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新一代中国出海工厂,在亚马逊重构定价权
晚点LatePost· 2025-12-10 07:37
Core Viewpoint - The article discusses the transformation of traditional Chinese manufacturing companies into global brands, highlighting the shift from cost-based competition to value-based pricing strategies in international markets [2][12]. Group 1: Market Trends and Growth - In 2024, China's cross-border e-commerce export value is projected to reach 2.15 trillion yuan, marking nine consecutive years of growth [2]. - Since 2025, sales of Chinese sellers on Amazon in Europe and the U.S. have increased by over 15%, with growth in emerging markets exceeding 30% [2]. - Established Chinese factories with over ten years of experience are achieving rapid breakthroughs in international markets, focusing on brand value and user trust rather than just cost efficiency [2][3]. Group 2: Case Study of WhyWorry - WhyWorry, a brand under Hangzhou Reliable, has entered the adult incontinence care market, traditionally dominated by international giants, by adopting a pricing strategy that is 20% to 30% higher than competitors [4][5]. - The brand's success is attributed to its deep understanding of product value and the establishment of a flexible production supply chain, allowing it to achieve over a million dollars in sales in its first year and rank among the top 25 in its category in Europe and the U.S. [3][4]. Group 3: Pricing Strategy and Consumer Engagement - WhyWorry's pricing strategy is based on the product's value rather than cost, targeting high-value consumer segments and addressing unmet needs in the market [5][6]. - The brand leverages Amazon as its primary channel to efficiently reach overseas consumers and build trust, aligning its value proposition with the expectations of Amazon's Prime members [6][7]. Group 4: Product Development and Compliance - WhyWorry treats Amazon as a "product co-creation laboratory," focusing on rapid iteration based on consumer feedback to enhance product quality and ensure high repurchase rates [8][9]. - The company has established a robust compliance system to navigate the complex regulatory landscape for adult care products in Europe and the U.S., turning compliance into a competitive advantage [9][10]. Group 5: Structural Changes in Chinese Manufacturing - The article highlights a structural shift in Chinese manufacturing, where companies like WhyWorry are moving from traditional trade models to direct consumer engagement, leveraging supply chain advantages to build brands [12][13]. - This transformation involves a comprehensive cost model that includes inventory turnover, funding efficiency, logistics, and compliance risks, marking a departure from the traditional focus on order costs [12].
可靠股份:董事鲍佳发表的部分反对意见不符合审慎性、相关性原则
Zheng Quan Shi Bao Wang· 2025-12-09 03:13
Core Viewpoint - The company Reliable Co., Ltd. (301009.SZ) addressed objections raised by director Bao Jia regarding the company's Q3 2025 report, asserting that these objections do not align with principles of prudence and relevance [1] Group 1: Related Transactions and Regulatory Warnings - Director Bao Jia's objections pertain to previous related party transactions, which led to regulatory warnings for the company; these transactions occurred in the first half of the year and have since been rectified, thus not relevant to the Q3 report's accuracy [1] - The company clarified that there are no issues of the actual controller holding shares on behalf of suppliers, as confirmed by an audit committee report [1] Group 2: Bankruptcy Disclosure and Financial Reporting - The company denied any concealment regarding the bankruptcy situation of Haizheng Sulikang, stating that it was unaware of the bankruptcy restructuring application prior to the H1 2025 report, and only learned of it during the Q3 report preparation [2] - The objections regarding management fees, particularly legal consultation fees, were addressed by the company, which stated that the fees were not significant enough to warrant board review and were explained to Bao Jia prior to the board meeting [2] Group 3: Company Performance and Business Overview - Reliable Co., Ltd. specializes in the design, research, production, and sales of disposable hygiene products, including adult incontinence products, baby care products, women's hygiene products, and pet hygiene products [3] - For the first three quarters of the year, the company reported revenue of 829 million yuan, a year-on-year increase of 5.12%, and a net profit attributable to shareholders of 27.98 million yuan, reflecting a growth of 26.79% [3]
可靠股份发布第五届董事会第十三次(临时)会议决议公告
Zhong Zheng Wang· 2025-12-08 13:11
Core Viewpoint - Reliable Co., Ltd. has addressed concerns raised by board member Bao Jia regarding the company's third-quarter report for 2025, asserting that the objections lack relevance and have been clarified through additional disclosures [1][2]. Group 1: Board Meeting and Objections - The board meeting revealed that Bao Jia's objections pertained to previous related party transactions, which the company claims are unrelated to the accuracy of the third-quarter report [1]. - Reliable Co. stated that regulatory warnings regarding related party transaction approvals occurred in the first half of the year and have since been rectified [1]. - The company conducted an audit with the support of intermediaries, confirming that there is no evidence of the actual controller holding shares on behalf of suppliers or any benefit transfer to the actual controller [1][2]. Group 2: Financial Reporting and Management Fees - Reliable Co. clarified that there was no concealment regarding the bankruptcy situation of Haizheng Sulikang, as the information was not available prior to the publication of the 2025 semi-annual report [2]. - The company addressed concerns about abnormal changes in management fees, specifically legal consultation fees, stating that the amount of 233,100 yuan for legal fees from January to September 2025 does not constitute a significant transaction requiring board approval [2]. Group 3: Company Overview and Financial Performance - Reliable Co. specializes in the design, research and development, production, and sales of disposable hygiene products, including adult incontinence products, baby care products, women's hygiene products, and pet hygiene products [3]. - For the first three quarters of the year, Reliable Co. reported revenue of 829 million yuan, reflecting a year-on-year growth of 5.12%, and a net profit attributable to shareholders of 27.9844 million yuan, representing a year-on-year increase of 26.79% [3].
“我要举报!” 独家对话可靠股份二股东:财报披露缺失,6.5亿收购案“事先不知情”
Xin Lang Cai Jing· 2025-12-08 09:01
Core Viewpoint - The recent quarterly report of Reliable Co., Ltd. has faced strong opposition from its second-largest shareholder, Bao Jia, highlighting deep governance issues stemming from personal conflicts between her and the company's controlling shareholder, Jin Liwei [2][3]. Financial Performance - In Q3 2025, Reliable Co., Ltd. reported revenue of 280 million yuan, a year-on-year increase of 4.59%, while the net profit attributable to shareholders was a loss of 294,200 yuan, and the net profit after deducting non-recurring items was a loss of 1.6277 million yuan [5][6]. Governance Issues - Bao Jia has consistently opposed the company's reports, claiming that the board has deleted or altered her dissenting opinions, which raises concerns about transparency and compliance with disclosure regulations [6][10]. - The company has faced scrutiny for alleged violations related to related-party transactions and has received warnings from regulatory authorities regarding these issues [19][20]. Shareholder Disputes - The conflict between Bao Jia and Jin Liwei escalated after their divorce in February 2024, leading to a power struggle within the company's governance structure [17][18]. - Bao Jia has expressed concerns about the board's lack of independence, noting that five out of seven board members are closely associated with Jin Liwei, which undermines effective governance [21]. Investment Decisions - Reliable Co., Ltd. announced plans to acquire a 60% stake in Shanghai Hanhe Paper Industry Co., Ltd. for no more than 650 million yuan, a decision that Bao Jia claims she was not informed about prior to the announcement [20][21]. - The company’s strategic shift into the paper industry has been criticized as misaligned with its core focus on adult incontinence products, raising questions about the rationale behind such a significant investment [20][21].
可靠股份(301009) - 内幕信息知情人登记管理制度(2025年12月)
2025-12-08 09:01
杭州可靠护理用品股份有限公司内幕信息知情人登记管理制度 杭州可靠护理用品股份有限公司 内幕信息知情人登记管理制度 (2025年12月) 第一章 总则 第一条 为进一步规范杭州可靠护理用品股份有限公司(以下简称"公 司")内幕信息管理行为,加强内幕信息保密工作,维护公司信息披露的公 开、公平、公正原则,根据《中华人民共和国公司法》(以下简称"《公司 法》")、《中华人民共和国证券法》(以下简称"《证券法》")、《上市公司监 管指引第5号——上市公司内幕信息知情人登记管理制度》《上市公司信息披露管理 办法》《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管 指引第2号--创业板上市公司规范运作》等有关法律、法规、规范性文件及《杭州可 靠护理用品股份有限公司章程》(以下简称"《公司章程》")的有关规定,制定本 制度。 第二条 本制度适用于公司、分公司、控股子公司及公司能够对其实施重大 影响的参股公司。 第三条 公司董事、高级管理人员及公司各部门、分支机构、控股子公司负 责人应当做好内幕信息的甄别及保密工作,积极配合董事会办公室做好内幕信息 知情人的登记、入档和报备工作,不得进行内幕交易或配合他人操 ...
可靠股份(301009) - 董事、高级管理人员离职管理制度(2025年12月)
2025-12-08 09:01
杭州可靠护理用品股份有限公司董事、高级管理人员离职管理制度 杭州可靠护理用品股份有限公司 董事、高级管理人员离职管理制度 (2025 年 12 月) 第一章 总则 第一条 为规范杭州可靠护理用品股份有限公司(以下简称"公司")董事、 高级管理人员离职管理,保障公司治理稳定性及股东合法权益,根据《中华人民 共和国公司法》(以下简称"《公司法》")、《深圳证券交易所创业板股票上市规则》 《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市公司规范运作》 等法律法规、规范性文件、证券交易所监管规则以及《杭州可靠护理用品股份有 限公司章程》(以下简称"《公司章程》")的有关规定,结合公司实际情况,特制 定本制度。 第二条 本制度适用于公司全体董事(含独立董事)及高级管理人员的辞任、 任期届满、解任等离职情形。 第二章 离职情形与生效条件 第三条 董事、高级管理人员可以在任期届满以前提出辞任。董事、高级管 理人员辞任应向公司提交书面辞职报告。董事辞任的,自公司收到辞职报告之日 生效;高级管理人员辞任的,自董事会收到辞职报告之日生效。公司将在 2 个交 易日内披露有关情况。 第四条 除相关法律法规、规范性文件和深 ...
可靠股份(301009) - 投资者关系管理制度(2025年12月)
2025-12-08 09:01
杭州可靠护理用品股份有限公司投资者关系管理制度 杭州可靠护理用品股份有限公司 投资者关系管理制度 (2025 年 12 月) 第一章 总则 第一条 为进一步完善杭州可靠护理用品股份有限公司(以下简称"公司")治 理结构,规范公司投资者关系工作,加强公司与投资者和潜在投资者(以下统称"投 资者")之间的沟通,加深投资者对公司的了解和认同,促进公司和投资者之间长 期、稳定的良好关系,根据《中华人民共和国公司法》(以下简称"《公司法》")、 《中华人民共和国证券法》(以下简称"《证券法》")、中国证券监督管理委员 会(以下简称"中国证监会")《上市公司投资者关系管理工作指引》《深圳证券 交易所创业板股票上市规则》《深圳证券交易所上市公司自律监管指引第2号--创业 板上市公司规范运作》等法律、法规、规章、规范性文件及《公司章程》的规定, 结合公司实际情况,制定本制度。 第二条 投资者关系管理是指公司通过便利股东权利行使、信息披露、互动交流 和诉求处理等工作,加强与投资者及潜在投资者之间的沟通,增进投资者对公司的 了解和认同,以提升公司治理水平和企业整体价值,实现尊重投资者、回报投资者、 保护投资者目的的相关活动。 第 ...
可靠股份(301009) - 累积投票制实施细则(2025年12月)
2025-12-08 09:01
杭州可靠护理用品股份有限公司 累积投票制实施细则 (2025 年 12 月) 第一条 为了进一步完善公司法人治理结构,保证杭州可靠护理用品股份有 限公司(以下简称"公司")所有股东充分行使权利,根据《中华人民共和国公 司法》(以下简称"《公司法》")、中国证监会《上市公司治理准则》、《杭州 可靠护理用品股份有限公司章程》(以下简称"《公司章程》")及其他有关规 定,特制定本实施细则。 杭州可靠护理用品股份有限公司累积投票制实施细则 第二条 本实施细则所指的累积投票制,是指股东会在选举两名以上(含两 名)董事时采用的一种投票方式。即公司选举董事时,每位股东所持有的每一股 份都拥有与应选董事总人数相等的投票权,股东既可以用所有的投票权集中选举 一人,也可以分散选举数人,最后按得票多少依次决定董事人选。 第三条 本实施细则所称"董事"包括独立董事和非独立董事。由职工代表 担任的董事由公司职工民主选举产生或更换,不适用于本实施细则的相关规定。 第四条 股东会选举产生的董事人数及结构应符合《公司章程》的规定。 第五条 股东会对董事候选人进行表决前,大会主持人应明确告知与会股东 对候选董事实行累积投票方式,股东会工作人员 ...
可靠股份(301009) - 股东会议事规则(2025年12月)
2025-12-08 09:01
杭州可靠护理用品股份有限公司股东会议事规则 杭州可靠护理用品股份有限公司 股东会议事规则 (2025 年 12 月) 第一章 总 则 第一条 为规范杭州可靠护理用品股份有限公司(以下简称"公司")行为, 保证股东会依法行使职权,根据《中华人民共和国公司法》(以下简称"《公司 法》")、《中华人民共和国证券法》(以下简称"《证券法》")、《上市公司 股东会规则》等相关法律、法规、规范性文件和《杭州可靠护理用品股份有限公 司章程》(以下简称"《公司章程》")的规定,制定《杭州可靠护理用品股份有 限公司股东会议事规则》(以下简称"本规则")。 第二条 公司股东会的召集、提案、通知、召开等事项适用本规则。 第三条 公司应当严格按照法律、行政法规、本规则及公司章程的相关规定 召开股东会,保证股东能够依法行使权利。 公司董事会应当切实履行职责,认真、按时组织股东会。公司全体董事应当 勤勉尽责,确保股东会正常召开和依法行使职权。 第四条 股东会应当在《公司法》和《公司章程》规定的范围内行使职权。 第五条 股东会分为年度股东会和临时股东会。年度股东会每年召开一次, 应当于上一会计年度结束后的六个月内举行。临时股东会不定期召开 ...
可靠股份(301009) - 战略委员会议事规则(2025年12月)
2025-12-08 09:01
杭州可靠护理用品股份有限公司董事会战略委员会议事规则 杭州可靠护理用品股份有限公司 董事会战略委员会议事规则 (2025 年 12 月) 第一章 总则 第一条 杭州可靠护理用品股份有限公司(以下简称"公司")为适应战略 发展需要,增强公司核心竞争力,确定公司发展规划,健全投资决策程序,加强 决策科学性,提高重大投资决策的效益和决策的质量,特设立董事会战略委员会 (以下简称"战略委员会"或"委员会"),作为负责公司长期发展战略和重大 投资决策的专门机构。 第二条 为确保战略委员会规范、高效地开展工作,公司董事会根据《中华 人民共和国公司法》(以下简称"《公司法》")、《上市公司治理准则》、《杭 州可靠护理用品股份有限公司章程》(以下简称"《公司章程》")等有关规定, 特制定本议事规则。 第二章 人员构成 第三条 战略委员会由三名董事组成。 第四条 战略委员会设召集人一名,由公司董事长担任。 战略委员会召集人负责召集和主持战略委员会会议,当委员会召集人不能或 无法履行职责时,由其指定一名其他委员代行其职权;委员会召集人既不履行职 责,也不指定其他委员代行其职责时,任何一名委员均可将有关情况向公司董事 会报告,由公 ...