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从疯狂开店到主动关店:车企渠道“瘦身”求生
经济观察报· 2026-02-08 06:36
不仅是新势力车企,随着中国汽车市场发生结构性转变,传统 车企的渠道也在持续调整,呈现出全新的发展态势。一场覆盖 全行业的渠道变革已然上演。 作者:周菊 封图:图虫创意 近日,理想汽车对销售渠道进行调整,计划在2026年上半年关闭约100家效益较低的零售门店, 部分一二线城市商超核心地段的门店也在其中。尽管理想汽车回应称,仅会调整关闭少量低效门 店,"关闭100家门店"系不实信息,但新势力车企调整缩减销售渠道已成为一个显著的行业现 象。 除了理想汽车,特斯拉、小鹏及蔚来等企业也有类似的渠道收缩举动。2025年,蔚来整合旗下三 个品牌的渠道和服务,乐道和萤火虫的车辆在蔚来NIOHouse展示销售,并关闭了部分商超门店; 广汽融合旗下埃安和昊铂两个新能源品牌的渠道;特斯拉减少了一线城市商超体验店数量,在传统 汽车商圈增设更多传统4S店形态的销售网点;小鹏早在2023年就推进"木星计划",关闭经营不 善、效率低下的直营门店,扩大授权经销商规模。"这标志着新势力已经从'跑马圈地'进入'精耕细 作'期。这个变化的核心是商业逻辑变了,以前烧钱换流量,现在必须算细账。高昂租金换不来销 量就是浪费,车企开始回归商业本质,砍掉低 ...
大雨解读理想L9搞全线控底盘底层逻辑
理想TOP2· 2026-02-08 04:51
Core Viewpoint - The article emphasizes the transition from 2D Vision Transformers (ViT) to 3D ViT, highlighting the advantages of processing continuous video streams for better understanding of the physical world and improved response times in autonomous vehicles [1][2]. Group 1: Transition to 3D ViT - The traditional 2D ViT processes images in a sliced manner, limiting the information captured from each frame, while 3D ViT processes video clips, integrating spatial and temporal data for enhanced feature extraction [1][2]. - The shift to 3D ViT is not merely a conversion from 2D to 3D in terms of perspective but involves a fundamental change in feature extraction dimensions, focusing on height, width, and time [2]. Group 2: Technical Advancements - The new chip architecture, referred to as a data flow architecture, allows for direct connections between layers on the silicon chip, minimizing the need for external memory reads and writes, thus optimizing latency [2]. - The self-developed chip by the company is designed to be data-driven rather than instruction-driven, achieving higher parallelism and integrating hardware and software design from the outset [4]. Group 3: Implications for Autonomous Vehicles - The advancements in chip technology necessitate corresponding improvements in vehicle control systems, leading to the development of a fully controlled chassis for the L9 model to match the enhanced processing capabilities [3].
小米YU7 GT、理想L9、问界M6领衔!2月工信部重磅新车亮相!
电动车公社· 2026-02-07 16:22
Core Viewpoint - The Chinese automotive industry is facing a slowdown in sales growth due to policy adjustments and the holiday season, aligning with predictions of a market shift in 2026 [1][2]. Industry Overview - According to Morgan Stanley, Chinese passenger car sales are expected to grow by 9% year-on-year in 2025, reaching a historical high, before declining by 5% in 2026 [2]. - Despite continued growth in new energy vehicle (NEV) sales and exports, a potential decline of around 30% in the first quarter is anticipated due to changes in subsidies and purchase tax policies, which may further impact annual sales [4]. - The industry consensus indicates that the Chinese automotive sector is entering a decisive phase, with pessimistic views suggesting that only 5-7 NEV companies may survive in the coming years, while optimistic estimates suggest a maximum of 10 [5]. Competitive Landscape - As competition intensifies, new models are set to launch, with over 20 different NEV models preparing to enter the market post-Spring Festival, indicating a fierce battle for market share in the upcoming months [6][7]. - The focus of new vehicle launches is on high-end features, with three key themes identified: high-end, high-end, and high-end [8]. New Model Highlights - The new Li Auto L9 features a larger size and advanced technology, including a 72.7 kWh battery and various high-tech components, positioning it as a critical product for Li Auto's success this year [11]. - The Xiaomi YU7 GT, with enhanced performance specifications, aims to compete directly with high-end models like the Porsche Cayenne Turbo GT [15]. - The AITO M6, a new model from AITO, is designed to target the market segment dominated by Model Y and Li L6, offering both pure electric and range-extended versions [19]. - XPeng's GX model aims to leverage L4-level autonomous driving technology, featuring advanced specifications and a focus on high-end market penetration [26]. - The Wey V9X, as a new model from Great Wall Motors, is positioned to compete with other large SUVs in the market, although pricing details are yet to be announced [31]. - The Volvo ES90, a pure electric sedan, is part of Volvo's accelerated electrification strategy, sharing technology with the EX90 and focusing on safety, range, and intelligence [44]. - The Zeekr 8X performance version emphasizes extreme performance and rapid charging capabilities, set to compete with the Xiaomi YU7 GT [49].
理想汽车OTA 8.3推送:VLA模型进化与路口通行记忆功能上线
Feng Huang Wang· 2026-02-07 09:29
Core Insights - Li Auto has officially launched the OTA 8.3 version update, focusing on enhancing user experience for the upcoming Spring Festival travel and daily vehicle convenience, introducing 23 new features and 12 experience optimizations [1] Group 1: Smart Driving Enhancements - The VLA (Visual Language Action) driver model has received algorithm upgrades for lane change decision-making and accuracy, along with new capabilities for intersection speed and lane memory [1] - The system allows vehicles to learn drivers' habits at specific intersections, improving commuting efficiency on frequently used routes [1] - For closed park scenarios, the AD Max model now includes a parking fee reminder feature when exiting, in collaboration with Alipay, enhancing the exit experience [1] Group 2: Charging and Energy Management - The new version introduces a real-time display of Li Auto's supercharging station status, allowing users to view not only the number of available charging stalls but also live photos of the station to assess queue conditions [1] - For pure electric models (MEGA and i series), a remote charging preheat/cool feature has been added, enabling users to adjust battery temperature via the app to enhance charging power and efficiency [1] Group 3: Cabin Entertainment and Personalization - The OTA update includes local audio-visual playback functionality, supporting direct reading of mainstream audio and video formats from USB drives [2] - A Unity game virtual controller has been introduced, allowing passengers to connect their phones to the vehicle's system as a controller without needing to purchase a physical one [2] - The previously anticipated "art frame" feature is now available for the 22/23 models of the Li L series, enabling daily generation of AI static or dynamic wallpapers [2] - All models have added a "warm" unlocking sound similar to that of the i series, providing users with more diverse auditory interaction options [2]
新款理想L9亮相,李想需要复制四年前的那场胜利
虎嗅APP· 2026-02-07 03:24
Core Viewpoint - The new Li Auto L9 is positioned as a crucial model for the company, aiming to reverse its recent sales decline and enhance brand perception through advanced technology and user experience [5][12][19]. Group 1: Company Performance and Challenges - Li Auto's previous model, the original L9, was a significant success, helping the company recover from earlier struggles [5][6]. - In 2022, Li Auto faced a 19% year-on-year decline in vehicle deliveries, with January 2023 showing a further 7.5% drop in deliveries compared to the previous year [9][12]. - The delay in the delivery of the Li Auto i6, a key electric model, has raised concerns among potential buyers and employees about the company's strategic direction [9][11]. Group 2: New Li Auto L9's Role and Expectations - The new Li Auto L9 is expected to play a pivotal role in revitalizing the company's sales and financial performance, with the potential to generate significant revenue if well-received [12][19]. - The L9 Livis version, priced at 559,800 yuan, aims to elevate the brand's positioning and facilitate acceptance of future models in the L series [12][19]. - The success of the new L9 is also tied to the company's broader strategy of integrating AI into its vehicles, with the CEO emphasizing that the ultimate form of a car is a robot [13][14]. Group 3: Market Positioning and Competitive Landscape - The pricing strategy for the new L9 is not expected to be the primary factor for success, as the target consumers are likely not price-sensitive but rather focused on features like social connectivity and smart technology [19]. - The original L9 was recognized for filling a market gap for family-oriented SUVs, and the new model aims to replicate this success through innovative technology [21][22]. - The CEO has highlighted unique features of the L9 Livis, claiming it will provide a distinct user experience by recognizing and actively serving users [23].
50000点,大涨!见证历史!
天天基金网· 2026-02-07 02:01
Market Overview - The US stock market experienced a significant rally, with the Dow Jones Industrial Average surpassing the 50,000 points mark for the first time in history, closing at 50,115.67 points, up 2.47% [3] - The S&P 500 index rose by 1.97% to 6,932.3 points, while the Nasdaq Composite increased by 2.18% to 23,031.21 points [3] - Weekly performance showed mixed results, with the Dow gaining 2.5% while the Nasdaq fell by 1.84% and the S&P 500 dipped by 0.1% [3] Sector Performance - Major technology stocks saw a boost, with the US Technology Seven Index rising by 1.02% [4] - Semiconductor stocks performed well, with the Philadelphia Semiconductor Index surging, AMD increasing by over 11%, and Broadcom rising by over 7% [8] Individual Stock Highlights - Nvidia's stock surged by 7.81%, closing at $185.41 per share, with a total market capitalization of $450.55 billion [8] - Tesla's shares rose by 3.48%, while Microsoft and Apple also saw increases; however, Amazon fell by 5.62%, Google by 2.5%, and Meta by 1.31% [7][8] Chinese Stocks - Chinese stocks listed in the US saw a general increase, with the Nasdaq Golden Dragon China Index rising by 3.71% [9] - Notable performers included Alibaba, which rose over 3%, Baidu increasing by over 5%, and Li Auto rising by over 6% [10] Commodity Market - Spot gold prices surged nearly 4%, reaching a high of $4,971.39 per ounce, and currently trading at $4,966.61 per ounce [12] - Spot silver prices also saw a significant increase, breaking $78 per ounce with a daily rise of 9.7% [14] Federal Reserve Insights - Federal Reserve Vice Chairman Jefferson indicated that the current interest rate stance is appropriate for a stable economy, despite inflation remaining above the 2% target [17] - The Fed's recent rate cuts have brought rates to a range of 3.5% to 3.75%, aligning with market expectations for a neutral level that neither stimulates nor suppresses the economy [18]
从马斯克到李想,车圈开始流行“不务正业”
创业邦· 2026-02-07 01:09
以下文章来源于螺旋实验室 ,作者螺旋君 螺旋实验室 . 公众情绪瞭望者 来源丨 螺旋实验室(ID:spiral_lab) 作者丨无情 编辑丨坚果 图源丨Unsplash 2025年,全球汽车行业的价格战打得刀光剑影,市场格局也迎来了新变化,曾经的"销量王"不再稳 守龙门,更多后起之秀崛起,车圈竞争变得更加激烈。 对于这样的变化,有的企业选择直面竞争,迎难而上;但也有企业选择了另一条截然不同的道路,往 汽车以外的方向讲故事。 近日,特斯拉发布了2025年四季报,全年汽车交付量同比下降8.6%至164万辆。但在财报发布后, 特斯拉的股价涨幅一度超过4%,市场似乎并不在意其汽车业务下滑的事实。 无独有偶,理想董事长李想近期召开了一场全员大会,但出乎很多人意料,整场会议并未深度提及汽 车销量、产品迭代,而是全程围绕AI领域,李想更笃定"一定要做机器人"。 然而,特斯拉和理想并非孤例。近几年来,当消费者在谈及汽车市场,仿佛都有一种车企越来越不像 汽车公司的感觉:小鹏端出被误以为是"真人套皮"的人形机器人、比亚迪设立未来实验室专攻具身人 工智能领域……一时间,车企似乎集体"不务正业"。 当传统车企不再埋头"造车",而是集 ...
美股大涨!道指涨2.47%站上50000点创新高,英伟达涨近8%,中概指数涨3.71%
Ge Long Hui· 2026-02-07 00:58
Group 1 - US stock market indices experienced significant gains, with the Dow Jones rising 2.47% to surpass 50,000 points, marking a new closing high, and a weekly increase of 2.5% [1] - The Nasdaq Composite rose by 2.18%, with a weekly decline of 1.84%, while the S&P 500 increased by 1.97% with a weekly drop of 0.1% [1] - The Philadelphia Semiconductor Index surged by 5.7%, with Nvidia increasing nearly 8%, adding $325 billion in market value, and Broadcom rising over 7% [1] Group 2 - Cryptocurrency and precious metals saw notable gains, with Circle and Coinbase rising over 13%, and AMD and Coherent increasing over 8% [1] - The Nasdaq Golden Dragon China Index rose by 3.71%, with a weekly increase of 0.99%, highlighting strong performance among popular Chinese stocks [1] - Notable gains in Chinese stocks included XPeng up 4.9%, NIO up 7.4%, and Baidu up 5%, indicating positive sentiment in the Chinese market [1] Group 3 - The AI ETF (product code: 515070) tracked the CSI Artificial Intelligence Theme Index and saw a five-day decline of 8.45% with a P/E ratio of 60.69 [2] - The Gaming ETF (product code: 159869) tracked the CSI Animation and Gaming Index, experiencing a five-day decline of 3.77% with a P/E ratio of 39.87 [2] - The Robot ETF (product code: 562500) tracked the CSI Robot Index, while the A50 ETF (product code: 159601) tracked the MSCI China A50 Connect RMB Index [2]
50000点,大涨!见证历史
Zhong Guo Ji Jin Bao· 2026-02-07 00:10
Market Overview - The US stock market experienced significant gains, with the Dow Jones Industrial Average surpassing the 50,000 points mark for the first time in history, closing at 50,115.67 points, up 2.47% [1] - The S&P 500 index rose by 1.97% to 6,932.3 points, while the Nasdaq Composite increased by 2.18% to 23,031.21 points [1] - Weekly performance showed mixed results, with the Nasdaq down 1.84%, the Dow up 2.5%, and the S&P 500 down 0.1% [1] Sector Performance - Major technology stocks saw a rally, with the US Technology Seven Index rising by 1.02% [1] - Semiconductor stocks performed well, with the Philadelphia Semiconductor Index surging, AMD rising over 11%, and Broadcom increasing by over 7% [5] - Other sectors such as coal, electrical equipment, and non-ferrous metals also showed positive performance, with increases of 5.04% to 6.46% [6] Individual Stock Highlights - Nvidia's stock surged by 7.81%, closing at $185.41 per share, with a total market capitalization of $450.55 billion [5] - Tesla's shares rose by 3.48%, while Microsoft and Apple also saw increases [4] - In contrast, Amazon, Google, and Meta experienced declines of 5.62%, 2.5%, and 1.31% respectively [4] Chinese Stocks - Chinese stocks listed in the US saw a collective increase, with the Nasdaq China Golden Dragon Index rising by 3.71% [7] - Notable gains included Alibaba up over 3%, Baidu up over 5%, and Li Auto up over 6% [7][8] Economic Indicators - The Federal Reserve's Vice Chairman Jefferson indicated that the current interest rate stance is appropriate for the economy, despite inflation being above the 2% target [12] - Jefferson noted signs of stabilization in the labor market and anticipated a return to the 2% inflation target later in the year [12] - Fed official Daly highlighted the importance of balancing price stability and full employment, acknowledging concerns about rising unemployment expectations among Americans [12]
50000点,大涨!见证历史!
Zhong Guo Ji Jin Bao· 2026-02-06 23:58
Market Performance - The US stock market saw a significant rise, with the Dow Jones Industrial Average historically surpassing the 50,000 points mark, closing at 50,115.67 points, up 2.47% [1] - The S&P 500 index rose by 1.97% to 6,932.3 points, while the Nasdaq Composite increased by 2.18% to 23,031.21 points [1] - Weekly performance showed mixed results, with the Nasdaq down 1.84%, the Dow up 2.5%, and the S&P 500 down 0.1% [2] Sector Performance - Major technology stocks experienced a rally, with the US Technology Seven Index rising by 1.02% [3] - The Philadelphia Semiconductor Index saw a significant increase, with AMD rising over 11% and Broadcom up over 7% [7] Individual Stock Highlights - Nvidia shares surged by 7.81%, closing at $185.41 per share, with a total market capitalization of $450.55 billion [7] - Tesla shares increased by 3.48%, while Microsoft and Apple also saw gains; however, Amazon, Google, and Meta experienced declines [6][7] - Chinese stocks listed in the US showed strong performance, with the Nasdaq Golden Dragon China Index rising by 3.71%, and notable increases in Alibaba, Baidu, and Li Auto [9] Commodity Market - Spot gold prices surged nearly 4%, reaching a high of $4,971.39 per ounce before closing at $4,966.61 per ounce [10] - Spot silver prices also saw a significant increase, breaking through $78 per ounce with a daily rise of 9.7% [12] Federal Reserve Commentary - Federal Reserve Vice Chairman Jefferson indicated that the current interest rate stance is appropriate for the economy, despite inflation being above the 2% target, with expectations of a downward trend later in the year [14] - Fed official Daly noted that economic growth remains strong, with stable consumer spending and ample job supply, although there are concerns about future job opportunities and rising unemployment [15]