Summary of Conference Call for Semir Apparel Company Overview - The conference call discusses Semir Apparel, focusing on its retail performance, financial results, and strategic adjustments for 2025. Key Points Industry Performance - Retail terminal sales in the first half of 2025 experienced a year-on-year decline of 1.9%-2%, but showed a recovery with a growth of approximately 2% in the latter half of June, indicating a trend of low single-digit growth for the year [2][3][12]. Financial Results - In Q1 2025, the company's revenue decreased by 1.9% year-on-year, while profit fell by over 38%. This decline was attributed to increased expenses from new direct stores, stock incentive costs, and reduced interest and investment income [2][5]. - The company anticipates that high expense levels will persist into Q2 2025, negatively impacting performance [5]. Store Expansion Strategy - The company has adjusted its store opening strategy, expecting the total number of stores in 2025 to remain flat or slightly decrease, contrasting with a net increase of 388 stores in 2024 [2][6][8]. - In 2024, the company opened 1,400 new stores and closed 1,000, leading to a net increase of 388 stores [6][8]. Inventory Management - Inventory increased by 490 million yuan in 2024, a 14% year-on-year rise. Franchisee inventory is also expected to increase, but at a lower rate of about 10% [8][9]. - The increase in inventory has negatively impacted the wholesale business, which performed poorly in Q1 2025 [9][10]. E-commerce and Market Expectations - The management's expectations for the e-commerce environment were overly optimistic, leading to inventory buildup due to lower-than-expected sales [13][14]. - The company has implemented a flexible supply chain strategy and an integrated approach to address these challenges, although results have been limited [14]. New Store Format Success - The new basic store project has been successful in enhancing store efficiency and shopping experience, with about two-thirds of Semir stores undergoing transformation [4][15][17]. - Despite internal improvements, external factors such as reduced foot traffic and economic cycles have hindered revenue growth [16]. Marketing and Strategic Focus - The company plans to maintain a high level of marketing investment, although the execution may be adjusted due to Q1 performance [19][20]. - The focus has shifted towards achieving a balance between revenue growth and profit margins, with an emphasis on long-term sustainability [21][22]. International Expansion - The company has surpassed 100 overseas stores, with subsidiaries in Singapore and Vietnam, and plans to continue expanding through franchise models [23][24]. Brand Performance - New brands like Puma and Asics showed significant growth of 70%-90% in May, positively impacting the overall performance despite slower growth in core brands [4][25]. Discount Management - The company maintains strict control over discounting for adult and children's clothing, ensuring consistent growth across online and offline channels [26]. Dividend Policy - The company has not made any motions regarding mid-term dividends, with expectations for major dividends to be determined at year-end [27].

Core Views - The report highlights that increased consumer subsidy policies across various regions are expected to stimulate market vitality and promote sustained terminal demand recovery [2][67] - The 618 shopping festival saw a 15% year-on-year increase in total e-commerce sales, indicating a shift towards a "long cycle + strong wave" promotional model [2][79] - Despite a temporary easing of global trade tensions, the textile manufacturing industry may still face impacts from potential future tariff escalations [2][99] Market Review - As of June 20, 2025, the textile and apparel industry has seen a slight increase of 0.12%, outperforming the Shanghai Composite Index by 2.36 percentage points [9] - The textile manufacturing sub-industry has decreased by 8.41%, while the accessories sub-industry has surged by 23.16%, significantly outperforming the market [10][9] Industry Overview - The report notes that consumer confidence has stabilized, with per capita GDP reaching 95,700 yuan in 2024, and a GDP growth rate of 5.0% [31][28] - Retail sales in May 2025 showed a significant increase, with total retail sales reaching 4,132.6 billion yuan, up 6.4% year-on-year [35] Mid-term Investment Strategy - The report emphasizes the importance of consumer subsidy policies and the gradual recovery of terminal demand, particularly in the brand apparel and home textile sectors [71][67] - Leading companies in the home textile sector, such as Luolai Life and Mercury Home Textile, are expected to benefit from ongoing subsidy policies [72] Investment Recommendations - Recommended stocks include Chao Hong Ji, Huali Group, Xingye Technology, Mercury Home Textile, Luolai Life, Semir Apparel, and Baoxiniang, focusing on companies with strong brand and product capabilities [2] Company Performance - In Q1 2025, the textile manufacturing sub-industry reported a revenue increase of 0.73% and a net profit increase of 11.38% [57] - Key companies like Chao Hong Ji and Huali Group have shown significant stock price increases of 151.80% and 12.34% respectively [16][66] Global Trade Dynamics - The report indicates that while the recent tariff conflicts have eased, the textile manufacturing industry remains vulnerable to future trade tensions [99] - Companies with high export ratios, such as Huali Group and Bailong Oriental, have established overseas production capacities to mitigate tariff impacts [99][102]

Group 1 - The company has adjusted the total investment for the Shanghai Industrial Park expansion project from 1.006 billion to 1.5 billion yuan due to project plan adjustments and increased investment scale [1][2] - The total construction area of the project has expanded from 172,267.36 square meters to 220,873.29 square meters, reflecting an increase in underground parking, equipment rooms, and storage space [2] - The project is located in the Wu Jing Town, which focuses on "technology + fashion" industries, enhancing the company's ability to collaborate and share resources within an industrial cluster [3] Group 2 - The project is adjacent to the Shanghai Metro Line 15, improving transportation and commercial infrastructure, which is expected to enhance the area's value [3] - The construction will be funded through self-raised funds, ensuring that it does not significantly impact the company's normal operating capital [3] - Successful implementation of the project is anticipated to enhance the company's overall competitiveness and profitability [3]

Core Viewpoint - Zhejiang Semir Garment Co., Ltd. has announced the expected new daily related transactions for the year 2025, which are aimed at supporting the company's business development needs and are in compliance with relevant regulations and company bylaws [1][4]. Group 1: Daily Related Transactions Overview - The company plans to engage in daily related transactions with affiliated companies, including Shanghai Xiaohua Man Information Technology Co., Ltd., with a total expected amount not exceeding RMB 15 million [1][2]. - The board meeting held on June 11, 2025, approved the proposal with 7 votes in favor, 0 against, and 2 abstentions [1]. Group 2: Transaction Categories and Amounts - The expected transaction amounts include RMB 10 million for purchases from Shanghai Xiaohua Man Information Technology Co., Ltd. and RMB 5 million for purchases from Zhejiang Helimeng Home Textile Technology Co., Ltd., totaling RMB 15 million [1][2]. - The previous year's transaction amount was RMB 9.38 million, indicating an increase in the expected transaction amount for 2025 [1]. Group 3: Related Parties and Relationships - Zhejiang Helimeng Home Textile Technology Co., Ltd. is controlled by Semir Group Co., Ltd., which holds 12.47% of the company's shares, establishing a related party relationship [2][4]. - Shanghai Xiaohua Man Information Technology Co., Ltd. is also a related party, with Semir Group holding 72% of its shares [2][4]. Group 4: Purpose and Impact of Related Transactions - The related transactions are conducted on fair and open terms, based on market pricing, and are expected to positively impact the company's financial status and operational results [4]. - The transactions are part of the company's daily operations and are not expected to harm the interests of the company or its shareholders [4]. Group 5: Independent Directors' Opinions - The independent directors unanimously approved the proposal for the expected daily related transactions, stating that they align with the company's actual development needs and are priced fairly according to market principles [4].

Group 1 - The board meeting of Zhejiang Semir Garment Co., Ltd. was held on June 11, 2025, with all 9 directors present, confirming compliance with relevant laws and regulations [1] - The board unanimously approved the agenda with 9 votes in favor, 0 against, and 0 abstentions [1] - The meeting discussed the adjustment of the Shanghai Industrial Park expansion project, with details available on the official website [1] Group 2 - The second independent director meeting of 2025 resulted in 7 votes in favor, 0 against, and 0 abstentions, with 2 directors abstaining due to conflicts of interest [2] - The agenda from the independent director meeting was submitted for board review, focusing on the expected new daily related transactions for 2025 [2] - The board's decisions and discussions are documented and available for public access [2]

证券代码：002563 证券简称：森马服饰 公告编号：2025-20 浙江森马服饰股份有限公司 关于 2025 年度新增日常关联交易预计的公告 本公司及董事会全体成员保证信息披露内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 浙江森马服饰股份有限公司(以下简称"公司")于 2025 年 6 月 11 日在公司会议室召 开第六届董事会第十五次会议，会议审议通过了《关于 2025 年度新增日常关联交易预计 的议案》，具体如下： 一、日常关联交易基本情况 （二）预计日常关联交易类别和金额 单位：元 | | | | 关 | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 关 | | 关 | 联 | | | | | | | 联 | | 联 | 交 | | | | | | | 交 | | 交 | 易 | 本年度已预计金 | 本次调整预计金 | | 截至披露日已 | | | 易 | 关联人 | 易 | 定 | 额 | 额 | 调整后预计金额 | 发生金额 | 上年发生金额 | | 类 | | 内 | 价 | | | | | ...

证券代码：002563 证券简称：森马服饰 公告编号：2025-19 浙江森马服饰股份有限公司(以下简称"公司")于 2021 年 8 月 27 日在公司召开第五 届董事会第十六次会议，审议通过《关于上海产业园改扩建的议案》，通过公司全资子公 司上海森马服饰有限公司（以下简称"上海森马"）改扩建上海产业园仓储物流区域，项 目计划投资 10.06 亿元。 本公司及董事会全体成员保证信息披露内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 因森马服饰上海产业园改扩建项目（以下简称"本项目"）方案调整等因素，需增加 投资规模。公司于 2025 年 6 月 11 日在公司召开第六届董事会第十五次会议，审议通过《关 于上海产业园改扩建项目调整的议案》，将项目原计划总投资 10.06 亿元调整至 15.00 亿 元。 根据《深圳证券交易所股票上市规则》及《公司章程》的相关规定，此项投资不构成 关联交易，不构成《上市公司重大资产重组管理办法》规定的重大资产重组，此议案无需 提交股东大会审议表决。 二、调整后项目的基本情况 1、项目名称：森马服饰上海产业园改扩建项目； 5、资金来源：公司自筹资金； 浙江森马服饰股 ...

证券代码：002563 证券简称：森马服饰 公告编号：2025-18 浙江森马服饰股份有限公司 第六届董事会第十五次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 内容详见巨潮资讯网（http://www.cninfo.com.cn）同期披露的《浙江森马服饰股份 有限公司关于上海产业园改扩建项目调整的公告》。 2、审议通过《关于 2025 年度新增日常关联交易预计的议案》。 表决结果：赞成 7 票；反对 0 票；弃权 0 票；回避 2 票。其中，关联人董事长邱坚强、 副董事长周平凡回避表决。 上述议案经公司 2025 年第二次独立董事专门会议一致同意并提交董事会审议。 一、董事会会议召开情况 浙江森马服饰股份有限公司(以下简称"公司")于 2025 年 6 月 11 日在公司召开第六 届董事会第十五次会议，本次会议以现场与视频通讯表决相结合的方式召开。会议通知已 于 2025 年 6 月 6 日以书面及电子邮件的方式向全体董事发出并送达。 本次会议应出席董事 9 人，实际出席董事 9 人，全体董事以现场或视频通讯方式出席 并表决，会议由董事长邱坚 ...

Group 1 - The company announced an investment of 1.006 billion yuan for the expansion of its Shanghai industrial park on August 27, 2021 [1] - On June 11, 2025, the company revised the total investment for the Shanghai industrial park expansion project to 1.5 billion yuan due to plan adjustments and increased investment scale [1] - The project will be implemented by Shanghai Semir Garment Co., Ltd., located at 2689 Lianhua South Road, Wujing Town, Minhang District, Shanghai, with a planned completion date of September 2026 [1] Group 2 - The total construction area of the project after adjustment is 220,900 square meters, including an above-ground area of 152,900 square meters and a two-level underground area of 68,000 square meters [1]

Industry Overview - The baby and children's clothing industry caters to children aged 0-14 years, with a focus on quality and safety standards in design and production [1][4] - The market size of China's baby and children's clothing industry has grown from 157.08 billion yuan in 2016 to 260.7 billion yuan in 2024, reflecting a robust growth trend [1][12] Market Environment - The demand for baby and children's clothing is directly linked to birth rates and national fertility policies, with a projected increase in birth rates to 9.54 million in 2024 [6][10] - Despite a decline in birth rates in recent years, the rising costs associated with child-rearing have led to increased spending on baby and children's clothing, with average costs reaching 538,000 yuan per child [8][10] Competitive Landscape - The market is characterized by intense competition, featuring both domestic brands like Balabala and international brands such as Disney and Nike Kids [14][15] - Major players include Jinfa Labi, Semir, and Anner, with varying market shares and brand recognition [15][18] Development Trends - The market is expected to continue expanding, driven by increasing birth rates and a shift towards higher quality and more personalized clothing options [20] - Sales channels are diversifying, with a significant shift towards online platforms, while offline channels are innovating to enhance customer experience [21] - Technological innovation and environmental considerations are becoming key drivers of industry growth, with a focus on smart and eco-friendly products [22]