Core Viewpoint - American Rebel Holdings, Inc. will implement a reverse stock split at a ratio of 1-for-20, effective February 2, 2026, to enhance its stock price and comply with Nasdaq listing requirements [1][7][17]. Group 1: Reverse Stock Split Details - The reverse stock split will adjust the number of outstanding shares from approximately 8.7 million to about 435,359 shares [8]. - The new CUSIP number for the shares post-split will be 02919L 802, and trading will continue under the symbol "AREB" [2][3]. - The record date for the reverse stock split is set for January 30, 2026 [3]. Group 2: Shareholder Protections - No fractional shares will be issued; any fractional interests will be rounded up to the nearest whole share [4][6]. - Shareholders holding 100 or more shares prior to the split will not be reduced to less than 100 shares post-split, ensuring round lot protection [5][10]. - The reverse stock split will also apply to outstanding derivative securities, with adjustments made to exercise prices and quantities [4][8]. Group 3: Purpose and Benefits - The primary purpose of the reverse stock split is to increase the share price to meet Nasdaq's minimum bid price requirement of $1.00 per share [7]. - By increasing the share price, the company aims to enhance marketability and trading eligibility on various platforms [7]. - The reverse stock split is expected to improve liquidity and market appeal without altering the overall economic value of shareholders' holdings [15][28]. Group 4: Process and Timeline - The reverse stock split will be effective at 12:00 AM Eastern Time on February 2, 2026, with trading on a split-adjusted basis commencing at market open [1][17]. - Shareholders will not need to take any action; adjustments will be handled automatically by the transfer agent [32]. - Additional round-up shares for eligible shareholders will be distributed approximately 10 trading days after the effective date [25]. Group 5: Company Overview - American Rebel Holdings, Inc. is known as America's Patriotic Brand, offering a range of patriotic lifestyle products, including safes, personal security solutions, and branded apparel [31]. - The company has recently introduced American Rebel Light Beer, a premium domestic light lager [31].

Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Lawrence Distributing Company to enhance the distribution of American Rebel Light Beer in Virginia, building on existing momentum through Valley Distributing [1][2][7] Distribution Partnership - The distribution agreement with Lawrence Distributing Company was executed on November 15, 2025, resulting in the addition of four on-premise accounts and twenty-six retail accounts for American Rebel Light Beer by December 31, 2025 [3][11] - This partnership aims to strengthen American Rebel's presence in Virginia and support retail rollouts and on-premise growth opportunities in 2026 [2][8] Strategic Goals - The company aims to convert distribution momentum into retail velocity at scale by collaborating with high-execution, community-embedded distributors [6][8] - The Distributor-First strategy prioritizes best-in-class regional wholesalers to enhance shelf placement and in-market momentum, with recent milestones indicating progress in national distributor engagement and retail rollouts [8][11] Lawrence Distributing Company Profile - Founded in 1954, Lawrence Distributing Company has grown into a leading beverage wholesaler in Southside and south-central Virginia, serving over 1,000 customers and reaching a regional population of approximately 375,000 [12][18] - The company operates two climate-controlled warehouse facilities to ensure product quality and has a disciplined approach to sales and merchandising [13][14] Community and Brand Building - Lawrence Distributing is recognized for its long-standing relationships and service-focused execution, which aligns with American Rebel's brand values [10][16] - The partnership is expected to leverage LDC's established infrastructure and community connections to enhance the visibility and placement of American Rebel Light Beer [12][16]

(State or Other Jurisdiction of Incorporation or Organization) Nevada 7372 47-3892903 (Primary Standard Industrial Classification Code Number) As filed with the Securities and Exchange Commission on January 15, 2026. Registration No. 333-[*] UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) (I.R.S. Employer Identification No.) 218 3 Avenue ...

Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., reported a 75% increase in orders from SafeSource USA's Farmingdale, New York location from 2024 to 2025, highlighting effective customer education and marketing strategies [1][6][11] Company Performance - SafeSource USA's Farmingdale showroom has successfully combined expert product knowledge with advanced digital marketing, leading to increased customer engagement and visibility [5][6] - The increase in orders is attributed to a fast-paced business culture in New York, where customers are proactive in researching and making purchasing decisions [6] Marketing and Customer Engagement - The marketing strategy includes targeted social campaigns, educational video content, and timely customer engagement, which have collectively driven order activity [6] - SafeSource USA will participate in the Great American Outdoor Show, providing an opportunity for direct customer interaction and showcasing Champion Safe's craftsmanship [7] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made steel and offering a lifetime warranty on their products [10] - The company emphasizes its industry-leading fire and security features, appealing to customers seeking premium safes [5][10]

Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Lawrence Distributing Company to enhance the distribution of American Rebel Light Beer in Virginia, building on existing momentum and expanding retail presence [1][3][4] Distribution Strategy - The company employs a Distributor-First strategy, focusing on high-execution regional wholesalers to improve shelf placement and market momentum, aiming for broader retail authorizations [4] - Recent milestones include significant distribution placements and partnerships across multiple states, indicating strong engagement and growth potential [5] Partnership Details - Lawrence Distributing Company, a family-owned wholesaler with over 70 years of experience, will enhance American Rebel's distribution capabilities in Virginia, leveraging its established relationships and operational infrastructure [6][7][10] - LDC services over 1,000 customers across more than 10 counties, reaching a regional population of approximately 375,000, which positions American Rebel for increased visibility and sales [7][9] Product Information - American Rebel Light Beer is marketed as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving, brewed without common additives found in mass-produced beers [14]

Core Viewpoint - American Rebel Holdings, Inc. has taken significant steps to strengthen its balance sheet and align leadership by converting approximately $2.05 million of accrued obligations into Series D Convertible Preferred Stock, which supports ongoing efforts to maintain its Nasdaq listing and improve stockholders' equity [1][4][3]. Leadership and Management Actions - The Board of Directors and senior management, including the President and CEO, opted to convert accrued fees and compensation into equity, demonstrating their commitment to the company's long-term value [3][4]. - This conversion is part of a broader strategy to enhance stockholders' equity and reduce liabilities on the balance sheet [5][4]. Financial Impact - The conversion involved the issuance of Series D Convertible Preferred Stock valued at $7.50 per share, which was exchanged for various accrued obligations previously recorded as liabilities [2][9]. - The action is expected to preserve cash that would have been used to settle these obligations, thereby improving the company's financial position [5][4]. Specific Conversions - Notable conversions include: - Doug Grau (former President): 62,211 shares for accrued advances totaling $466,581.10 - Andy Ross (CEO): 73,439 shares for accrued bonuses totaling $550,791.96 - Corey Lambrecht (COO): 69,381 shares for accrued amounts totaling $520,351.28 - Independent Directors also converted accrued fees into shares [6]. Strategic Context - This action is part of a series of strategic initiatives aimed at maintaining Nasdaq compliance and enhancing stockholders' equity, which includes various corporate actions communicated throughout 2025 [8][12]. - The company has also filed a registration statement on Form S-8 related to its 2025 Stock Incentive Plan, which includes shares reserved for future conversions [9][10]. Future Considerations - Each share of Series D Convertible Preferred Stock is convertible into five shares of common stock, indicating potential future dilution but also aligning insider interests with those of stockholders [11][10].

Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Working Distributors to enhance the distribution of American Rebel Light Beer in Indiana, particularly in Knox, Warrick, Posey, Gibson, and Vanderburgh counties [2][4][5] - This partnership is part of American Rebel's Distributor-First national expansion strategy, which aims to accelerate the brand's growth across multiple states including Pennsylvania, Massachusetts, and Arkansas [3][4][6] Company Overview - American Rebel Holdings, Inc. is recognized as "America's Patriotic Brand," initially focusing on branded safes and personal security products, and has diversified into beverages, including American Rebel Light Beer [16][17] - The company emphasizes its commitment to producing an all-natural, low-calorie, and low-carb light beer that resonates with patriotic values [3][5] Distribution Strategy - The partnership with Working Distributors marks the second distributor in Indiana, contributing to a month of rapid growth for American Rebel, which includes new partnerships with several distributors across different states [4][5] - Working Distributors is a family-owned wholesaler with a strong reputation and operational excellence, which aligns with American Rebel's values and goals for expansion [7][9][10] Market Presence - Working Distributors services key counties in Southern Indiana and has a diverse portfolio that includes leading domestic, import, and craft brands, providing immediate credibility for American Rebel Light Beer [8][13] - The company has a modern infrastructure with high-frequency delivery capabilities, which supports American Rebel's distribution needs [8][14] Community Engagement - Working Distributors is known for its community involvement and sponsorships, which align with American Rebel's patriotic branding and values [15] - The company has a history of supporting local events and initiatives, enhancing its reputation and fostering loyalty within the community [15]

Core Insights - Champion Safe Company reported over 35% year-over-year growth in orders from West Coast Safe Company, highlighting a strong partnership in the high-security safe market [1] - West Coast Safe Company has adapted to changing customer needs and economic conditions for over 26 years, providing exceptional service and a wide range of safes [3] - The Trophy Series by Champion Safe is noted for its superior protection and competitive pricing, contributing to increased customer demand [5][7] Company Overview - Champion Safe Company is a manufacturer of high-security safes, utilizing 100% American-made steel and offering a lifetime warranty on their products [10] - West Coast Safe Company is recognized for its knowledgeable staff and commitment to customer service, maintaining a strong online reputation across review platforms [8][4] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer and apparel, positioning itself as a patriotic lifestyle brand [12] Product Insights - The Trophy Series is highlighted as a key product line, featuring robust construction and fire protection capabilities, appealing to both homeowners and businesses [7] - Champion Safe's focus on dealer feedback and continuous product refinement has strengthened its market position and customer trust [9]

Core Insights - Champion Safe Company has reported a significant 104% year-over-year increase in orders from West Side Safe & Gun, indicating strong consumer trust and effective dealer relationships [1][3]. Company Overview - Champion Safe Company is a leading manufacturer of high-security safes and a subsidiary of American Rebel Holdings, Inc. [1][13]. - The company has been in the safe manufacturing industry for over 25 years, focusing on high-quality products made from 100% American-made steel [13]. Partnership Dynamics - The partnership between Champion Safe and West Side Safe & Gun is characterized by a commitment to quality, education, and community values [1][5]. - West Side Safe & Gun, founded by Chip Ditchendorf, emphasizes responsible firearm ownership and community safety [3][6]. - Feedback from West Side Safe & Gun has been integral to Champion's product refinement, ensuring that the safes meet customer needs [6][7]. Customer Engagement - West Side Safe & Gun has built a strong local reputation, with customers praising the knowledgeable service and professional installation [7]. - The company offers hands-on training and education for responsible firearm ownership, enhancing community safety [3][10]. Community Outreach - Champion Safe Company encourages local residents to visit West Side Safe & Gun for education on firearm safety and security best practices [10].

Core Viewpoint - American Rebel Holdings, Inc. is hosting a Christmas party in Nashville featuring co-headliners John Stone and CEO Andy Ross, promoting their American Rebel Light Beer brand [1][4][10]. Event Details - The American Rebel Christmas Party will take place at Kid Rock's Big Ass Honky Tonk & Rock 'n' Roll Steakhouse on December 16, 2025, starting at 6 PM [12]. - John Stone will kick off the event, followed by performances from Andy Ross and potentially other special guests [4][12]. Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) has transitioned from a manufacturer of branded safes and personal security products to a diversified patriotic lifestyle company, including offerings in beverages [10][11]. - The company emphasizes its identity as "America's Patriotic Brand," leveraging this positioning to expand its market presence across various consumer categories [11]. Product Information - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, crafted without common additives found in many mass-produced light beers [9].