1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司投资者关系活动记录表 编号：2022-01 | --- | --- | --- | |-----------------------------|--------------------------------------------------|--------------| | | | | | | □特定对象调研 分析师会议 | | | 投资者关系活动 类别 | □媒体采访 □业绩说明会 □新闻发布会 □路演活动 | | | | □现场参观 | | | | | | | | □其他 | | | 参与单位名称及 人员姓名 | 见附件 | | | 时间 | 2022 年 2 月 8 日 上午 10:00-11:00 | （电话会议） | | 地点 | 上海闵行区莲花南路 2689 号 | | | 上市公司接待人 | 宗惠春（董事会秘书） | | | 员 | 马钢（巴拉巴拉事业部副总经理兼市场中心资深总监） | | | 投资者关系活动 主要内容介绍 | ...

Semir 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 编号：2022-02 | --- | --- | --- | |------------------------|--------------------------------------|--------| | | □特定对象调研 分析师会议 | | | | □媒体采访 □业绩说明会 | | | 投资者关系活动类别 | □新闻发布会 □路演活动 | | | | □现场参观 | | | | □其他 | | | | 上午： 10:00-11:00 （电话会议） | | | | 中泰证券股份有限公司 | 王雨丝 | | | 中泰证券股份有限公司 | 陈泉 | | | 青银理财有限责任公司 | 惠佳琪 | | | 上海瞰道资产管理有限公司 | 童莹莹 | | | 广东省雨成金实业有限公司 | 陈转红 | | | 工银瑞信基金管理有限公司 | 秦聪 | | | 生命保险资产管理有限公司 | 唐航 | | 参与单位名称及人员姓 ...

Semir 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 编号：2022-03 | --- | --- | --- | |------------------------|-----------------------------------------------------------------------------------------------------|--------| | 投资者关系活动类别 | □特定对象调研 分析师会议 \n□媒体采访 □业绩说明会 □新闻发布会 □路演活动 \n□现场参观 \n□其他 | | | | 2 月 24 日： 13:00-14:00 （电话会议） | | | | 中银国际证券股份有限公司 | 郝帅 | | | 北京市星石投资管理有限公司 | 李俊瑶 | | | 东北证券股份有限公司 | 余乘 | | | | | | | 信诚基金管理有限公司 | 李文 | | | 嘉实基金管理有限公司 | 谢泽林 | | | 长江养老保险 ...

Semir 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 编号：2022-06 | --- | --- | --- | |--------------------------------------------------------------------|--------------------------------------------------|------------| | | | | | | □特定对象调研 分析师会议 | | | | □媒体采访 □业绩说明会 | | | 投资者关系活动类别 | □新闻发布会 □路演活动 | | | | □现场参观 | | | | □其他 | | | | 上市公司接待人员姓名：钟德达（副总裁兼巴拉巴拉事 | | | | 业部总经理）、宗惠春（董事会秘书）、范亚杰（证券 | | | 活动参与人员 | 事务代表）、潘丽 （财务共享中心总监） | | | | 其他与会人员：见附件 | | | 时间 | 2022 年 4 月 3 ...

编号：2022-08 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 | --- | --- | |------------------------|----------------------------------------------------| | | | | | □特定对象调研 分析师会议 | | | □媒体采访 □业绩说明会 | | 投资者关系活动类别 | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 | | | 上市公司接待人员姓名：宗惠春（董事会秘书）、范亚 | | 活动参与人员 | 杰（证券事务代表）、张作仁（森马电商经营企划总监） | | | 其他与会人员：见附件 | | 时间 | 2022 年 7 月 15 日 15:10-16:10 | | 地点 | 上海闵行区莲花南路 2689 号 | | 形式 | 电话会议 | | 交流内容及具体问答记录 | 见附件 | | 关于本次活动是否涉及应 | | | 披露重大信息的说明 | ...

Semir 编号：2022-07 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 | --- | --- | --- | |------------------------|--------------------|--------------------------------------------| | | □特定对象调研 | 分析师会议 | | | □媒体采访 | □业绩说明会 | | 投资者关系活动类别 | □新闻发布会 | □路演活动 | | | □现场参观 | | | | □其他 | | | | | 上市公司接待人员姓名：宗惠春（董事会秘书） | | | 其他与会人员： | | | 活动参与人员 | 雷玉 | 长江证券股份有限公司 | | | 王冯 | 山西证券股份有限公司 | | | 何悦 | 兴证全球基金管理有限公司 | | 时间 | 2022 年 6 月 | 15 日 10:00-11:00( 现场调研 ) | | 地点 | 上海闵行区莲花南路 | 26 ...

编号：2022-09 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 | --- | --- | |------------------------|--------------------------------------------------------------------------------------------------------------| | | | | | □特定对象调研 分析师会议 | | | □媒体采访 □业绩说明会 | | 投资者关系活动类别 | □新闻发布会 □路演活动 | | | □现场参观 | | | □其他 | | 活动参与人员 | 上市公司接待人员姓名：宗惠春（董事会秘书）、 范亚杰（证券事务代表）、张澄思（证券专员） 其他与会人员：见附件 | | | | | 时间 | 2022 年 8 月 26 日 10:00-11:00；15:00-16:00 ； 16:30-17:30 | | 地点 | 上海闵行区莲花南路 2689 ...

Semir 1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 编号：2022-010 | --- | --- | --- | |------------------------|-----------------------------------------------------------------|-------| | | | | | | □特定对象调研 分析师会议 | | | 投资者关系活动类别 | □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 | | | | 上市公司接待人员姓名：宗惠春（董事会秘书）、 | | | 活动参与人员 | 罗六九（物流中心资深总监）、范亚杰（证券事务代表）、 | | | | 张澄思（证券专员） | | | | 其他与会人员：见附件 | | | 时间 | 2022 年 10 月 31 日 10:00-11:00 | | | | 13:30-14:30 | | | | | | | 地点 | 上海闵行区莲花南路 2 ...

浙江森马服饰股份有限公司 2022 年第三季度报告 证券代码：002563 证券简称：森马服饰 公告编号：2022-42 浙江森马服饰股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度报告是否经过审计 □是 否 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 □是 否 | --- | --- | --- | --- | --- | |-----------------------------------------------------|-------------------|-------------------------|--------------------------|----- ...

Financial Performance - The company's operating revenue for the first half of 2022 was ¥5,640,971,536.87, a decrease of 13.43% compared to ¥6,516,438,316.84 in the same period last year[13]. - The net profit attributable to shareholders was ¥104,396,979.76, down 84.31% from ¥665,217,088.38 year-on-year[13]. - The net profit after deducting non-recurring gains and losses was ¥25,009,407.81, a decline of 95.92% compared to ¥613,133,721.75 in the previous year[13]. - The basic earnings per share decreased to ¥0.04, down 84.00% from ¥0.25 in the same period last year[13]. - The company reported a net cash flow from operating activities of -¥292,301,258.58, compared to ¥888,969,270.10 in the same period last year[13]. - The company's operating profit for the same period was CNY 125 million, down 85.90% year-on-year, while net profit attributable to shareholders was CNY 104 million, a decline of 84.31%[25]. - The company's total revenue for the apparel sector was approximately ¥5.58 billion, a decrease of 13.58% compared to the same period last year[34]. - The gross profit margin for the apparel sector was 41.04%, down 3.10% year-over-year[34]. - The company reported a significant increase in other income to CNY 8,781,439.59, compared to CNY 2,225,125.66 in the same period of 2021[137]. - The company reported a total comprehensive income of CNY 592,462,605.79 for the current period[151]. Assets and Liabilities - The total assets at the end of the reporting period were ¥17,061,443,648.33, a decrease of 13.73% from ¥19,777,562,288.34 at the end of the previous year[13]. - The net assets attributable to shareholders were ¥10,430,724,313.76, down 10.57% from ¥11,663,308,143.59 at the end of the previous year[13]. - The company's total assets as of June 30, 2022, amounted to CNY 17.06 billion, with net assets attributable to the parent company at CNY 10.43 billion[25]. - The company's total liabilities were reported at CNY 6,630,057,715.78, down from CNY 8,093,817,678.57, indicating a decrease of approximately 18.1%[129]. - The company's equity attributable to shareholders decreased to CNY 10,430,724,313.76 from CNY 11,663,308,143.59, reflecting a decline of about 10.6%[129]. - The company's total liabilities at the end of the reporting period were CNY 6,177,719,630.00, reflecting the company's financial obligations[147]. Market and Competition - The company faces risks from macroeconomic fluctuations and intensified competition in both leisure and children's clothing markets[3][4]. - The domestic retail industry faced pressure, with total retail sales of consumer goods amounting to CNY 210,432 billion, a year-on-year decrease of 0.7%[23]. - The retail sales of clothing, shoes, and hats, as well as textile products, reached CNY 6,282 billion, down 6.5% year-on-year[23]. - The company anticipates that market resources will increasingly concentrate on leading brands, enhancing their competitive edge and market share[24]. - The children's clothing market is rapidly developing, but increased competition poses uncertain risks to the company's growth in this segment[77]. Brand and Product Strategy - The company operates two main brands: Semir, focusing on casual wear for consumers aged 18-35, and Balabala, targeting children aged 0-14, with both brands holding leading market positions in their respective segments[17][18]. - The company is adapting to changing consumer preferences and market dynamics, focusing on integrating supply chain resources and enhancing brand positioning[24]. - The company has established partnerships with several brands, including Juicy Couture and Marc O'Polo, with exclusive licensing agreements extending to 2029 and 2028 respectively[50]. - The company launched a series of innovative products, including "Ice Cream Lyocell Jeans" and "Graphene Down Fabric" in collaboration with domestic fabric enterprises[56]. - The company has established a multi-channel marketing network, including 8,368 offline stores and online sales through major e-commerce platforms[37]. Operational Efficiency - The company continues to invest in product innovation and brand management to enhance operational efficiency despite the challenging market environment[25]. - The company has established a comprehensive online and offline retail system, including specialty stores, supermarkets, shopping centers, and e-commerce platforms, with a total investment of CNY 25.67 billion in logistics and warehousing facilities[20][23]. - The company has implemented measures to control inventory effectively, including pre-planning, flexible adjustments during sales, and timely handling of unsold goods[80]. - The company has accumulated a rich supplier resource base to ensure orderly production and reduce operational risks[79]. Cash Flow and Financial Management - The company reported a net cash flow from investment activities of 953,592,661.16 CNY, a significant improvement from a negative cash flow of 53,998,024.52 CNY in the previous year[140]. - The cash outflow for financing activities was 1,622,640,533.14 CNY, compared to 970,842,198.52 CNY in the previous year, indicating increased financial obligations[140]. - The company’s total cash inflow from investment activities was 2,080,120,248.03 CNY, slightly lower than 2,134,867,305.98 CNY in the previous year[140]. - The company’s cash and cash equivalents decreased significantly, reflecting a tighter liquidity position compared to the previous year[1]. Shareholder and Governance - The company will not distribute cash dividends or issue bonus shares for the reporting period[81]. - The employee stock ownership plan includes 98 participants holding a total of 8,312,463 shares, representing 0.31% of the company's total equity[84]. - The company has a robust internal governance structure, promoting self-regulation and continuous improvement in corporate governance[88]. - The company prioritizes harmonious relationships with stakeholders, including suppliers and consumers, to protect their legitimate rights[91]. Social Responsibility and Sustainability - The company actively engages in social responsibility initiatives, including educational support, poverty alleviation, and community development projects[92]. - The company maintains a strong focus on environmental protection and sustainable development, implementing low-carbon and resource-efficient practices[92].