#板块涨跌幅：春节前一周上证指数上涨0.4%，家电（申万）指数上涨0.2%，白电板块下跌0.7%，厨电板块下跌 2.6%，黑电板块上涨3.5%，小家电板块下跌1.2%。 华创家电周观点（20260223） #周度动态更新：本周我们重点就【春节期间港股家电动态】、【美国关税政策】展开讨论。 #板块涨跌幅：春节前一周上证指数上涨0.4%，家电（申万）指数上涨0.2%，白电板块下跌0.7%，厨电板块下跌 2.6%，黑电板块上涨3.5%，小家电板块下跌1.2%。 #周度动态更新：本周我们重点就【春节期间港股家电动态】、【美国关税政策】展开讨论。 #春节期间港股家电龙头股价表现亮眼：2月16~2月23日，港股家电股涨跌幅，美的集团+3.6%，海尔智家+2.8%， 海信家电+2.6%，奥克斯电气- 华创家电周观点（20260223） #春节期间港股家电龙头股价表现亮眼：2月16~2月23日，港股家电股涨跌幅，美的集团+3.6%，海尔智家+2.8%， 海信家电+2.6%，奥克斯电气-11.6%，TCL电子+1.3%，三花智控+6.2%，雅迪控股+4.4%，创科实业+4.5%，JS环 球生活-2.2%（恒生指数+1.9%，恒 ...

多元供给点燃新春消费热潮 马年春节，一股"健康、智能、绿色"的消费新风尚席卷全国。据商务大数据，2月15日，重点平台智能 穿戴设备销售额增长1.3倍，智能血压仪、血糖仪增长超60%，有机食品增长52%，用实打实的数据，彰 显出春节消费市场品质升级趋势。 在此背景下，深市食品饮料类上市公司以产品创新为核心，从节庆专属产品打造到健康品类研发，从供 应链效率提升到消费场景营造，全方位满足不同消费群体的新春需求，让节日消费既有"年味"更有"品 质"。 商超卖场年味浓郁、优质食品供销两旺、智能家电备受青睐……2026年丙午马年春节，恰逢最长春节假 期叠加消费政策红利释放，国内消费市场人气与活力双向攀升。 在这一过程中，深圳证券交易所市场（以下简称"深市"）消费类上市公司紧抓春节消费热潮，立足自身 主业优势，以产品创新贴合消费需求、以多元营销激活市场活力、以全球化布局拓展发展空间，在食品 饮料、家电等核心赛道展现出强劲的发展韧性，成为新春消费市场的活力因子，也为全年消费市场复苏 注入强劲动力。 产品创新锚定需求 例如，深耕速冻食品领域三十年的三全食品（002216）股份有限公司（以下简称"三全食品"），作为国 内速冻米面 ...

Core Insights - The definition of "New Year goods" is evolving, with traditional items being replaced by more technologically advanced and practical "smart goods" as consumer preferences shift towards enhancing the quality of life for parents [1][10] - The rise of "smart New Year goods" is particularly notable in rural markets, where products like smart home appliances are becoming popular choices among younger consumers [1][11] Consumer Trends - Young consumers are increasingly opting for gifts that improve their parents' quality of life, such as dishwashers and robotic vacuum cleaners, rather than traditional gifts like alcohol and grains [2][11] - The sales of smart appliances have seen significant growth, with robotic vacuum cleaners increasing by 121% and embedded micro-steaming ovens by 114% during the festive season [3][11] Market Dynamics - The improvement of logistics, 5G network coverage, and payment environments in rural areas has made online shopping for smart appliances more accessible [6][16] - Government subsidies ranging from 10% to 15% for green smart appliances have further lowered the consumption threshold for rural residents [6][16] Industry Response - Home appliance companies are adapting their product strategies to meet the needs of rural consumers, offering customizable and easy-to-install devices [7][17] - Brands are launching special promotional packages for the New Year, combining multiple smart appliances with discounts and installment payment options to stimulate demand [7][17] Investment Opportunities - High dividend-yielding companies in the home appliance sector are attracting attention, with companies like Gree Electric, Supor, and Hisense showing dividend yields above 3% [8][18] - Supor is noted for its nearly 100% dividend payout ratio for 2024, indicating strong financial health and investor interest [8][18]

Core Insights - The report emphasizes the importance of governance improvement and overseas expansion for leading companies in the home appliance industry, particularly in the white goods sector [2][11]. Group 1: White Goods - The governance improvements in leading white goods companies are expected to enhance market confidence in sustainable growth, which can lead to a higher valuation [16]. - Midea Group has experienced a significant valuation increase from a PE of 8x to over 20x due to governance reforms and market conditions, despite recent performance challenges [17]. - Haier Smart Home's privatization has led to a notable stock price increase, with a 59% rise following the announcement of its restructuring plan [22][23]. Group 2: Black Goods - Japanese brands like Sony and Samsung are facing significant challenges, with Sony's ET&S department reporting an 8.2% decline in revenue and a 22.6% drop in operating profit [47][49]. - Chinese brands are expected to continue gaining market share globally, with TCL Electronics forming a joint venture with Sony to enhance their market presence [48]. - The Mini LED segment is seeing increased penetration, with a 32.25% online market share, indicating a positive trend for domestic competition [50][56]. Group 3: Small Appliances - The robotic vacuum cleaner market has shown a 10% year-on-year increase in online sales, driven by a low base effect from the previous year and seasonal factors [7]. - The competitive landscape in the small appliance sector is improving, with leading brands like Ecovacs and Roborock increasing their market shares [7]. Group 4: Investment Recommendations - The report recommends investing in white goods companies like Midea Group, Haier Smart Home, Gree Electric, and Hisense Home Appliances due to their stable growth and high dividend yields [7]. - For black goods, TCL Electronics and Hisense Visual are highlighted as beneficiaries of product iteration and improved domestic competition [7]. - In the cleaning appliance sector, Ecovacs and Roborock are expected to see profit margin recovery in 2026, making them attractive investment options [7].

Core Viewpoint - Hisense Home Appliances has announced a financial agreement to invest in trust products, indicating a strategic move to enhance its financial management and investment portfolio [1] Group 1: Financial Agreement - Hisense Home Appliances (stock code: 000921) has entered into a financial agreement with Western Trust to subscribe to trust financial products [1] - The total subscription amount for the trust products is set at RMB 1.7 billion [1] - The subscription period is from September 4, 2025, to February 11, 2026 [1]

海信家电集团股份有限公司（「本公司」）于 2026 年 2 月 11 日在香港联合交易所有 限公司披露易网站（www.hkexnews.hk）刊登了公告。根据《深圳证券交易所股票上市规 则》关于境内外同步披露的要求，特将公告内容披露如下，供参阅。 特此公告。 海信家电集团股份有限公司董事会 2026 年 2 月 11 日 1 股票代码：000921 股票简称：海信家电 公告编号：2026-004 海信家电集团股份有限公司 H 股公告-认购理财产品 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而産生或 因依賴該等內容而引致的任何損失承擔任何責任。 HISENSE HOME APPLIANCES GROUP CO., LTD. 海信家電集團股份有限公司 （在中華人民共和國註冊成立的股份有限公司） （股份代號：00921） 須予披露交易 認購理財產品 董事會宣佈，於 2025 年 9 月 4 日至 2026 年 ...

智通财经APP讯，海信家电(00921)发布公告，于2025年9月4日至2026年2月11日期间，本公司及本公司 的附属公司空调公司及冰箱营销公司(作为认购方)订立西部信托理财协议，以认购西部信托理财产品， 认购金额为人民币17亿元。 ...

Core Viewpoint - Hisense Home Appliances (00921.HK) has announced a financial agreement to invest in trust products amounting to RMB 1.7 billion during the period from September 4, 2025, to February 11, 2026 [1] Group 1 - The company and its subsidiaries, including the air conditioning and refrigerator marketing divisions, will act as subscribers to the Western Trust financial products [1] - The total subscription amount for the trust products is set at RMB 1.7 billion [1] - The group plans to utilize its own idle funds to cover the subscription amount under the Western Trust financial agreement [1]

HISENSE HOME APPLIANCES GROUP CO., LTD. 海信家電集團股份有限公司 （在中華人民共和國註冊成立的股份有限公司） （股份代號：00921） 須予披露交易 認購理財產品 董事會宣佈，於 2025 年 9 月 4 日至 2026 年 2 月 11 日期間，本公司及本公司的附屬公司空 調公司及冰箱營銷公司（作為認購方）訂立西部信託理財協議，以認購西部信託理財產品， 認購金額為人民幣 1,700,000,000 元。 本集團使用自有閒置資金支付該等西部信託理財協議下的認購金額。 每份西部信託理財協議本身並不構成本公司根據上市規則第 14.06 條須予披露的交易。然 而，根據上市規則第 14.22 條，當該等西部信託理財協議下的認購金額合併計算時，相關適 用百分比率（定義見上市規則）超過 5%但低於 25%。因此，該等西部信託理財協議下的交 易按合併計算基準構成本公司的須予披露交易，並須遵守上市規則下的申報及公告規定。 背景 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確 性或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而産生 ...

Group 1 - The core viewpoint of the report indicates that the home appliance sector is expected to experience a stable performance in 2026, with domestic demand stabilizing and external demand showing signs of improvement, despite the transitional year of national subsidy policies [1][2] - The report highlights that the home appliance sector's performance in 2026 may be promising due to upward expectations in fundamentals, easing trade tensions, and anticipated overseas interest rate cuts, which could lead to surprising performances from home appliance companies venturing abroad [1] - The report notes that the home appliance sector's relative valuation remains at historically low levels, with expectations for gradual improvement in fundamentals and upward potential in valuations as the value style warms up at the end of the year [2] Group 2 - The report recommends several leading companies in the home appliance sector, including Midea Group, Haier Smart Home, Hisense Home Appliances, and Gree Electric for their cost-performance advantages in white goods [2] - It also suggests focusing on Hisense Visual Technology for its comprehensive strength and steady improvement in market share and profitability in the color TV segment, while keeping an eye on TCL Electronics [2] - Additionally, the report recommends leading companies in the cleaning appliance sector, such as Roborock and Ecovacs, and kitchen appliance leaders like Boss Electric, Supor, and Bear Electric for their international expansion and product innovation strategies [2]