Core Viewpoint - The article discusses the evolving landscape of the electric vehicle (EV) market, emphasizing the need for sustainable sales strategies beyond initial hype and the importance of establishing a strong value proposition for long-term success [6][54]. Group 1: Market Dynamics - The EV market has seen a surge in new models, but success is often measured by initial sales figures and year-end rankings, which can be misleading [6][7]. - Traditional "internet celebrity cars" tend to follow a parabolic sales curve, peaking shortly after launch and then declining, relying on short-term marketing and product appeal [11][12]. - The article identifies three new models that have successfully navigated the market, showcasing different strategies for sustained sales [12]. Group 2: Case Studies of Successful Models - **Xiaomi SU7**: Achieved peak sales of nearly 30,000 units in March 2025, supported by Xiaomi's extensive user base and effective marketing. However, it faces the challenge of maintaining interest beyond initial hype [15][16]. - **Xpeng MONA M03**: Launched in August 2024, it quickly reached over 10,000 units in sales within three months and maintained monthly sales between 10,000 and 16,000 units, capitalizing on a key price segment and offering advanced features [18][20]. - **AITO M8**: Experienced a "deep squat and jump" sales pattern, stabilizing at over 20,000 units monthly by summer 2025, benefiting from Huawei's technology integration and brand recognition [23][24]. Group 3: Challenges and Market Positioning - The article highlights the importance of establishing a "value anchor" in consumers' minds to ensure long-term sales, as seen with models like Li Auto L6, which despite a decline, remains a top seller due to its defined market position [28][29]. - Models in the competitive 200,000 to 300,000 yuan price range face significant challenges, with many struggling to differentiate themselves in a crowded market [31][32]. - The **智界 R7** and **享界 S9** illustrate the difficulties faced by models that fail to establish a unique market position, leading to declining sales despite technological backing [34]. Group 4: The Importance of Sustainable Sales - The article emphasizes the existence of "low-profile long runners" that, while not flashy, maintain steady sales through balanced product offerings and precise market positioning [36][38]. - Models like **零跑 C10** and **腾势 D9** demonstrate the effectiveness of a stable sales strategy, contributing significantly to their brands' overall performance [41][43]. - The need for a healthy product matrix is highlighted, as brands that rely solely on a single "hit" model face increased risks in a competitive environment [51]. Group 5: Emerging Market Rules - The article outlines new market rules where "smart equality" becomes a baseline requirement, and the importance of a comprehensive product matrix is emphasized for risk mitigation [51][52]. - The concept of "value for money" has evolved to include total ownership costs, making it a critical factor in consumer decision-making [51]. - The success of models like AITO is attributed to deep collaboration between technology providers and manufacturers, contrasting with less effective loose partnerships [52].

Core Insights - The domestic new energy vehicle market experienced a significant decline in January 2026, with all nine major manufacturers reporting a month-on-month drop in deliveries averaging 38%, with the highest decline exceeding 47% [1][2] - However, year-on-year performance showed a stark contrast, with leading brands like Zeekr and NIO nearly doubling their deliveries, while brands like Xpeng and Li Auto faced declines of 34.1% and 7.6% respectively, highlighting a widening gap between top and smaller brands [1][2] Group 1: Market Performance - The nine major manufacturers saw month-on-month delivery declines ranging from 21.2% to 47.0%, indicating market volatility due to policy adjustments and changes in consumer behavior [2][5] - Leading brand Homologous Intelligence maintained the highest delivery volume at 57,915 units, despite a 35.4% month-on-month decline, showcasing a year-on-year growth of 65.6% [2][3] - Xiaomi's deliveries exceeded 39,000 units, with a month-on-month drop of 22.3% but a year-on-year surge of 70%, indicating strong market acceptance [2][3] Group 2: Brand-Specific Insights - NIO and Zeekr emerged as the "dual engines" of year-on-year growth, both exceeding 95% growth, with NIO delivering 27,182 units (up 96.1% year-on-year) and Zeekr delivering 23,852 units (up 99.7% year-on-year) [3][4] - Li Auto and Xpeng faced challenges with year-on-year declines, with Li Auto delivering 27,668 units (down 7.6%) and Xpeng delivering 20,011 units (down 34.1%) [4][5] - Leap Motor and Lantu maintained steady growth, with Leap Motor delivering 23,591 units (up 63.9% year-on-year) and Lantu delivering 10,515 units (up 31.3% year-on-year) [4][5] Group 3: Market Dynamics and Future Outlook - The decline in January sales is attributed to short-term factors such as policy changes, seasonal demand fluctuations, and inventory management by dealers, with a forecasted 40% month-on-month drop in national retail sales of new energy vehicles [5][6] - Despite short-term pressures, the long-term growth trajectory for the new energy vehicle industry remains intact, with projections of 19 million units sold in 2026, representing a 15.2% year-on-year increase [6] - The market is expected to stabilize post-policy transition, with new product launches and supportive measures from local governments anticipated to drive recovery in February and March [6]

理想汽车董事长兼CEO李想表示："1月，我们向用户推送了OTA 8.2版本系统更新，带来40项新增功能和25项体验优化，辅助驾驶、智能空间 和智能电动体验全面升级。强化版VLA司机大模型对物理世界的思考和理解能力迎来质变，城区复杂路况的应对更接近真人驾驶。新上线的 宠物模式和AI艺术相框功能广受用户喜爱，非常多的用户创作和分享AI宠物屏保，回忆和爱宠的治愈时刻。我始终相信AI带来的生产力变 革，将极大地加速智能电动车向具身智能产品进化，为理想汽车创造更大的机遇。感谢用户和伙伴长期以来的信任和支持，我们会不负期 待，把握机遇、主动积极迎接挑战，持续为用户提供更主动、更聪明、更有温度的服务。" 在销售与服务网络方面，截至2026年1月31日，理想汽车在全国范围内已有547家零售中心，覆盖159个城市；售后维修中心及授权服务中心共 计547家，覆盖221个城市。充电网络建设同步推进，全国已投入使用3966座理想超充站，拥有21,945个充电桩。 2月1日，理想汽车公布了2026年1月的交付数据。2026年1月，理想汽车交付新车27,668辆。截至2026年1月31日，理想汽车历史累计交付量已 达1,567,883辆 ...

Domestic Market Overview - The domestic market showed a mixed performance with the Shanghai Composite Index closing at 4117.95 points, down 0.96%, and the Shenzhen Component Index at 14205.89 points, down 0.66%. The STAR 50 Index rose by 0.12%, while the ChiNext Index increased by 1.27%. The total trading volume of the A-share market reached 286.24 billion yuan, an increase from the previous day [1][5][7] - Among the 30 sectors tracked by CITIC, 6 sectors saw gains, with telecommunications, agriculture, forestry, animal husbandry, and fishery, as well as electronics leading the increases. Conversely, non-ferrous metals, steel, and food and beverage sectors experienced significant declines [1][5][7] Overseas Market Overview - The three major U.S. stock indices experienced slight declines, with the Dow Jones Industrial Average falling by 0.36%, the S&P 500 down by 0.43%, and the Nasdaq Composite decreasing by 0.94%. The index tracking the seven major U.S. tech companies also dropped by 0.32% [2][5] Key News Highlights - The Central Political Bureau of the Communist Party of China conducted a collective study on forward-looking layouts and the development of future industries, with President Xi Jinping delivering an important speech emphasizing the significance of nurturing future industries for national development [9][10] - An important article by Xi Jinping titled "Walking the Path of Financial Development with Chinese Characteristics and Building a Financial Power" will be published in the upcoming issue of "Qiushi" magazine, outlining the principles for developing a robust financial system [13][14] - The personal income tax threshold for individual taxpayers has been raised to 1000 yuan per transaction, effective this year [17][18] - British Prime Minister Keir Starmer's visit to China resulted in 12 cooperation agreements, marking a significant step in UK-China relations [19] Driving Factors - The upcoming publication of Xi Jinping's article is expected to influence market sentiment, as it outlines the strategic direction for China's financial development and emphasizes the importance of a strong financial system [8][14] - The A-share market saw 2453 stocks rise, 2896 decline, and 113 remain unchanged, indicating a volatile trading environment influenced by international market fluctuations [8]

根据2026年2月1-2日各大车企发布的最新数据，2026年1月中国汽车市场销量排行如下： 车企集团销量排行（TOP 5） | 排名 | 车企集团 | 1月销量 | 同比变化 | 主要亮点 | | --- | --- | --- | --- | --- | | 1 | 吉利汽车集团 | 270,167辆 | +1% | 海外出口60,506辆，同比翻倍；新能源124,252辆 | | 2 | 比亚迪 | 210,051辆 | -30.11% | 出口100,482辆，同比+51.47%，蝉联新能源冠军 | | 3 | 奇瑞集团 | 200,269辆 | -10.72% | 出口11.96万辆，同比+48.1%，出口占比近60% | | 4 | 广汽集团 | 116,622辆 | +18.47% | 自主品牌超4.9万辆，同比+87.58% | | 5 | 长城汽车 | 90,312辆 | +11.59% | 海外销量40,278辆，同比+43.77% | | | 🚀 造车新势力销量排行（TOP 10） | | | | 排名 品牌 1月销量 同比变化 备注 1 问界（AITO） 40,016辆 +83% 鸿蒙智 ...

Summary of Key Points from the Conference Call Industry Overview - The automotive sector is undergoing significant transformation with advancements in electrification, automation, and informatization, potentially leading to a revolution in transportation similar to the introduction of the moving assembly line by Ford over a century ago [2][10] Autonomous Driving and Robotaxi Trends - The shift from rule-based systems to end-to-end (E2E) architectures and variable large architectures (VLA) is evident, with many companies pursuing hybrid designs that combine safety mechanisms with AI models [3] - Advanced Driver Assistance Systems (ADAS) and Autonomous Driving (AD) penetration is expected to rise significantly, with L2+ systems projected to reach approximately 34% penetration by 2035, up from 12% in 2025 [5] - The global robotaxi market is anticipated to grow to USD 67.3 billion by 2030, with China being the most scalable market due to supportive policies and deployment momentum [6] Key Players and Strategies - Major automakers are adopting diverse strategies for autonomous driving: - **Toyota** is pursuing a multi-pathway strategy, combining in-house development with partnerships [10] - **Honda** is focusing on developing its own E2E system while collaborating with Helm.ai [10] - **Nissan** is leveraging Wayve's E2E technology [10] - In China, companies like **Pony.ai**, **WeRide**, and **Apollo Go** are leading the robotaxi deployment, with significant partnerships enhancing their capabilities [45] Investment Implications - Japanese automakers are expected to launch software-defined vehicles (SDVs) starting with Toyota's RAV4 in 2025, followed by Honda's 0 Series and Sony Honda Mobility's AFEELA in 2026 [10] - The transition to SDVs presents both opportunities and risks for traditional auto parts suppliers, as automakers increasingly assert control over software layers, potentially eroding supplier revenues [11] - The Japanese government has set a target for 30% SDV penetration by 2030-2035, which may accelerate strategic initiatives across the sector [12] Market Ratings - **Outperform Ratings**: Toyota, Suzuki, BYD, Xiaomi, Li Auto, Grab, BMW, Ferrari, Renault, Aston Martin, Hesai, Tuopu - **Market-Perform Ratings**: Honda, Denso, XPeng, NIO, Volkswagen, Mercedes, Stellantis, Volvo Cars, Continental - **Underperform Ratings**: Nissan, Mazda, Subaru, Black Sesame, Daimler Truck [12][15][17][26] Additional Insights - The integration of advanced technologies in the automotive sector is leading to a shift in competitive dynamics, with traditional OEMs partnering with tech companies to enhance their offerings [14] - The development of autonomous driving capabilities is closely linked to the operational design domain (ODD), which defines the conditions under which autonomous vehicles can operate [41][42] - The future of tyre technology is also evolving, with tyres expected to function as sensors that communicate data to vehicles, enhancing predictive maintenance and driving performance [18]

Core Viewpoint - The automotive industry is shifting from direct price competition to financial incentives as companies respond to regulatory pressures against price wars, raising questions about the sustainability and risks of this strategy [2][6]. Group 1: Financial Promotions - Tesla initiated a financial promotion with a "7-year low-interest" plan, offering a minimum down payment of 79,900 yuan and monthly payments of 1,918 yuan for the Model 3 [2]. - Xiaomi, Li Auto, and other companies quickly followed suit with similar financing options, highlighting a trend towards extended loan terms and lower monthly payments to attract consumers [3]. - The trend of "7-year low-interest" financing has become a standard offering among major automakers, with various companies providing competitive down payment and monthly payment options [3]. Group 2: Consumer Behavior and Market Dynamics - There is a growing consumer demand for flexible payment options, particularly among younger buyers, which can lead to an "equivalent price reduction" effect [4]. - The automotive market is facing significant pressure, with retail sales of passenger vehicles dropping by 28% year-on-year in early January 2026, prompting companies to adopt financial promotions to stimulate demand [6]. - The impending reduction of tax incentives for electric vehicles is expected to increase consumer costs, further motivating companies to offer attractive financing solutions [6]. Group 3: Regulatory and Policy Environment - Recent policies from financial regulators have allowed for the extension of personal consumption loans to 7 years, making low-interest financing a compliant option for automakers [7]. - The government has introduced fiscal subsidies for qualifying personal consumption loans, which can help offset the costs of low-interest financing for consumers [8]. - The inclusion of the automotive sector in key fiscal subsidy areas indicates a supportive regulatory environment for financial promotions in the industry [7]. Group 4: Financing and Leasing Controversies - Many automakers are incorporating financing leasing services into their promotional strategies, which can create confusion among consumers regarding ownership and contractual obligations [9]. - The financing leasing model, while innovative, has faced criticism for potentially misleading consumers about ownership rights and responsibilities [10]. - The automotive financing leasing sector is undergoing regulatory improvements to enhance transparency and protect consumer interests [10][11].

Core Viewpoint - Li Auto reported a year-on-year decline of 7.5% in new vehicle deliveries for January 2026, with a total of 27,668 units delivered [1]. Group 1: Delivery Performance - As of January 31, 2026, Li Auto's cumulative delivery volume reached 1.5679 million vehicles [1]. - The January 2026 delivery figures represent a decrease compared to the same month in the previous year [1]. Group 2: Product and Technology Updates - In January, Li Auto rolled out the OTA 8.2 system update, introducing 40 new features and 25 experience optimizations [1]. - The enhanced VLA driver model shows significant improvement in understanding and responding to complex urban driving conditions, approaching human driving capabilities [1]. Group 3: Infrastructure Expansion - Li Auto has established 547 retail centers across 159 cities and 547 after-sales service and authorized service centers covering 221 cities [1]. - The company has deployed 3,966 Li Auto supercharging stations, equipped with 21,945 charging piles nationwide [1].

Core Insights - The retail sales of new energy vehicles in China for January 1-18 reached 312,000 units, representing a year-on-year decline of 16% and a month-on-month decline of 52% due to the expiration of the new energy vehicle purchase tax exemption policy and a weak market trend during the New Year holiday [1][27]. Company Performance - BYD sold 210,051 vehicles in January, with overseas sales of passenger cars and pickups reaching 100,009 units, and cumulative sales exceeding 15.3 million units [2][28]. - Xiaomi delivered over 39,000 vehicles in January, with a target of 550,000 electric vehicles for 2026, reflecting a year-on-year growth of over 34% [4][30]. - Leap Motor achieved 32,059 deliveries in January, marking a year-on-year increase of 27% [6][32]. - Li Auto delivered 27,668 new vehicles in January, with a cumulative delivery of 1,567,883 vehicles as of January 31 [8][34]. - NIO delivered 27,182 vehicles in January, showing a significant year-on-year growth of 96.1%, and became the fourth Chinese "new force" car manufacturer to reach cumulative deliveries of 1 million vehicles [11][37]. - Zeekr achieved 23,852 deliveries in January, with a year-on-year growth of 99.7% [14][40]. - Xpeng delivered 20,011 vehicles in January, with the X9 model achieving a remarkable year-on-year growth of 413.9% [17][43]. - Lantu delivered 10,515 vehicles in January, marking a year-on-year increase of 31%, and announced plans to launch four new models in 2026 [19][45]. - IM delivered 5,017 vehicles in January, with the LS6 model surpassing 100,000 cumulative deliveries [20][46]. - Extreme Stone delivered 1,028 vehicles in January, with a nearly 100% year-on-year increase and a significant growth in order volume [23][49]. - Hongmeng Zhixing reported a year-on-year growth of over 65% in January [25][51].

Group 1: GAC Group Performance - GAC Group reported January 2026 sales of 116,600 vehicles, an increase of 18.47% year-on-year [1][5] - The production for January was 110,800 vehicles, a decrease of 4.77% year-on-year [1][5] - New energy vehicles (NEVs) showed strong performance with a production of 23,700 units, up 42.82% year-on-year, and sales of 26,000 units, a significant increase of 162.90% [1][5] - GAC Aion's sales reached 21,600 units, a year-on-year increase of 171.63% [1][5] - GAC Honda's sales were 4,558 units, down 69.86% year-on-year, while GAC Toyota's sales increased by 9.82% to 62,600 units [1][5] - Wuyang-Honda motorcycles sold 45,200 units, up 15.00% year-on-year [1][5] Group 2: BYD Performance - BYD reported January 2026 sales of 210,100 NEVs, a decrease of 30.11% year-on-year [2][6] - The production for January was 232,400 NEVs, down 29.13% year-on-year [2][6] - Sales of pure electric passenger vehicles were 83,200 units, a decline of 33.60% year-on-year, while plug-in hybrid passenger vehicles sold 122,300 units, down 28.53% [2][6] - The commercial vehicle segment performed well with production and sales of 4,523 and 4,533 units, respectively, representing year-on-year growth of 11.60% and 10.78% [2][6] - NEV exports reached 100,500 units, and the total installed capacity of power batteries and energy storage batteries was approximately 20.187 GWh [2][6] Group 3: Li Auto Performance - Li Auto delivered 27,700 vehicles in January 2026, with a cumulative delivery of 1,567,900 vehicles as of January 31, 2026 [3][7] - The company launched OTA 8.2 system update in January, featuring 40 new functions and 25 experience optimizations [3][7] - Li Auto has 547 retail centers covering 159 cities and 547 after-sales service centers across 221 cities, with 3,966 charging stations and 21,900 charging piles in operation [3][7]