2026 年 02 月 13 日 叶传动/分别 相关研究 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 A0230522120003 liujl@swsresearch.com 25H2 厨电换新高基数压力 26 年补贴聚焦核心品类 -2025 年 12 月厨电品类零售数据点评 本期投资后了 申万宏源研究微信服务号 请务必仔细阅读正文之后的各项信息披露与声明 24 年以旧换新激活家电消费市场。2024 年"以旧换新"政策落地后，家电品类补贴范 ○ 围扩容，拉动需求成效显著：除了 09 年已经涉及的彩电、冰箱、洗衣机、空调、电脑 5 个补贴品类外,新增热水器、家用灶具、吸油烟机 3 个品类,共计补贴 8 大品类。根 据奥维云网推总数据，2024 年油烟机实现零售额 362 亿元，同比增长 14.9%，燃气灶 实现零售额 204 亿元，同比增长 15.7%，电热实现零售额 236 亿元，同比增长 1.3%， 燃热实现零售额 296 亿元，同比增长 8.8%。 25Q ...

行 业 及 产 业 行 业 研 究 / 行 业 点 相关研究 证 券 研 究 报 告 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 A0230522120003 liujl@swsresearch.com 家用电器 2026 年 02 月 13 日 25H2 厨电换新高基数压力渐显， 26 年补贴聚焦核心品类 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 评 - ⚫ 24 年以旧换新激活家电消费市场。2024 年"以旧换新"政策落地后，家电品类补贴范 围扩容，拉动需求成效显著：除了 09 年已经涉及的彩电、冰箱、洗衣机、空调、电脑 5 个补贴品类外，新增热水器、家用灶具、吸油烟机 3 个品类，共计补贴 8 大品类。根 据奥维云网推总数据，2024 年油烟机实现零售额 362 亿元，同比增长 14.9%，燃气灶 实现零售额 204 亿元，同比增长 15.7%，电热实现零售额 236 亿元，同比增长 1. ...

Group 1 - The core viewpoint of the report indicates that the home appliance sector is expected to experience a stable performance in 2026, with domestic demand stabilizing and external demand showing signs of improvement, despite the transitional year of national subsidy policies [1][2] - The report highlights that the home appliance sector's performance in 2026 may be promising due to upward expectations in fundamentals, easing trade tensions, and anticipated overseas interest rate cuts, which could lead to surprising performances from home appliance companies venturing abroad [1] - The report notes that the home appliance sector's relative valuation remains at historically low levels, with expectations for gradual improvement in fundamentals and upward potential in valuations as the value style warms up at the end of the year [2] Group 2 - The report recommends several leading companies in the home appliance sector, including Midea Group, Haier Smart Home, Hisense Home Appliances, and Gree Electric for their cost-performance advantages in white goods [2] - It also suggests focusing on Hisense Visual Technology for its comprehensive strength and steady improvement in market share and profitability in the color TV segment, while keeping an eye on TCL Electronics [2] - Additionally, the report recommends leading companies in the cleaning appliance sector, such as Roborock and Ecovacs, and kitchen appliance leaders like Boss Electric, Supor, and Bear Electric for their international expansion and product innovation strategies [2]

Investment Rating - The report maintains a positive outlook on the home appliance industry, particularly for major players in the white goods sector, indicating a favorable investment environment for 2025 [3][5][6]. Core Insights - The home appliance sector is expected to benefit from the continuation of the "trade-in" policy and improvements in overseas production capacity, leading to enhanced profitability in the supply chain [2][5]. - The report highlights three main investment themes: 1. **Dividend**: Major white and black appliance companies are characterized by low valuations, high dividends, and stable growth, providing a high margin of safety and significant elasticity in stock prices [6][7]. 2. **Technology**: Core component manufacturers are transitioning into emerging tech fields such as robotics and semiconductor cooling, seeking cross-industry growth [7]. 3. **Export**: Recovery in export demand and sustained domestic sales of new products, particularly in the small appliance sector, are expected to drive growth [7]. Summary by Sections 1. White Goods and Components - In 2025, the air conditioning sector is projected to produce 195.37 million units, a 3% year-on-year decline, while sales are expected to reach 198.39 million units, down 1% year-on-year, with domestic sales increasing by 1% [5][13]. - The average price of white goods is declining due to high base effects from the trade-in policy, with air conditioning prices dropping by 13% year-on-year [23][24]. 2. Kitchen Appliances - The kitchen appliance sector is experiencing a recovery driven by real estate and trade-in policies, with online sales of range hoods and gas stoves increasing by 7.9% and 1.7% respectively in 2025 [33][34]. - Major companies like Boss Electric and Vatti are leveraging trade-in policies to boost sales, with Boss Electric maintaining a leading market share in range hoods [35][36]. 3. Small Appliances - The small appliance sector is seeing a revival due to the trade-in policy, with significant growth in cleaning appliances, although overall market consumption remains subdued [6][7]. - Companies like Roborock and Ecovacs are expected to benefit from high demand for new products, with projected revenue growth of 34% and 12% respectively in Q4 2025 [5][7]. 4. New Displays and Lighting - The emerging display sector is at a turning point, while the lighting industry is anticipated to see growth as it awaits market recovery [6][7]. - Companies like Hisense and OP Lighting are expected to experience revenue declines in Q4 2025, with projections of -10% and -2% respectively [6][7]. 5. Investment Highlights - The report recommends a combination of leading white goods companies such as Haier, Midea, and Gree, along with Hisense, as they are currently undervalued and offer stable growth prospects [6][7]. - The report also emphasizes the importance of component manufacturers adapting to new technologies and markets, with companies like Huaxiang and Sanhua expected to see significant growth in their respective sectors [7][29][30].

Investment Rating - The report maintains a "Recommended" rating for the home appliance industry [1] Core Insights - The report highlights that the nominal appreciation of the RMB is expected to have limited impact on export recovery and external sales profitability, as leading brands have strong pricing power, overseas production capacity, and effective foreign exchange hedging [8][11] - The report emphasizes that the home appliance sector is likely to benefit from increased foreign capital inflow due to RMB appreciation, with the sector's valuation and holdings at historical lows, indicating significant upside potential [7][8] Summary by Sections 1. Industry: Nominal Appreciation and Dollar Price Elasticity - Since Q2 2025, the RMB has appreciated approximately 5% due to the easing of trade tensions and economic recovery expectations, with the CFETS index remaining close to its 3-5 year average [11][12] - The report discusses the impact of exchange rates on export volume and pricing, noting that during appreciation phases, exporters may adjust dollar prices or lower RMB prices to mitigate the effects of appreciation [12][22] 2. Financial Statements: External Sales Profitability and Hedging - External sales gross margins have been under pressure, with historical data showing that external sales margins are generally weaker than domestic sales margins [4][6] - The report indicates that major companies have high foreign exchange hedging ratios, which effectively mitigate the impact of exchange rate fluctuations on their financials [4][6] 3. Capital: High Foreign Ownership Proportion - The report notes a strong correlation between RMB appreciation and net inflows of foreign capital, with the home appliance sector consistently attracting significant foreign investment [7][8] - The sector's Northbound trading and public fund holdings are at historical lows, suggesting ample room for upward movement [7] 4. Industry Perspective and Investment Recommendations - The report suggests that under the expectation of moderate appreciation, the competitive edge of leading companies backed by domestic supply chain advantages and proactive overseas capacity expansion will remain intact [8] - Recommended stocks include high-quality white goods leaders such as Midea Group, Haier Smart Home, Gree Electric Appliances, and Hisense Home Appliances, as well as TV leader Hisense Visual and global leaders in robotic vacuum cleaners like Roborock and Ecovacs [8]

Group 1 - The kitchen and bathroom appliance sector increased by 2.26% on February 4, with Boss Electric leading the gains [1] - The Shanghai Composite Index closed at 4102.2, up 0.85%, while the Shenzhen Component Index closed at 14156.27, up 0.21% [1] - Key stocks in the kitchen and bathroom appliance sector showed various performance metrics, with Boss Electric closing at 21.58, up 4.15% [1] Group 2 - The main capital flow into the kitchen and bathroom appliance sector was a net inflow of 3.7977 million yuan, while retail investors saw a net inflow of 75,000 yuan [1] - Detailed capital flow data indicates that Boss Electric had a main net inflow of 8.0368 million yuan, with retail investors experiencing a net outflow of 1.52652 million yuan [2] - Other companies like Sunrise Oriental and Vatti Holdings also showed varied capital flows, with significant net outflows from retail investors [2]

Group 1 - The kitchen and bathroom appliance sector increased by 1.86% on February 3, with Zhejiang Meida leading the gains [1] - The Shanghai Composite Index closed at 4067.74, up 1.29%, while the Shenzhen Component Index closed at 14127.1, up 2.19% [1] - Key stocks in the kitchen and bathroom appliance sector showed varied performance, with Zhejiang Meida rising by 6.51% to a closing price of 9.49 [1] Group 2 - The main capital inflow in the kitchen and bathroom appliance sector was 28.25 million yuan, while retail investors experienced a net outflow of 5.27 million yuan [1] - Among individual stocks, Boss Electric had a main capital inflow of 34.75 million yuan, but also saw a retail outflow of 16.90 million yuan [2] - Zhejiang Meida experienced a main capital inflow of 10.21 million yuan, with retail investors contributing a net inflow of 0.49 million yuan [2]

1月12日晚间，"厨电第一股"老板电器（002508）公告称，公司近日与优特智厨国际控股有限公司（下 称"优特智厨"）、优特智厨实控人JIN XIAO以及境内运营主体珠海优特智厨科技有限公司（下称"珠海 优特智厨"）签署《投资合作意向书》。 根据意向书，老板电器拟以现金形式向优特智厨增资人民币1亿元。作为一家专注于商用智能炒菜机器 人解决方案的高新技术企业，珠海优特智厨成立于2018年，参与了国家标准《商用智能炒菜机》的起草 工作，主要为餐饮行业提供自动化解决方案，产品主要面向餐饮连锁、学校食堂、中央厨房等B端场 景。 两大"拳头产品"营收下滑，老板电器押注智能厨电。 对于本次投资，老板电器表示，公司与优特智厨智能厨电技术、产品研发、 供应链及市场渠道等方面 具备广泛的战略协同空间，"旨在建立深度战略合作关系，携手深耕智能炒菜机器人细分市场"。 1月13日，老板电器报收19.78元/股，最新市值近187亿元。 回溯公司近年发展，老板电器当前正处于转型的关键时刻。复盘其发展历程可见，早年间老板电器业绩 出现跨越式增长与地产行业的发展密切关联。据老板电器2019年披露的《中国房地产精装修厨电行业白 皮书》，公司当 ...

Core Viewpoint - The kitchen and bathroom appliance sector experienced a 2.18% increase on January 29, with Boss Electric leading the gains, while the overall market showed mixed results with the Shanghai Composite Index rising by 0.16% and the Shenzhen Component Index falling by 0.3% [1] Group 1: Market Performance - The closing price of Boss Electric was 21.51, reflecting a 7.07% increase, with a trading volume of 229,400 shares and a transaction value of 482 million yuan [1] - Other notable performers included Vatti Corporation with a 2.09% increase, Aupu Technology with a 1.72% increase, and Shuaifu Electric with a 1.47% increase [1] - The overall kitchen and bathroom appliance sector saw a net outflow of 30.67 million yuan from main funds, while retail investors contributed a net inflow of 32.48 million yuan [1] Group 2: Fund Flow Analysis - Boss Electric had a main fund net inflow of 19.57 million yuan, but retail investors showed a net outflow of 16.25 million yuan [2] - Vatti Corporation experienced a main fund net inflow of 3.44 million yuan, while retail investors had a net inflow of 0.97 million yuan [2] - Zhejiang Meida saw a main fund net inflow of 3.00 million yuan, with retail investors contributing a net outflow of 9.26 million yuan [2]

1月29日，老板电器涨5.03%，截至发稿，报21.10元/股，成交2.14亿元，换手率1.11%，总市值199.38亿 元。 资料显示，杭州老板电器股份有限公司位于浙江省杭州市余杭区余杭经济开发区临平大道592号，成立 日期2000年11月7日，上市日期2010年11月23日，公司主营业务涉及厨房电器产品的研发、生产和销售, 主要产品包括吸油烟机、燃气灶、消毒柜,以及食品加工机等配套厨房小家电产品。主营业务收入构成 为：吸油烟机47.86%，燃气灶25.10%，洗碗机7.33%，一体机6.51%，消毒柜2.64%，其他(补 充)2.36%，热水器2.31%，橱柜2.21%，集成灶2.18%，其他小家电0.51%，蒸箱0.37%，净水器0.31%， 烤箱0.31%。 从老板电器十大流通股东角度 南方中证500ETF（510500）成立日期2013年2月6日，最新规模1446.9亿。今年以来收益15.26%，同类 排名552/5551；近一年收益56.56%，同类排名1089/4285；成立以来收益190.06%。 南方中证500ETF（510500）基金经理为罗文杰。 截至发稿，罗文杰累计任职时间12年286 ...