American Rebel Holdings Inc Champion Safe Continues to Build Sales Momentum as Sports Inc. Dealers Shift to Enhanced Challenger 20 Safe Model American Rebel Holdings Inc Champion showcased its Trophy Series Independent retailers place spring orders in Phoenix as Challenger 20 replaces the Sports Inc–exclusive Model T with an integrated 120V outlet and refreshed black-chrome hardware—built with American-made steel Provo, UT, Feb. 26, 2026 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), ...

AMERICAN REBEL LIGHT BEER EXECUTING THE "DISTRIBUTOR FIRST" STRATEGY: Legacy MillerCoors Network Delivers Immediate Scale, Completing Critical Southeastern Territory to Support Major Retail Chain Wins. A TIER-ONE ALLIANCE: Gulf Distributing’s 50-Year Legacy and Advanced Logistics Network to Drive Rapid Retail Penetration Across Grocery, Convenience, and On-Premise Channels. NASHVILLE, TN, Feb. 25, 2026 (GLOBE NEWSWIRE) -- American Rebel Beverages, a division of American Rebel Holdings, Inc. (NASDAQ: AREB), ...

American Rebel Holdings Inc. (NASDAQ:AREB) rose 37.33% in after-hours trading on Tuesday to $0.21.According to Benzinga Pro data, the stock of the Nashville-based company closed the regular session down 7.24% at $0.15.On Tuesday, Champion Safe Company, a subsidiary of AREB, partnered with Utah-based A1 Safe and Vault Company at the 2026 Western Hunting & Conservation Expo in Salt Lake City to showcase Champion safes and advanced vault door solutions.Expo Drives Sales, Dealer ExpansionAccording to Champion, ...

American Rebel Holdings Inc Western Hunting & Conservation Expo 2026 American Rebel Holdings Inc Champion Vault Doors: Unmatched Security and Craftsmanship American Rebel Holdings Inc The Western Hunting & Conservation Expo: A Premier Industry Event Premium Champion Safes and vault doors made with American-steel, paired with A1’s expert delivery and installation, create repeatable retail wins—driving higher sell-through potential and increased reorders across Utah. Provo, UT, Feb. 24, 2026 (GLOB ...

American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) announces a partnership with Jefferson Distributing to launch American Rebel Light Beer in West Virginia’s Eastern Panhandle Top-tier Anheuser-Busch network distribution partner Jefferson Distributing (WV) adds critical “footprint fill-in” coverage as American Rebel continues rapid national expansion with sustained execution of its Distribution-First strategy Nashville, TN, Feb. 23, 2026 (GLOBE NEWSWIRE) -- American Rebel Holding ...

From American Rebel Holdings, Inc.’s (NASDAQ: AREB) beverage‑industry launch announcement in October 2023 to today, American Rebel Light Beer has executed a scalable rollout strategy—pairing it’s premium, “better‑for‑you” light lager differentiation with leading distribution relationships that power chain placements, high‑volume on‑premise accounts, and repeat consumer demand in a $110B+ U.S. beer market. NASHVILLE, Tenn., Feb. 19, 2026 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“Amer ...

Group 1: Company Overview - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., is a leading manufacturer of high-security safes and participated in the Nation's Best Sports Spring Annual Market from February 10-13, 2026, in Oklahoma City [1] - The company showcased key products, including the Challenger Series and Trophy Series, aimed at independent dealers to drive sales for the upcoming spring season [1][3] Group 2: Product Offerings - The Challenger Series is designed as a high-value option, featuring American-made steel, robust locking systems, and fireboard protection, catering to a broad customer base [3][4] - The Trophy Series offers premium features for serious collectors, including reinforced door construction and two-hour fire protection, targeting customers who prioritize higher security [4] Group 3: Market Engagement - The NBS Market served as a platform for Champion Safe to strengthen dealer relationships, confirm spring orders, and showcase products, which are essential for the company's distribution strategy [1][6] - Dealers appreciated the opportunity to evaluate products in person, facilitating quicker buying decisions and better inventory planning for the spring selling season [6][8] Group 4: Commitment to Dealers - Champion Safe is dedicated to supporting independent dealers through product innovation, dealer-first programs, and hands-on sales support, aiming to help them grow their businesses in 2026 [9] - The company hosted various activities at the market, including product demonstrations and meetings, to assist dealers in assessing market needs and making informed purchasing decisions [7][9]

Core Insights - Champion Safe Company successfully showcased its products at the Nation's Best Sports Spring Annual Market, emphasizing the importance of independent dealers in the retail landscape [1][3][10] Product Highlights - The company highlighted two key product families: the Challenger Series, known for its rugged design and affordability, and the Trophy Series, which offers premium features for high-security needs [7][8] - The Challenger Series is built with American-made steel and designed for everyday use, while the Trophy Series provides enhanced security and fire protection, appealing to serious collectors and homeowners [8] Market Engagement - The Market served as a platform for Champion Safe to strengthen relationships with dealer partners, confirm spring orders, and showcase new product lines [6][10] - Dealers appreciated the opportunity to evaluate products in person, which facilitated quicker buying decisions and better inventory planning for the spring selling season [10][11] Commitment to Dealers - Champion Safe is dedicated to supporting independent dealers through product innovation, dealer-first programs, and hands-on sales support, aiming to help them grow their businesses in 2026 [13][14]

Core Insights - American Rebel Beverages has entered a distribution agreement with Wil Fischer Distributing, enhancing its market presence in Missouri and supporting its growth strategy [1][2][6] - The partnership aims to leverage Wil Fischer's extensive distribution network, which covers approximately 900,000 residents across key Missouri markets [1][5] - American Rebel Light Beer plans to launch a limited-edition 250th Anniversary Patriot Pack to celebrate the United States' upcoming birthday, aligning with its patriotic branding [9][15] Company Overview - American Rebel Holdings, Inc. is a diversified patriotic lifestyle company that has expanded from security products into beverages, apparel, and accessories [17] - The company launched American Rebel Light Beer in April 2024, which has quickly expanded into 18 states, positioning itself as "America's Patriotic Beer" [13][19] - The beer is marketed as a premium, all-natural light lager with no adjuncts, appealing to consumers seeking quality and patriotic values [11][12] Distribution Strategy - The partnership with Wil Fischer Distributing is part of American Rebel's "Distributor-First" growth strategy, focusing on strong relationships with top-tier wholesalers [2][20] - Wil Fischer Distributing has a proven track record, having grown from selling 211,000 cases in its early years to 5 million cases annually by 2021, showcasing its capability to scale [3][6] - The distribution network includes a mix of chain retailers, independent stores, and on-premise accounts, ensuring broad market access for American Rebel Light Beer [5][6] Market Potential - The domestic beer market is estimated at $110 billion annually, providing significant growth opportunities for American Rebel Light Beer through strategic partnerships [2] - The partnership with Wil Fischer is expected to enhance retail availability and consumer trial, particularly in urban and rural markets across Missouri [1][5] - The Black Oak Amphitheater will serve as a key venue for brand activation, allowing American Rebel to engage with consumers at high-profile events [7][8] Product Launch - The 250th Anniversary Patriot Pack will feature patriotic branding and is set to hit shelves in spring 2026, coinciding with major American holidays [9][15][16] - This limited-edition release aims to resonate with consumers' values and celebrate American independence, enhancing brand visibility and consumer engagement [9][12]

Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, demonstrated the effectiveness of its safes by preserving irreplaceable family treasures during a catastrophic house fire, highlighting the importance of real fire protection [2][5][10] Product Performance - The Champion Medalist 41 safe, despite being an entry-level model with a one-hour fire rating, successfully protected its contents during a near-total home burn, showcasing the critical nature of fire protection that works under extreme conditions [9][10] - The safe's advanced sealing systems and layered construction are designed to manage heat transfer and resist smoke and water intrusion, proving effective even after prolonged exposure to destructive fire conditions [10][11] Customer Commitment - Champion Safe Company is committed to customer satisfaction, as evidenced by their decision to replace the damaged safe at no charge, emphasizing their responsibility towards customers who trust them with irreplaceable items [15] - The company encourages collaboration with authorized dealers to ensure customers select the right safe tailored to their specific needs and risks [15] Industry Context - The incident is not isolated; Champion safes have repeatedly survived catastrophic fires, reinforcing the significance of fire ratings, materials, and construction methods in the safe manufacturing industry [11] - The narrative underscores that a safe is not merely a theft prevention tool but also a means of resilience, protecting family history and critical documents when disasters strike [17][18]