Core Insights - American Rebel Light Beer has achieved a remarkable 10% market penetration in Indiana within four weeks of its launch, marking it as the brand's most successful launch to date [1][4] - The brand is experiencing strong consumer demand and repeat orders from retailers, indicating a positive reception in a declining beer market [4][7] Distribution and Execution - Zink Distributing, the largest Anheuser-Busch wholesaler in Indiana, has played a crucial role in the successful launch, known for its operational excellence and community commitment [2][3] - The collaboration has resulted in American Rebel securing placements in hundreds of Off-Premise accounts across Zink's territory [4] Sales Performance - American Rebel is averaging 17 cases per point of distribution in On-Premise accounts, which is more than triple the volume seen in Off-Premise, indicating strong consumer engagement [5] - The 16 oz "Stand Tall, Stand Proud and Be Loud" tall boys account for nearly 75% of total volume sold since launch, outperforming traditional packaging formats [6][7] Brand Positioning - American Rebel Light Beer is marketed as a premium domestic light lager with 110 calories, appealing to consumers who value freedom and authenticity [9][14] - The brand's patriotic messaging resonates well with its target audience, contributing to its rapid market traction [4][9] Strategic Marketing - The launch is strategically aligned with sponsorships of high-profile events, such as the 71st annual Cornwell Quality Tools NHRA U.S. Nationals, enhancing brand visibility [8] - Zink Distributing's effective retail execution and promotional activities have solidified American Rebel's presence in key markets [8][10]

Core Viewpoint - American Rebel Holdings, Inc. clarifies that no new amended registration statement on Form S-1 was filed on August 28, 2025, and that previous filings were mischaracterized by media reports [1][2][7] Company Clarification - The S-1/A in question was filed on June 3, 2025, under Registration No. 333-286644, and was declared effective on June 27, 2025 [2][4] - The misleading media post caused confusion among investors, prompting the company to take immediate corrective action [2][7] Communication Commitment - The CEO of American Rebel emphasized the importance of accuracy and transparency in disclosures, encouraging reliance on official SEC filings and company press releases for current information [2][7] - The company is committed to timely and clear communication with investors and media [2][6] Company Background - American Rebel Holdings, Inc. operates as a diversified patriotic lifestyle company, initially focusing on branded safes and personal security products, and has expanded into the beverage market with the launch of American Rebel Light Beer [5]

Core Viewpoint - American Rebel Holdings, Inc. has submitted a request for a hearing before a Nasdaq Hearings Panel to address its noncompliance with listing standards, specifically regarding stockholders' equity [1][2]. Group 1: Hearing and Compliance - The hearing is scheduled for September 30, 2025, and the timely request for a hearing prevents any immediate suspension of trading or delisting actions [1][2]. - The CEO of American Rebel emphasized the company's focus on operational execution and plans to present a strategy to improve stockholders' equity during the hearing [2]. Group 2: Actions to Strengthen Stockholders' Equity - Since June 30, 2025, the company has undertaken several actions to enhance stockholders' equity, including the conversion of approximately $1.76 million of outstanding debt into equity and the issuance of $2.0 million of preferred equity [3][6]. - The company aims to satisfy Nasdaq's minimum stockholders' equity requirement of $2.5 million through these actions [3]. Group 3: Stockholders' Equity Trends - The total stockholders' equity (deficit) has shown improvement, with a reported deficit of $(3,127,891) as of June 30, 2025, reflecting an improvement of approximately $4.88 million compared to $(8,012,673) as of March 31, 2025 [4][13]. - Historical data indicates a trend of increasing deficits, with the most significant deficit reported as $(7,631,882) at the end of 2024 [4][13]. Group 4: Corporate Background - American Rebel Holdings, Inc. is a diversified patriotic lifestyle company that has expanded from designing branded safes and personal security products to include offerings in beer and apparel [8]. - The launch of American Rebel Light Beer has been noted as a significant success for the company [8].

Core Viewpoint - American Rebel Light Beer is positioned as a patriotic lifestyle beer and will be prominently featured at the 71st annual Cornwell Quality Tools NHRA U.S. Nationals in Indianapolis, enhancing brand visibility and engagement with racing fans [1][19]. Group 1: Event Sponsorship and Brand Activation - American Rebel Light Beer serves as the official beer sponsor for the NHRA U.S. Nationals, the most prestigious drag racing event globally, taking place from August 27 to September 1, 2025 [1][2]. - The brand will have a significant presence throughout Indianapolis during race week, with activations in bars, liquor stores, and at the race track, reinforcing its market momentum [3][4]. - Five premier liquor stores near Lucas Oil Raceway will feature extensive American Rebel Light Beer displays, including branded coolers and race-week specials, aimed at increasing brand visibility and consumer trial [5]. Group 2: Retail and Distribution Partnerships - New retail partners have been added to expand American Rebel Light Beer's footprint in Indianapolis, ensuring availability for fans at various locations [7]. - Zink Distributing, a key partner, has played a crucial role in preparing the market for the event, enhancing the brand's presence and execution in the city [8][10]. - The distribution agreement with Zink Distributing covers 14 central Indiana counties, including Indianapolis, facilitating a broader reach for American Rebel Light Beer [9]. Group 3: Brand Identity and Messaging - American Rebel Light Beer is marketed as a celebration of freedom and traditional American values, appealing to consumers who appreciate country, competition, and community [12][13]. - The beer is described as a premium domestic light lager, with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, catering to health-conscious consumers [20]. - The brand's CEO, Andy Ross, will perform live music at the event, further enhancing the brand's identity and connection with fans [11].

Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Budweiser of Asheville, Inc. to enhance its market presence in Western North Carolina, a region known for its strong beer culture [1][2][4] - The partnership aligns with American Rebel's growth strategy to collaborate with established distributors that share its commitment to quality and authenticity [1][6] Company Overview - American Rebel Light Beer was launched in September 2024 and has rapidly expanded its distribution network to 14 states, including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia, Mississippi, Minnesota, and now Western North Carolina [6][8] - The brand emphasizes "better for you" ingredients and aims to become one of America's next iconic beverage brands, showcasing a patriotic spirit [7][8] Distribution Partner Profile - Budweiser of Asheville, Inc. has been a key player in Western North Carolina's beverage market since its founding in 1967 and is recognized for its strong community engagement and service [2][4] - The distributor covers a 12-county area, including Asheville, Hendersonville, and Waynesville, and has a reputation for deep market knowledge and strong relationships with local retailers [2][4] Product Characteristics - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving, crafted without added supplements or common sweeteners [9] - The brand positions itself as a refreshing option for consumers seeking a balanced lifestyle while enjoying quality beer [9] Leadership Commentary - Todd Porter, President of American Rebel Beverage, highlighted the importance of securing top distributors for successful beverage launches and expressed optimism about account growth for the remainder of the year and into 2026 [5] - CEO Andy Ross emphasized the brand's identity as a symbol of American heritage and pride, aiming to resonate with consumers who value patriotism [7][8]

Core Insights - Champion Safe Company has expanded its dealer network by welcoming Mountain Pass Safes & Coins, enhancing its presence in the high-security safe market [2][3] - Mountain Pass Safes has demonstrated strong early performance, purchasing over $100,000 in Champion and American Rebel products since March, indicating a robust demand for American-made security solutions [2][3] - The partnership emphasizes a commitment to quality craftsmanship and customer service, aligning with Champion Safe's values [5][6] Company Overview - Mountain Pass Safes & Coins is a family-owned business located in Kalispell, Montana, focusing on high-security safes and personal protection products [9] - The company offers a range of services including expert delivery, professional installation, and customer education on safe usage and security [4][7] - Champion Safe Company has over 25 years of experience in safe manufacturing, producing products made entirely from American-made high-strength steel [10] Market Position - The collaboration between Champion Safe and Mountain Pass Safes highlights a growing trend towards durable, American-made security solutions that cater to local markets [2][3] - Mountain Pass Safes is quickly gaining a reputation for excellence in customer service and product quality, becoming a trusted name in the Flathead Valley [7][9] - The company provides additional products such as gold and silver bullion, emergency food essentials, and gun safe accessories, positioning itself as a comprehensive security provider [4]

Core Insights - American Rebel Holdings, Inc. is leveraging the NHRA Brainerd Nationals to enhance brand visibility and engage with fans through a series of strategic activations and partnerships [1][2][12] Brand Activation and Engagement - The company is set to showcase American Rebel Light Beer, which has rapidly become America's fastest-growing beer, alongside its Champion Safe division at the NHRA Brainerd Nationals [2][12] - A special segment will be filmed for national FOX telecast, highlighting the connection between American Rebel and NHRA fans [2][12] - CEO Andy Ross will perform at the event, aiming to galvanize fans and promote the American Rebel lifestyle [3][4] Product Offerings - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories and 4.3% ABV per 12 oz serving, brewed without corn, rice, or artificial sweeteners [4][22] - The Champion Safe division will showcase American-made safes and conduct a product giveaway, with proceeds benefiting Camp Confidence, a nonprofit supporting children with special needs [5][16] Strategic Partnerships - A new partnership with C&L Distributing will facilitate the launch of American Rebel Light Beer in Minnesota, expanding its distribution to over 2,600 retailers across 35 counties [13][14] - This marks the 13th state in American Rebel's distribution footprint, with plans for further expansion [13][17] Motorsports Alignment - American Rebel's branding will be prominently featured on Tony Stewart Racing vehicles, enhancing brand recognition among motorsports enthusiasts [9][15] - The company aims to create lifelong customers by delivering authentic experiences and premium products that resonate with its patriotic consumer base [18]

Core Viewpoint - American Rebel Holdings, Inc. is leveraging the NHRA Brainerd Nationals to enhance brand engagement, launch its American Rebel Light Beer in Minnesota, and strengthen its relationship with motorsports fans [1][2][11]. Brand Activation and Engagement - The company is set to create a high-energy fan experience at the NHRA Brainerd Nationals, featuring performances and product sampling to foster brand loyalty [3][4]. - CEO Andy Ross will perform at the event, aiming to galvanize fans with patriotic music and promote the American Rebel lifestyle [3][10]. Product Launch and Distribution - American Rebel Light Beer is making its debut in Minnesota through a partnership with C&L Distributing, expanding its distribution to 13 states [11][12]. - The beer is marketed as a premium domestic light lager, containing approximately 100 calories and 4.3% ABV per 12 oz serving, brewed without corn, rice, or artificial sweeteners [4][19]. Community Engagement and Philanthropy - The Champion Safe division will showcase American-made safes and conduct a giveaway, with proceeds benefiting Camp Confidence, a nonprofit supporting children with special needs [5][14]. - This initiative reflects the company's commitment to community impact while promoting its secure lifestyle products [14]. Motorsports Strategy - American Rebel is the title sponsor of the "Battle for the Rebel Axe" at the NHRA event, enhancing brand visibility through motorsports [6]. - The partnership with Tony Stewart Racing features branded cars, reinforcing the brand's connection to the racing community and its patriotic values [8][12]. Future Growth and Market Position - The company aims to position American Rebel Light Beer as America's 1 domestic light lager, with plans for further state launches [15]. - The focus on creating authentic experiences and premium products is intended to cultivate lifelong customers among patriotic consumers [16].

Core Points - American Rebel Light Beer is the official beer sponsor of the 43rd annual Lucas Oil NHRA Nationals at Brainerd International Raceway, enhancing its brand visibility and engagement with motorsports fans [1][14][15] - The event features the American Rebel Light "Battle for the Rebel Axe," a new qualifying session that awards top racers with a unique trophy and cash bonuses, aiming to create a memorable experience for attendees [3][6][18] - The company is leveraging this sponsorship to drive brand loyalty and convert motorsports fans into long-term customers, aligning with its patriotic branding [14][15][18] Company Overview - American Rebel Holdings, Inc. has evolved from a designer of branded safes to a diversified lifestyle company, now entering the beverage market with American Rebel Light Beer [16][17] - The beer is marketed as a premium domestic light lager, emphasizing its all-natural ingredients and lower calorie count, appealing to health-conscious consumers [20] Event Activation - The sponsorship includes extensive brand activation activities such as on-site sampling, exclusive merchandise, and live music performances, aimed at enhancing fan engagement [2][14][18] - The event will feature a headline performance by Andy Ross, founder of American Rebel, further integrating the brand into the event's entertainment [7][9][18] Strategic Goals - The company aims to become the 1 domestic light beer in the U.S., using this high-profile event to increase brand awareness and market penetration [15][18] - The timing of the event coincides with the rollout of American Rebel's distribution in Minnesota, indicating a strategic push into new markets [18]

Core Insights - American Rebel Light Beer is expanding its distribution into Minnesota, marking its entry into the 13th state as part of a strategic national rollout [1][6][17] - The partnership with C&L Distributing, a leading family-owned distributor in Minnesota, is expected to enhance market penetration and brand visibility [5][10][12] Company Expansion Strategy - The brand has rapidly gained traction since its first production run in Q3 2024, focusing on high-affinity markets and grassroots engagement [2][4][15] - American Rebel Light Beer aims to become the 1 domestic light beer in the U.S., leveraging strategic partnerships and event activations to build consumer loyalty [15][18] Market Characteristics - Minnesota is identified as a high-consumption market, ranking 3 in beer consumption per capita in the U.S. with an average of 28.5 gallons per person annually [18] - The cultural alignment of Minnesota consumers with American Rebel's patriotic brand identity is seen as a significant advantage for market entry [18] Distribution and Retail Strategy - C&L Distributing services over 2,600 retailers across 35 counties, providing a robust infrastructure for American Rebel's products [7][18] - The launch is strategically timed with motorsports events, such as the NHRA Nationals, to maximize brand exposure and consumer engagement [12][18] Product Characteristics - American Rebel Light Beer is marketed as a premium domestic light lager, with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving [18][19] - The beer is positioned as a healthier option, brewed without added supplements or sweeteners commonly found in mass-produced beers [19]