事件：公司于 4 月 24 日发布 2024 年年报及 25Q1 季报。2024 年全年实现营 业收入 607.97 亿元，同比增长 15.55%；归母净利润-2.91 亿元。25Q1 公司实 现收入 142.58 亿元，同比下降 9.66%，归母净利润 0.96 亿元，同比增长 16.01%。 ❑ 风险提示：宏观经济变化及行业监管对广告投放影响，广告主投放意愿不确 定性，新业务拓展进度不达预期，商誉减值风险，AI 业务发展不及预期。 财务数据与估值 | 会计年度 | 2023 | 2024 | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入(百万元) | 52616 | 60797 | 65052 | 68198 | 73654 | | 同比增长 | 43% | 16% | 7% | 5% | 8% | | 营业利润(百万元) | 3 | (286) | 430 | 499 | 597 | | 同比增长 | 扭亏 | 亏损 | 扭亏 | 16% | 20% | | 归母净利润(百万元) | 117 | (291) | ...

证券之星刘浩浩 近日，蓝色光标（300058）(300058.SZ)交出了一份喜忧参半的2024年业绩成绩单，公司全年实现营收 首破600亿元大关，但扣非后净利润却骤降至-3.31亿元，同比缩水超300%。 证券之星梳理发现，处于AI转型战略下的蓝色光标的盈利修复之路仍困难重重。作为公司核心业务的 出海业务虽以483亿元规模撑起增长引擎，但毛利率畸低的困局依然难解。全案推广、广告代理两大主 营业务也面临营收下滑、毛利率缩水的严峻挑战。 巨额减值成亏损"头号元凶" 财报显示，蓝色光标2024年实现营收608亿元，同比增长15.55%，创下历年新高。实现归母净利 润-2.907亿元，同比减少349.32%。实现扣非后净利润-3.31亿元，同比减少320.48%，去年同期为盈利 1.501亿元。 此外，蓝色光标2024年计提的资产减值损失高达1.924亿元，占利润总额的比值达到69.55%。其中，对 被投资公司计提的长期股权投资减值损失为1.928亿元，包括对上海晶赞融宣科技有限公司计提减值损 失1.23亿元，对联营企业海南云免实业有限公司计提减值损失6979.01万元。 证券之星注意到，2024年蓝色光标计提的信 ...

Core Insights - The advertising and marketing industry is undergoing transformation due to the rapid development of generative artificial intelligence (AI), with Beijing BlueFocus Data Technology Group Co., Ltd. (BlueFocus) leading the way in this shift towards an AI-driven business model [2][3]. Business Model Transformation - The current breakthroughs in AI large models are primarily in text models, while multimodal and video models are still in early stages, lacking large-scale intelligent emergence [3]. - China has made significant progress in the large model field, particularly in computational infrastructure and video models, establishing a global competitive advantage [3]. - Traditional marketing models are expected to face increasing competition and budget constraints, while companies embracing AI and accumulating data assets will differentiate themselves significantly in the next two to three years [3][4]. AI-Driven Revenue Growth - BlueFocus's "AllinAI" strategy initiated in 2023 has led to AI-enabled revenue of 108 million yuan, primarily from text content creation and data insights, which is projected to grow to 1.2 billion yuan in 2024, expanding into content generation, video production, and AI marketing automation [5][6]. - The company has deployed over 100 AI agents for various functions, with a focus on high AI concentration, high gross margins, and data accumulation for continuous AI learning [5]. Globalization Strategy - Starting in 2024, BlueFocus will implement a "Globalization 2.0 Strategy," emphasizing technology and AI-driven capabilities, with local offices established in nine countries, some of which are already profitable [6][7]. - The company aims to maintain its leading position in cross-border marketing, optimize market structure and gross margin, and expand its overseas presence by adding 3 to 5 local offices, particularly in Southeast Asia and emerging markets in Europe and South America [7].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is leveraging AI to reshape its core business, aiming for high-quality development in technology marketing [1] - The company reported a total revenue of 14.2577 billion yuan in Q1 2025, a year-on-year decrease of 9.66%, while net profit attributable to shareholders was 95.5 million yuan, an increase of 16% year-on-year [4][5] - The company is expected to achieve AI-driven revenue of 30 to 50 billion yuan in 2025, with a long-term goal of exceeding 100 billion yuan [5][6] Summary by Sections Market Performance - The company’s stock price is currently at 8.27 yuan, with a total market capitalization of 20.9 billion yuan [1] Business Overview - The company’s revenue structure includes significant contributions from gaming, e-commerce, and internet applications, with respective revenues of 26.14 billion, 18.17 billion, and 9.44 billion yuan in 2024 [4] - The company is focusing on expanding into high-value markets in Europe, Southeast Asia, and Latin America to mitigate external impacts from trade disputes [4] AI Strategy - The company has developed its own AI platform, BlueAI, and aims to create around 1,500 AI-driven intelligent entities by 2024 [5] - The company has partnered with global AI-driven advertising platforms and plans to restart AI investments to enhance its marketing capabilities [6][7] Financial Forecast - Revenue projections for 2025 to 2027 are 65.037 billion, 70.418 billion, and 76.250 billion yuan respectively, with net profits expected to be 459 million, 570 million, and 713 million yuan [8][10] - The company anticipates a significant increase in earnings per share (EPS) from 0.18 yuan in 2025 to 0.28 yuan in 2027 [8][10]

研发投入与人员情况研发投入减少：2024年研发投入金额为53,935,118.45元，占营业收入比例为 0.09%，低于2023年的0.17%。虽然研发投入减少，但公司在多个研发项目上取得进展，如多人沉浸式 大空间开发平台、鲁班跨境通一站式电商出海营销平台等已投入使用。研发人员数量下降：研发人员数 量从2023年的356人减少至278人，变动比例为 -21.91%。人员结构方面，30岁以下和30 - 40岁的研发人 员数量均有所下降。 现金流状况分析经营活动现金流紧张：经营活动现金流入小计62,159,786,780.31元，现金流出小计 62,070,119,293.46元，现金流量净额大幅减少。这表明公司在经营过程中的现金回笼速度较慢，可能面 临一定的资金压力。投资活动现金流表现良好：投资活动现金流入小计1,314,851,338.34元，现金流出小 计957,878,909.70元，现金流量净额为356,972,428.64元，同比增加709.41%。主要原因是公司下属境外 子公司调整金融资产结构，处置短期金融资产并投资长期稳定收益率的债权投资。筹资活动现金流出大 于流入：筹资活动现金流入小计3,407 ...

Group 1: Financial Performance - In 2024, the company achieved a revenue of 60.797 billion yuan, an increase of 15.55% compared to the previous year [2] - In Q1 2025, the revenue was 14.258 billion yuan, with a net profit of 0.96 billion yuan, reflecting a year-on-year growth of 16.01% [2] Group 2: Strategic Initiatives - The company plans to establish a business headquarters in Shanghai to be closer to clients, as over 70% of its clients and revenue come from southern regions [3] - The company aims to expand its VR project operations in key tourist areas, targeting 10 or more scenic spots with a total operational area of 10,000 square meters in the coming years [5] Group 3: AI and Technology Integration - The company has incubated approximately 100 AI agents, with multi-modal and multi-task agents making up over one-third of the total [11] - Projected AI-driven revenue for 2025 is estimated to be between 3 billion to 5 billion yuan, with a significant portion coming from cross-border marketing [13] Group 4: Market Dynamics and Challenges - The e-commerce market is primarily focused on the U.S. (30%-40% share), followed by the Asia-Pacific region (30%) and the EU (10%) [9] - The company anticipates limited impact from U.S.-China tariff issues, as strategies are in place to adapt to changing market conditions [10] Group 5: Profitability and Margin Improvement - The company has seen a rebound in gross margins, attributed to a shift in media revenue sources, with non-head media now accounting for a larger share [6] - Future revenue structure aims for 50% from major platforms like Meta and Google, with 30% from smaller media, and 10%-20% from platform-driven income [7]

Core Viewpoint - Blue Cursor, the first listed company in the digital marketing industry to include data resources in its financial statements, reported a significant increase in data resources classified as inventory, indicating a strategic shift towards AI-driven marketing solutions [1][4][5]. Financial Performance - In 2024, Blue Cursor achieved total revenue of 60.797 billion yuan, representing a year-on-year growth of 15.5%. However, the net profit attributable to shareholders was a loss of 291 million yuan, a decrease of 407 million yuan compared to the previous year [6]. - In Q1 2025, the company reported revenue of 14.258 billion yuan, a decrease of 1.524 billion yuan year-on-year, while the net profit attributable to shareholders was 96 million yuan, an increase of 16% [6]. Data Resources and AI Strategy - The company reported data resources of 6.5431 million yuan in its 2024 annual report, which accounted for over 50% of total inventory assets. This figure increased to 8.0069 million yuan in Q1 2025, raising its share of total inventory to 61.78% [1][4]. - Blue Cursor's CEO emphasized the company's ambition to transform into a true AI marketing technology company, targeting AI-driven revenue of 3 to 5 billion yuan by 2025, with a focus on intelligent agents, marketing automation, and data investment [4][5]. - The company is currently developing various AI projects, including video creation platforms and social media analysis tools, and has annotated over 120 million industry data points, with plans to reach around 200 million by 2025 [5].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is leveraging AI to reshape its core business, aiming for high-quality development in technology marketing [1] - The company reported a total revenue of 14.2577 billion yuan in Q1 2025, a year-on-year decrease of 9.66%, while net profit attributable to shareholders was 95.5 million yuan, an increase of 16% year-on-year [4] - The company is expected to achieve AI-driven revenue of 30 to 50 billion yuan in 2025, with a long-term goal of exceeding 100 billion yuan [5] - The company plans to optimize its business structure to mitigate external fluctuations and expand into high-value markets in Europe, Southeast Asia, and Latin America [4][5] Summary by Sections Market Performance - The company’s stock price is currently at 8.27 yuan, with a market capitalization of 20.9 billion yuan [1] Financial Forecast - Revenue projections for 2025-2027 are 65.037 billion, 70.418 billion, and 76.250 billion yuan respectively, with net profits of 459 million, 570 million, and 713 million yuan [8] - The company is expected to achieve an EPS of 0.18, 0.23, and 0.28 yuan for the years 2025, 2026, and 2027 respectively [8] AI Strategy - The company is committed to an "All in AI" strategy, aiming to become a technology-driven marketing company with a scale of 100 billion yuan [7] - The company has developed its own AI platform, BlueAI, and is collaborating with major partners to enhance its AI capabilities [6][7]

Financial Performance - The company reported a basic earnings per share of -0.1160 yuan for 2024, a decrease of 346.81% compared to 0.0470 yuan in 2023 [1] - The net profit for 2024 was -2.91 billion yuan, a decline of 348.72% from 1.17 billion yuan in 2023 [1] - Operating revenue increased by 15.55% to 60.797 billion yuan in 2024, up from 52.616 billion yuan in 2023 [1] - The return on equity for 2024 was -3.85%, a significant drop from 1.56% in 2023 [1] Shareholder Structure - The top ten unrestricted shareholders collectively hold 39.85494 million shares, accounting for 16.27% of the circulating shares, with a decrease of 1.36980 million shares compared to the previous period [2] - Notable changes among the top shareholders include Zhang Jiancheng entering with 6.070 million shares and Sun Taoran reducing his holdings by 2.52680 million shares [3] Dividend Distribution - The company has proposed a dividend distribution plan of 10 shares for every 4 shares held [4]

证券代码：300058 证券简称：蓝色光标 公告编号：2025-021 北京蓝色光标数据科技集团股份有限公司 关于召开2024年年度股东会的通知 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载，误导性陈述或重大遗漏。 北京蓝色光标数据科技集团股份有限公司（以下简称"公司"或"蓝色光 标"）第六届董事会第十八次会议决定于 2025 年 5 月 22 日 15 时召开 2024 年年 度股东会，本次股东会将采取现场投票和网络投票相结合的方式召开，根据相 关规定，现将股东会的有关事项提示如下： 一、召开会议的基本情况 1、会议届次：2024 年年度股东会 2、会议召集人：北京蓝色光标数据科技集团股份有限公司董事会 3、会议召开的合法合规性：经本公司第六届董事会第十八次会议审议通过， 决定召开 2024 年年度股东会，召集程序符合有关法律、行政法规、部门规章、 规范性文件和公司章程的规定。 4、会议时间：2025 年 5 月 22 日（星期四）15 时。 （1）现场会议时间：2025 年 5 月 22 日 15 时。 （2）网络投票时间：2025 年 5 月 22 日。其中，通过深圳证券交易 ...