Financial Performance - The company reported a revenue of 500 million RMB for the first half of 2024, representing a 20% increase compared to the same period in 2023[7]. - The company has set a revenue guidance of 1.2 billion RMB for the full year 2024, indicating a projected growth of 25% year-over-year[7]. - The company's operating revenue for the reporting period reached CNY 1,085,827,308.43, an increase of 8.80% compared to the same period last year[13]. - Net profit attributable to shareholders was CNY 131,890,579.23, reflecting a growth of 10.44% year-on-year[13]. - In the first half of 2024, the company's net profit reached CNY 130.13 million, a year-on-year increase of 10.33% compared to CNY 117.95 million in the same period last year[19]. - The net profit attributable to shareholders was CNY 131.89 million, reflecting a 10.44% increase from CNY 119.43 million in the previous year[19]. - The net profit after deducting non-recurring gains and losses was CNY 125,334,558.06, marking a 17.83% increase year-on-year[13]. - The total revenue from internet marketing reached ¥1,082,280,837.79, accounting for 99.67% of total revenue, representing an 8.60% increase year-over-year[44]. - Revenue from the e-commerce sector was ¥269,178,290.29, making up 24.79% of total revenue, with a year-over-year growth of 10.32%[45]. User Growth and Market Expansion - User data showed a growth of 15% in active users, reaching 2 million by the end of June 2024[7]. - The company is expanding its market presence in Southeast Asia, targeting a 10% market share by the end of 2025[7]. - The company has expanded its international presence with subsidiaries in various countries, including the UK, US, Japan, and Singapore, supporting its global marketing strategy[17]. - The company has successfully facilitated over 8 billion commercial effect conversions, covering more than 7 billion effective devices across over 200 countries and regions[17]. Research and Development - Research and development expenses increased by 30% to 50 million RMB, focusing on AI and AIGC technologies[7]. - The company has developed the KreadoAI digital marketing creation platform, leveraging extensive marketing big data and AI algorithms to enhance creative marketing and improve cost efficiency for advertisers[51]. - The company launched the "AI+BI+CI" full-chain digital solution in May 2024, aimed at enhancing global operational efficiency for outbound enterprises[24]. - The company has established a comprehensive service model, procurement model, sales model, and R&D model to provide intelligent marketing promotion services across various industries[26]. Risk Management - The company faces potential risks related to market competition and regulatory changes, which are detailed in the risk management section[1]. - The management emphasizes the importance of maintaining a robust risk management framework to navigate potential challenges[1]. - The company faces innovation risks due to the rapidly evolving internet advertising industry, which may impact its ability to meet market demands and customer needs[82]. - Market competition risks are heightened as new comprehensive internet advertising service providers emerge, potentially affecting the company's customer and media resource advantages[83]. - The company has implemented strict advertising content review processes to mitigate risks associated with legal violations in advertising[86]. Financial Position and Investments - The total assets of the company at the end of the reporting period amounted to CNY 5,754,428,074.54, representing a 23.19% increase from the end of the previous year[13]. - The company's cash and cash equivalents increased significantly by 280.98% to ¥880,747,289.97, driven by cash received from financial products and increased borrowings[55]. - The total investment during the reporting period was ¥580,039,657.60, representing a significant increase of 521.43% compared to ¥93,339,474.60 in the same period last year[63]. - The company has invested 500,000 USD in AGI House Ventures GP, LLC, focusing on AI infrastructure and applications, aiming to enhance investment efficiency and market opportunities[132]. Corporate Governance and Compliance - The company emphasizes compliance with local laws and regulations in various countries, as changes in market environments and policies could adversely affect its operations[84]. - The company has maintained a good integrity status with no unfulfilled court judgments or significant overdue debts[114]. - The company has not reported any significant risks related to major contracts during the reporting period[130]. - The company has not experienced any changes in its controlling shareholder during the reporting period[141]. Shareholder Information - The company plans to not distribute cash dividends, issue bonus shares, or convert capital reserves into share capital for the semi-annual period[100]. - The company has distributed a total of RMB 80.22 million in cash dividends over the past two years, ensuring a reasonable return to investors[104]. - The total number of common shareholders at the end of the reporting period is 35,563[135]. - The largest shareholder, Zou Xiaowu, holds 25.35% of the shares, totaling 119,627,005 shares[137]. Environmental and Social Responsibility - The company is committed to achieving carbon neutrality and has implemented measures to optimize its technology architecture and improve office equipment to reduce carbon emissions[107]. - The company emphasizes sustainable development and integrates it into its corporate social responsibility strategy, focusing on governance, innovation, and employee development[104]. - The company has not faced any environmental penalties and adheres to national environmental protection laws, demonstrating its commitment to social responsibility[103].

证券代码：301171 证券简称：易点天下 公告编号：2024-059 易点天下网络科技股份有限公司 关于股份回购进展情况的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 易点天下网络科技股份有限公司（以下简称"公司"）于 2024 年 4 月 24 日 召开第四届董事会第十六次会议，审议通过了《关于回购公司股份方案的议案》， 公司计划使用自有资金以集中竞价交易方式回购公司股份，用于股权激励或员工 持股计划。本次回购总额不低于人民币 1,000 万元（含），不超过人民币 2,000 万 元（含），本次回购价格不超过人民币 25 元/股（含），实施期限为自公司董事会 审议通过本次回购股份方案之日起 12 个月。具体内容详见公司分别于 2024 年 4 月 25 日、2024 年 5 月 21 日在巨潮资讯网（www.cninfo.com.cn）披露的《关于 回购公司股份方案的公告》（公告编号：2024-036）、《回购报告书》（公告编号： 2024-044）。 公司 2023 年度权益分派实施后，本次回购股份价格上限由 25 元/股调整为 24.89 元/ ...

法律意见书 浙江天册律师事务所 关于 易点天下网络科技股份有限公司 2024 年第二次临时股东大会的 法律意见书 浙江省杭州市杭大路 1 号黄龙世纪广场 A 座 11 楼 310007 电话：0571-87901111 传真：0571-87901500 法律意见书 浙江天册律师事务所 关于 易点天下网络科技股份有限公司 致：易点天下网络科技股份有限公司 浙江天册律师事务所（以下简称"本所"）接受易点天下网络科技股份有限公 司（以下简称"易点天下"或"公司"）的委托，指派本所律师参加公司 2024 年 第二次临时股东大会，并根据《中华人民共和国证券法》（以下简称"《证券法》"）、 《中华人民共和国公司法》（以下简称"《公司法》"）和《上市公司股东大会规 则（2022 年修订）》（以下简称"《股东大会规则》"）等法律、法规和其他有关 规范性文件的要求出具本法律意见书。 在本法律意见书中，本所律师仅对本次股东大会召集、召开程序、出席人员的 资格、召集人的资格、表决程序及表决结果的合法有效性发表意见，不对会议所审 议的议案内容和该等议案中所表述的事实或数据的真实性和准确性发表意见。 本法律意见书仅供公司 2024 年 ...

证券代码：301171 证券简称：易点天下 公告编号：2024-058 易点天下网络科技股份有限公司 2024 年第二次临时股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 特别提示： 1. 本次股东大会未出现否决议案的情形； 6. 本次股东大会会议的召开符合有关法律法规、规范性文件和《公司章程》 的规定。 2. 本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开和出席情况 （一）会议召开情况 1. 会议召开时间： （1）现场会议时间：2024年7月4日（星期四）14:30； （2）网络投票时间：通过深圳证券交易所交易系统进行网络投票的具体时 间为：2024年7月4日9:15—9:25，9:30—11:30和13:00—15:00；通过深圳证券交易 所互联网系统投票的具体时间为：2024年7月4日9:15—15:00期间任意时间。 2. 现场会议召开地点：西安市高新区天谷八路156号软件新城研发基地二期 C3栋楼13层星辰会议室。 3. 会议的召开方式：现场表决与网络投票相结合的方式。 4. 会议召集人：易点天下网络科技股份有限公司 ...

证券代码：301171 证券简称：易点天下 公告编号：2024-057 易点天下网络科技股份有限公司 关于股份回购进展情况的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 易点天下网络科技股份有限公司（以下简称"公司"）于 2024 年 4 月 24 日 召开第四届董事会第十六次会议，审议通过了《关于回购公司股份方案的议案》， 公司计划使用自有资金以集中竞价交易方式回购公司股份，用于股权激励或员工 持股计划。本次回购总额不低于人民币 1,000 万元（含），不超过人民币 2,000 万 元（含），本次回购价格不超过人民币 25 元/股（含），实施期限为自公司董事会 审议通过本次回购股份方案之日起 12 个月。具体内容详见公司分别于 2024 年 4 月 25 日、2024 年 5 月 21 日在巨潮资讯网（www.cninfo.com.cn）披露的《关于 回购公司股份方案的公告》（公告编号：2024-036）、《回购报告书》（公告编号： 2024-044）。 公司 2023 年度权益分派实施后，本次回购股份价格上限由 25 元/股调整为 24.89 元/ ...

Investment Rating - Buy (First Coverage) [5][23] Core Views - The company is expected to benefit from the wave of Chinese enterprises going global, particularly in the e-commerce and gaming sectors, which rely heavily on online advertising for promotion [1][5] - The global marketing service market for enterprises going overseas is projected to reach $51.1 billion by 2025, and the company, as a deep player in this field, is well-positioned to capitalize on this growth [1][5] - The company's self-developed AIGC digital marketing platform, Kreado AI, is expected to drive cost reduction and efficiency improvement for overseas enterprises, contributing to future revenue growth [32][55] Business Overview - The company primarily serves Chinese enterprises going global, offering comprehensive marketing solutions across industries such as e-commerce, gaming, and applications [71][114] - Its main business segments include performance advertising services and head media account management services, with performance advertising contributing the majority of profits [76][124] - The company has a strong presence in both head and long-tail media, catering to diverse marketing needs of advertisers [2][133] Financial Performance - Revenue is expected to grow from RMB 2.55 billion in 2024 to RMB 3.30 billion in 2026, with a CAGR of 13.6% [2][23] - Net profit attributable to shareholders is forecasted to increase from RMB 286 million in 2024 to RMB 413 million in 2026, with a CAGR of 20.1% [2][23] - Gross margin is projected to improve from 24.4% in 2023 to 25.4% in 2026, driven by technological advancements and the adoption of programmatic advertising [60][124] Competitive Advantages - The company differentiates itself from traditional marketing intermediaries by taking responsibility for advertising performance, using a CPA (Cost Per Action) model to settle with advertisers [127][134] - Its self-developed programmatic advertising platforms, zMaticoo and Yeahgrowth, enable precise matching of ad orders with long-tail media channels, resulting in higher profitability [163][165] - The company's strong data and technology capabilities, including its AIGC platform Kreado AI, provide a competitive edge in the market [39][55] Industry Trends - The global programmatic advertising market is growing rapidly, with expenditures increasing from $18.8 billion in 2017 to $41.8 billion in 2021, and is expected to continue expanding [49][165] - Chinese enterprises, particularly in e-commerce and gaming, are increasingly going global, creating significant opportunities for overseas marketing services [1][98] - The adoption of AI in marketing is accelerating, with AIGC expected to enhance content production efficiency and provide more value-added services for advertisers [166][55] Future Outlook - The company is expected to maintain steady growth in its performance advertising business, with revenue projected to increase by 20% in 2024 and 15% in 2025 [59][61] - The continued development of its Kreado AI platform and the expansion of its programmatic advertising capabilities are expected to drive long-term profitability [55][163] - The company is well-positioned to capture a larger share of the overseas marketing market as more Chinese enterprises seek growth opportunities abroad [122][170]

证券代码：301171 证券简称：易点天下 公告编号：2024-056 易点天下网络科技股份有限公司 一、首次回购股份的具体情况 关于首次回购公司股份的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 易点天下网络科技股份有限公司（以下简称"公司"）于 2024 年 4 月 24 日 召开第四届董事会第十六次会议，审议通过了《关于回购公司股份方案的议案》， 公司计划使用自有资金以集中竞价交易方式回购公司股份，用于股权激励或员工 持股计划。本次回购总额不低于人民币 1,000 万元（含），不超过人民币 2,000 万 元（含），本次回购价格不超过人民币 25 元/股（含），实施期限为自公司董事会 审议通过本次回购股份方案之日起 12 个月。具体内容详见公司分别于 2024 年 4 月 25 日、2024 年 5 月 21 日在巨潮资讯网（www.cninfo.com.cn）披露的《关于 回购公司股份方案的公告》（公告编号：2024-036）、《回购报告书》（公告编号： 2024-044）。 公司 2023 年度权益分派实施后，本次回购股份价格上限由 25 元 ...

一、关于非独立董事、财务总监辞职的情况 易点天下网络科技股份有限公司（以下简称"公司"）董事会于近日收到公司 非独立董事、财务总监杨晓鸥女士提交的书面辞职报告。杨晓鸥女士因个人原因辞 去公司非独立董事、财务总监的职务，辞职后不再担任公司任何职务。 证券代码：301171 证券简称：易点天下 公告编号：2024-054 易点天下网络科技股份有限公司 关于非独立董事、财务总监辞职暨聘任财务总监、 补选非独立董事及调整董事会审计委员会的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 为确保公司财务管理工作的顺利开展，经公司第四届董事会提名委员会、审计 委员会审核，公司于 2024 年 6 月 18 日召开第四届董事会第十七次会议审议通过了 《关于聘任公司财务总监的议案》，公司董事会同意聘任郑正东先生（简历详见附 件）为公司财务总监，任期自本次董事会审议通过之日起至第四届董事会届满之日 止。 聘任郑正东先生为公司财务总监不会导致董事会中兼任公司高级管理人员的 人数总计超过公司董事总人数的二分之一。 调整后：张学勇先生（召集人）、胡乾坤先生、冯颖亮先生。 杨晓鸥女 ...

关于易点天下网络科技股份有限公司 增加外汇套期保值业务额度事项的核查意见 中信证券股份有限公司（以下简称"中信证券"）作为易点天下网络科技股 份有限公司（以下简称"易点天下"、"公司"、"上市公司"）首次公开发行股票 并在创业板上市的保荐人，根据《证券发行上市保荐业务管理办法》《深圳证券 交易所创业板股票上市规则》及《深圳证券交易所上市公司自律监管指引第 2 号 ——创业板上市公司规范运作（2023 年修订）》等相关法律法规和规范性文件的 规定，对易点天下本次增加外汇套期保值业务额度事项进行了审慎核查，具体情 况如下： 一、外汇套期保值业务概述 公司于 2024 年 2 月 6 日召开第四届董事会第十五次会议和第四届监事会第 十四次会议，审议通过了《关于开展外汇套期保值业务的议案》，同意公司及子 公司使用总额不超过人民币 70,000.00 万元或其他等值外币自有资金开展外汇套 期保值业务，上述额度在董事会通过之日起 12 个月内循环滚动使用。具体内容 详见公司于 2024 年 2 月 7 日在巨潮资讯网上披露的《关于开展外汇套期保值业 务的公告》（公告编号：2024-005）。 公司于 2024 年 6 月 ...

经审阅公司财务总监候选人资料，我们认为：郑正东先生不存在《公司法》 和《公司章程》等法律法规所规定的不得担任公司高级管理人员的情形，公司财 务总监候选人提名程序符合《公司法》和《公司章程》的有关规定。 综上，我们一致同意冯颖亮先生为公司第四届董事会非独立董事候选人，郑 正东先生为公司财务总监候选人，同意将上述议案提交公司第四届董事会第十七 次会议审议。 易点天下网络科技股份有限公司 第四届董事会提名委员会 2024 年 6 月 18 日 易点天下网络科技股份有限公司董事会提名委员会 关于补选第四届董事会非独立董事及聘任财务总监的审核意见 根据《中华人民共和国公司法》（以下简称"《公司法》"）、《深圳证券 交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》（以下简称 "《创业板上市公司规范运作》"）等有关法律、法规、规范性文件和《公司章 程》的有关规定，并参照《董事会议事规则》及《董事会提名委员会工作细则》， 对拟提交公司第四届董事会第十七次会议审议的《关于补选第四届董事会非独立 董事的议案》《关于聘任公司财务总监的议案》出具如下审核意见： 经审阅公司第四届董事会非独立董事候选人资料，我们认为：冯 ...