证券代码：301102 证券简称：兆讯传媒 公告编号：2025-014 兆讯传媒广告股份有限公司 关于召开2024年度股东大会的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 兆讯传媒广告股份有限公司（以下简称"公司"）第五届董事会第十四次会 议决定于 2025 年 5 月 21 日（星期三）召开公司 2024 年度股东大会，公司已 于 2025 年 4 月 24 日在巨潮资讯网（www.cninfo.com.cn）发布了《关于召开 2024 年度股东大会的通知》（公告编号：2025-009）。本次会议将采用股东现 场投票与网络投票相结合的方式进行，现将本次股东大会的有关事项再次提示公 告如下： 一、召开会议的基本情况 1、股东大会届次：2024 年度股东大会 2、股东大会的召集人：公司董事会 3、会议召开的合法、合规性：公司第五届董事会第十四次会议审议通过了 《关于召开公司 2024 年度股东大会的议案》，本次股东大会的召集程序符合有 关法律、行政法规、部门规章、规范性文件及《公司章程》的规定。 4、会议召开的日期、时间： （1）现场会议时间：2 ...

| 态，并结合相关案例讲解合规运作 | | | | | | --- | --- | --- | --- | --- | | 注意要点。 | | | | | | 二、保荐机构发现公司存在的问题及采取的措施 | | | | | | 事项 | 存在的问题 | | 采取的措施 | | | 事项 | 存在的问题 | | 采取的措施 | | | 投资、风险投资、委托理财、财务资 | 无 | | | 不适用 | | 助、套期保值等） | | | | | | 无 不适用 | | | | | | 合保荐工作的情况 | | | | | | 财务状况、管理状况、核心技术等方 | 无 | | | 不适用 | | 面的重大变化情况） | | | | | | 三、公司及股东承诺事项履行情况 | | | | | | 公司及股东承诺事项 | 是否履行承诺 | | | 未履行承诺的原因及解决措施 | | 售安排、自愿锁定股份、延长锁 | | | | | | 是 | 不适用 | | | | | 定期限以及股东持股及减持意 | | | | | | 向等承诺 | | | | | | 是 | 不适用 | | | | | 股份买回承诺 | | | | ...

关于兆讯传媒广告股份有限公司 2024 年度持续督导定期现场检查报告 | 保荐机构名称：国投证券股份有限公司 被保荐公司简称：兆讯传媒 | | | | --- | --- | --- | | 保荐代表人姓名：费春成 联系电话：010-83321237 | | | | 保荐代表人姓名：周宏科 联系电话：010-83321258 | | | | 现场检查人员姓名：费春成、周宏科 | | | | 现场检查对应期间：2024 年度 | | | | 现场检查时间：2025 年 4 月 28 日 | | | | 一、现场检查事项 现场检查意见 | | | | 不 （一）公司治理 否 | 是 | 适 | | 用 | | | | 现场检查手段：对上市公司高管人员开展访谈；查阅公司章程、治理制度、三会议事规则 | | | | 等；查阅公司股东大会、董事会和监事会的会议资料；查看公司主要管理场所；对相关文 | | | | 件、原始凭证等资料进行查阅、复制等。 | | | | 1.公司章程和公司治理制度是否完备、合规 | √ | | | 2.公司章程和三会规则是否得到有效执行 | √ | | | 3.三会会议记录是否完整，时间、地 ...

二、保荐机构发现公司存在的问题及采取的措施 | 事项 | 存在的问题 | 采取的措施 | | --- | --- | --- | | 1.信息披露 | 无 | 不适用 | | 2.公司内部制度的建立和执行 | 无 | 不适用 | 2 国投证券股份有限公司 关于兆讯传媒广告股份有限公司 2024 年度持续督导跟踪报告 | 保荐机构名称：国投证券股份有限公司 | 被保荐公司简称：兆讯传媒 | | --- | --- | | 保荐代表人姓名：费春成 | 联系电话：010-83321237 | | 保荐代表人姓名：周宏科 | 联系电话：010-83321258 | 一、保荐工作概述 | 项目 | 工作内容 | | --- | --- | | 1.公司信息披露审阅情况 | — | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 0 次 | | 2.督导公司建立健全并有效执行规章制度的情况 | — | | （1）是否督导公司建立健全规章制度（包括但不限 | | | 于防止关联方占用公司资源的制度、募集资金管理 | 是 | | 制度、内控制度、内部审计制度、关联交易制度） ...

兆讯传媒广告股份有限公司（以下简称"公司"）第五届董事会、第五届监 事会任期将于 2025 年 5 月 17 日届满。鉴于公司董事会、监事会的换届选举工 作尚在筹备中，为确保董事会、监事会工作的连续性及稳定性，公司董事会、监 事会换届选举工作将适当延期，董事会各专门委员会成员及高级管理人员的任期 亦相应顺延。 在换届选举工作完成之前，公司第五届董事会、监事会全体成员及高级管理 人员将依照《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司 自律监管指引第 2 号——创业板上市公司规范运作》等法律法规和《公司章程》 的相关规定继续履行董事、监事、高级管理人员的职责和义务。 证券代码：301102 证券简称：兆讯传媒 公告编号：2025-013 兆讯传媒广告股份有限公司 关于董事会、监事会延期换届的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 兆讯传媒广告股份有限公司董事会 二〇二五年五月十日 1 董事会、监事会延期换届不会对公司的正常生产经营产生不利影响，公司将 积极推进相关工作，尽快完成董事会、监事会的换届，并及时履行信息披露义务。 特此 ...

证券代码：301102 证券简称：兆讯传媒 公告编号：2025-012 兆讯传媒广告股份有限公司 关于举办2024年度网上业绩说明会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 兆讯传媒广告股份有限公司（以下简称"公司"）《2024 年年度报告》经 公司第五届董事会第十四次会议和第五届监事会第十二次会议审议通过，并于 2025 年 4 月 24 日披露于巨潮资讯网（http://www.cninfo.com.cn）。 为便于广大投资者进一步了解公司 2024 年经营情况，公司定于 2025 年 5 月 16 日召开 2024 年度网上业绩说明会，现将有关信息公告如下： 一、业绩说明会基本情况 1、 业绩说明会召开时间 2025 年 5 月 16 日（星期五）下午 15：30~16:30 2、 业绩说明会召开方式 公司通过深圳证券交易所"互动易"平台"云访谈"栏目举办本次业绩说明 会，投资者可登陆深圳证券交易所"互动易"平台（http://irm.cninfo.com.cn ） 进入"云访谈"栏目参加会议。 二、公司出席会议人员 出席本次活动的人员有： ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported a revenue of 670 million yuan for 2024, representing a year-on-year increase of 12.26%. However, the net profit attributable to the parent company was 76 million yuan, down 43.64% year-on-year. For Q1 2025, the revenue was 164 million yuan, a decrease of 7.60%, with a net profit of 21 million yuan, down 45.72% year-on-year. The decline in profit is primarily attributed to the upfront costs associated with expanding advertising locations, despite stable growth in advertising spending [2][5][11]. Summary by Sections Financial Performance - In 2024, the company achieved total revenue of 670 million yuan, up 12.26% year-on-year. The net profit attributable to the parent company was 76 million yuan, down 43.64% year-on-year. For Q1 2025, the revenue was 164 million yuan, down 7.60%, with a net profit of 21 million yuan, down 45.72% year-on-year [2][5]. Advertising Growth - High-speed rail passenger numbers continued to grow, leading to a recovery in high-speed rail advertising, which generated 564 million yuan in revenue for 2024, an increase of 4.25% year-on-year. The company has signed agreements with 18 domestic railway bureaus, establishing a digital network that reaches over 2 billion passengers annually across 30 provincial-level regions [11]. Outdoor Advertising Expansion - The company significantly increased its revenue from outdoor naked-eye 3D screens, achieving 107 million yuan in 2024, a year-on-year growth of 88.85%. The company is also focusing on AI content production, with several notable projects completed [11]. Cost Structure - The expansion of advertising locations has led to increased costs, with operating costs rising by 28.25% in 2024 and 3.21% in Q1 2025. The media resource usage cost reached 383 million yuan in 2024, up 29.37% year-on-year [11]. Profitability Outlook - The company anticipates that the upfront costs for new advertising locations will impact profitability in the near term. The expected net profit for 2025 and 2026 is projected to be 72 million yuan and 146 million yuan, respectively, with corresponding price-to-earnings ratios of 54.32 and 26.96 [11].

Core Viewpoint - Zhaoxun Media (301102.SZ), known as the "first stock of high-speed rail media in China," reported a revenue of 670 million yuan in 2024, marking a year-on-year growth of 12.26%, with a net profit attributable to shareholders of 75.6343 million yuan [1] Group 1: High-Speed Rail Digital Media Business - The high-speed rail digital media network is a crucial foundation for Zhaoxun Media's first business curve and core advantage, characterized by its extensive coverage, depth, and quality [2] - The company has solidified its competitive edge, signing contracts with 529 railway passenger stations and operating 495 of them, with over 98.4% being high-speed rail stations, and managing 4,957 digital media screens [2] - Zhaoxun Media has made significant upgrades to major stations like Beijing South and Shenzhen North, enhancing its media offerings and creating impactful visual advertising spaces [2] Group 2: Outdoor Media Business Development - Zhaoxun Media's outdoor naked-eye 3D screen business has begun to take shape, with new installations in key urban commercial areas, including Shenzhen and other major cities [4] - The company has established a top-tier visual creative team and is exploring AI applications in digital content production, achieving notable advancements in digital image processing [4] - The outdoor media business is progressing smoothly, with completed projects enhancing customer engagement and overall profitability [4] Group 3: Market Trends and Economic Environment - The macroeconomic environment in China is stable, providing a conducive backdrop for the advertising and media industry, with advertising revenue surpassing 1.5 trillion yuan in 2024, a 17.9% increase from the previous year [6] - The integration of advertising with the real economy is expected to continue, with significant growth in various media advertising revenues, which exceeded 1 trillion yuan for the first time [6] - Zhaoxun Media's dual-core advertising model combining high-speed rail digital media and urban commercial screen media has gained recognition from numerous leading brands, indicating strong market demand [8]

Investment Rating - The investment rating for the company is "Buy" with a target price of RMB 11.75 [8][9]. Core Insights - The company's revenue for 2024 is reported at RMB 670 million, a year-on-year increase of 12.26%, but the net profit attributable to the parent company decreased by 43.64% to RMB 75.63 million [1][2]. - The gross margin has declined, primarily due to increased costs associated with new high-speed rail and outdoor screen placements, although revenue from outdoor 3D screens has seen significant growth [2][4]. - The company continues to expand its high-speed rail media network, with 529 signed railway passenger stations and 495 operational stations by the end of 2024 [3]. Revenue and Profit Forecast - The revenue forecast for 2025-2027 has been adjusted to RMB 662.56 million, RMB 773.07 million, and RMB 834.23 million respectively, reflecting a decrease in growth expectations [5][13]. - The net profit forecast for the same period is adjusted to RMB 100.80 million, RMB 131.52 million, and RMB 166.67 million, indicating a significant reduction in expected profitability [5][13]. Financial Metrics - The company’s comprehensive gross margin for 2024 is reported at 33.68%, down 8.27 percentage points year-on-year, with a further decline to 30.11% in Q1 2025 [2][5]. - The adjusted PE ratio for 2025 is set at 47X, with a target price reflecting a 27X PE ratio for the same year [5][17]. Business Segment Performance - The high-speed rail media business generated RMB 564 million in revenue for 2024, a 4.25% increase, while the outdoor 3D screen media revenue surged by 88.85% to RMB 107 million [2][4]. - The outdoor screen business, despite being in a loss position, has shown improvement in gross margin, narrowing from -32% in 2023 to -1.04% in 2024 [4][5]. Market Position and Strategy - The company is focusing on optimizing its screen structure, reducing the number of less efficient screens, which has led to a decrease in the total number of operational digital media screens [3][4]. - The integration of AI technology in digital content production is expected to enhance operational efficiency and content quality [4].

兆讯传媒广告股份有限公司 2024年度内部控制评价报告 兆讯传媒广告股份有限公司全体股东： 根据《企业内部控制基本规范》及其配套指引的规定和其他内部控制监管要 求（以下简称企业内部控制规范体系），结合本公司（以下简称公司）内部控制 制度和评价办法，在内部控制日常监督和专项监督的基础上，我们对公司2024年 12月31日（内部控制评价报告基准日）的内部控制有效性进行了评价。 一、重要声明 二、内部控制评价结论 根据公司财务报告内部控制重大缺陷的认定情况，于内部控制评价报告基准 日，不存在财务报告内部控制重大缺陷。董事会认为，公司已按照企业内部控制 规范体系和相关规定的要求在所有重大方面保持了有效的财务报告内部控制。 根据公司非财务报告内部控制重大缺陷认定情况，于内部控制评价报告基准 日，公司未发现非财务报告内部控制重大缺陷。 自内部控制评价报告基准日至内部控制评价报告发出日之间未发生影响内 部控制有效性评价结论的因素。 三、内部控制评价工作情况 （一）内部控制评价的范围 1 公司按照风险导向原则确定纳入评价范围的单位、业务和事项以及高风险领 域。 1、纳入本次内部控制评价范围的单位包括： 按照企业内部控制规范体 ...