快乐购物股份有限公司 2017 年年度报告全文 快乐购物股份有限公司 2017 年年度报告 2018 年 02 月 1 快乐购物股份有限公司 2017 年年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证年度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连 带的法律责任。 公司负责人张华立、主管会计工作负责人伍俊芸及会计机构负责人(会计主 管人员)刘华强声明：保证年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 本年度报告涉及的未来计划等前瞻性描述不构成公司对投资者的实质承 诺，敬请投资者注意投资风险。 公司在本报告第四节"管理层分析与讨论－公司未来发展的展望"部分，阐 述了公司经营中可能存在的风险及应对措施，敬请投资者查阅。 公司经本次董事会审议通过的利润分配预案为：以 401000000 为基数，向 全体股东每 10 股派发现金红利 0.50 元（含税），送红股 0 股（含税），以资本公 积金向全体股东每 10 股转增 0 股。 2 | 目录 | | --- | | 第一节 | 重要提示、目录和释 ...

Financial Performance - Operating revenue for the reporting period was ¥768,838,255.94, an increase of 3.13% year-on-year, while year-to-date revenue decreased by 16.09% to ¥2,081,225,235.48[8] - Net profit attributable to shareholders for the reporting period was ¥8,818,883.93, an increase of 48.68% year-on-year, with a year-to-date decrease of 16.06% to ¥28,668,670.07[8] - Basic earnings per share for the reporting period were ¥0.0220, up 48.65% year-on-year, while year-to-date earnings per share decreased by 16.08% to ¥0.0715[8] - The weighted average return on net assets was 0.54%, an increase of 47.09% year-on-year, but a decrease of 18.59% year-to-date[8] - The company reported a significant increase in tax expenses, which rose by 132.81% to ¥3,613,728.52, attributed to timing differences in tax invoices[16] - Total operating revenue for Q3 2017 was CNY 768,838,255.94, an increase of 3.8% compared to CNY 745,473,442.21 in the same period last year[34] - Net profit attributable to shareholders of the parent company reached CNY 8,818,883.93, compared to CNY 5,931,376.87 in the previous year, reflecting a growth of 48.5%[35] - Total operating revenue for the period was CNY 2,081,225,235.48, a decrease of 16.1% compared to CNY 2,480,420,073.15 in the previous period[41] - Net profit for the period was CNY 21,276,078.27, a decline of 35.4% from CNY 32,869,337.23 in the same period last year[43] - The company reported a total profit of CNY 22,304,005.77, down 32.9% from CNY 33,208,599.44 in the previous year[43] Assets and Liabilities - Total assets at the end of the reporting period were ¥2,296,769,561.22, a decrease of 1.76% compared to the end of the previous year[8] - The total assets as of September 30, 2017, amounted to ¥2,296,769,561.22, down from ¥2,337,878,374.24 at the beginning of the period[26] - The company's total liabilities were CNY 599,139,753.72, a decrease from CNY 633,682,704.18, indicating a reduction of 5.4%[32] - The total liabilities decreased to ¥624,446,513.17 from ¥673,886,404.46, reflecting a reduction in financial obligations[28] - Current assets totaled CNY 1,935,200,994.99, slightly down from CNY 1,953,972,913.62 at the start of the quarter[31] - The company's equity attributable to shareholders increased to CNY 1,665,239,734.13 from CNY 1,657,996,787.83, showing a growth of 0.7%[32] Cash Flow - The net cash flow from operating activities was negative at -¥145,067,535.11, representing a significant decrease of 189.24% year-to-date[8] - The total cash inflow from operating activities was CNY 2,698,763,633.21, a decrease of 14.6% compared to CNY 3,159,639,735.81 in the previous period[50] - The net cash flow from operating activities was negative at CNY -145,067,535.11, contrasting with a positive CNY 162,566,641.56 in the same period last year[50] - Cash inflow from investment activities amounted to CNY 814,106,315.80, significantly higher than CNY 165,115,460.00 in the previous period, marking an increase of 392.5%[51] - The ending cash and cash equivalents balance was CNY 678,575,147.42, a slight decrease from CNY 1,182,059,088.77 in the previous period[51] - The total cash inflow from operating activities for the parent company was CNY 1,570,630,575.85, down 34.6% from CNY 2,403,830,554.89 in the previous year[52] - The cash and cash equivalents balance for the parent company at the end of the period was CNY 552,171,433.87, down from CNY 1,061,662,665.09 in the previous period[53] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 46,511[12] - The largest shareholder, Mango Media Co., Ltd., held 43.12% of the shares, totaling 172,899,074 shares[12] - The company did not engage in any repurchase transactions during the reporting period[13] Operational Insights - Operating costs for the same period were CNY 763,436,994.08, up from CNY 744,477,012.98, indicating a rise of 2.0%[34] - Operating income from non-operating activities decreased by 81.69% to ¥1,321,810.96, mainly due to a reduction in government subsidies received during the period[16] - Sales expenses were CNY 391,230,066.07, a decrease of 9.7% compared to CNY 433,060,479.16 in the last period[41] - Management expenses were CNY 82,608,927.46, slightly down from CNY 84,931,284.35, indicating a reduction of 2.7%[41] - Financial expenses showed a slight improvement, with a net income of CNY -22,466,790.68 compared to CNY -22,772,851.07 in the previous period[41] - The company recorded investment income of CNY 1,569,664.30, with CNY 1,724,526.08 coming from joint ventures and associates[43] Compliance and Governance - The company has no overdue commitments from actual controllers, shareholders, or related parties during the reporting period[19] - There were no violations regarding external guarantees during the reporting period[21]

Financial Performance - Total revenue for the first half of 2017 was CNY 1,312,386,979.54, a decrease of 24.36% compared to CNY 1,734,946,630.94 in the same period last year[21]. - Net profit attributable to shareholders was CNY 19,849,786.14, down 29.67% from CNY 28,224,093.15 year-on-year[21]. - Net profit after deducting non-recurring gains and losses was CNY 8,414,468.24, a decline of 60.29% compared to CNY 21,190,258.77 in the previous year[21]. - The net cash flow from operating activities was negative CNY 58,062,840.20, a significant decrease of 177.82% from CNY 74,615,528.58 in the same period last year[21]. - Basic earnings per share decreased by 28.57% to CNY 0.05 from CNY 0.07 in the previous year[21]. - Total assets at the end of the reporting period were CNY 2,258,599,876.66, down 3.39% from CNY 2,337,878,374.24 at the end of the previous year[21]. - Net assets attributable to shareholders increased by 1.23% to CNY 1,639,866,421.74 from CNY 1,620,016,635.60 at the end of the previous year[21]. Business Strategy and Expansion - The company plans to focus on transforming its business model and expanding into new areas such as community e-commerce and local life consumption[5]. - New partnerships were established with Mango TV and LeTV in the OTT sector, and a joint venture with Ruhang and He Jiao was formed to develop influencer e-commerce[5][6]. - The company is expanding its supply chain operations to support diverse business models, including family consumption and social e-commerce, leveraging its HOMA & ERP information management platform[34]. - The company launched the "One County, One Product" strategy through Mango Life, promoting localized consumption and supporting rural e-commerce development[44]. - The company is exploring potential mergers and acquisitions to diversify its product offerings and strengthen its market position[76]. - The company is actively investing in new product development and technological advancements to drive growth[188]. Operational Efficiency - The company’s app, 快乐购, achieved over 5 million downloads and a 15 percentage point increase in online payment rates during the reporting period[30]. - The company’s SKU count exceeded 10,000, indicating a significant expansion in product offerings, while the average transaction value showed steady improvement[30]. - The company completed over 70 live broadcasts from original production sites, generating sales exceeding ¥500 million, showcasing its strong content production capabilities[33]. - The call center handled over 30,000 calls daily with an average response time of 3 seconds, significantly improving service efficiency[36]. - The company produced 1,700 short videos and conducted 46 live broadcasts in the first half of 2017, attracting millions of viewers[40]. Financial Management - The company reported a significant increase in investment cash flow, with a net inflow of ¥114,080,647.24, up 235.89% from a net outflow of ¥83,948,949.16 last year[48]. - Research and development expenses were ¥18,583,726.56, a decrease of 4.61% from ¥19,481,768.68 in the previous year[47]. - The company has committed to a cash dividend policy that prioritizes cash dividends over stock dividends, ensuring better protection for minority investors[98]. - The company will not distribute cash dividends or issue bonus shares for this reporting period[7]. Subsidiary Performance - The subsidiary "Happy Dog (Beijing) New Media Technology Co., Ltd." reported a net profit of CNY 2,993,501.94, contributing significantly to the company's overall net profit[73]. - The subsidiary "Hunan Mango Car Home Sales Co., Ltd." reported a net loss of CNY 7,287,364, indicating challenges in its operations[74]. - The total revenue from the subsidiary, Global Purchase Trading Co., Ltd., was ¥1,506,896.05, with a profit of ¥149,420.45[81]. - The logistics supply chain management subsidiary, Hunan Happy Dog Supply Chain Management Co., Ltd., reported a revenue of ¥92,597,650.5 and a loss of ¥2,127,154[81]. Market Engagement - User data indicates a strong engagement with the company's e-commerce platform, contributing to a substantial portion of the overall revenue[76]. - The company has set a future revenue guidance of 70,000,000.0 million for the next quarter, reflecting a cautious but optimistic outlook[76]. - The "Home Appliance Carnival" event in June generated 207 million interactions, with 286,000 page views and 135,000 unique visitors, showcasing the effectiveness of multi-screen live streaming[39]. Compliance and Governance - The company has established a framework to ensure compliance with laws and regulations regarding the use of company resources[104]. - The company has made commitments to minority shareholders, which have been fulfilled in a timely manner[108]. - There were no major litigation or arbitration matters during the reporting period[111]. - The company has not experienced any penalties or rectification situations during the reporting period[114]. Future Outlook - The company plans to expand its market presence through new product development and strategic partnerships, aiming for a 15% increase in market share by the end of 2018[79]. - The overall financial performance indicates a robust strategy in place, with a focus on sustainable growth and shareholder value[188]. - Future outlook includes plans for market expansion and potential mergers and acquisitions to enhance competitive advantage[188].

快乐购物股份有限公司 2017 年第一季度报告全文 快乐购物股份有限公司 2017 年第一季度报告 2017 年 04 月 1 快乐购物股份有限公司 2017 年第一季度报告全文 所有董事均已出席了审议本次季报的董事会会议。 公司负责人陈刚、主管会计工作负责人伍俊芸及会计机构负责人(会计主管 人员)刘华强声明：保证季度报告中财务报表的真实、准确、完整。 2 快乐购物股份有限公司 2017 年第一季度报告全文 第二节 公司基本情况 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 一、主要会计数据和财务指标 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | --- | --- | --- | --- | | 营业总收入（元） | 709,234,239.03 | 926,832,061.24 | -23.48% | | 归属于上市公司股东的净利润（元） | 9,567,667.88 | 1 ...

快乐购物股份有限公司 2016 年年度报告全文 快乐购物股份有限公司 2016 年年度报告 2017 年 04 月 1 快乐购物股份有限公司 2016 年年度报告全文 第一节 重要提示、目录和释义 本公司董事会、监事会及董事、监事、高级管理人员保证年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 公司负责人陈刚、主管会计工作负责人伍俊芸 及会计机构负责人(会计主 管人员)刘华强声明：保证年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 风险提示：1、业务转型的风险 近年来，互联网冲击、同业竞争加剧，以 及消费市场升级的影响，对公司电视购物业务形成了一定的冲击。2016 年，公 司通过创新商品、创新表现形态、创新营销模式，夯实主营业务，同时加快向 互联网转型的节奏。在转型过程中可能存在一定的管理风险和市场风险。公司 将发挥发挥自身媒体创意和内容制作优势，通过优质的 PGC 内容供应结合移动 产品升级，搭建 B2B2C+视频电商平台，挖掘媒体流量并实现流量变现，最终 打造全媒体整合营销平台。2、新业务发展不达预期目标的风险 2 ...

快乐购物股份有限公司 2016 年第三季度报告全文 快乐购物股份有限公司 2016 年第三季度报告 2016 年 10 月 1 快乐购物股份有限公司 2016 年第三季度报告全文 第一节 重要提示 2 快乐购物股份有限公司 2016 年第三季度报告全文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期末 | 上年度末 | | 本报告期末比上年度末增减 | | --- | --- | --- | --- | --- | | 总资产（元） | 2,289,571,213.25 | 2,359,667,587.52 | | -2.97% | | 归属于上市公司股东的净资产 | 1,587,644,023.73 | 1,578,350,553.72 | | 0.59% | | （元） | | | | | | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比上 | | | | 增减 | | 年同期增减 | | 营业总收入（元） | 745,473,442.21 | 27.35% | 2, ...

快乐购物股份有限公司 2016 年半年度报告全文 快乐购物股份有限公司 2016 年半年度报告 2016 年 08 月 1 快乐购物股份有限公司 2016 年半年度报告全文 所有董事均已出席了审议本报告的董事会会议。 公司负责人陈刚、主管会计工作负责人伍俊芸及会计机构负责人(会计主管 人员)刘华强声明：保证年度报告中财务报告的真实、准确、完整。 公司计划不派发现金红利，不送红股，不以公积金转增股本。 2 | 2016 | 半年度报告 1 | | --- | --- | | 第一节 | 重要提示、释义 1 | | 第二节 | 公司基本情况简介 5 | | 第三节 | 董事会报告 8 | | 第四节 | 重要事项 17 | | 第五节 | 股份变动及股东情况 36 | | 第六节 | 董事、监事、高级管理人员情况 40 | | 第七节 | 财务报告 41 | | 第八节 | 备查文件目录 107 | 快乐购物股份有限公司 2016 年半年度报告全文 释义 | 释义项 | 指 | 释义内容 | | --- | --- | --- | | 快乐购有限 | 指 | 快乐购物有限责任公司 | | 公司、快乐购或股份公司 ...

快乐购物股份有限公司 2016 年第一季度报告全文 快乐购物股份有限公司 2016 年第一季度报告 2016 年 04 月 1 快乐购物股份有限公司 2016 年第一季度报告全文 第一节 重要提示 公司负责人陈刚、主管会计工作负责人伍俊芸及会计机构负责人(会计主管 人员)刘华强声明：保证季度报告中财务报告的真实、完整。 2 快乐购物股份有限公司 2016 年第一季度报告全文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期 | 上年同期 | 本报告期比上年同期增减 | | | --- | --- | --- | --- | --- | | 营业总收入（元） | 926,832,061.24 | 721,237,866.02 | | 28.51% | | 归属于上市公司股东的净利润（元） | 12,599,285.23 | 23,574,515.66 | | -46.56% | | 归属于上市公司股东的扣除非经常性损 益的净利润（元） | 11,205,981.03 | 22,761,109.66 | | - ...

快乐购物股份有限公司 2015 年年度报告全文 2015 年年度报告 2016 年 04 月 1 快乐购物股份有限公司 2015 年年度报告全文 第一节 重要提示、目录和释义 本公司董事会、监事会及董事、监事、高级管理人员保证年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 公司负责人陈刚、主管会计工作负责人伍俊芸及会计机构负责人(会计主管 人员)刘华强声明：保证年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 快乐购物股份有限公司 本公司请投资者认真阅读本年度报告全文，并特别注意下列风险因素： 1、业务转型的市场风险面临宏观经济影响和市场竞争加剧的经营环境， 2015 年公司持续夯实主营业务，大力发展新兴业务，积极推进"互联网+电视" 战略，围绕消费场景，积极布局家庭消费、移动互联网、社交电商三大领域发 展。业务转型过程中可能存在一定的市场风险。2、新业务不达预期的风险 2015 年公司业务积极布局新领域。公司深耕多屏融合的媒体零售，建立全新的本地 生活服务平台，并进军汽车电商业务，实现线上线下 O2O 的销售联动。20 ...

快乐购物股份有限公司 2015 年第三季度报告全文 快乐购物股份有限公司 2015 年第三季度报告 2015 年 10 月 1 快乐购物股份有限公司 2015 年第三季度报告全文 第一节 重要提示 本公司董事会、监事会及其董事、监事、高级管理人员保证本报告所载资料不存在任何虚假记载、误 导性陈述或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人陈刚、主管会计工作负责人伍俊芸及会计机构负责人(会计主管人员)刘华强声明：保证季 度报告中财务报告的真实、完整。 2 快乐购物股份有限公司 2015 年第三季度报告全文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否因会计政策变更及会计差错更正等追溯调整或重述以前年度会计数据 □ 是 √ 否 | | 本报告期末 | 上年度末 | | 本报告期末比上年度末增 | | --- | --- | --- | --- | --- | | | | | | 减 | | 总资产（元） | 2,093,828,596.86 | | 1,472,496,799.73 | 42.20% | | 归属于上市 ...