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京东五金城启动“走进工厂”系列直播 京东采销带领用户挖掘产业带宝藏工厂
中金在线· 2024-04-18 09:26
Core Viewpoint - The recent 315 Gala highlighted the issue of substandard fire extinguishers, leading to increased consumer awareness and demand for fire safety products, particularly among small and medium-sized enterprises and individual consumers [1][2] Group 1: Event Overview - JD Hardware City hosted a live broadcast titled "Walk into Zhejiang An" focusing on fire safety products, featuring insights from Zhejiang An Fire Group's technical director [1] - The event offered promotional deals such as fire blankets for 1 yuan, fire extinguishers for 19 yuan, and complete home fire safety kits for 99 yuan [1] Group 2: Industry Insights - The fire safety product category suffers from low brand recognition, a common issue across the hardware industry, due to the professional nature of the products and minimal functional differences among brands [2] - Traditional offline hardware stores focus more on product categories rather than brand differentiation, leading consumers to prioritize practicality over brand awareness [2] Group 3: Consumer Education - JD Hardware City aims to educate consumers on identifying quality products through its "Walk into Industrial Belt Factories" live series, breaking the trend of undervaluing brands in the hardware sector [2][3] - The live sessions provide practical tips for selecting fire safety products, such as checking the pressure gauge on fire extinguishers and inspecting fire blankets for damage [3] Group 4: Brand Growth - Following the collaboration with JD Hardware City, Zhejiang An has seen a significant increase in product search volume and sales, with a reported 150% year-on-year growth in March [2]
三年销售额增长100%!京东与国产打印品牌奔图达成战略合作
TechWeb· 2024-04-18 08:58
Strategic Partnership - JD and Pantum have entered a strategic partnership to deepen cooperation in products, marketing, services, and channels, aiming to provide better products and services to users and promote the development of China's printing ecosystem [1] - The partnership targets a 100% year-over-year sales growth for Pantum across all JD channels over the next three years [1] Product Collaboration - The collaboration will focus on C2M reverse customization and new product launches, leveraging JD's insights into user needs to improve product experience and innovate printing technology [1] - Pantum will participate in JD's "New Product First" program, offering users early access to new products, exclusive benefits, and discounts [1] Service Enhancement - JD and Pantum will promote printer trade-in services and enhance lifecycle services, including subsidies for trade-ins to reduce costs and improve user experience [1] - The partnership will introduce innovative services such as 30-day free trials, extended warranties, and on-site services for both home and enterprise users [1] Channel Expansion - JD will provide Pantum with a more precise product selection mechanism, improved inventory matching, and effective brand display across over 2,000 JD Home and JD Digital stores nationwide [1] - The collaboration will build an integrated production, sales, and service support system, leveraging JD's extensive offline network to enhance supply chain coordination and delivery assurance [1] Industry Impact - Pantum, as a domestic printing brand, broke the technical barriers in 2010 by launching China's first laser printer with independent core technology [2] - Pantum's printers, featuring eight intelligent functions tailored for Chinese users, have gained recognition from millions of households and enterprises [2] - According to IDC data, Pantum's printer sales have ranked first in industry growth for seven consecutive years [2]
京东“企业创新季”聚焦新场景、新产品、新服务 为企业创新发展提供全面支撑
中金在线· 2024-04-18 08:52
近日,国务院国资委遴选确定了首批启航企业,加快新领域新赛道布局、培育发展新质生产力。在推动新质生产力发展、加快产业转型升级的当下,各行业企业的生产经营活跃度都在进一步提升。 面对企业日渐增加的办公生产设备换新升级和经营管理提质增效等需求,在日前开启的京东“企业创新季季”活动中,京东企业业务携手众多品牌伙伴,围绕办公设备、办公环境、工厂生产和员工福利等企业经营场景,提供3C数码、家电家具、职场清洁、福利茶歇等众多品类的高性价比爆款商品以及新品,通过便捷、高效的一站式物资采购体验,为企业创新经营发展提供全方位支撑。 同时,京东企业业务还从供应链全链路和采购全流程出发,为企业客户提供了优惠力度空前的企业专享价、团购阶梯价、金采免费账期、实名免运费等专属权益以及“以旧换新”补贴,多点多维度降低企业经营成本,助力更多企业轻装上阵实现创新发展、经营管理提质增效。 以办公设备为载体推动创新成果转化 引领办公场景新质生产力变革 电脑、打印机、手机平板、会议大屏等现代化办公设备,是科技创新成果的重要载体,不仅为企业提供了智能、高效的生产力工具,也丰富了企业的办公经营场景。这些办公设备的换新升级能够为企业带来的不仅 ...
京东上线京喜直营店主打极致低价 正式官宣:所有商品价格低于其他电商平台
中金在线· 2024-04-18 08:47
电商价格战硝烟再起。4月17日,京东旗下特价购物品牌——京喜直营发布微博,官宣发起“比拼价”活动,京喜直营官方店所有品类、所有商品价格均低于其他电商平台的同类商品,消费者买贵双倍赔。 此事在舆论场上引起广泛关注。有业内人士解读,“比拼价”意即跟业内另外一家电商平台对比价格。京喜直营此次价格战目标明显,矛头直指另一以低价著称的电商平台。 京喜直营官方微博发布的消息显示,此次“比拼价”活动,涵盖家清纸品、居家日用、运动户外、食品饮料、美妆护肤、服饰内衣、数码等所有品类的所有商品。规模之大、程度之深,在业内实属罕见。 根据官方描述,京喜直营发起的“比拼价”活动,即全部商品价格,均低于另外一家以极致低价著称的电商平台的同类商品,消费者买贵双倍赔。消费者在京东APP搜索“京喜直营”,进入京喜直营官方店,即可购买京喜直营商品。 2023年11月,京东旗下特价购物品牌——“京喜”浴火重生,推出“京喜直营”新模式。与京东原有的自营模式(京东自采自销、京东物流快递、承担售后)、开放平台模式(由第三方商家在京东上开店经营)不同,“京喜直营”采用类似自营的模式,直接到全国各产业带源头工厂选品 ...
京东“活钱+”火了!期望收益高于货币基金,接棒宝宝类理财热
中金在线· 2024-04-18 08:46
Core Insights - JD's "活钱+" (Huó Qián+) is gaining popularity among young investors seeking higher returns than traditional money market funds [1] - The product offers a hybrid investment approach with 50% in money market funds and 50% in bond funds, targeting an annualized return of 2.8%-3.2% [1] - It provides daily liquidity with same-day redemption, making it suitable for emergency funds [1] - JD has introduced "收益增强" (Yield Enhancement) products with higher bond allocations, offering annualized returns up to 3.4% [1][2] Product Features - "活钱+" combines money market funds and bond funds to balance risk and return [2] - The product offers three variants: monthly, bi-monthly, and quarterly investments with varying bond allocations [2] - Monthly: 50% money market, 35% short-term bonds, 15% long-term bonds, 3.0%-3.2% return [2] - Bi-monthly: 50% money market, 30% short-term bonds, 20% long-term bonds, 3.1%-3.3% return [2] - Quarterly: 50% money market, 20% short-term bonds, 30% long-term bonds, 3.2%-3.4% return [2] - The product is positioned as a low-to-medium risk investment with daily liquidity [2] Market Context - The rise of "活钱+" reflects growing investor interest in bond funds, with short-term bond fund assets growing 57% in 2023 and over 70% in Q1 2024 [4] - Bond funds, particularly short-term bonds, have shown stable performance with an average maximum drawdown of -0.48% over the past decade [4] - The product fills a gap between low-yield money market funds and higher-risk investments, appealing to younger investors [5] Competitive Advantage - JD's "活钱+" differentiates itself through dynamic asset allocation, adjusting the bond-to-money market fund ratio based on market conditions [4] - The product incorporates investment advisory services typically reserved for high-net-worth individuals, making it accessible to the general public [4] - This approach allows for risk mitigation during bond market downturns by reducing bond exposure [4] Industry Impact - The success of "活钱+" could redefine the concept of balance management, potentially replacing traditional money market funds as the go-to option for liquid investments [4] - The product's hybrid structure and dynamic management are seen as a significant advancement in the retail investment space [4] - Industry experts view "活钱+" as a potential catalyst for broader adoption of investment advisory services among retail investors [4]
京东第三方商家店铺数突破百万,今年 618 将改进搜索推荐机制
IT之家· 2024-04-18 08:24
IT之家 4 月 18 日消息,京东 618 商家生态伙伴大会于今日举行。京东集团 CEO 许冉表示,京东将投入最大力度的资源,在流量生态、AI 技术、服务能力三大核心领域升级。 通过一系列扶持举措,京东目标实现超 15 万中小商家在京东 618 销售同比增长超 50% 的目标,同时让销售过百万的商家数量同比增长超 100%。 京东表示,去年年初京东推出“春晓计划”后,通过不断简化商家的入驻流程、降低开店成本、提升经营效率、提供流量扶持,吸引了大量新商家踊跃加入。就在上个月,京东三方商家有效店铺数突破百万。 为了帮助百万商家赢在京东 618,京东将深度打通站内外流量生态,让品牌和商家在京东 618 获取更多流量,IT之家总结内容如下: 在流量规则层面,京东将把“店铺星级”、“价格星级”、“商品服务星级”等标识与搜推机制进行紧密关联,在搜索结果页、商品详情页、购物车等全链路展示星级标签,让拥有好商品、低价格、好服务的商家获得更多确定性的关注和曝光,只要是能给用户带来优质体验的商家,京东给予的流量支持将上不封顶。此外,京东百亿补贴、便宜包邮等活动频道也长期向商家免费开放。 在内容生态方面,京东刚刚宣布将加码 ...
京东618将实现销售过百万的商家数量增长超100%
财经网· 2024-04-18 08:03
4月18日,京东618商家生态伙伴大会隆重举行。会上,京东集团CEO许冉表示,京东将投入最大力度的资源,在流量生态、AI技术、服务能力三大核心领域升级,通过一系列扶持举措,实现超15万中小商家在京东618销售同比增长超50%的目标,同时让销售过百万的商家数量同比增长超100%,尽全力让所有合作伙伴赢在京东618、赢在京东。 流量支持上不封顶 去年年初京东推出“春晓计划”后,通过不断简化商家的入驻流程、降低开店成本、提升经营效率、提供流量扶持,吸引了大量新商家踊跃加入。就在上个月,京东三方商家有效店铺数突破百万,不论是新商家还是老商家,都在京东实现了快速且高质量的增长。 为了帮助百万商家赢在京东618,京东将深度打通站内外流量生态,让品牌和商家在京东618获取更多流量, 实现更多收益。 在流量规则层面,京东将把“店铺星级”、“价格星级”、“商品服务星级”等标识与搜推机制进行紧密关联,在搜索结果页、商品详情页、购物车等全链路展示星级标签,让拥有好商品、低价格、好服务的商家获得更多确定性的关注和曝光,只要是能给用户带来优质体验的商家,京东给予的流量支持将上不封顶。此外,京东百亿补贴、便宜包邮等活动频道也长期向 ...
华为Pura 70系列来了
36氪· 2024-04-18 03:57
华为又向市场投入了一枚重磅炸弹。 继4月15日宣布HUAWEI P系列升级为HUAWEI Pura后,千呼万唤中,华为终于把Pura 70系列推上市了。 4月18日,华为终端宣布启动“HUAWEI Pura 70系列先锋计划”, Pura 70 Ultra 和 Pura 70 Pro将于当日10:08开售,售价分别是9999元起、6499元起。 效仿七个月前的Mate 60系列,Pura 70系列也是“未发先售”。不同的是,Mate 60系列属于提前突击上市,而Pura 70系列则是一再延后上市。 “花粉”对P系列的热情很高。在去年至今Mate 60 5G系列“一机难求”的背景下,很多人担心P70系列也会抢不到,从今年1月份开始,就陆续有消费者和黄牛前往华为门店“盲订”P70系列。 所谓“盲订”,是指消费者在未获得产品详细信息或未完全了解产品的情况下,基于对品牌或公司的信任,以较低的预订金额来预先订购产品或服务。 如今突击上线后,据华尔街见闻了解,无论是华为商城,还是京东、淘宝等华为官方旗舰店,均已显示Pura 70 Ultra 和 Pura 70 Pro 售罄。 多个数码博主透露,Pura 70 系列的产能 ...
京东四处奔走,不如刘强东一场直播
投资界· 2024-04-18 02:50
4月16日晚上,伴随着“三二一,欢迎东哥数字人”的呼喊,“采销东哥”同时现身两个京东采销直播间,这边卖着大家电,那边介绍着农副产品。 京东一号位,自带话题的“网红”企业家,即便以数字人身份现身直播带货,依旧吸引了2000万人次进入直播间,众多媒体和网友纷纷下场讨论,曾经被不少人忽视了的京东直播,也就此闯入大众视野。 2023年双11开始,京东直播就频频刷屏。比价李佳琦,喊话拼多多、董宇辉,再到无门槛招主播,“采销东哥”下场直播。 商业江湖一直不曾平静,今年更是波涛汹涌。 前有雷军下场给小米SU7打广告,现有刘强东下场给京东直播赢排面。一号位的下场,是*的宣传营销方式,也暗暗透露着更多可以解读的信息。 有人解读,“赶了个晚集”的京东直播终于补票上车,也有了直播间的“头号人物”。 但动作僵硬重复,几乎不和网友互动的数字人,还难在直播这门“信任生意”中博得观众的青睐,直播间一口一个“兄弟”的东哥,也被网友调侃“全是技巧毫无感情”。 把时间线拉长。2016年,京东刚布局直播电商,刘强东就在双11期间开启过直播首秀;2024年,京东刚宣布加码内容,采销东哥数字人再次出场,而4月18日,就是2024京东618商家生态伙伴 ...
“刘强东”做主播,为京东直播电商找到新方向?
财经网· 2024-04-17 11:36
许久未出现的刘强东,这一次是以数字人的身份出现在京东采销直播间。 4月16日晚,刘强东的数字人“采销东哥”在京东家电家居、京东超市采销直播间开启“直播首秀”。 过去几年京东一直想大力扶持直播电商,但奈何这个赛道竞争激烈,抖音电商、淘宝和快手电商快速崛起,分走了这个市场一大杯羹。 此次刘强东以数字人的身份出现在京东直播间,可见京东对于直播电商的重视。 在直播30分钟后,“刘强东”下播,而从直播后的数据来看,刘强东的流量效果明显。京东官方数据显示, 不到1小时,直播间观看量超2000万,整场直播累计成交额超5000万。 从直播间效果来看,数字人主播目前与职业主播还有差距,但京东此时让AI刘强东上线,足以看出其在直播电商的进一步尝试,无论如何,这也或许为京东的直播电商开启一条新的道路。 京东需要“刘强东” 4月16日6点18份,数字人刘强东进入直播间,当时京东超市采销直播间的观看人次为224.3万、京东家电家居采销直播间的场观达299.2万。 但10分钟后,京东超市采销直播间观看人次瞬间增加了357.2万;而在家电家居采销直播间开播20分钟后,观看人次增加了218.6万。 在带货的同时,数字人刘强东还与观众互动, ...