Company Touts Multiple Achievements Working with TSR Nashville, TN, March 27, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), will expand its successful sponsorship for 2025 with Tony Stewart Racing (tsrnitro.com) in the NHRA Mission Foods Drag Racing Series (n ...

American Rebel Holdings Inc Tony Stewart Racing (TSR) in NHRA Mission Foods Drag Racing Series Company Touts Multiple Achievements Working with TSR Nashville, TN, March 27, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), will expand its successful sponsors ...

Nashville, TN, March 27, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) — America's Patriotic Brand (the "Company"), today announced that it will effect a reverse stock split of its outstanding shares of common stock, par value $0.001 per share (the "Common Stock"), at a ratio of 1-for-25, to be effective as of 12:00 a.m. Eastern Time on March 31, 2025 as per NASDAQ. The Company's Common Stock will begin trading on a reverse stock split-adjusted basis at the opening of The Nasdaq Capit ...

Core Insights - American Rebel Holdings, Inc. successfully launched American Rebel Beer in northeast Ohio, marking a significant milestone in its expansion efforts [1][2] - The company achieved an 11% market penetration rate for American Rebel Light within weeks of the launch [2] - The partnership with Tramonte Distributing enhances the visibility and availability of American Rebel Beer in local bars, restaurants, and retail outlets [2][3] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently transitioning into the beverage industry with American Rebel Beer [13] - American Rebel Light Beer is a premium domestic light lager, characterized by its all-natural ingredients and lower calorie count, appealing to health-conscious consumers [6][7] Distribution and Marketing Strategy - The launch event was held in conjunction with a Hunting & Fishing Outdoors Show, attracting a wide audience and generating positive feedback from attendees [2][4] - A series of promotional events, including Rebel Light Kick-Off Parties and beer tastings, are planned to further engage the community and promote the brand throughout 2025 [4][5] Product Details - American Rebel Light Beer contains approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol by volume per 12 oz serving, positioning it as a lighter option for beer enthusiasts [7] - The beer is marketed as "America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer," aligning with the company's branding strategy [6][7]

Core Viewpoint - American Rebel Holdings, Inc. will implement a reverse stock split at a ratio of 1-for-25, effective March 31, 2025, to enhance share price and marketability, ensuring compliance with Nasdaq listing requirements [1][6]. Group 1: Reverse Stock Split Details - The reverse stock split will reduce the number of outstanding shares from approximately 10.6 million to about 423 thousand [4]. - The new CUSIP number for the Common Stock post-split will be 02919L604, and it will continue to trade under the symbol "AREB" on Nasdaq [2][6]. - No fractional shares will be issued; all fractional interests will be rounded up to the nearest whole share, ensuring that shareholders holding at least 100 shares will retain a minimum of 100 shares post-split [3][7]. Group 2: Shareholder Protection - The company is committed to protecting the interests of stockholders, particularly those holding round lots of 100 or more shares, ensuring they do not lose their status as round lot holders [3][7]. - The reverse stock split will apply to the Common Stock issuable upon the exercise of outstanding derivative securities, with adjustments made to exercise prices and the number of derivatives [2][5]. Group 3: Company Background - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the introduction of American Rebel Light Beer [10].

Core Insights - The 2025 Triumph Series from Champion Safe Company has generated strong dealer interest due to significant upgrades that enhance its security features and overall performance [1][5] - The series is recognized for its elite-level security and fire protection, making it a formidable competitor in the high-security safe market [1] Product Upgrades - Introduction of a new Tempered Glass Relocker System that automatically engages a secondary relock mechanism during an attack, significantly improving burglary resistance [2] - The safe now features a 3/16" steel body, which enhances durability and outperforms many competitor models [2] - Upgraded fire rating of 1750°F for two hours, providing some of the highest fire protection in its class [3] - A new door adjustment system allows for a more user-friendly mechanism, ensuring precise fit and improved long-term security [3] Design and Usability - The Triumph Series includes a 5½-inch-thick Double-Step™ door, four-way active boltworks, and a Diamond-Embedded Armor Plate™, contributing to its strength [4] - Features such as high-capacity gun racks, plush interior, adjustable shelving, and motion-activated LED lighting enhance convenience and usability [4] - The series is available in multiple sizes and finishes, including high-gloss Black, Ivory, and Platinum, combining security with refined design [5] Company Background - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality safes designed for ultimate security and fire protection [7] - The company is a wholly-owned subsidiary of American Rebel Holdings, Inc., which also operates in the beverage industry and produces branded apparel and accessories [8]

Core Insights - The 2025 Triumph Series from Champion Safe Company has generated strong dealer interest due to significant upgrades that enhance its security features and overall performance [1][5]. Product Features - The Triumph Series introduces a new Tempered Glass Relocker System that automatically engages a secondary relock mechanism during an attack, improving burglary resistance [2]. - A new 3/16" steel body has been implemented, which enhances the durability of the safe and outperforms many competitors [2]. - The fire rating has been upgraded to withstand temperatures of 1750°F for two hours, providing some of the highest fire protection in its class [3]. - The new door adjustment system allows for a more user-friendly mechanism, ensuring a precise fit and improved long-term security [3]. - The safe features a 5½-inch-thick Double-Step door, four-way active boltworks, and a Diamond-Embedded Armor Plate, making it one of the strongest safes available [4]. Market Positioning - Champion Safe Company emphasizes that the Triumph Series offers superior security and build quality compared to similarly priced competitors, positioning it as one of the most secure and feature-rich safes in its class [5]. - The series is available in multiple sizes and finishes, including high-gloss Black, Ivory, and Platinum, showcasing unmatched security and superior craftsmanship [5]. Company Background - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality safes designed for ultimate security and fire protection [7]. - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and has recently expanded into the beverage industry with the introduction of American Rebel Beer [8].

Core Viewpoint - American Rebel Holdings, Inc. is expanding its American Rebel Light Lager Beer distribution through a partnership with Balls Food Stores in the Kansas City metro area, leveraging promotional activities to enhance brand visibility and customer engagement [1][3]. Group 1: Company Overview - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and personal security products, recently entering the beverage industry with American Rebel Light Beer [8]. - The company emphasizes its patriotic values and commitment to quality in its product offerings, particularly with American Rebel Light Beer [4]. Group 2: Product Details - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as a healthier beer option [5]. - The beer is all-natural, free from added supplements, corn, rice, or other sweeteners commonly found in mass-produced beers [5][7]. Group 3: Promotional Activities - The "Scan to Win" promotion will be featured in select Price Chopper and Hen House grocery stores, allowing customers to enter for a chance to win a collectible American Rebel safe [2][7]. - The promotional strategy has seen success in Tennessee and is now being rolled out in Kansas City, reflecting a strong partnership between American Rebel and Balls Food Stores [3]. Group 4: Partnership Insights - The collaboration with Balls Food Stores, which operates 26 locations in the Kansas City area, is rooted in shared community values and a commitment to fresh foods [6]. - Both companies' leadership has personal ties to the Kansas City area, enhancing the partnership's authenticity and community engagement [3].

Core Viewpoint - American Rebel Holdings, Inc. is expanding its American Rebel Light Lager Beer distribution in the Kansas City metro area through a partnership with Balls Food Stores, utilizing promotional strategies to enhance visibility and sales [1][3][9] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the launch of American Rebel Light Beer [7] - The company emphasizes its patriotic values and aims to resonate with consumers who appreciate quality and a balanced lifestyle [4][5] Product Details - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as an all-natural option without added sweeteners [5] - The beer is produced in partnership with AlcSource and is positioned as a product that embodies American values [4][5] Promotional Strategy - The "Scan to Win" promotion will be featured in three Price Chopper and two Hen House grocery store locations, allowing customers to enter for a chance to win a collectible American Rebel safe [2][3] - The promotional displays will prominently feature Rebel Light Beer, aiming to drive customer engagement and sales [2][9] Partnership Insights - The collaboration with Balls Food Stores is rooted in shared community values and a commitment to fresh foods, enhancing the brand's local presence [3][6] - The CEO of Balls Food Stores expressed enthusiasm for the partnership, highlighting the cultural alignment and potential for customer appreciation of Rebel Light [3]

PROVO, UT, Feb. 25, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ:AREB), America's Patriotic Brand (americanrebel.com), has announced a strategic partnership with NetWize, a premier IT services provider, to modernize and optimize its technology infrastructure. This collaboration will improve efficiency, security, and overall business operations as Champion Safe continues its commitment to innovatio ...