Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights the successful IPO of Shaanxi Tourism, which leverages its rich tourism resources and strong operational experience to build competitive advantages through a combination of performance-driven tourism, cable car operations, and dining services [22][24][34] - The report emphasizes the resilience of the cultural tourism industry amid ongoing trends to expand domestic demand and promote consumption, suggesting that Shaanxi Tourism's future growth will be supported by new performance projects and cable car capacity upgrades [36] Summary by Sections Retail and Social Services Market Review - The retail and social services indices rose by 4.23% and 4.71% respectively during the week of January 5 to January 9, 2026, with the Shanghai Composite Index increasing by 3.82% [12][14] - Among the sub-sectors, the supermarket segment showed the highest growth, with an increase of 8.18% year-to-date [15][17] Industry Dynamics: Shaanxi Tourism - Shaanxi Tourism, a leading regional tourism company, successfully listed on the Shanghai Stock Exchange on January 6, 2026, becoming the first A-share listed company of the year [22] - The company reported significant revenue contributions from its tourism performance and cable car operations, with a net profit margin and gross profit margin remaining high post-pandemic [24][27] - Revenue breakdown for the first half of 2025 shows that tourism performance accounted for 60.2%, cable car operations for 35.8%, and dining services for 4.0% [24] Investment Recommendations - The report recommends focusing on high-end gold and fashion jewelry brands, highlighting companies like Chow Tai Fook and Chao Hong Ji, which are expected to benefit from market trends [39] - It also suggests monitoring offline retail companies adapting to market changes and AI-enabled cross-border e-commerce leaders, with specific recommendations for Yonghui Supermarket and Aiying Room [39] - In the cosmetics sector, the report emphasizes brands that capture emotional value and innovate with safe ingredients, recommending companies like Mao Ge Ping and Proya [40]

Group 1 - The international gold price is reported at $4509.3 per ounce, while palladium is at $1815.5 per ounce and silver at $79.9 per ounce as of January 11 [1] - Domestic gold prices are quoted at ¥1011.5 per gram [1] Group 2 - Major domestic gold retailers have varying prices, with Chow Sang Sang at ¥1410 per gram being the highest and China Gold at ¥1372 per gram being the lowest [1] - Other notable prices include: - Chow Tai Fook, Liufuk Jewelry, and King of Gold all at ¥1406 per gram - Lao Miao at ¥1407 per gram - Lao Feng Xiang at ¥1399 per gram - Zhou Sixi at ¥1391 per gram [1]

Price Adjustments in Jewelry Industry - The price of the "Sheng Sheng You Xi" series pearl four-leaf clover necklace by Chow Sang Sang was raised to 136,000 yuan from 120,800 yuan, an increase of 15,200 yuan in just one day [1] - The necklace weighs 53.1 grams, resulting in a new price of 2,560 yuan per gram, and has seen an increase of nearly 100,000 yuan over the past year, and approximately 7 times over the last decade [8] - Chow Sang Sang's price adjustments are attributed to rising material costs, design fees, and patent fees due to the increase in gold prices [5] Market Trends and Future Projections - The international gold price has been on a significant upward trend, with February gold futures reaching $4,500.90 per ounce, reflecting a 0.90% increase [12] - Analysts predict that gold prices will continue to rise, with Goldman Sachs forecasting a price of $4,900 per ounce by 2026, driven by strong demand from central banks [13] - The World Gold Council's report outlines four potential scenarios for the gold market in 2026, ranging from a 5% decrease to a 30% increase in gold prices depending on economic conditions [14] Competitor Price Changes - Other brands, such as Chow Tai Fook, are also expected to raise prices, with some products seeing increases of nearly 20,000 yuan [10] - Store employees have confirmed that price adjustments will take effect on January 15, indicating a broader trend in the jewelry market [10]

Group 1 - Chowsang Sang's "Sheng Sheng You Xi" series pearl four-leaf clover necklace price increased to 136,000 yuan from 120,800 yuan, a rise of 15,200 yuan in one day [1][3] - The price increase is attributed to rising material costs, design fees, and patent fees due to soaring gold prices [3] - The necklace weighs 53.1 grams, resulting in a price of 2,560 yuan per gram after the increase, and has appreciated nearly 100,000 yuan over the past year, with a sevenfold increase over ten years [4] Group 2 - A buyer reported purchasing the same necklace for 45,000 yuan in April 2024, while another buyer acquired it for 20,000 yuan around 2016 [5] - Another jewelry brand, Chao Hong Ji, is also set to raise prices, with a popular item seeing an increase of nearly 20,000 yuan [9][11] - As of January 9, gold prices approached 1,400 yuan per gram, with several brands, including Chowsang Sang and Chow Tai Fook, reporting prices of 1,392 yuan per gram, up from 1,376 yuan [14]

Price Increases - Chow Sang Sang has raised the price of its "Sheng Sheng You Xi" series pearl four-leaf clover necklace from 120,800 yuan to 136,000 yuan, an increase of 15,200 yuan in just one day [1][3] - The necklace weighs 53.1 grams, resulting in a price of 2,560 yuan per gram after the increase, and has seen a price increase of nearly 100,000 yuan over the past year [4] - Another brand, Chao Hong Ji, is also set to increase prices, with a popular necklace seeing a price hike of nearly 20,000 yuan [8][10] Market Trends - The current market price for gold jewelry is approaching 1,400 yuan per gram, with Chow Sang Sang's gold jewelry priced at 1,392 yuan per gram, reflecting a rise from 1,376 yuan per gram just days earlier [12] - The international gold price is expected to continue rising, with UBS raising its target price for gold to $5,000 per ounce for the upcoming months [13] Consumer Behavior - Consumers have expressed satisfaction with their purchases prior to the price hikes, with one buyer noting a significant savings of nearly 100,000 yuan due to timely buying [6] - The trend of rising gold prices has led to increased scrutiny on consumer purchasing decisions regarding gold jewelry [15]

Core Viewpoint - The gold jewelry market is experiencing a price surge at the beginning of 2026, with brands like Chow Sang Sang and Chao Hong Ji announcing significant price increases for their products, indicating a trend towards luxury pricing in the gold jewelry sector [4][19]. Price Increases - Chow Sang Sang has recently raised prices on certain gold jewelry items, with increases ranging from 200 to 1500 yuan [19]. - Chao Hong Ji is set to implement its first price adjustment of the year, with some popular items seeing price hikes close to 20,000 yuan [4][12]. - For example, the "Sheng Sheng You Xi" series pearl four-leaf clover necklace has increased in price by 15,200 yuan, reflecting a significant appreciation over the past year [7]. Historical Price Trends - The price of the "Sheng Sheng You Xi" necklace has risen nearly 100,000 yuan over the past year, and over a decade, it has increased by nearly seven times [7]. - A buyer who purchased a similar necklace in April 2024 for 45,000 yuan noted the drastic price increase compared to earlier purchases made in 2016 for around 20,000 yuan [7]. Market Pricing - As of January 8, 2026, the real-time prices for major gold jewelry brands are approaching 1,400 yuan per gram, with specific brands like Chow Sang Sang and Chao Hong Ji priced at 1,398 yuan per gram [21]. - The international gold price has also seen a significant rise, with an increase of nearly 200 dollars in the first three trading days of January, reaching 4,500.640 dollars per ounce [21]. Consumer Sentiment - There is a growing perception among consumers that gold jewelry is becoming increasingly aligned with luxury goods, as evidenced by the recent price hikes [19].

Market Overview - The jewelry sector increased by 0.36% on January 8, with ST Xinhua Jin leading the gains [1] - The Shanghai Composite Index closed at 4082.98, down 0.07%, while the Shenzhen Component Index closed at 13959.48, down 0.51% [1] Individual Stock Performance - ST Xinhua Jin (600735) closed at 5.78, up 5.09% with a trading volume of 7365 lots and a transaction value of 4.257 million yuan [1] - Feiya (000026) closed at 17.18, up 2.57% with a trading volume of 193,200 lots and a transaction value of 331 million yuan [1] - Mingpai Jewelry (002574) closed at 5.70, up 1.42% with a trading volume of 102,800 lots and a transaction value of 58.218 million yuan [1] - Other notable performers include Laizitongling (603900) up 1.17%, Mankalon (300945) up 1.04%, and Laofengxiang (600612) up 1.01% [1] Capital Flow Analysis - The jewelry sector saw a net inflow of 45.9794 million yuan from main funds, while retail funds experienced a net outflow of 9.506 million yuan [2] - Main funds showed significant net inflows in stocks like Chaohongji (002345) with 21.8855 million yuan and China Gold (600916) with 16.5952 million yuan [3] - Conversely, stocks like Caizai Co. (605599) and Mingpai Jewelry (002574) experienced net outflows from main and retail funds [3]

Group 1: Domestic Gold Prices - Domestic gold prices continue to rise, with overall price ranges increasing further. Lao Miao Gold stands out with a price of 1402 CNY per gram, becoming the first brand to break the 1400 CNY per gram mark today [1] - Other major brands are also approaching the 1400 CNY threshold, with the highest price at 1402 CNY per gram and the lowest at 1370 CNY per gram, resulting in a price difference of 32 CNY per gram [1] - Detailed quotes from various gold stores show Lao Miao Gold at 1402 CNY, Liufu Gold at 1396 CNY, Chow Tai Fook at 1398 CNY, and others, with price increases ranging from 8 to 13 CNY per gram [1] Group 2: Domestic Gold Recycling Prices - Today's gold recycling prices show fluctuations, with significant price differences among brands. The recycling price for gold is 933.50 CNY per gram, while other brands like Cai Zi Gold and Chow Tai Fook have higher recycling prices of 969.70 CNY and 974.00 CNY respectively [2] - Lao Feng Xiang offers the highest recycling price at 1003.01 CNY per gram [2] Group 3: International Gold Prices - The spot gold price experienced a volatile upward trend, reaching a peak of 4497.19 USD per ounce before closing at 4493.79 USD per ounce, marking a 1.03% increase [4] - As of the latest update, spot gold is trading at 4456.38 USD per ounce, reflecting a 0.83% increase [4] - The rise in gold prices is attributed to heightened market risk aversion due to U.S. military actions in Venezuela and potential military involvement in Greenland, alongside disappointing U.S. service sector PMI data [4] - Market expectations for a 25 basis point rate cut by the Federal Reserve in January are at 17.7%, with a 40.5% expectation for March, indicating a decrease in overall rate cut expectations compared to previous assessments [4] - Upcoming key U.S. economic data releases, including the ADP employment report and non-farm payroll data, are anticipated to provide clearer market direction for gold prices [4]

Investment Rating - The report maintains a "Buy" rating for the industry, indicating a positive outlook for the sector's performance in the coming months [5]. Core Insights - The report highlights the encouragement of travel and cultural consumption through policies aimed at enhancing employee leisure activities, which is expected to boost the travel and cultural sectors significantly [2][4]. - The introduction of additional public holidays and policies supporting paid leave is anticipated to stimulate cultural and tourism consumption, particularly during traditionally low seasons [4]. - Data from travel platforms indicates a substantial increase in ticket bookings during recent holiday periods, showcasing a growing consumer interest in travel and leisure activities [3]. Summary by Sections Policy Initiatives - The report discusses the issuance of guidelines by various government bodies to promote employee cultural and sports activities, allowing for up to four organized trips per year and the distribution of cultural consumption vouchers [1][2]. Market Trends - Significant growth in ticket bookings was observed during the autumn and snow holidays, with some regions reporting increases of over 300% in ticket reservations compared to previous years [3]. - The report notes that the policy-driven encouragement of travel is likely to transform traditionally slow tourism periods into more active seasons, benefiting sectors such as duty-free, hotels, and sports events [4]. Investment Recommendations - The report suggests focusing on sectors with potential for growth, particularly in Hainan and during the upcoming Spring Festival, as well as sectors benefiting from new consumer trends and favorable policies [5][8]. - Specific companies are recommended for investment, including those in the duty-free, hotel, and new retail sectors, which are expected to perform well in the current market environment [8].

Investment Rating - The report rates the industry as "Outperforming the Market" [5] Core Insights - Gold prices have reached new highs, with COMEX gold surpassing $4,500 per ounce, and a projected increase of 63% for the entire year of 2025. Domestic brands like Chow Tai Fook and Lao Pu have seen their gold prices rise to around 1,400 RMB per gram [1][13] - The new VAT policy effective from November has reduced the input tax deduction rate from 13% to 6%, putting pressure on both costs and demand for domestic gold jewelry brands. This has led to a shift from "seeking scale" to "improving quality and efficiency" [1][14] - Major brands such as Lao Pu, Jun Pei, and Chow Tai Fook have entered a cycle of frequent and significant price increases, with high-end fixed-price products seeing price hikes of 10%-30% multiple times throughout the year [1][15] Summary by Sections Gold Price Trends and Brand Pricing Strategies - The gold price reached a new high of $4,546.2 per ounce on December 26, 2025, marking a 63% increase from the beginning of the year. Domestic gold jewelry prices have also surged, with average retail prices rising from 805 RMB per gram to around 1,410 RMB [13][14] - Major brands have implemented multiple price adjustments throughout 2025, with Lao Pu leading the way. The average price increase across top brands has ranged from 30% to 60% [15][19] Inventory and Turnover Analysis - Chow Tai Fook has the largest inventory, while Lao Pu has seen a significant increase in stock levels. Other brands have shown stable growth, with Lao Feng Xiang notably reducing inventory [2][26] - Inventory turnover rates have generally declined, but brands like Chao Hong Ji and Cai Bai have seen significant improvements year-on-year [2][26] Key Company Announcements and Industry News - Six brands, including Liu Fu Group and Kid King, reported substantial profit increases, with Liu Fu's profit rising by 44.1% to 600 million HKD [2][28] - The National Development and Reform Commission and the Ministry of Finance announced a new policy for large-scale equipment updates and consumer goods exchange, with a subsidy of up to 15% on the first batch of 625 billion RMB in special bonds [2][31] Investment Recommendations - The report recommends focusing on high-quality jewelry brands such as Lao Pu and Chao Hong Ji, which have a strong brand presence and craftsmanship barriers. The long-term outlook for gold prices remains bullish due to ongoing central bank purchases and a favorable interest rate environment [3][33]