南方财经2月25日电，文化传媒、影视院线板块继续调整，博纳影业、横店影视连续两日跌停，中国电 影、德才股份、光线传媒纷纷低开。 ...

展望2026年电影市场，中环影投董事长王征向《华夏时报》记者表示，行业将进入高质量常态化增长阶段，预计全年票房应在550亿元—600亿元。 档期票房定格57.52亿元 如果说在2025年高基数的情况下，今年春节档的总票房下滑近四成还算是个体面的说法，那么将时间线拉长，今年的春节档的表现则更加不容乐观，该数 据创下了自2018年以来的新低。 今年的春节档呈现"一超多弱"的格局。《飞驰人生3》贡献春节档超一半票房，"一骑绝尘"支撑春节档市场。猫眼研究院分析指出，《飞驰人生3》与《飞 驰人生2》上映时间间隔较《飞驰人生2》与《飞驰人生1》大幅缩短，首日得到更高比例的IP粉丝购票转化。 华夏时报记者于玉金北京报道 "我大年初三就发现《镖人》口碑跑出来了，当时在老家本来也能看，但一直忍着，想着等回北京参加观影团，大家一起看更有感觉，还能和现场的Coser 集邮。"2月22日，北京丰台区的上仙请.天宫影院迎来了一批特别的观众，刚刚返京的小鱼也特意赶来，与观影团一同观看了这部2026年春节档口碑最佳 的电影。 国家电影局数据显示，2026年春节档(2月15日—2月23日)总票房达57.52亿元，观影人次1.2亿。《飞驰人生 ...

本报（chinatimes.net.cn）记者于玉金 北京报道 "我大年初三就发现《镖人》口碑跑出来了，当时在老家本来也能看，但一直忍着，想着等回北京参加 观影团，大家一起看更有感觉，还能和现场的Coser集邮。"2月22日，北京丰台区的上仙请·天宫影院迎 来了一批特别的观众，刚刚返京的小鱼也特意赶来，与观影团一同观看了这部2026年春节档口碑最佳的 电影。 国家电影局数据显示，2026年春节档（2月15日—2月23日）总票房达57.52亿元，观影人次1.2亿。《飞 驰人生3》《惊蛰无声》《镖人：风起大漠》（下称"《镖人》"）分列前三位，票房分别为29.27亿元、 8.68亿元以及8.06亿元。不过，今年的春节档总票房与总观影人次均出现了大幅下滑，下滑比例分别为 39.5%与35.8%。此外，春节档日均票房近六年首次不足10亿元。 展望2026年电影市场，中环影投董事长王征向《华夏时报》记者表示，行业将进入高质量常态化增长阶 段，预计全年票房应在550亿元—600亿元。 档期票房定格57.52亿元 如果说在2025年高基数的情况下，今年春节档的总票房下滑近四成还算是个体面的说法，那么将时间线 拉长，今年的春节 ...

Core Insights - The total box office for the 2026 Spring Festival period reached 5.752 billion yuan, with 120 million attendees [1] - As of February 24, 2026, the total box office for the year was 8.335 billion yuan, with 187 million attendees [1] Box Office Performance - "Flying Life 3" led the box office with 2.927 billion yuan, followed by "Silent Awakening" at 868 million yuan, "Bounty Hunter: Wind Rises in the Desert" at 806 million yuan, and "Boon Year" at 714 million yuan [2][9] - Other films like "Panda Project: Tribal Adventure" and "Star River Dream" earned 193 million yuan and 80.58 million yuan respectively [2] Company Revenue from Films - Light Media reported revenue from "Flying Life 3" between 43 million and 53 million yuan, and from "Silent Awakening" between 5.2 million and 6.6 million yuan [2] - Happiness Blue Sea reported total revenue from "Flying Life 3" and "Boon Year" between 790,000 and 1.02 million yuan [3] - Huazhi Digital Media stated that "Silent Awakening" had a box office of approximately 901 million yuan, but it had no impact on their revenue as they will recognize income only after recovering investment costs [3] Industry Participation - Multiple listed film companies participated in the Spring Festival lineup, with "Flying Life 3" being co-produced by companies like Damai Entertainment, Wanda Film, Bona Film, and China Film [4] - Other films like "Silent Awakening" and "Bounty Hunter: Wind Rises in the Desert" also had participation from major companies [5][6] Market Trends - The 2026 Spring Festival featured six main films across various genres, receiving positive market feedback [7] - The average film length decreased, leading to a significant increase in total screening sessions, with over 4.35 million sessions recorded, the highest in Spring Festival history [9] - Average ticket prices dropped to the lowest level in six years, particularly in third and fourth-tier cities, where prices fell by over 6% [9] - The consumption potential in third and fourth-tier cities was further released, with these cities accounting for nearly 60% of the box office, the highest in six years [10]

《飞驰人生3》 29.27亿元 2月24日晚，多家A股公司披露旗下参投影片带来的票房相关营业收入情况。 《惊蛰无声》 8.68亿元 《镖人：风起大漠》 8.06亿元 国家电影局同日发布的数据显示，2026年春节档（2月15日—2月23日）总票房达57.52亿元，观影人次 1.2亿。此外，截至2月24日9时，2026年电影总票房为83.35亿元，观影人次为1.87亿。 2026春节档影片档期票房 《熊出没·年年有熊》 7.14亿元 今年春节档，上市影企积极参与档期布局。 其中，《飞驰人生3》吸引多家上市影企参与，出品方包括大麦娱乐、万达电影（002739）、博纳影业 （001330）、中国电影（600977）、横店影视（603103）等，光线传媒、金逸影视（002905）出现在该 片联合出品方名单中。 《熊猫计划之部落奇遇记》 1.93亿元 《星河入梦》 8057.96万元 《夜王》 7245.40万元 多家A股公司披露参投春节档电影营收 2月24日晚，光线传媒（300251）公告称，截至2月23日，公司来源于《飞驰人生3》的营业收入区间为 4300万元至5300万元，来源于《惊蛰无声》的营业收入区间为520万 ...

Core Viewpoint - The A-share film sector experienced a collective decline, with several companies hitting the daily limit down, reflecting investor concerns about the performance of the Spring Festival box office and the lack of blockbuster films in 2026 [1][2][3] Box Office Performance - The Spring Festival box office saw over 4.35 million screenings, a historical high, but the first-day box office was 1.278 billion yuan, a 30% year-on-year decline, returning to 2018 levels [2][3] - The average ticket price on the first day was 49.7 yuan, down from 51.3 yuan the previous year [2] - The 2026 Spring Festival box office was characterized by an increase in screenings but a lack of significant hits, with only "Flying Life 3" achieving over 2.9 billion yuan in box office, making it the only standout film [3][4] Industry Trends and Challenges - The film industry is facing a dual challenge of increased quantity but decreased quality and audience engagement, with a need for reassessment of the film ecosystem and content supply [4][5] - Analysts suggest that the industry should optimize content supply, explore diverse genres, and tap into consumer potential to adapt to changing market dynamics [4][5] Impact of AI on the Industry - The 2026 Spring Festival Gala was noted for its high integration of AI, with significant audience interaction and content generation, indicating a shift in content production methods [5] - The rise of AI is expected to provide new valuation logic for media stocks, as it transitions from merely distributing traffic to generating content [5] Non-Ticket Revenue Strategies - Cinema operators are actively expanding non-ticket revenue streams to mitigate box office fluctuations, with significant participation in online and offline activities during the Spring Festival [7] - The trend of combining viewing experiences with social interaction and IP consumption is emerging, indicating a shift towards diversified entertainment models [7]

影视院线板块盘初走弱，中国电影、横店影视、博纳影业触及跌停，光线传媒、幸福蓝海跌超15%，金 逸影视、万达电影、上海电影、欢瑞世纪、华策影视跟跌。 ...

| 序号 | 代码 | 名称 | | | 涨幅% T | 涨跌 | | --- | --- | --- | --- | --- | --- | --- | | 1 | 300251 | 光线传媒 | 1 | 21.78 | -19.99 | -5.44 | | 2 | 300528 | 幸福悠海 | 1 | 19.92 | -18.99 | -4.67 | | 3 | 001330 | 博纳影业 | 1 | 11.49 | -10.02 | -1.28 | | র্ব | 002739 | 万达电影 | I | 11.24 | -10.01 | -1.25 | | 5 | 603103 | 横店影视 | 1 | 31.41 | -10.00 | -3.49 | | 6 | 601595 | 一海电影 | 1 | 29.26 | -10.00 | -3.25 | | 7 | 600977 | 中国申影 | 1 | 16.70 | -9.97 | -1.85 | | 8 | 002905 | 金逸影视 | 1 | 11.18 | -9.25 | -1.14 | | ਰੇ | 000892 | 欢瑞世纪 | 1 | ...

| 序号 | 代码 | 名称 | | 最新 | ж幅% T | 涨跌 | | --- | --- | --- | --- | --- | --- | --- | | 1 | 300251 | 光线传媒 | 1 | 21.78 | -19.99 | -5.44 | | 2 | 300528 | 幸福特酒 | 1 | 19.92 | -18.99 | -4.67 | | 3 | 001330 | 博纳影业 | 1 | 11.49 | -10.02 | -1.28 | | র্ব | 002739 | 万达电影 | 1 | 11.24 | -10.01 | -1.25 | | 5 | 603103 | 横店影视 | 1 | 31.41 | -10.00 | -3.49 | | 6 | 601595 | 一海田影 | 1 | 29.26 | -10.00 | -3.25 | | 7 | 600977 | 中国电影 | 1 | 16.70 | -9.97 | -1.85 | | 8 | 002905 | 金逸影视 | 1 | 11.18 | -9.25 | -1.14 | | ਰੇ | 000892 | 欢瑞世纪 | ...

Group 1 - The 2026 Spring Festival film season set a record with 4.35 million screenings, but ticket sales dropped nearly 40% year-on-year, returning to 2018 levels [2][21][19] - The average ticket price fell to 47.8 yuan, the lowest in six years, while some county cinemas charged nearly 100 yuan, leading to public complaints [2][21][22] - The late scheduling and promotional delays of films contributed to the disappointing box office performance, with major films like "Flying Life 3" and "Biao Ren" lacking sufficient blockbuster support [2][10][19] Group 2 - The total box office for the 2026 Spring Festival reached 5.752 billion yuan, with 120 million viewers, but this represented a significant decline from the previous year's 9.51 billion yuan and 187 million viewers [21][22] - The disparity in ticket prices reflects uneven industry development, with high prices in county cinemas being a result of cost pressures [22][5] - The capital market reacted negatively to the underperformance of the film season, with major film stocks like Light Media and Wanda Film experiencing significant declines [6][23][24] Group 3 - The 2026 Spring Festival featured eight films, with "Flying Life 3" leading the box office at 2.927 billion yuan, accounting for 50.9% of the total box office [10][27][28] - The overall quality of films was deemed acceptable, but the lack of a standout blockbuster contributed to the overall decline in box office performance [10][27] - Analysts noted that the film industry needs to reassess the Spring Festival ecosystem and the pressures faced by different films, particularly regarding late scheduling and over-reliance on star power [33][22]