Investment Rating - The report maintains a "Buy" rating for the company [1][10] Core Insights - The company's profitability has significantly improved, with adjusted net profit increasing by 702.1% year-on-year [4] - The company reported a revenue of 2.24 billion RMB for 2024, representing a year-on-year growth of 155.6% [3][4] - The company is expanding its product offerings across all age groups and is focusing on penetrating lower-tier markets [5] - The company has established a strong presence in overseas markets, with overseas sales revenue growing by 518.1% [7] Financial Performance - In 2024, the company's gross margin was 52.6%, an increase of 5.3 percentage points year-on-year [4] - The adjusted net profit margin reached 26.1%, up by 17.8 percentage points year-on-year [4] - The company expects revenues of 3.89 billion RMB in 2025, with a projected adjusted net profit of 972 million RMB [9] Product and Market Strategy - The company has launched 682 SKUs covering various age groups, with a focus on popular IPs such as Ultraman and Transformers [5] - The revenue from building block toys decreased by 62.9% year-on-year, indicating a shift in consumer preference towards role-playing toys [5] - The company has introduced a 9.9 RMB Transformers SKU to expand its price range and target lower-tier markets [5] Sales Channels - Online sales accounted for 6.95% of total revenue, while offline sales made up 93.04%, showing a strong reliance on traditional retail channels [6][7] - The company has seen a significant increase in revenue from distribution sales, which reached 20.63 billion RMB, up by 181.5% year-on-year [7] Future Projections - The company is projected to achieve a revenue of 5.17 billion RMB by 2026, with an adjusted net profit of 1.29 billion RMB [9][10] - The expected return on equity (ROE) is forecasted to be 101% in 2025, indicating strong profitability potential [10]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2][7][18] Core Views - The company is expected to experience rapid revenue growth in 2024, with a projected revenue of 2.24 billion HKD, representing a year-on-year increase of 155.6%. The adjusted net profit is forecasted to be 585 million HKD, reflecting a significant increase of 702.1% year-on-year [7] - The company is capitalizing on the high demand in the trendy toy industry, leveraging a diverse product portfolio and an expanding IP matrix to strengthen its market position and increase market share [7][8] - The company is expected to continue its high growth trajectory in revenue and profit due to the expansion of its domestic offline channels and overseas business [7] Revenue Breakdown - In 2024, the company's revenue from character building toys is projected to be 2.20 billion HKD, a growth of 186.2%. Revenue from building blocks is expected to be 40 million HKD, a decline of 62.9% [8] - The revenue from key IPs in 2024 includes 1.10 billion HKD from Ultraman, 450 million HKD from Transformers, 310 million HKD from Heroes Infinite, and 170 million HKD from Kamen Rider, with Ultraman's revenue share decreasing to 48.9% [8] - The company's offline sales revenue is expected to reach 2.08 billion HKD, a growth of 171.1%, while overseas revenue is projected to be 60 million HKD, a significant increase of 518.2% [8] Profitability - The company's gross margin for 2024 is projected to be 52.6%, an increase of 5.3 percentage points, driven by the rapid growth in sales of character building toys [9] - The company's expense ratios for sales, management, R&D, and finance are expected to be 12.6%, 20.8%, 8.6%, and 7.6% respectively, with management expenses increasing significantly due to stock incentive costs [9]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][6] Core Views - The company is experiencing rapid revenue growth, with a projected revenue of 2.24 billion HKD for 2024, representing a year-on-year increase of 155.6%. The adjusted profit is expected to be 585 million HKD, showing a significant increase of 702.1% year-on-year [6] - The company is diversifying its product offerings and IP matrix, reducing reliance on core IPs while expanding its market share through effective channel strategies [7][6] - The company is expected to continue its high growth trajectory in revenue and profit due to its expansion in domestic offline channels and overseas markets [6] Revenue Breakdown - In 2024, the company's revenue from character building toys reached 2.20 billion HKD, a growth of 186.2%, while revenue from building blocks decreased by 62.9% [7] - The revenue from the company's key IPs in 2024 includes 1.10 billion HKD from Ultraman, 450 million HKD from Transformers, 310 million HKD from Heroes Infinite, and 170 million HKD from Kamen Rider, with Ultraman's revenue share decreasing to 48.9% [7] - The company's offline sales revenue was 2.08 billion HKD, up 171.1%, with overseas revenue reaching 60 million HKD, a significant increase of 518.2% [7] Profitability - The company's gross margin for 2024 is 52.6%, an increase of 5.3 percentage points, driven by the rapid growth in character building toy sales [8] - The company's expense ratios for sales, management, R&D, and financial expenses were 12.6%, 20.8%, 8.6%, and 7.6% respectively, with management expenses increasing significantly due to stock incentive costs [8] Financial Summary and Valuation Metrics - The projected financial metrics for the company from 2023 to 2027 include: - Revenue: 877 million HKD (2023), 2.24 billion HKD (2024), 3.98 billion HKD (2025), 5.64 billion HKD (2026), 7.15 billion HKD (2027) - Net Profit: -206 million HKD (2023), -401 million HKD (2024), 1.03 billion HKD (2025), 1.52 billion HKD (2026), 1.99 billion HKD (2027) - EPS: -0.8 HKD (2023), -1.6 HKD (2024), 4.1 HKD (2025), 6.1 HKD (2026), 8.0 HKD (2027) [10]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示 概 不 就 因 本 公 告 全 部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何責任。 Bloks Group Limited 布魯可集團有限公司 （於 開 曼 群 島 註 冊 成 立 的 有 限 公 司） （股 份 代 號：0325） 截 至2024年12月31日止年度的年度業績公告 布魯可集團有限公司董事會欣然宣佈本公司及其附屬公司截至2024年12月31 日 止 年 度 的 綜 合 年 度 業 績，連 同 截 至2023年12月31日 止 年 度 的 比 較 數 字。以 下 年度業績乃按照《國 際 財 務 報 告 準 則》編 製，並 已 由 審 計 委 員 會 審 閱。 | 財務摘要 | | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- ...

[Table_ReportType] 公司点评报告 [Table_StockAndRank] 布鲁可(0325.HK) 证券研究报告 公司研究 | | | 上次评级 买入 [Table_A 姜文镪 uthor新消费] 行业首席分析师 执业编号：S1500524120004 邮 箱：jiangwenqiang@cindasc.com [Table_Title] 布鲁可：被低估的品牌力 2025 YYYY 年年MM3 月月14DD 日日 [Table_S 事件：我们预计 ummary] 2 月出货延续景气，渠道库存健康。 深度思考：1）布鲁可的品牌价值某种程度上是被低估的，货架占领力可侧 面印证；2）产品力本身优势显著，除涂色、质感、拼搭手感外，我们可以 观察到产品的一些小巧思（果酱、香蕉、肩甲等细节），拼搭作为一种沉浸 式体验，产品 know-how 本身就是一种壁垒；3）布鲁可有在用心运营粉丝， BFC 创作赛、每月玩家生日抽奖等私域活动持续沉淀粉丝；根据国家统计 局，2023 年我国 5-14 岁儿童数量约 1.8 亿人（其中预估男童约 9800 万人）， 公司 24 年出货粗略估计在 1 亿件左右，考虑端 ...

布鲁可（00325.HK） 2025 年 03 月 13 日 投资评级：买入（首次） | 日期 | 2025/3/12 | | --- | --- | | 当前股价(港元) | 115.80 | | 一年最高最低(港元) | 130.80/73.500 | | 总市值(亿港元) | 288.63 | | 流通市值(亿港元) | 288.63 | | 总股本(亿股) | 2.49 | | 流通港股(亿股) | 2.49 | | 近 3 个月换手率(%) | 24.47 | 股价走势图 -16% 0% 16% 32% 48% 2024-03 2024-07 2024-11 2025-03 布鲁可 恒生指数 数据来源：聚源 拼搭角色玩具龙头，多 IP 共振快速成长 ——港股公司首次覆盖报告 | 吕明（分析师） | 方光照（分析师） | 蒋奕峰（联系人） | | --- | --- | --- | | lvming@kysec.cn | fangguangzhao@kysec.cn | jiangyifeng@kysec.cn | | 证书编号：S0790520030002 | 证书编号：S0790520030004 ...

Investment Rating - The report maintains a positive investment outlook for Bandai Namco, with an upward revision of the annual guidance indicating strong growth potential [5][6]. Core Insights - Bandai Namco's revenue for FY25 is projected to reach 1.23 trillion JPY, a 17% year-on-year increase, with operating profit expected to be 180 billion JPY, reflecting a 99% increase [5][6]. - The company's IP-driven strategy is highlighted as a key growth driver, with significant contributions from major franchises such as Gundam, Dragon Ball, and One Piece [6][21]. Summary by Sections Financial Performance - For FY25, Bandai Namco's revenue is expected to be 1.23 trillion JPY, up from a previous estimate of 1.15 trillion JPY, with operating profit revised to 180 billion JPY from 160 billion JPY [5]. - In FY24, the company achieved a revenue of 955.7 billion JPY, a 24% increase year-on-year, and an operating profit of 179.2 billion JPY, a 129% increase [5][17]. Business Segments - Bandai Namco operates four main business segments: Digital Business, Toys and Hobby, IP Production, and Amusement Business, with the Toys and Hobby segment contributing the largest share of revenue at 5.1 billion JPY [10][17]. - The Toys and Hobby segment is expected to generate 590 billion JPY in FY25, representing a 16% increase [21]. IP Strategy - The report emphasizes the importance of the IP axis strategy, which aims to maximize the value of IP through various channels and enhance global reach [31][41]. - Major IPs such as Gundam, Dragon Ball, and One Piece have shown strong revenue growth, with One Piece achieving a CAGR of over 40% in the last three years [6][21]. Market Dynamics - The report notes that Japan remains the primary market for Bandai Namco, accounting for 72% of FY24 revenue, while international markets are increasingly contributing to growth [17][41]. - The company aims to increase its overseas revenue contribution to 35% in the medium term and 50% in the long term, indicating a strategic focus on international expansion [41].

2025 年 02 月 20 日 公司深度研究 买入/首次 布鲁可(00325) 目标价: 昨收盘:81.00 布鲁可：强大 IP 矩阵支撑业务迅速扩张，产品性价比优势显著 ◼ 走势比较 (10%) (2%) 6% 14% 22% 30% 25/1/10 25/1/18 25/1/26 25/2/3 25/2/11 25/2/19 ◼ 股票数据 总股本/流通(亿股) 2.49/2.49 总市值/流通(亿港元) 201.89/201.89 12 个月内最高/最低价 (港元) 109.9/73.5 证券分析师：孟昕 E-MAIL：mengxin@tpyzq.com 分析师登记编号：S1190524020001 研究助理：赵梦菲 E-MAIL：zhaomf@tpyzq.com 一般证券业务登记编号：S1190124030006 研究助理：金桐羽 电话：021-58502206 E-MAIL：jinty@tpyzq.com 一般证券业务登记编号：S1190124030010 报告摘要 行业端：拼搭角色类玩具市场规模迅速扩张，行业发展前景广阔。1） 竞争格局：全球拼搭角色类玩具市场由万代和乐高形成双寡头垄断局面， 20 ...