American Rebel Holdings Inc “We had very productive meetings at Mar-a-Lago with like-minded patriots and potential investors,” said Andy Ross, CEO of American Rebel. American Rebel Holdings Inc Home of the Florida Panthers and the New York Post’s coverage of Andy’s meetings with investors and members at Mar-a-Lago, dubbed “The Winter White House.” Miami Television Appearance and Investor Meetings at Mar-a-Lago Signal Big Moves for the Nation’s Fast-Growing Beer Brand – American Rebel Light Beer Nash ...

Miami Television Appearance and Investor Meetings at Mar-a-Lago Signal Big Moves for the Nation's Fast-Growing Beer Brand – American Rebel Light Beer Nashville, TN, April 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is excited to share its CEO Andy Ross' ...

$2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants Nashville, TN, April 09, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, today announced the closing of its previously announced private placement for the purchase and s ...

Financing Agreements - The company entered into a Master Brewing Agreement with Associated Brewing, appointing them as the exclusive producer and seller of American Rebel branded spirits, with the initial product being American Rebel Light Beer, set to launch regionally in early 2024[284]. - On January 1, 2024, the company entered into a new loan agreement with an existing lender for $150,000, with a principal balance bearing interest at 12% per annum[285]. - A securities purchase agreement was made on March 21, 2024, resulting in a loan of $235,750 with an effective interest rate of 81.1%, requiring total repayment of $271,112 by December 31, 2024[286]. - The company secured a $1,300,000 business loan with a total repayment of $1,664,000, bearing interest at 22.8% per annum[288]. - On July 2, 2024, the company entered into a Factoring Agreement, selling future receipts for $250,000, with repayment in equal weekly installments of $17,875[296]. - A subordinated business loan of $1,312,500 was secured on July 8, 2024, with principal and interest due on January 20, 2025, requiring weekly payments of $67,500[297]. - The company entered into multiple Revenue Interest Purchase Agreements, with investors receiving monthly payments ranging from $7,500 to $50,000 starting June 1, 2024[289][293]. - On September 4, 2024, a securities purchase agreement was made for a loan of $300,000, with total payback of $336,000 due in eight payments[302]. Financial Performance - For the year ended December 31, 2024, the company reported revenues of $11,420,268, a decrease of $4,577,928 (or 29%) compared to $15,998,196 for the year ended December 31, 2023[311]. - The cost of goods sold for the year ended December 31, 2024 was $11,539,905, down $2,659,355 (or 19%) from $14,199,260 in the previous year[312]. - The company experienced a negative gross margin of $(119,637) for the year ended December 31, 2024, compared to a gross margin of $1,798,936 for the year ended December 31, 2023, representing a decrease of $1,918,573 (or 107%) period over period[312]. - Total operating expenses increased by $1,536,547 (or 15%) to $12,100,478 for the year ended December 31, 2024, compared to $10,563,931 for the year ended December 31, 2023[313]. - Interest expense surged to $3,969,485 for the year ended December 31, 2024, compared to $363,567 in the previous year, an increase of $3,605,918[321]. - The company incurred a net loss of $17,604,364 for the year ended December 31, 2024, resulting in a loss per share of $(306.91), compared to a net loss of $9,731,701 and a loss per share of $(857.02) for the year ended December 31, 2023[325]. Expense Analysis - Marketing and brand development expenses rose by $1,035,919 (or 79%) to $2,354,809 for the year ended December 31, 2024, compared to $1,318,890 for the year ended December 31, 2023[318]. - The company incurred product development expenses of $385,800 for the year ended December 31, 2024, an increase of $253,272 (or 191%) from $132,528 in the previous year[317]. - Administrative and other expenses increased by $2,841,749 (or 89%) to $6,049,555 for the year ended December 31, 2024, compared to $3,207,806 for the year ended December 31, 2023[319]. - The company reported no impairment of goodwill and intangible assets for the year ended December 31, 2024, compared to an impairment of $1,912,559 for the year ended December 31, 2023[324]. Capital and Liquidity - The Company incurred net losses of $17,604,364 for the year ended December 31, 2024, compared to $9,731,701 for 2023, with an accumulated deficit of $65,086,200 as of December 31, 2024[326]. - The Company's working capital deficit was $8,940,228 as of December 31, 2024, a decline from a surplus of $2,545,744 as of December 31, 2023[326]. - Management is in discussions with investment banks regarding further capital campaigns to raise funds necessary for operations and acquisitions[327]. - The Company anticipates needing to raise additional funds through equity or debt offerings to meet future liquidity requirements, which may dilute existing stockholders[330]. - Additional funds are expected to be required for ongoing operating expenses, intellectual property protection, and business development[331]. Accounting and Regulatory Updates - The Company has classified its convertible debt issued in 2024 in accordance with ASC 2020-06, effective for smaller reporting companies for fiscal years beginning after December 15, 2023[335]. - The FASB issued ASU No. 2023-09 to enhance income tax disclosures, effective for the Company for annual periods beginning after December 15, 2024[336]. - ASU No. 2023-07 requires public companies to disclose significant segment expenses and is effective for fiscal years beginning after December 15, 2023[337]. - The Company continuously monitors accounting pronouncements from the FASB for applicability to its operations[339].

Forged in Freedom, Fueled by Growth, Focused on the Future NASHVILLE, TN, April 07, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ:AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (americanrebelbeer.com) and a leading provider of safes, personal security, and patriotic lifestyle apparel, today issued a corporate update summarizing several recent developments that have strengthened the Company's foundation and accelerated its national growth strategy. CEO Andy Ros ...

American Rebel Holdings Inc. Forged in Freedom, Fueled by Growth, Focused on the Future Forged in Freedom, Fueled by Growth, Focused on the Future NASHVILLE, TN, April 07, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), the creator of American Rebel Beer (americanrebelbeer.com) and a leading provider of safes, personal security, and patriotic lifestyle apparel, today issued a corporate update summarizing several recent developments that have str ...

Core Viewpoint - American Rebel Holdings, Inc. has announced a private placement offering to raise approximately $2.5 million, with potential additional gross proceeds of up to $8.5 million from warrants [1][3]. Group 1: Offering Details - The company will sell 724,640 shares of common stock at a price of $3.45 per share, along with series A and series B warrants [1][3]. - Series A warrants will allow the purchase of up to 724,640 shares at an exercise price of $2.95, expiring five years from issuance [1][3]. - Series B warrants will allow the purchase of up to 2,173,920 shares, expiring eighteen months from issuance [1][3]. Group 2: Financial Implications - The gross proceeds from the offering are expected to be approximately $2.5 million before deducting fees and expenses [3]. - If fully exercised, the series A and B warrants could provide an additional $8.5 million in gross proceeds [3]. Group 3: Use of Proceeds - The company intends to use the net proceeds from the offering for working capital and other general corporate purposes [3]. Group 4: Company Background - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with American Rebel Beer [8]. - The company emphasizes its patriotic values and quality in its product offerings, including American Rebel Light Beer, which is marketed as a premium light lager [6][7].

American Rebel Holdings Inc Watch the American Rebel Story and learn about America’s Next Great Company as told by CEO Andy Ross Watch the American Rebel Story and learn about America’s Next Great Company as told by CEO Andy Ross Nashville, TN, April 03, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), the creator of American Rebel Beer and champion of patriotic values, is excited to announce the release of a new video that showcases the inspiring story behind the American Rebel br ...

American Rebel Holdings, Inc. American Rebel Light Television Appearances and Potential Investor Meeting at Mar-a-Lago Signal Big Moves for the Nations Fast-Growing Beer Brand, American Rebel Light Beer. Nashville, TN, April 02, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ...

American Rebel Holdings Inc American Rebel Light Plans to Utilize Digital Ads and Traditional Television Spots Nashville, TN, March 28, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), has announced that it will launch an ad campaign to raise awareness and ...