HISENSE H.A.(000921)
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家电行业2026年2月投资策略:材料价格上涨对白电龙头影响有限,白电1-2月排产增速环改善
Guoxin Securities· 2026-02-02 11:56
Core Views - The report maintains an "Outperform" rating for the home appliance industry, indicating a positive outlook despite recent challenges [5][3] - Rising raw material prices, particularly copper and aluminum, are expected to have a limited impact on the profitability of leading white goods manufacturers, as historical data shows diminishing effects over time [1][17] - The report anticipates that the overall gross margin decline for white goods companies will be less than 2 percentage points due to price adjustments and cost-saving measures [1][17] Production and Demand Trends - In February, the total production of white goods in China reached 23.79 million units, reflecting a year-on-year decline of 22.1%, but the rate of decline is improving compared to previous months [2][24] - The cumulative production decline for January and February is estimated at 5%, showing signs of recovery driven by government subsidy policies [2][24] - The report highlights that the demand for white goods is expected to stabilize and recover as the effects of national subsidy policies continue to manifest [2][24] Retail Market Performance - The retail scale of China's home appliance market is projected to decline by 4.3% in 2025, with small appliances showing relatively better performance [2][31] - Specific categories such as air conditioners and refrigerators are experiencing significant declines in retail sales, while kitchen small appliances are expected to see growth [2][31] Key Investment Recommendations - The report recommends several companies for investment, including Midea Group, Haier Smart Home, TCL Smart Home, and Hisense Home Appliances in the white goods sector, and Stone Technology and Bear Electric in the small appliances sector [3][12] - The report emphasizes the importance of companies with strong overseas growth potential and solid domestic performance, particularly those benefiting from cost reduction and efficiency improvements [12][14] Company Profitability Forecasts - The report provides profitability forecasts for key companies, indicating expected earnings per share (EPS) growth for Midea Group, Haier Smart Home, and TCL Smart Home, among others [4][50] - The projected price-to-earnings (PE) ratios for these companies suggest favorable valuations compared to historical averages, supporting the investment thesis [4][50]
家电行业 2026 年 2 月投资策略:原材料价格上涨对白电龙头影响有限,白电 1-2 月排产增速环比改善
Guoxin Securities· 2026-02-02 11:09
Core Views - The report maintains an "Outperform" rating for the home appliance industry, indicating a positive outlook despite challenges from rising raw material prices and market competition [1][5][11]. Raw Material Price Impact - Recent increases in copper and aluminum prices have raised concerns about the profitability of leading white goods manufacturers. However, historical analysis shows that the negative impact of raw material cost increases on gross margins has diminished over time. For instance, during previous cycles from 2008 to 2022, the maximum quarterly gross margin decline for leading white goods companies was 5-7 percentage points in 2009-2011, around 5 percentage points in 2016-2017, and only about 2 percentage points in 2020-2022. The current price increases are expected to have a lesser impact, with an anticipated gross margin decline of less than 2 percentage points [1][17][18]. Production and Demand Trends - In January and February 2026, the total production of white goods in China was 23.79 million units, reflecting a year-on-year decline of 22.1%. However, the cumulative production decline for the first two months is expected to be around 5%. The production performance has shown signs of recovery compared to a more than 10% decline in Q4 2025. The demand is expected to stabilize due to the effects of national subsidy policies [2][24]. Retail Market Performance - The retail market for home appliances in China is projected to decline by 4.3% in 2025, with a total retail scale of 893.1 billion yuan. Specific categories such as air conditioners and refrigerators are expected to see declines of 0.4% and 11.5%, respectively, while small kitchen appliances are expected to grow by 3.8% [2][31]. Investment Recommendations - The report recommends several companies for investment based on their performance and market position. For white goods, companies like Midea Group, Haier Smart Home, TCL Home, and Hisense Home Appliances are highlighted. In the small appliance sector, Stone Technology, Bear Electric, and New Treasure are recommended. For black goods, TCL Electronics and Hisense Visual are suggested [3][12][50]. Company Earnings Forecasts - The report provides earnings forecasts for key companies, indicating that Midea Group is expected to have an EPS of 5.84 yuan in 2025 and 6.43 yuan in 2026, with a PE ratio of 13 for 2025. Haier Smart Home is projected to have an EPS of 2.27 yuan in 2025 and 2.53 yuan in 2026, with a PE ratio of 11 for 2025 [4][50].
白色家电板块2月2日跌0.14%,深康佳A领跌,主力资金净流入4.02亿元
Zheng Xing Xing Ye Ri Bao· 2026-02-02 09:15
Market Overview - The white goods sector experienced a decline of 0.14% on February 2, with the Shanghai Composite Index closing at 4015.75, down 2.48%, and the Shenzhen Component Index at 13824.35, down 2.69% [1] Individual Stock Performance - Aokema (600336) closed at 7.88, up 1.42% with a trading volume of 252,000 shares and a turnover of 202 million yuan - Midea Group (000333) closed at 77.85, up 0.34% with a trading volume of 345,900 shares and a turnover of 2.696 billion yuan - Gree Electric (000651) closed at 38.54, down 0.41% with a trading volume of 367,200 shares and a turnover of 1.424 billion yuan - Haier Smart Home (600690) closed at 25.00, down 0.44% with a trading volume of 471,000 shares and a turnover of 1.189 billion yuan - Deep Kangjia A (000016) led the decline, closing at 4.48, down 10.04% with a trading volume of 93,400 shares and a turnover of 41.824 million yuan [1] Capital Flow Analysis - The white goods sector saw a net inflow of 402 million yuan from institutional investors, while retail investors experienced a net outflow of 158 million yuan [1] - Midea Group had a net inflow of 508 million yuan from institutional investors, but a net outflow of 328 million yuan from retail investors [2] - Haier Smart Home recorded a net inflow of 29.328 million yuan from institutional investors, with a net outflow of 37.224 million yuan from retail investors [2] - Deep Kangjia A experienced a significant net outflow of 20.7661 million yuan from institutional investors, while retail investors had a net inflow of 15.3664 million yuan [2]
聚焦价值创造,深市消费公司“质量回报双提升”行动有成效
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-01 05:28
Core Viewpoint - The "Quality Return Dual Improvement" initiative launched by the Shenzhen Stock Exchange in February 2024 has garnered widespread response among listed companies, contributing to the stability of the capital market [1] Group 1: Company Participation and Performance - As of December 2025, 472 companies have released related action plans, with notable participation from consumer industry leaders such as Sanhua Intelligent Controls, Hisense Home Appliances, and TCL Smart Home [1] - Sanhua Intelligent Controls has achieved revenue growth from 160.21 billion yuan in 2021 to an estimated 279.47 billion yuan in 2024, with a compound annual growth rate (CAGR) of 20.38% and a projected net profit of 38.74 billion to 46.49 billion yuan for 2025, reflecting a year-on-year growth of 25% to 50% [3][4] - Hisense Home Appliances reported revenue growth from 741.15 billion yuan in 2022 to 927.46 billion yuan in 2024, with a CAGR of 11.87% and net profit increasing from 14.35 billion yuan to 33.48 billion yuan, achieving a CAGR of 52.74% [4] - TCL Smart Home's revenue grew from 78.43 billion yuan in 2022 to 183.61 billion yuan in 2024, with net profit rising from 4.24 billion yuan to 10.19 billion yuan [4] Group 2: Focus on Core Competencies - Companies are committed to focusing on their core businesses to enhance investor confidence, with Sanhua emphasizing its leadership in heat pump technology and automotive components [3] - Hisense is dedicated to providing smart home solutions and has established a global strategy centered on user experience and appliance intelligence [4] - TCL has been expanding its overseas market presence while advancing product sophistication and digital management [4] Group 3: Technological Innovation - Sanhua Intelligent Controls has increased its R&D investment to 7.05 billion yuan in the first half of 2025, accounting for 4.34% of its revenue, and holds 4,387 patents [5] - Hisense Home Appliances focuses on smart, healthy, and energy-efficient innovations, with multiple leading products in air conditioning and refrigeration [5] - TCL Smart Home has invested 5.17 billion yuan in R&D in the first three quarters of 2025, representing 3.61% of its revenue, and has over 2,000 patents [6] Group 4: Shareholder Returns - Sanhua Intelligent Controls plans to distribute approximately 9.32 billion yuan in cash dividends for the 2024 fiscal year and has repurchased shares worth about 3.03 billion yuan [6][7] - Hisense Home Appliances has conducted share buybacks totaling 5.54 billion yuan and has increased its cash dividend payout ratio from 30% to 50% of net profit, with significant increases in dividends over the past two years [8] - The consumer sector leaders are demonstrating a systematic approach to enhancing long-term competitiveness and contributing to a stable capital market through the "Quality Return Dual Improvement" initiative [8]
深市消费企业践行“质量回报双提升” 以创新赋能价值 以实干回馈股东
Zheng Quan Ri Bao Wang· 2026-01-30 14:01
Core Viewpoint - The Shenzhen Stock Exchange has launched the "Quality and Return Dual Improvement" initiative to enhance the quality and investment value of listed companies, thereby strengthening the stability of the capital market [1] Group 1: Company Performance - By the end of 2025, 472 companies have released action plans focusing on core business, innovation, and investor returns [1] - Sanhua Intelligent Control Co., Ltd. (002050) expects a net profit of 3.874 billion to 4.649 billion yuan in 2025, representing a year-on-year growth of 25% to 50% [2] - Hisense Home Appliances (000921) achieved operating revenue of 71.533 billion yuan and a net profit of 2.812 billion yuan in the first three quarters of 2025 [2] - TCL Smart Home (002668) reported operating revenue of 14.346 billion yuan, a year-on-year increase of 2.87%, and a net profit of 977 million yuan, up 18.45% [3] Group 2: Technological Innovation - Sanhua Intelligent Control increased R&D investment to 705 million yuan in the first half of 2025, accounting for 4.34% of operating revenue [4] - TCL Smart Home invested 517 million yuan in R&D in the first three quarters of 2025, representing 3.61% of operating revenue [4] - Hisense Home Appliances focuses on technological innovation in smart, healthy, and energy-saving directions, establishing over 20 technology innovation platforms [5] Group 3: Investor Returns - Sanhua Intelligent Control plans to distribute a cash dividend of 932 million yuan for the 2024 fiscal year and has repurchased 7.1501 million shares for approximately 303 million yuan [7] - Hisense Home Appliances increased its cash dividend payout ratio from 30% to 50% of net profit in 2022, with cumulative dividends reaching 6.751 billion yuan over the past decade [8] - The practices of Sanhua Intelligent Control, Hisense Home Appliances, and TCL Smart Home serve as benchmarks for other companies in the Shenzhen market to enhance quality and returns [8]
深市消费行业公司积极践行“质量回报双提升”:聚焦主业深耕细作,分红回购齐头并进
Mei Ri Jing Ji Xin Wen· 2026-01-30 13:37
Core Viewpoint - The Shenzhen Stock Exchange has launched the "Quality Return Dual Improvement" initiative to enhance the quality and investment value of listed companies, aiming to strengthen the inherent stability of the capital market by the end of 2025 [1] Group 1: Company Participation and Performance - A total of 472 companies have released action plans under the "Quality Return Dual Improvement" initiative, focusing on core business, innovation, and investor returns [1] - Sanhua Intelligent Controls has achieved a revenue growth from 160.21 billion yuan in 2021 to 279.47 billion yuan in 2024, with a compound annual growth rate (CAGR) of 20.38% and a net profit growth from 16.84 billion yuan to 30.99 billion yuan, with a CAGR of 22.54% [2] - Hisense Home Appliances has seen revenue increase from 741.15 billion yuan in 2022 to 927.46 billion yuan in 2024, with a CAGR of 11.87%, and net profit growth from 14.35 billion yuan to 33.48 billion yuan, with a CAGR of 52.74% [3] - TCL Home has grown its revenue from 78.43 billion yuan in 2022 to 183.61 billion yuan in 2024, with net profit increasing from 4.24 billion yuan to 10.19 billion yuan [3] Group 2: Technological Innovation - Sanhua Intelligent Controls has invested 7.05 billion yuan in R&D in the first half of 2025, representing 4.34% of its revenue, and holds 4,387 patents, including 2,404 invention patents [4] - Hisense Home Appliances emphasizes technology innovation with over 20 technology innovation platforms and has made significant breakthroughs in low-carbon, intelligent, and health-oriented technologies [5] - TCL Home has invested 5.17 billion yuan in R&D in the first three quarters of 2025, accounting for 3.61% of its revenue, and has over 1,000 R&D personnel and more than 2,000 authorized patents [6] Group 3: Investor Returns - Sanhua Intelligent Controls plans to distribute approximately 9.32 billion yuan in cash dividends for the 2024 fiscal year and has cumulatively distributed 88 billion yuan in cash dividends since its listing [7] - Hisense Home Appliances has repurchased 25.6 million shares for a total of 5.54 billion yuan and has increased its cash dividend payout ratio from 30% to 50% of net profit, with a 95.9% increase in cash dividends per share in 2023 [8]
喜讯!2026中国财经TMT“领秀榜”获奖结果出炉!青岛联通斩获“2025年度优秀政企业务创新项目”奖!
Xin Lang Cai Jing· 2026-01-29 13:37
据悉,作为主办方的运营商财经网,已成功举办了十届中国财经TMT"领秀榜"评选活动。这一评选活动 得到了包括运营商集团公司、省公司、专业公司、研究院、地市公司在内的广泛关注和积极参与。 运营商财经网讯 1月29日下午,2026中国财经TMT"领秀榜"盛典如期举行,本次盛典通过线上直播的方式进行,备受瞩 目的各行各业年度评选获奖名单也随之出炉。其中,中国联通青岛分公司的5G赋能助力海信家电智能 跃飞荣获"2025年度优秀政企业务创新项目"奖项! (责任编辑:付桢) ...
鲍一:如何进入全球品牌TOP阵营|商通世界 贸促未来
Sou Hu Cai Jing· 2026-01-29 12:41
Pro Ar 海信家电集团党委副书记、副总裁,广东省家电商会执行会长鲍一作分享。 南方+ 戴嘉信 摄 "过去一年,海信在全球业务收入超过2200亿元,海外收入占比超过46%。"1月29日,在"商通世界·贸促未来"佛山国际商会年度会议上,海信家电集团党委 副书记、副总裁,广东省家电商会执行会长鲍一以"穿越周期的全球化之路"为题,分享了海信深耕海外市场数十年的实战经验。 CHINA FOSHAN 中国·第山 .. 可 在鲍一看来,国际化的深层次一定是本地化,没有本地化的组织、资产和运营,算不上真正的国际化。据介绍,目前海信在全球拥有30家研发中心、37家工 业园区,海外公司及办事处达64个,覆盖主要大洲核心市场。为深化供应链本地化,海信设定48%以上的本地化配套率目标,持续提升全球供应链协同能 力。 在鲍一看来,谈品牌离不开品质,创新与品质是穿越周期的"压舱石"。海信每年将销售收入5%投入研发,全球研发工程技术人员超1.5万人,累计专利申请 量达6万余件,主导参与76项国际标准、379项国家标准制定。 以用户为中心,全球化、本土化使得海信家电赢得当地国家和市场信任。比如中东市场偏爱金色家电,海信便推出金色面板电视 ...
海信家电20260128
2026-01-29 02:43
海信家电 20260128 摘要 海信家电 2025 年内销受房地产市场低迷影响,海信日立业务收入负增 长;外销方面,冰洗订单收入双位数增长,但空调因新兴市场需求疲软 而下滑,预计 2026 年一季度恢复增长。 公司通过 SKU 精简、渠道变革(D to C 试点)、研发平台打通和采购 端通用化等措施,提升加工业务效率,预计 2026 年内销加工业务增长, 外销有望实现双位数增长,营业利润率有望提升 0.5 个百分点以上。 中央空调业务 C 端和公建端希望恢复个位数增长,精装修受地产影响预 计下降 15%-20%,但力争份额持平或上升;外销调整区域布局,加大 水机产品海外订单获取,预计 2026 年全年维持 20%以上增速。 数据中心场景对央控水机业务收入贡献尚不显著,但公司计划未来三年 水机业务实现不低于 30%的复合增速,以提升其内部占比,表明数据中 心场景具有增长潜力。 2026 年内销收入预计个位数增长,冰箱能效升级,洗衣机基数较低增 速较快,分区洗产品订单饱满;外销预计至少 10%以上增长,冰洗空通 过世界杯推广提升销售结构和产品力。 Q&A 请介绍一下海信家电在 2025 年四季度的经营情况以及 ...
未知机构:中泰科技消费丨家电低位价值标的高增过后短期大盘相对走平预计资金-20260128
未知机构· 2026-01-28 02:20
Summary of Conference Call Notes Industry Overview - The focus is on the home appliance industry, particularly on undervalued stocks following a period of high growth, with expectations that funds will favor these low-value targets in the near term [1] Core Insights and Arguments - **Market Expectations**: The high base from Q4 2025 has been fully digested, leading to a stable outlook for Q1 2026, with production data remaining flat compared to a slight decline in Q4 2025 [1] - **Performance Metrics for Key Companies**: - **Midea A**: Expected net profit growth of +10%, with a Price-to-Earnings (PE) ratio of 11.7X and a dividend yield of 5.9% [1] - **Haier A**: Expected net profit growth of +10%, with a PE ratio of 10.5X and a dividend yield of 5.2% [1] - **Gree**: Net profit expected to remain flat, with a PE ratio of 6.9X and a dividend yield of 7.5% [1] - **AUX**: Assuming a net profit of 2.6 billion for 2026, with a PE ratio of 7.3X and a dividend yield of 10% [1] - **Hisense Home Appliances**: Expected net profit growth of +6%, with a PE ratio of 9.9X and a dividend yield of 5% [1] - **Hisense Visual**: Expected net profit growth of +13%, with a PE ratio of 11.4X and a dividend yield of 4.5% [1] - **TCL Electronics**: Expected net profit growth of +23%, with a PE ratio of 11.2X and a dividend yield of 4.5% [1] - **Yadea**: Expected net profit growth of +15%, with a PE ratio of 10.5X and a dividend yield of 4.8% [1] - **Aima**: Expected net profit growth of +15%, with a PE ratio of 9.9X and a dividend yield of 5% [1] Additional Important Points - The overall sentiment indicates a favorable environment for investment in the home appliance sector, particularly for companies with strong fundamentals and attractive valuations [1]