Shareholder Structure and Shareholding Changes - Limited-sale shares decreased by 25,387,750 shares (24.74%) from 102,595,567 shares (4.12%) to 77,207,817 shares (3.10%) due to the conversion of restricted shares held by directors to unrestricted shares[130] - Unrestricted shares increased by 25,387,750 shares (1.06%) from 2,384,943,167 shares (95.88%) to 2,410,330,917 shares (96.90%)[130] - Zhao Wenquan, the largest individual shareholder, holds 100,000,000 shares (4.02%), with 75,000,000 shares restricted and 25,000,000 shares unrestricted[133][135] - Lakala Payment Co., Ltd. holds 104,324,608 shares (4.19%), all of which are unrestricted[135] - Sun Taoran holds 80,636,314 shares (3.24%), all of which are unrestricted[135] - Tibet Dingxin Investment Management Co., Ltd. holds 35,970,078 shares (1.45%), all of which are unrestricted[135] - Chen Lianghua holds 31,396,916 shares (1.26%), all of which are unrestricted[135] - Agricultural Bank of China - CSI 500 ETF holds 29,777,666 shares (1.20%), all of which are unrestricted[135] - Wang Jian holds 20,298,300 shares (0.82%), all of which are unrestricted[135] - Industrial and Commercial Bank of China - GF CSI Media ETF holds 18,304,841 shares (0.74%), all of which are unrestricted[135] - Hong Kong Securities Clearing Company Limited holds 0.73% of the company's shares, totaling 18,187,419 shares[136] - Wu Tie, a domestic natural person, holds 0.69% of the company's shares, totaling 17,245,121 shares, with 11,805,063 shares pledged[136] - Lakala Payment Co., Ltd. holds 104,324,608 shares, making it the largest shareholder among the top 10 unrestricted shareholders[136] - China Agricultural Bank - CSI 500 ETF increased its shareholding to 29,777,666 shares, representing 1.20% of the total shares, up from 14,806,466 shares (0.60%) at the beginning of the period[137] Financial Position and Asset Changes - The company's monetary funds at the end of the period were RMB 3,918,054,544.27, a decrease from RMB 4,113,921,243.02 at the beginning of the period[149] - Trade receivables decreased to RMB 10,020,085,384.47 from RMB 10,379,733,008.77 at the beginning of the period[149] - Prepayments increased significantly to RMB 298,705,726.43 from RMB 117,632,192.99 at the beginning of the period[149] - Other receivables decreased to RMB 149,149,913.54 from RMB 171,881,153.85 at the beginning of the period[149] - Contract assets increased to RMB 227,884,613.87 from RMB 126,122,327.27 at the beginning of the period[149] - Total current assets decreased to RMB 15,290,071,959.60 from RMB 16,323,029,904.35 at the beginning of the period[149] - Total assets decreased from 21,720,993,741.47 yuan to 21,363,414,676.19 yuan, a decrease of 1.65%[150][151] - Long-term equity investments increased from 1,807,770,861.18 yuan to 1,819,690,411.25 yuan, an increase of 0.66%[150] - Other equity instrument investments decreased from 207,684,705.65 yuan to 176,462,641.07 yuan, a decrease of 15.03%[150] - Total liabilities decreased from 14,142,065,510.76 yuan to 13,507,545,922.05 yuan, a decrease of 4.49%[151] - Short-term borrowings increased from 1,439,727,527.59 yuan to 1,679,402,020.54 yuan, an increase of 16.65%[150] - Accounts payable decreased from 10,701,416,437.01 yuan to 9,696,478,785.32 yuan, a decrease of 9.39%[150] - Contract liabilities increased from 426,851,282.50 yuan to 861,266,010.33 yuan, an increase of 101.77%[150] - Total owner's equity increased from 7,578,928,230.71 yuan to 7,855,868,754.14 yuan, an increase of 3.65%[151] - Monetary funds in the parent company decreased from 363,923,671.76 yuan to 113,129,738.91 yuan, a decrease of 68.91%[153] - Long-term equity investments in the parent company increased from 8,478,419,075.88 yuan to 8,542,953,864.50 yuan, an increase of 0.76%[154] - Total assets increased to RMB 9.97 billion in the first half of 2024, up from RMB 9.77 billion in the same period of 2023[155] - Total liabilities increased to RMB 1.60 billion in the first half of 2024, up from RMB 1.40 billion in the same period of 2023[155] - Total owner's equity slightly decreased to RMB 8.37 billion in the first half of 2024 from RMB 8.37 billion in the same period of 2023[155] Financial Performance and Profitability - Total operating revenue for the first half of 2024 reached RMB 30.86 billion, a 40.3% increase compared to RMB 21.99 billion in the same period of 2023[157] - Net profit attributable to the parent company's shareholders in the first half of 2024 was RMB 183.12 million, a 35.7% decrease from RMB 284.98 million in the same period of 2023[159] - Basic earnings per share (EPS) for the first half of 2024 was RMB 0.0736, down from RMB 0.1144 in the same period of 2023[159] - Total comprehensive income for the first half of 2024 was RMB 188.46 million, a 43.4% decrease from RMB 333.13 million in the same period of 2023[159] - Operating profit for the first half of 2024 was RMB 220.06 million, a 35.7% decrease from RMB 342.18 million in the same period of 2023[157] - Research and development expenses decreased to RMB 26.70 million in the first half of 2024, down from RMB 33.38 million in the same period of 2023[157] - Financial expenses decreased to RMB 17.52 million in the first half of 2024, down from RMB 44.18 million in the same period of 2023[157] - Revenue for the first half of 2024 decreased to 233.93 million yuan, down 12.5% compared to 267.30 million yuan in the same period last year[160] - Operating profit for the first half of 2024 was a loss of 75.17 million yuan, compared to a profit of 349.20 million yuan in the same period last year[160] - Net profit for the first half of 2024 was a loss of 68.17 million yuan, compared to a profit of 299.75 million yuan in the same period last year[160] - Comprehensive income for the period amounted to -12,353,201 yuan, reflecting a decrease in overall financial performance[175] Cash Flow and Liquidity - Cash flow from operating activities for the first half of 2024 was negative 326.14 million yuan, slightly improved from negative 331.34 million yuan in the same period last year[163] - Cash flow from investing activities for the first half of 2024 was positive 198.26 million yuan, significantly higher than 26.07 million yuan in the same period last year[164] - Cash flow from financing activities for the first half of 2024 was negative 87.83 million yuan, an improvement from negative 291.94 million yuan in the same period last year[164] - Total cash and cash equivalents at the end of the first half of 2024 decreased to 3.88 billion yuan from 4.08 billion yuan at the beginning of the period[164] - Sales of goods and services received cash of 227,530,700.07 yuan in the first half of 2024, a decrease of 53.1% compared to 485,415,768.83 yuan in the same period last year[165] - Cash received from other operating activities increased significantly to 2,311,504,912.56 yuan in the first half of 2024, up 136.7% from 976,372,715.76 yuan in the same period last year[165] - Total operating cash inflow was 2,539,035,612.63 yuan in the first half of 2024, a 73.7% increase from 1,461,788,484.59 yuan in the same period last year[165] - Net cash flow from operating activities was -486,032,039.18 yuan in the first half of 2024, compared to -39,323,486.18 yuan in the same period last year[166] - Net cash flow from investing activities was -918,923.74 yuan in the first half of 2024, a significant decrease from 7,728,414.33 yuan in the same period last year[166] - Net cash flow from financing activities was 236,106,013.34 yuan in the first half of 2024, a significant improvement from -235,653,873.95 yuan in the same period last year[166] - The company's cash and cash equivalents balance at the end of the period was 113,129,738.91 yuan, an increase of 22.9% from 92,007,658.34 yuan at the end of the same period last year[166] Equity and Capital Structure - Owner's equity increased by RMB 2,900.09 million due to capital contributions[169] - The company allocated RMB 24,875.38 million for profit distribution to shareholders[169] - Capital reserve increased by RMB 2,705.91 million due to internal transfers[170] - The company's total equity at the end of the period was RMB 40,182.57 million[170] - Other comprehensive income transferred to retained earnings was RMB 2,705.91 million[170] - The company's total equity at the beginning of the year was RMB 40,453.45 million[171] - Retained earnings at the beginning of the year were RMB 1,277,166.09 million[171] - The company's total equity at the end of the previous year was RMB 7,423,385.80 million[171] - Owner's equity at the beginning of the period was 8,370,070,834.08 yuan, indicating the company's financial position at the start of the reporting period[175] - The company's capital reserve increased by 104,264.54 yuan, contributing to the overall equity growth[175] - Unallocated profits decreased by 84,840,460.47 yuan, reflecting changes in profit distribution or retention[175] - Total owner's equity decreased by 3,875,179.12 yuan, showing a net reduction in equity during the period[175] - Owner's equity increased by RMB 104.2 million due to capital contributions[176] - Total comprehensive income for the period was RMB 50.48 million[178] - Retained earnings at the end of the period amounted to RMB 158.31 million[179] - Capital reserve stood at RMB 5.50 billion at the end of the period[178] - Other comprehensive income decreased by RMB 59.98 million[178] - Total owner's equity at the end of the period was RMB 8.38 billion[179] - Profit distribution to owners amounted to RMB 24.87 million[176] - Other equity instruments contributed RMB 10.26 million to owner's equity[176] - Special reserve remained unchanged at RMB 0[176] - Undistributed profits increased by RMB 299.75 million[178] - The company's registered capital is RMB 2,487,538,734, with a total of 2,487,538,734 shares issued, each with a par value of RMB 1[181] Business Operations and Industry - The company operates in the marketing technology sector, offering services such as digital marketing, public relations, event management, and metaverse-related businesses including virtual humans, virtual objects, virtual spaces, and xR studios[182] - The company's main business includes public relations consulting services and advertising placement[183] - The company has 11 second-level subsidiaries included in the consolidated financial statements for 2024[187] Financial Reporting and Accounting Policies - The financial report was approved by the board of directors on August 29, 2024[184] - The financial statements are prepared based on the assumption of the company's continued operation for at least 12 months from the end of the reporting period[189] - The company follows the latest Chinese Accounting Standards and related regulations, ensuring the financial statements accurately reflect the company's financial status, operating results, and cash flows[191] - The company's accounting year runs from January 1 to December 31[192] - The company uses RMB as its functional currency, with overseas subsidiaries converting their financial statements to RMB for consolidation[194] - The company has specific criteria for determining the importance of financial items, such as accounts receivable over RMB 10 million and accounts payable over RMB 30 million[195]

证券代码：300058 证券简称：蓝色光标 公告编号：2024-037 二、董事会会议审议情况 本次会议与会董事经过认真审议，以通讯的表决方式，通过如下决议： （一）审议通过《2024 年半年度报告及其摘要》 经审议，董事会认为公司编制的《2024 年半年度报告》及其摘要符合相关法 律法规和深圳证券交易所的规定，真实、准确、完整地反映了公司 2024 年半年 度的经营情况；董事会保证公司 2024 年半年度报告内容真实、准确、完整，不 存在任何虚假记载、误导性陈述或者重大遗漏。 具体内容详见公司在巨潮资讯网（http://www.cninfo.com.cn）刊登的《2024 年半年度报告》及《2024 年半年度报告摘要》。 表决结果：9 票同意，0 票反对，0 票弃权。 北京蓝色光标数据科技股份有限公司 第六届董事会第十四次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 北京蓝色光标数据科技股份有限公司（以下简称"公司"）第六届董事会第 十四次会议通知于 2024 年 8 月 19 日以邮件和通讯方式送达公司全体董事，并于 ...

北京蓝色光标数据科技股份有限公司监事会 关于 2023 年限制性股票激励计划第一个归属期归属名单 的核查意见 除 27 名激励对象因个人原因离职及 5 名激励对象个人层面业绩考核不达标 而不符合归属条件之外，本次可归属的 212 名激励对象符合《公司法》《证券法》 《公司章程》等规定的任职资格，符合《上市规则》规定的激励对象条件，符合 本激励计划规定的激励对象范围，主体资格合法、有效。激励对象获授限制性股 票的归属条件已成就。 综上，监事会同意本激励计划第一个归属期的归属名单。 北京蓝色光标数据科技股份有限公司 监事会 2024 年 8 月 29 日 北京蓝色光标数据科技股份有限公司（以下简称"公司"）监事会依据《中华 人民共和国公司法》（以下简称"《公司法》"）、《中华人民共和国证券法》（以下 简称"《证券法》"）、《上市公司股权激励管理办法》（以下简称"《管理办法》"）、 《深圳证券交易所创业板股票上市规则》（以下简称"《上市规则》"）、《深圳证 券交易所创业板上市公司自律监管指南第 1 号—业务办理》（以下简称"《业务办 理指南》"）和《北京蓝色光标数据科技股份有限公司章程》（以下简称"《公司 章程》" ...

深圳市他山企业管理咨询有限公司 关于北京蓝色光标数据科技股份有限公司 2023 年限制性股票激励计划授予价格调整、 第一个归属期归属条件成就 二〇二四年八月 暨部分限制性股票作废事项的 | 释 义 2 | | --- | | 声 明 3 | | 一、本激励计划已履行的必要程序 4 | | 二、本激励计划授予价格调整情况 5 | | 三、本激励计划限制性股票作废情况 6 | | 四、本激励计划第一个归属期归属条件成就的情况 7 | | 五、独立财务顾问意见 10 | | 六、备查文件及备查地点 11 | 独立财务顾问报告 释 义 在本报告中，除非上下文文意另有所指，下列词语具有如下含义： | 蓝色光标、公司 | 指 | 北京蓝色光标数据科技股份有限公司（证券简称：蓝 | | --- | --- | --- | | | | 色光标；证券代码：300058） | | 本激励计划、本计划 | 指 | 北京蓝色光标数据科技股份有限公司 2023 年限制性 | | | | 股票激励计划 | | 股权激励计划（草案）、本 | 指 | 《北京蓝色光标数据科技股份有限公司 年限制 2023 | | 激励计划（草案） | | 性 ...

法律意见书 国浩津法意字（2024）第 271 号 致：北京蓝色光标数据科技股份有限公司 天津市和平区曲阜道 38 号中国人寿金融中心 28 层 邮编：300042 电话：022-85586588 传真：022-85586677 国浩律师（天津）事务所 关于 北京蓝色光标数据科技股份有限公司 2023 年限制性股票激励计划调整授予价格、部分限制性股票作 废及第一个归属期归属条件成就的 1 和《律师事务所证券法律业务执业规则（试行）》等法律法规的规定，依据本法 律意见出具日以前已经发生或存在的事实，严格履行法定职责，遵循勤勉尽责和 诚实信用原则，进行了充分的核查验证，保证本法律意见所认定的事实真实、准 确、完整，所发表的结论性意见合法、准确，不存在虚假记载、误导性陈述或者 重大遗漏，并承担相应法律责任。 本所仅就与本次激励计划本次调整、本次作废及本次归属相关事项的法律问 题发表法律意见，并不对本次激励计划本次调整、本次作废及本次归属所涉及的 会计、财务等非法律专业事项发表意见。在本法律意见书中对有关财务数据或结 论进行引述时，本所已履行了必要注意义务，但该等引述并不视为本所对这些数 据、结论的真实性和准确性作出 ...

证券代码：300058 证券简称：蓝色光标 公告编号：2024-044 北京蓝色光标数据科技股份有限公司 关于"质量回报双提升"行动方案的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 北京蓝色光标数据科技股份有限公司（以下简称"蓝色光标"或"公司"） 认真践行中央政治局会议提出的"要活跃资本市场、提振投资者信心"及国务院 常务会议提出的"要大力提升上市公司质量和投资价值，要采取更加有力有效措 施，着力稳市场、稳信心"的指导思想，结合公司发展战略、经营情况及财务情 况，为维护公司全体股东利益，增强投资者信心，促进公司长远健康可持续发展， 公司制定了"质量回报双提升"行动方案，具体举措如下： 一、聚焦主业，稳中求进，推动公司高质量发展 蓝色光标是一家在大数据和社交网络时代为企业智慧经营全面赋能的营销 科技公司，同时也是由科学技术部、中央宣传部、中央网信办、文化和旅游部及 国家广播电视总局五部委联合认定的「国家文化和科技融合示范基地」，是北京 市科学技术委员会评定的北京市众创空间，也是北京市知识产权局认定的专利试 点单位。作为最早一批向数字化转型的营销机构， ...

证券代码：300058 证券简称：蓝色光标 公告编号：2024-043 北京蓝色光标数据科技股份有限公司 关于作废部分已授予尚未归属的限制性股票的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 北京蓝色光标数据科技股份有限公司（以下简称"公司"）于 2024 年 8 月 29 日分别召开第六届董事会第十四次会议和第六届监事会第八次会议，审议通 过《关于作废部分已授予尚未归属的限制性股票的议案》，现将有关事项说明如 下： 一、本激励计划已履行的必要程序 （一）2023 年 8 月 22 日，公司召开第六届董事会第五次会议，审议通过《关 于公司<2023 年限制性股票激励计划（草案）>及其摘要的议案》《关于公司<2023 年限制性股票激励计划实施考核管理办法>的议案》《关于提请公司股东大会授权 董事会办理 2023 年限制性股票激励计划相关事项的议案》《关于提请召开 2023 年第二次临时股东大会的议案》等议案，独立董事已就相关议案发表了独立意见。 （二）2023 年 8 月 22 日，公司召开第六届监事会第三次会议，审议通过《关 于公司<2023 年限制性 ...

证券代码：300058 证券简称：蓝色光标 公告编号：2024-038 本次会议与会监事经过认真审议，以通讯的表决方式，通过如下决议： （一）审议通过《2024 年半年度报告及其摘要》 经审核，监事会认为董事会编制和审核公司 2024 年半年度报告及其摘要的 程序符合法律、行政法规和中国证监会的规定，报告内容真实、准确、完整地反 映了上市公司的实际情况，不存在任何虚假记载、误导性陈述或者重大遗漏。 表决结果：3 票同意，0 票反对，0 票弃权。 北京蓝色光标数据科技股份有限公司 第六届监事会第八次会议决议公告 本公司及监事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 一、监事会会议召开情况 北京蓝色光标数据科技股份有限公司（以下简称"公司"）第六届监事会第 八次会议通知于 2024 年 8 月 19 日以邮件或通讯方式送达公司全体监事，并于 2024 年 8 月 29 日 11 点在公司会议室以通讯的方式召开。会议应出席监事 3 名， 实际出席监事 3 名，会议由公司监事会主席冯晓女士主持，与会的各位监事已经 知悉与所议事项相关的必要信息。本次会议的召开符合《中华人民共 ...

证券代码：300058 证券简称：蓝色光标 公告编号：2024-041 北京蓝色光标数据科技股份有限公司 关于调整2023年限制性股票激励计划授予价格的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 北京蓝色光标数据科技股份有限公司（以下简称"公司"）于 2024 年 8 月 29 日分别召开第六届董事会第十四次会议和第六届监事会第八次会议，审议通 过《关于调整 2023 年限制性股票激励计划授予价格的议案》，现将有关事项说 明如下： 一、本激励计划已履行的必要程序 （一）2023 年 8 月 22 日，公司召开第六届董事会第五次会议，审议通过《关 于公司<2023 年限制性股票激励计划（草案）>及其摘要的议案》《关于公司<2023 年限制性股票激励计划实施考核管理办法>的议案》《关于提请公司股东大会授 权董事会办理 2023 年限制性股票激励计划相关事项的议案》《关于提请召开 2023 年第二次临时股东大会的议案》等议案，独立董事已就相关议案发表了独立意见。 （四）2023 年 9 月 4 日，公司披露《关于 2023 年限制性股票激励计划内幕 1 信 ...

证券代码：300058 证券简称：蓝色光标 公告编号：2024-042 北京蓝色光标数据科技股份有限公司 关于2023年限制性股票激励计划第一个归属期 归属条件成就的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 重要内容提示： 限制性股票拟归属数量：3,926.50万股 归属股票来源：公司定向增发的公司A股普通股股票。 一、本激励计划实施情况概要 （一）本激励计划简介 4、激励对象：本激励计划授予的激励对象共计 244 人，包括公司董事、高 级管理人员，以及公司（含子公司）其他核心骨干员工。 5、本激励计划授予的限制性股票的分配情况如下表所示： | 序 | 姓名 | 国籍 | 职务 | 获授数量 | 占授予总 | 占公司总股 | | --- | --- | --- | --- | --- | --- | --- | | 号 | | | | （万股） | 量的比例 | 本的比例 | 1 | 1 | 潘安民 | 中国 | 董事、总经理 | 400.00 | 5.00% | 0.16% | | --- | --- | --- | --- | --- | -- ...