Core Insights - Harley-Davidson, Inc. (HOG) reported a loss of $2.44 per share in Q4 2025, which is wider than the Zacks Consensus Estimate of a loss of 92 cents, and a significant increase from a loss of 93 cents per share in the same quarter last year. Consolidated revenues fell 28% year-over-year to $496 million [1] Segmental Highlights - Revenues from the Motorcycle and Related Products segment decreased by 10% year-over-year to $379 million, missing the forecast of $527 million due to lower motorcycle shipments. Worldwide motorcycle shipments fell 4% to 13,500 units, also below the estimate of 20,845 units. Revenues from motorcycle sales were $194 million, down 16% year-over-year, with an operating loss of $260 million, wider than the $214 million loss in Q4 2024 [2] - Retail motorcycle units sold globally were 25,300, a decline of 1% year-over-year but exceeding expectations of 23,467 units. North American sales increased by 5% to 15,900 units, while EMEA sales dropped 24%, Asia Pacific sales fell 1%, and Latin America sales rose 10% year-over-year [3] Financial Performance - Revenues from parts and accessories decreased by 1% year-over-year to $117 million, surpassing the estimate of $100.5 million. Apparel revenues fell 13% to $47 million, missing the forecast of $48.7 million. Harley-Davidson Financial Services reported revenues of $106 million, down 59% year-over-year, with operating income falling 277% to $82 million [4] - LiveWire shipments totaled 381 units, a 61% increase from the previous year, with revenues rising 9% to $11 million but missing the estimate of $14.6 million. The operating loss narrowed from $26 million to $18 million, slightly wider than the projected loss of $17.6 million [5] Financial Position - Selling, general and administrative expenses from the HDMC unit rose to $229.7 million from $210.5 million in the previous year. The company paid dividends of 18 cents per share and repurchased $347 million worth of shares in Q4 2025 [6] - As of December 31, 2025, Harley-Davidson had cash and cash equivalents of $3.1 billion, and long-term debt decreased to $1.65 million from $4.47 million a year earlier [7] 2026 Guidance - For 2026, Harley-Davidson expects global motorcycle retail sales to be between 130,000 and 135,000 units, compared to 132,500 in 2025. Projected operating income for HDMC is expected to range from a $40 million loss to a $10 million profit, compared to a $29 million loss in 2025. HDFS's operating income is estimated to be between $45 million and $60 million, down from $490 million in 2025 [8][9][10]

Core Insights - Harley-Davidson reported a revenue of $390.55 million for the quarter ended December 2025, reflecting a decline of 9.4% year-over-year and falling short of the Zacks Consensus Estimate of $527.28 million by 25.93% [1] - The company's earnings per share (EPS) was -$2.44, a significant drop from -$0.93 in the same quarter last year, resulting in an EPS surprise of -165.22% compared to the consensus estimate of -$0.92 [1] Financial Performance - Total worldwide retail sales of Harley-Davidson motorcycles reached 25,287 units, exceeding the average estimate of 21,813 units [4] - Motorcycle shipments totaled 13,515, which was below the average estimate of 18,085 units [4] - Revenue from motorcycles and related products was $390.55 million, significantly lower than the average estimate of $530.92 million, marking a year-over-year decline of 9.4% [4] - Revenue from HDMC's motorcycle segment was $379.2 million, compared to the average estimate of $518.74 million [4] Segment Performance - Revenue from motorcycles was $193.88 million, falling short of the average estimate of $337.66 million, representing a year-over-year decrease of 16.2% [4] - Parts and accessories revenue was $116.51 million, slightly above the average estimate of $111.49 million, with a year-over-year change of -0.9% [4] - Apparel revenue was $47.17 million, below the average estimate of $51.35 million, indicating a decline of 12.8% year-over-year [4] - Revenue from licensing was $7.12 million, surpassing the average estimate of $5.06 million, showing a significant increase of 60.6% year-over-year [4] - Live Wire revenue was $11.35 million, slightly below the average estimate of $12.18 million, but still reflecting a year-over-year growth of 9.2% [4] Stock Performance - Harley-Davidson shares have returned -3.3% over the past month, while the Zacks S&P 500 composite remained unchanged [3] - The stock currently holds a Zacks Rank 3 (Hold), suggesting it may perform in line with the broader market in the near term [3]

Core Insights - The company is focused on stabilizing its business by restoring dealer confidence and aligning wholesale activity with retail demand, aiming for sustainable growth in the future [1][3] - Immediate priorities include improving dealer profitability, reigniting brand momentum, and reducing costs, with a commitment to these goals remaining unchanged [1][5] - The company is optimistic about early signs of improvement, particularly in North American retail sales, which have shown growth [2][11] Inventory Management - The company has taken intentional actions to address elevated dealer inventory, particularly in North America, resulting in a 16% decline in dealer inventory relative to year-end 2024 levels [11][33] - Global dealer inventory was down 17% over the same period, exceeding the target of a 10% reduction, indicating solid progress [11][33] - The focus on inventory discipline is central to the company's strategy, with targeted promotional support for touring models and disciplined quarterly planning [10][12] Financial Performance - In Q4 2025, consolidated revenue decreased by 28%, driven by a 10% decline in HDMC revenue and a 59% drop in HDFS revenue [26][28] - The operating loss for Q4 was $361 million, compared to a loss of $193 million in 2024, with significant losses attributed to both HDMC and HDFS [26][27] - For the full year 2025, consolidated revenue was $4.5 billion, a 14% decrease compared to the previous year, with earnings per share dropping from $3.44 to $2.78 [28][29] Retail Sales Performance - North American retail sales of new motorcycles increased by 5% in Q4, while international sales decreased by 10%, leading to a global retail sales decline of 1% [28][30] - The company experienced strength in lower-priced sport motorcycle models, which were up 33%, while the Grand American touring product saw a 6% increase [30][32] - EMEA retail sales declined by 24% in Q4, reflecting ongoing macroeconomic challenges, while Asia Pacific retail sales were down 1% [30][31] Strategic Initiatives - The company is committed to restoring relationships with dealers, improving inventory management, and enhancing customer focus through a refined product portfolio [5][6] - A new e-commerce strategy is being implemented to drive dealership traffic and support motorcycle sales, addressing previous issues of customer confusion and excessive discounting [8][9] - The company plans to announce a new strategic plan in May, which is expected to outline further initiatives for growth and stability [3][24] Future Outlook - The company anticipates 2026 to be a transition year, with expectations for improved dealer health and a return to long-term earnings power [12][53] - Projected retail units for 2026 are between 130,000 to 135,000, with a similar expectation for wholesale units, indicating a balanced approach to inventory management [54][55] - The company expects to face increased costs from tariffs in 2026, forecasting between $75 million to $105 million based on current levels [55][56]

Financial Data and Key Metrics Changes - Consolidated revenue in Q4 2025 decreased by 28%, with HDMC revenue down 10% and HDFS revenue down 59% [25] - Consolidated operating income for Q4 was a loss of $361 million, compared to a loss of $193 million in Q4 2024 [26] - For the full year 2025, consolidated revenue was $4.5 billion, a 14% decrease compared to the previous year, and operating income was $387 million, down from $417 million in 2024 [27] Business Line Data and Key Metrics Changes - HDMC retail performance saw North American retail sales of new motorcycles up 5% in Q4, while international retail sales were down 10% [27] - For the full year 2025, global retail sales of new motorcycles were down 12%, with North America and international markets performing similarly [30] - HDFS revenue for Q4 was $106 million, down from $257 million in the prior year, primarily due to lower retail and wholesale finance receivables [38] Market Data and Key Metrics Changes - North American retail sales for Q4 were up 5%, while EMEA retail sales declined by 24% due to macroeconomic conditions [28][29] - In Asia-Pacific, Q4 retail sales declined by 1%, with significant weakness in China [29] - Latin American retail sales increased by 10% in Q4, with both Brazil and Mexico showing growth [30] Company Strategy and Development Direction - The company is focused on stabilizing the business by restoring dealer confidence and aligning wholesale activity with retail demand [6] - Immediate priorities include improving dealer profitability, reigniting brand momentum, and reducing costs [7] - A strategic plan is expected to be announced in May 2026, with a focus on sustainable growth and optimizing inventory management [4][12] Management's Comments on Operating Environment and Future Outlook - Management acknowledged that 2025 was a challenging year, with macro-driven pressures and internal challenges [4] - The company expects 2026 to be a transition year as it resets the business and finalizes its new strategy [12] - Margins are expected to be under pressure in the near term due to production runs being below wholesale [13] Other Important Information - Dealer inventory at the end of Q4 was down 17% compared to the previous year, exceeding the target reduction of 10% [30] - The HDFS transaction is expected to transform the business into a capital-light, de-risked model, with a significant reduction in debt [25][37] - The company plans to conduct a rigorous review of its cost base and operating expenses to align with current demand levels [20] Q&A Session Summary Question: Inquiry about HDFS operating income expectations - Management indicated that HDFS operating income for 2026 is expected to be between $45 million and $60 million, with long-term profitability projected to be significantly higher [51][52] Question: Wholesale guidance and inventory levels - Management noted that Q1 2026 wholesale shipments are expected to be down slightly compared to the previous year, with a gradual increase anticipated in Q2 [57][60] Question: Expectations for global retail sales - Management expressed optimism about U.S. retail sales, particularly with the introduction of new models, while being cautious about overall retail performance [64][66]

Financial Data and Key Metrics Changes - Consolidated revenue in Q4 2025 decreased by 28%, with HDMC revenue down 10% and HDFS revenue down 59% [25] - Consolidated operating income for Q4 was a loss of $361 million, compared to a loss of $193 million in Q4 2024 [26] - For the full year 2025, consolidated revenue was $4.5 billion, a 14% decrease compared to the previous year, and operating income was $387 million, down from $417 million in 2024 [27] Business Line Data and Key Metrics Changes - HDMC retail performance saw North American sales of new motorcycles increase by 5% in Q4, while international sales decreased by 10%, leading to a global retail sales decline of 1% [27][28] - HDFS revenue for Q4 was $106 million, down from $257 million in the prior year, primarily due to lower retail and wholesale finance receivables [38] - LiveWire's consolidated revenue increased by 9% in Q4, driven by a 61% increase in electric motorcycle units [42] Market Data and Key Metrics Changes - North American retail sales for the full year 2025 were down 13%, while EMEA retail sales declined by 11% [28][30] - In Latin America, Q4 retail sales increased by 10%, with both Brazil and Mexico showing growth [30] - Asia-Pacific retail sales were down 15% for the full year, with significant weakness in China [29] Company Strategy and Development Direction - The company is focused on stabilizing the business by restoring dealer confidence and aligning wholesale activity with retail demand [6][12] - Immediate priorities include improving dealer profitability, reigniting brand momentum, and reducing costs [7] - A strategic plan is expected to be announced in May 2026, aiming for sustainable growth and improved dealer relationships [4][23] Management's Comments on Operating Environment and Future Outlook - Management acknowledged that 2025 was a challenging year, with macro-driven pressures and internal challenges [4] - The company expects 2026 to be a transition year as it resets the business and finalizes its new strategy [12] - Margins are anticipated to be under pressure in the near term due to production runs being below wholesale [13] Other Important Information - Dealer inventory at the end of Q4 was down 17% compared to the previous year, exceeding the target reduction of 10% [30] - The company is conducting a thorough review of its cost base and operating expenses to align with current demand [20] - A dividend of $1 billion was facilitated from HDFS to HDI in Q4, with further dividends expected [45] Q&A Session Summary Question: Inquiry about HDFS operating income expectations - Management indicated that HDFS operating income for 2026 is expected to be between $45 million and $60 million, with a long-term view of potentially tripling that figure [53][54] Question: Wholesale guidance and inventory levels - Management noted that Q1 2026 wholesale shipments are expected to be down slightly, with a potential increase in Q2 as dealers are positioned for the season [60][63] Question: Retail sales expectations and LiveWire investment - Management expressed optimism about retail sales growth in 2026, particularly with new model introductions, while also confirming continued investment in LiveWire despite potential losses [66][68]

Financial Data and Key Metrics Changes - Consolidated revenue in Q4 2025 decreased by 28%, with HDMC revenue down 10% and HDFS revenue down 59% [24] - Consolidated operating income for Q4 was a loss of $361 million, compared to a loss of $193 million in Q4 2024 [25] - Full year 2025 consolidated revenue was $4.5 billion, a 14% decrease compared to the previous year, with operating income of $387 million, down from $417 million in 2024 [26] Business Line Data and Key Metrics Changes - HDMC retail sales in Q4 increased by 5% in North America but decreased by 10% internationally, leading to a global retail sales decline of 1% [26] - For the full year 2025, HDMC revenue decreased by 13% to $3.6 billion, driven by a 16% drop in wholesale volumes [31] - HDFS revenue for Q4 was $106 million, down from $257 million in the prior year, primarily due to lower retail and wholesale finance receivables [37] Market Data and Key Metrics Changes - North American retail sales were up 5% in Q4, while EMEA retail sales declined by 24% due to adverse macroeconomic conditions [27][28] - Asia-Pacific retail sales decreased by 1% in Q4, with significant weakness in China, while Latin America saw a 10% increase in Q4 [29] - Global retail sales of new motorcycles were down 12% for the full year 2025 [29] Company Strategy and Development Direction - The company is focused on stabilizing the business by restoring dealer confidence and aligning wholesale activity with retail demand [5] - Immediate priorities include improving dealer profitability, reigniting brand momentum, and reducing costs [6] - A strategic plan announcement is expected in May 2026, with a focus on sustainable growth and optimizing inventory management [4][12] Management's Comments on Operating Environment and Future Outlook - Management views 2026 as a transition year to reset the business and expects margins to be under pressure due to production running below wholesale [12] - The company anticipates a cost of $75 million to $105 million in new or increased tariffs for 2026, which will impact operating margins [46] - Management is optimistic about returning to long-term earnings and free cash flow levels, emphasizing the importance of dealer health and inventory management [12][23] Other Important Information - The HDFS transaction is expected to transform the business into a capital-light, de-risked model, with a significant reduction in HDFS debt [24][36] - The company plans to conduct a rigorous review of its cost base and operating expenses to align with current demand levels [19] - A total of $150 million in annual run rate savings is anticipated starting in 2027, excluding LiveWire [70] Q&A Session Summary Question: HDFS operating income expectations - Management indicated that HDFS operating income for 2026 is expected to be between $45 million and $60 million, with a long-term view of potentially tripling that figure [50][52] Question: Wholesale guidance and inventory levels - Management expects Q1 2026 wholesale shipments to be slightly down compared to the previous year, with an increase anticipated in Q2 [56][58] Question: Global retail expectations - Management is optimistic about U.S. retail sales, particularly with new model introductions, and expects some upside in 2026 compared to 2025 [63][66] Question: Annual run rate savings distribution - The $150 million in annual run rate savings will not include LiveWire and is expected to be realized starting in the back half of 2026 [70][71] Question: Bridging wholesale growth to operating income - Management acknowledged the challenges in achieving operating income amidst tariff impacts and production versus wholesale dynamics [74]

Harley reported a per-share loss of $2.44, from sales of $496 million. Wall Street was looking for a $1.07 loss from sales of $485 million. ...

▪ Artie Starrs, President and CEO ▪ Jonathan Root, Chief Financial Officer and Chief Commercial Officer ▪ Shawn Collins, Director Investor Relations Q4 & FY 2025 PERFORMANCE HEADLINES 2025 Full Year Highlights and Results Q4 & FY 2025 RESULTS TUESDAY, FEB RUARY 10, 2026 Q4 & FY 2025 RESULTS – EARNINGS CALL 2 CONSOLIDATED – Q4 2025 RESULTS Fourth Quarter 2025 Highlights and Results | 1, 2 Q4 2025 Results | HDMC | HDFS | LiveWire | Total | | --- | --- | --- | --- | --- | | ($ millions, except earnings per sha ...

Core Insights - Harley-Davidson reported a significant increase in losses for the fourth quarter, more than doubling its previous losses as motorcycle sales continued to decline [1] Company Performance - The company's losses in the fourth quarter exceeded previous figures, indicating a troubling trend in financial performance [1] - Motorcycle sales have been a major factor in the company's financial struggles, contributing to the overall decline in revenue [1] Industry Context - The motorcycle industry is facing challenges, with Harley-Davidson's performance reflecting broader market trends that may impact other manufacturers as well [1]

Core Insights - Harley-Davidson reported a challenging year in 2025, with significant declines in revenue and motorcycle shipments, but is taking steps to stabilize the business and restore dealer confidence [1] Financial Performance - Full year 2025 revenue decreased by 14% to $4.473 billion from $5.187 billion in 2024 [1] - Fourth quarter revenue was down 28% to $496 million compared to $688 million in the same quarter of 2024 [1] - HDMC operating loss for 2025 was $29 million, a significant decline from an operating income of $278 million in 2024 [1] - Diluted EPS for 2025 was $2.78, down 19% from $3.44 in 2024, while the fourth quarter reported a diluted EPS loss of $2.44 [1] Motorcycle Shipments and Sales - Global motorcycle shipments for 2025 totaled 124,477 units, down 16% from 148,862 units in 2024 [1] - Global retail motorcycle sales decreased by 12% to 132,535 units in 2025 from 151,229 units in 2024 [1] - In North America, retail motorcycle sales increased by 5% in Q4 2025, but full year sales were down 13% [1] Harley-Davidson Financial Services (HDFS) - HDFS reported record-high operating income of $490 million for 2025, up from $248 million in 2024, driven by favorable credit loss provisions [1] - HDFS revenue decreased by 16% to $869 million in 2025 from $1.039 billion in 2024 [1] LiveWire Performance - LiveWire, the electric motorcycle segment, reported a 9% increase in revenue in Q4 2025, with an operating loss of $18 million, which is 30% less than the previous year [1] - For the full year, LiveWire sold 653 electric motorcycles, a slight increase from 612 units in 2024 [1] Capital Management - The company returned $434 million to shareholders through share repurchases and dividends in 2025 [1] - Cash and cash equivalents at year-end 2025 were $3.1 billion, up from $1.6 billion in 2024 [1] 2026 Outlook - For 2026, Harley-Davidson expects capital investments of $175 to $200 million and global motorcycle wholesale shipments of 130,000 to 135,000 units [1] - The company anticipates HDMC operating income to range from a loss of $40 million to a profit of $10 million [1]