Company Overview - Zhejiang Semir Garment Co., Ltd has been in operation for 27 years, achieving significant success with its two main brands, Semir and Balabala, the latter being the leading children's clothing brand in China [7]. Financial Performance - As of 2022, the company accumulated profits of CNY 14.064 billion, with cash dividends totaling CNY 10.430 billion, resulting in a dividend payout ratio of 74.16% [7]. Strategic Focus - The company emphasizes strategic focus on its core apparel business, adapting to market changes and consumer demands to guide operational goals [7]. - It aims to innovate across various business models, including brand, product, design, fabric, and channel innovations, transitioning from offline to an integrated online-offline retail system [7]. Digital Transformation - The company is advancing digitalization across its supply chain, marketing, and management to enhance operational efficiency and consumer engagement [9]. - A comprehensive product database has been established to facilitate data sharing across various business units, improving sales and customer experience [13]. Market Expansion - The company is actively expanding its presence in the sports apparel sector and has established a dedicated footwear division to enhance its product offerings [9]. - It is also focusing on international market expansion, particularly in Asia and Africa, in line with the "Belt and Road" initiative, with 61 overseas stores opened by the end of 2022 [14]. Investor Relations - The company maintains a strong commitment to transparent investor relations, ensuring open communication channels and regular updates on business performance [15]. - It has received recognition for its information disclosure practices, achieving 10 A-level ratings in annual disclosure assessments [15].

证券代码：002563 证券简称：森马服饰 公告编号：2023-24 浙江森马服饰股份有限公司 关于慈善基金会完成登记并取得登记证书的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 浙江森马服饰股份有限公司（以下简称"公司"）于2023年4月26日召开第 六届董事会第三次会议，审议通过了《关于设立慈善基金会的议案》，内容详 见公司于2023年4月28日在巨潮资讯网（http://www.cninfo.com.cn）披露的相 关公告。 慈善基金会于近日取得了浙江省民政厅颁发的《基金会法人登记证书（慈 善组织）》，最终核准名称为"浙江森马慈善基金会"，相关登记信息如下： — 1 — 名称：浙江森马慈善基金会 法定代表人：黄剑忠 注册资金：壹仟万元 有效期限：自2023年09月07日至2027年09月07日 业务范围：扶贫济困：积极参加社会扶贫工程、社会公益、社会救济和抚 恤工作。慈善救助：组织社会活动，开展助老、助孤、帮残、助医、救助贫困 生等慈善救助活动，扶助弱势群体。赈灾救助：因自然灾害所造成临时性困境 的灾区、受灾群众给予帮扶、救助。 特此公告。 浙江 ...

浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 1 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司 投资者关系活动记录表 | --- | --- | |------------------------|--------------------------------------------------| | | □特定对象调研 分析师会议 | | | □媒体采访 □业绩说明会 | | 投资者关系活动类别 | | | | □新闻发布会 □路演活动 | | | □现场调研 | | | □其他 | | | 上市公司接待人员姓名： | | | 宗惠春（董事会秘书）、范亚杰（证券事务代表）、潘 | | 活动参与人员 | | | | 丽（财务中心总监） | | | 其他与会人员：见附件 | | | 2023 年 8 月 29 日 10:00-11:00 | | 时间 | | | | 15:00-16:00 | | 地点 | 上海闵行区莲花南路 2689 号 | | 形式 | 电话会议 | | 交流内容及具体问答记录 | 见附件 | | 关于本次活动是否涉及应 ...

Financial Performance - The company's total revenue for the first half of 2023 was approximately ¥5.56 billion, a decrease of 1.44% compared to ¥5.64 billion in the same period last year[33]. - Net profit attributable to shareholders increased significantly to approximately ¥515.66 million, representing a growth of 393.94% from ¥104.40 million year-on-year[33]. - The net profit after deducting non-recurring gains and losses surged to approximately ¥479.74 million, up 1,818.22% from ¥25.01 million in the previous year[33]. - The basic earnings per share rose to ¥0.19, a 375.00% increase compared to ¥0.04 in the same period last year[33]. - The weighted average return on net assets improved to 4.65%, up 3.74 percentage points from 0.91% year-on-year[33]. - The operating profit for the same period was CNY 679 million, representing a significant year-on-year increase of 443.18%[109]. - The net cash flow from operating activities increased significantly to approximately CNY 834.97 million, compared to a negative cash flow of CNY 292.30 million in the previous year[132]. - The company's cash and cash equivalents reached CNY 8.11 billion, reflecting a strong liquidity position[129]. Revenue Breakdown - Revenue from the apparel sector accounted for 99.09% of total revenue, with a slight decrease of 1.27% year-on-year[37]. - Revenue from children's clothing increased by 6.34% to approximately ¥3.82 billion, representing 68.79% of total revenue[37]. - The company's total revenue for the apparel sector reached ¥5,509,032,165.91, with a gross margin of 44.66%, reflecting a year-over-year revenue decrease of 1.27% and a cost decrease of 7.32%[39]. - Revenue from children's apparel was ¥3,824,578,558.66, with a gross margin of 46.43%, showing a year-over-year revenue increase of 6.34%[39]. - Online sales revenue reached 2,607,003,415.87 yuan, representing a decrease of 6.39% compared to the same period last year, with a gross margin of 41.68%[63]. - Direct sales revenue increased by 21.97% to 670,010,562.54 yuan, with a gross margin of 70.39%[63]. - Franchise sales revenue was 2,147,072,778.28 yuan, up 7.41% year-on-year, with a gross margin of 39.54%[63]. Store Operations - The company operates a total of 8,136 offline stores, including 699 direct-operated stores, 7,371 franchised stores, and 66 joint-operated stores as of June 30, 2023[59]. - The average sales per square meter for direct-operated stores was ¥4,098.29 per half year[41]. - The company opened 33 new direct-operated stores during the reporting period, while 57 stores were closed mainly due to contract expirations and store adjustments[54]. - The total number of stores at the end of the period is 8,136, with a total area of 1,521,793.19 square meters, down from 8,140 stores and 1,541,401.18 square meters at the beginning of the period[62]. Market and Competition - The company faces risks from macroeconomic fluctuations and intensified competition in both leisure and children's apparel markets[6][15]. - The children's clothing market is experiencing increased competition, which may pose risks to the company's children's apparel business[195]. - The overall market potential for the clothing industry remains significant, driven by the recovery of the economy and increasing consumer spending power[107]. Brand and Product Development - The company has established online sales channels on major e-commerce platforms such as Taobao, Tmall, and Douyin, complementing its offline sales strategy[59]. - The company has implemented a strategy to enhance its online presence and sales channels, including direct sales and consignment sales[73]. - The retail sales of core products increased by 68.00% in the first half of 2023, driven by enhanced consumer insights and product development strategies[85]. - The company achieved a total brand voice exceeding CNY 1.8 billion in the first half of 2023, focusing on the promotion of "cooling T-shirts" through innovative marketing strategies[86]. - The brand's focus on product innovation has led to multiple international design awards, including the MUSE Gold Award and the Italian A Silver Award[88]. - The brand's marketing efforts on Douyin resulted in over 50 million exposures, effectively increasing brand awareness among young consumers[89]. Cost Management - Operating costs decreased by 7.29% to approximately CNY 3.08 billion, indicating improved cost management[132]. - Sales expenses were reduced by 10.41% to approximately CNY 1.40 billion, primarily due to a decrease in advertising and service fees[132]. - The company reported a 20.84% increase in rental expenses to 2,561.07 million yuan due to growth in direct store sales[68]. - Advertising expenses decreased by 21.59% to 23,179.26 million yuan as a result of optimizing brand promotion channels[68]. Investments and Subsidiaries - The company made significant investments totaling ¥58,143,500.00 during the reporting period, a substantial increase of 1,074.38% compared to the previous year[172]. - The company completed several equity investments, including ¥19,990,000.00 in Shanghai Senxiaomiao Sportswear Co., Ltd., and ¥34,874,500.00 in Shanghai Senyue Future Clothing Technology Co., Ltd., both acquiring 100% ownership[173]. - The company established two new subsidiaries: Semir (Wenzhou) Logistics Co., Ltd. and SEMIR INTERNATIONAL PTE. LIMITED, with no significant impact on overall operations[183]. Sustainability and Innovation - The company is committed to sustainable development through product innovation, focusing on green and environmentally friendly materials[143]. - The brand is focusing on product innovation, introducing the "Lightning Quick-Dry T-Shirt" utilizing EOS technology fabric, and the "Good Durable Polo Shirt" with A-color+ and S²-Fabric technology[143].

| | 浙江禾丽梦家纺科技有限公司 | 公司股东森马集 团有限公司控制 | 应收账款 | 3,000,000.00 | 360,705.03 | 3,011,349.40 | 349,355.63 | 仓储服务费 | 经营性往来 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 的企业 | | | | | | | | | | | 公司股东森马集 | | | | | | | | | | 温州梦多多玩育科技有限公司 | 团有限公司控制 | 应收账款 | 184,277.00 | | | 184,277.00 | 货款 | 经营性往来 | | | | 的企业 | | | | | | | | | | 小计 | | | 6,462,187.13 | 6,882,497.05 | 7,673,160.21 | 5,671,523.97 | | | | 上市公司的子 | 森马国际集团（香港）有限公司 | 公司子公司 | 其他应收款 | 24,323,800.00 | | | 24,323,800.00 | 资金往来款 | 非经营性往 ...

独立董事关于相关事项的独立意见 作为浙江森马服饰股份有限公司（以下简称"公司"）的独立董事，我们认 真阅读和审核了相关材料，现根据《深圳证券交易所上市公司自律监管指引第 1 号——主板上市公司规范运作》、《上市公司独立董事规则》以及《公司章程》 等的规定，就公司第六届董事会第四次会议审议的相关事项发表独立意见如下： 一、关于控股股东及其他关联方占用公司资金情况的专项说明和独立意见 我们对公司 2023 年 1 月 1 日至 2023 年 6 月 30 日期间控股股东及其他关联 方占用公司资金情况进行了核实，现发表独立意见如下：2023 年 1 月 1 日至 2023 年 6 月 30 日期间未发生控股股东及其他关联方非经营性占用公司资金情况，也 不存在以前年度发生并延续至 2023 年 6 月 30 日的控股股东及其他关联方非经营 性占用公司资金情况。 二、关于公司对外担保情况的专项说明和独立意见 浙江森马服饰股份有限公司 公司及控股子公司不存在逾期担保、涉及诉讼的担保、因担保被判决败诉而 应承担的损失等事项。 公司已按照法律法规、上市公司章程和其他相关规定对上述担保履行了必要 的审议程序。除此以外，公司不存 ...

1 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 证券代码：002563 证券简称：森马服饰 | --- | |--------------------| | | | | | 投资者关系活动类别 | | | | | 上市公司接待人员姓名：宗惠春（董事会秘书）、范亚杰 （证券事务代表）、安静文（森马上海零售支持组高级主 活动参与人员 管）、姚楠楠（巴拉巴拉加盟店店长） 其他与会人员：见附件 时间 2023 年 6 月 7 日 14:00-16:00 地点 上海市宝山龙湖天街 2F、3F （上海市宝山区顾村镇丹霞山路 50 弄 1 号） 形式 投资者及分析师参观调研店铺 交流内容及具体问答记录 见附件 关于本次活动是否涉及应 披露重大信息的说明 未涉及 活动过程中所使用的演示 文稿、提供的文档等附件 不适用 （如有，可作为附件） 浙江森马服饰股份有限公司投资者关系活动记录表 浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 附件 浙江森马服饰股份有限公司 投资者活动记录 投资者参与人： 王源 西部证券股份有限公司 王冯 山西证券股 ...

浙江森马服饰股份有限公司 Zhejiang Semir Garment Co., Ltd 1 证券代码：002563 证券简称：森马服饰 浙江森马服饰股份有限公司投资者关系活动记录表 | --- | --- | --- | |--------------------|--------|---------| | | 编号： | 2023-04 | | | | | | | | | | 投资者关系活动类别 | | | | | | | □其他 上市公司接待人员姓名：邱坚强（董事长）、徐波（董事、 总经理）、陈新生(董事、副总经理、财务总监)、张宏亮 （董事、副总经理）、刘海波(独立董事)、蔡丽玲(独立董 活动参与人员 事)、宗惠春（董事会秘书）、蒋成乐（监事、行政中心高 级总监） 其他与会人员：见附件 时间 2023 年 5 月 9 日 14:00-16:00 地点 上海闵行区莲花南路 2689 号 形式 现场会议 交流内容及具体问答记录 见附件 关于本次活动是否涉及应 披露重大信息的说明 未涉及 活动过程中所使用的演示 文稿、提供的文档等附件 不适用 （如有，可作为附件） 浙江森马服饰股份有限公司 Zhejiang ...

1 一、主要财务数据 公司是否需追溯调整或重述以前年度会计数据 （二） 非经常性损益项目和金额 公司不存在其他符合非经常性损益定义的损益项目的具体情况。 公司不存在将《公开发行证券的公司信息披露解释性公告第 1 号——非经常性损益》中列举的非经常性损益项目界定为 经常性损益的项目的情形。 浙江森马服饰股份有限公司 2023 年第一季度报告 适用 □不适用 | --- | --- | --- | --- | --- | |-----------------------------|-----------------------|-------------------------|----------|-------------------------------------------------------| | 项目 | 期末余额 （本期金额） | 上年末余额 （上期金额） | 变动比率 | 变动原因 | | 交易性金融资产 | 901,139,980.68 | 1,246,800,439.75 | -27.72% | 主要系本期赎回理财产品所致。 | | 应收账款 | 782,580,382.74 | 1 ...