the profit decline, with sales expenses reaching 16.13 billion yuan in 2024, a 22.96% increase [16][31]. Group 3: Market Challenges and Competition - The overall apparel market in China has slowed, with a mere 0.1% increase in retail sales for clothing in 2024, impacting Biemlfdlkk's performance [23]. - Increased competition from both domestic and international brands in the high-end sportswear market has emerged, with brands like FILA and Descente entering the golf apparel segment [24][25]. - Biemlfdlkk's pricing strategy is no longer a significant advantage, as competitors offer similar products at comparable prices [26]. Group 4: Brand Evolution and Future Direction - The company is attempting to appeal to younger consumers by changing its logo and engaging younger brand ambassadors, but initial sales results indicate limited success [18][21]. - Biemlfdlkk has pursued a multi-brand strategy by acquiring international luxury brands, but these efforts have not yet translated into significant growth [27][30]. - The brand faces a dilemma in balancing its established identity with the need to attract a new generation of consumers who prioritize design and quality over traditional luxury markers [31][32].