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26年春节消费趋势解读专题:春节消费开门红:总量增长,结构分化





GUOTAI HAITONG SECURITIES· 2026-02-24 02:32
Investment Rating - The report rates the industry as "Buy" [5] Core Insights - The 2026 Spring Festival consumption exceeded expectations, with service consumption leading the growth, driven by a significant increase in dining and travel demand [2][7] - The report highlights a notable recovery in the travel sector, with an expected total of 9.5 billion people traveling during the Spring Festival, marking a historical high [10][12] - The report emphasizes the importance of quality and experience in consumer spending, with a shift towards premium products and services [7][19] Summary by Sections 1. Spring Festival Consumption Trends - The Spring Festival holiday from February 15 to 23, 2026, saw a "good start" in consumption, with key retail and dining enterprises reporting a 10.6% increase in average daily sales compared to the same period in 2025 [10][22] - The first four days of the holiday recorded an 8.6% increase in average daily sales for key retail and dining enterprises compared to the previous year [10][19] - Government initiatives, including a 20.5 billion yuan fund for consumer subsidies, significantly boosted consumer spending [11][10] 2. Baijiu (Chinese Liquor) Market - The Baijiu market showed signs of improvement, with a narrowing decline compared to previous major holidays, although brand differentiation became more pronounced [27][30] - High-end Baijiu brands like Moutai and Wuliangye continued to lead the market, with a focus on price elasticity and rational consumer behavior [27][30] - The report identifies three key changes in the Baijiu market: increased importance of personal consumption, a more relaxed approach from manufacturers regarding sales targets, and improved channel sentiment [30][31] 3. Snack and Food Market - The snack market is expected to benefit from an extended peak season, with a longer preparation and sales cycle compared to 2025 [33][34] - Offline channels, particularly membership-based supermarkets and discount stores, are performing better than online channels, with significant growth in sales during the holiday period [34][35] - The report notes a diversification in snack offerings, with strong performance in high-quality nut gift boxes and innovative packaging strategies enhancing brand visibility [35][36]
马力全开! 这些公司春节不停工、不停产
Shang Hai Zheng Quan Bao· 2026-02-23 18:37
Group 1: Economic Resilience - The Chinese economy remains strong during the Spring Festival, with many listed companies continuing operations to meet market demand and fulfill orders [1][2][8] - Companies like LiuGong and TianNai Technology are maintaining production during the holiday to capitalize on increased demand, particularly from overseas markets [2][3] Group 2: Manufacturing Sector - Manufacturing companies are strategically scheduling production and reasonable breaks to ensure continuous delivery and meet customer needs [2][3] - LiuGong reported significant growth in industry demand, leading to a busy production schedule during the holiday [2] - TianNai Technology is also continuing production to better serve customers due to rapid market demand for its products [2] Group 3: Consumer Sector - The Spring Festival is a peak consumption period, with companies like Quanjude and Guangzhou Restaurant Group launching various marketing activities to attract customers [4][5] - Quanjude has prepared for a strong demand for New Year's Eve dinners and is implementing online and offline marketing strategies [4] - Guangzhou Restaurant Group is promoting themed activities and special menus to enhance customer engagement during the holiday [4][5] Group 4: Digital Technology Integration - Companies are leveraging digital technology to enhance traditional festive experiences, such as the fully digitalized lantern festival in Shanghai [7] - Cybersecurity firm Qihoo 360 is providing 24/7 technical support during the holiday to ensure smooth operations for clients [7] - AI service provider Zongheng Communication anticipates increased traffic and engagement on major platforms during the Spring Festival, which may positively impact its business [7] Group 5: Overseas Projects - Some companies are accelerating overseas projects during the Spring Festival, with Hongbang Biological confirming that construction is proceeding as planned in Australia and Indonesia [8]
出行热、票房红 沪市上市公司借助年味活动助力消费“开足马力”
Zheng Quan Ri Bao Zhi Sheng· 2026-02-23 13:39
出行票房等数据亮眼 机场的数据折射出新春"开门红",客流量持续增长。今年2月20日,上海国际机场股份有限公司(以下 简称"上海机场")单日客流量达到42.49万人次,其中浦东机场27.57万人次、虹桥机场14.92万人次,同 比增长6.4%,创下历史新高,迎来新年"开门红"。上海机场预计,今年春运期间,上海浦东、虹桥两场 的航班量将达到9.6万架次(浦东机场6.5万架次、虹桥机场3.1万架次),同比增长1.9%;旅客吞吐量达 到1553万人次,日均38.8万人次,同比增长3.6%。 今年春运,随着我国免签"朋友圈"再增加加拿大、英国两国,以及出入境游、北方冰雪游、南方避寒游 热度持续走高,上海机场客流量持续增长。快报数据显示,自2月2日春运启动至2月20日,上海机场共 保障进出港航班超4.6万架次,其中浦东机场3.1万架次、虹桥机场1.5万架次,同比春运同期增长2.7%; 保障进出港旅客743.4万人次,其中浦东机场480.6万人次、虹桥机场262.8万人次,同比春运同期增长 3.8%。 广州白云国际机场股份有限公司(以下简称"白云机场")春节期间多项数据创历史新高。2026年春运第 20天(2月21日),白 ...
多家影视、餐饮A股公司喜迎“春节档”
Huan Qiu Wang· 2026-02-16 01:05
Group 1: Automotive Rental Market - The demand for car rentals is increasing due to the upcoming Spring Festival, with both rental order volume and user scale showing year-on-year growth. Notably, the booking volume for new energy vehicle rentals has increased sixfold compared to last year [1] Group 2: Film Industry - Several listed companies are involved in the production or investment of films for the 2026 Spring Festival, with "Flying Life 3" having the highest participation from A-share listed companies, including China Film (600977.SH), Hengdian Film (603103.SH), Wanda Film (002739.SZ), and Bona Film (001330.SZ) [1] - China Film has announced that "Star River in Dream" is its first produced film for the Spring Festival, and it has also participated in "Boonie Bears: Year of the Bear" and "Silent Awakening" [1] - Hengdian Film has participated in "Boonie Bears: Year of the Bear" and "Star River in Dream" [1] - Financial analysts predict that the extended nine-day holiday will enhance viewing demand, leading to an upward trend in box office revenue during the Spring Festival period [1] Group 3: Catering Industry - Multiple listed companies in the catering sector have prepared for the New Year's Eve dinner scene and pre-packaged meal gift boxes. Companies such as Yuyuan Group (600655.SH), Shuanghui Development (000895.SZ), Anjiexin Food (603345.SH), Weizhi Flavor (605089.SH), Wens Foodstuff Group (300498.SZ), and Guolian Aquatic Products (300094.SZ) have developed products for New Year's Eve pre-packaged meal gift boxes [4]
2026年货消费观察 | 年夜饭,有新变化!
Sou Hu Cai Jing· 2026-02-15 14:55
Group 1 - The core theme of the article revolves around the evolving trends in Chinese New Year dinner preparations, emphasizing health and the incorporation of diverse regional flavors [2][4][6]. - A significant 46.7% of families are focusing on healthier meal options, opting for "light burden" dishes to replace some traditional heavy dishes [4][6]. - The survey indicates that 87.1% of respondents are willing to include seasonal vegetables in their New Year dinner, with spring bamboo shoots, pea shoots, and asparagus being the most popular choices [4][6]. Group 2 - Approximately 89.3% of families are incorporating "flavors from other regions" into their New Year dinner, showcasing a shift from traditional hometown dishes to a broader representation of Chinese cuisine [4][5]. - Guangdong cuisine leads the preferences with a selection rate of 21.1%, followed by Jiangsu and Beijing cuisines at 19.2% and 19.1% respectively, indicating a growing interest in diverse culinary traditions [5][6]. - The trend of convenience is rising, with 75.2% of families still having elders prepare the dinner, but 24.7% of younger individuals are taking on the role of "main preparer," reflecting a shift towards more varied preparation methods [12][17]. Group 3 - Companies in the food and beverage sector are adapting to these trends, with several listed companies preparing for the New Year dinner market and offering pre-made meal kits [12][13]. - Notable companies like Quanjude and Guangzhou Restaurant are actively promoting their New Year dinner offerings, indicating a competitive landscape in the catering market [12][13]. - The article highlights that consumer preferences are shifting towards a balance between indulgence and health, with many opting for a "planned indulgence" approach during the festive season [17][18].
春节走访:成都市场跟踪
GF SECURITIES· 2026-02-13 11:41
Investment Rating - The industry investment rating is "Buy" indicating an expected performance that will exceed the market by more than 10% over the next 12 months [27]. Core Insights - The report highlights that the Chinese liquor market, particularly in Chengdu, is showing signs of recovery as the Spring Festival approaches, with increased sales velocity for major brands like Guojiao and Wuliangye [6][8]. - The seasoning market is also experiencing improved sales, with brands like Qianhe and Haitian gaining market share, and promotional activities increasing in supermarkets [11][12]. - The report suggests a positive outlook for the liquor sector in 2026, with recommendations for key stocks including Luzhou Laojiao, Shanxi Fenjiu, and Kweichow Moutai among others [2][4]. Summary by Sections Chengdu Liquor Market Tracking - Sales velocity for Wuliangye and Guojiao has accelerated as the Spring Festival approaches, with Wuliangye's current batch price at 790 CNY per bottle and Guojiao at 850 CNY per bottle [7][9]. - Feedback from distributors indicates that inventory levels are healthy, with a focus on maintaining good stock levels to avoid excess [8][9]. Chengdu Seasoning Market Tracking - Soy sauce sales have improved year-on-year, with Qianhe and Haitian leading in market share, and promotional activities in supermarkets have increased significantly [11][12]. - The overall health of inventory levels in the seasoning market is noted, with major brands maintaining shorter inventory ages, indicating strong sales performance [11][15]. Investment Recommendations - For the liquor sector, the report recommends stocks such as Luzhou Laojiao, Shanxi Fenjiu, and Kweichow Moutai, anticipating a new growth cycle starting in 2026 [2][4]. - In the consumer goods sector, companies like Anjuke Foods and Yanjing Beer are highlighted as having potential for outperforming the market due to new products and channels [2][4].
整个社会都在喊没钱了,为什么这些公司反而年赚百亿?
创业家· 2026-02-13 10:10
Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With a decline in birth rates, young consumers are increasingly spending on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [12][13][15][16]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, showcasing the potential of the aging population as a lucrative market segment [17][18][19]. - **Health Food and Beverages**: Changing demographics and rising health awareness have led to the growth of sugar-free beverages and functional foods in both Japan and China, with brands like Suntory and Dongpeng gaining traction [21][22]. - **Beauty and Aesthetic Products**: The demand for beauty products, including collagen supplements and at-home beauty devices, remains strong, indicating that consumers prioritize personal care even in economic downturns [23][24][26]. - **Outdoor Recreation**: Companies in the outdoor equipment sector, such as Snow Peak in Japan and various Chinese brands, are benefiting from increased interest in outdoor activities as a form of stress relief [29][31][32]. - **Convenience Economy**: The rise of frozen foods and smart home appliances reflects a shift towards convenience, with brands like Anjijia and Kewell seeing steady growth as consumers seek time-saving solutions [39][40][42]. - **Lazy Economy**: The trend of reduced cooking time among younger generations has led to a preference for ready-to-eat meals and smart appliances that automate household tasks, indicating a shift in consumer priorities [39][40][42]. Group 2: Market Dynamics - The article emphasizes that even in a low-desire economy, there are significant opportunities for those willing to invest in counter-cyclical sectors. Companies that can identify and act on these opportunities are likely to emerge as winners [44].
晚间公告|2月11日这些公告有看头
Di Yi Cai Jing· 2026-02-11 10:25
Group 1 - Unisplendour Corporation has decided to terminate its plan to issue H-shares and list on the Hong Kong Stock Exchange due to strategic development considerations [2] - Yuandong Biotech is participating in a follow-up procurement for 13 products, with expected sales revenue of approximately 651 million yuan in 2024, accounting for 48.25% of total revenue [3] - Blue Lithium has terminated its participation in the GreenMei Indonesia project due to strategic adjustments by GreenMei, with no significant impact on its operations [4] Group 2 - Jinhaitong plans to invest up to 400 million yuan in the construction of a semiconductor equipment manufacturing center in Shanghai, covering an area of 55,000 square meters [5] - Kaiying Network's subsidiary has signed a settlement agreement with Legend IP, which is expected to positively impact profits by approximately 200 million yuan [6] - Newray plans to acquire 70% of PCB tool company Huilian Electronics for no more than 700 million yuan, enhancing its market position in the PCB tool sector [7] Group 3 - Longbai Group intends to acquire a 5.46% stake in Yunnan Guotai for 234 million yuan [8] - Dawi Technology's Zhangbei data center project is set to be completed by October 2025, primarily providing customized standard data center environments [9] Group 4 - Guobang Electronics reported a net profit of 508 million yuan for 2025, a year-on-year increase of 4.72%, despite a revenue decline of 7.92% [11] - Daotong Technology achieved a net profit of 935 million yuan in 2025, reflecting a significant year-on-year growth of 45.89% [12] - Jingchen Co. reported a net profit of 871 million yuan for 2025, with a growth of 6% year-on-year [13] Group 5 - Qizhou Dongfeng plans to repurchase shares worth between 50 million and 100 million yuan to implement an employee stock ownership plan [17] - Keri Technology's shareholders plan to reduce their holdings by a total of up to 3.13% of the company's shares [19] Group 6 - Roman Co. signed a 260 million yuan contract for a wind power project, with the company’s share of the contract amounting to approximately 190 million yuan [21] - Zhongke Haixun is expected to win projects totaling approximately 288 million yuan [22] - Shan Jian Co. won four construction projects with a total value of 4.834 billion yuan [23]
MSCI全球小盘股指数调整:安井食品等21只获纳入 雅生活服务等11只被剔除
Zhi Tong Cai Jing· 2026-02-11 07:08
Group 1 - MSCI announced its quarterly index adjustments for February 2026, effective after the market close on February 27 [2][3] - The MSCI Global Small Cap Index will include 21 new stocks from the China region, such as Anjuke Food (603345), AutoHome (ATHM.US), and Baiaosaitu (02315) [2][3] - The adjustments also include the addition of stocks from Hong Kong, such as Champion REIT (02778) and Longjiang Life Science Technology (00755) [3][4] Group 2 - Stocks removed from the MSCI Global Small Cap Index include Yasheng Service (03319), BOE Technology Group (00710), and Chaince Digital (CD.US) [2][3] - In Hong Kong, stocks like Cafe de Coral (00341) and SuperX AI (SUPX.US) were also removed from the index [4]
MSCI全球小盘股指数调整:安井食品(02648)等21只获纳入 雅生活服务(03319)等11只被剔除
智通财经网· 2026-02-11 03:49
Core Viewpoint - MSCI announced its quarterly index adjustments for February 2026, which will take effect after the market closes on February 27. The adjustments include the addition and removal of several stocks in the MSCI Global Small Cap Index for both China and Hong Kong regions [1]. Group 1: Additions to MSCI Global Small Cap Index - In the China region, 21 stocks will be added, including: - Anjuke Food (02648) - Autohome (ATHM.US) - Baidu (02315) - Bruker (00325) - China Communications Services (00552) - China Rare Earth Holdings (03788) [1][2] - In the Hong Kong region, the following stocks will be added: - Champion REIT (02778) - Chuang's Consortium International (00755) - FWD Group (01828) - Eagle Precision (01286) - Dexion Shipping (02510) [3][4] Group 2: Removals from MSCI Global Small Cap Index - In the China region, 11 stocks will be removed, including: - Yasheng Group (03319) - BOE Technology Group (00710) - Jianfa International Group (01908) - Chaince Digital (CD.US) [2] - In the Hong Kong region, the following stocks will be removed: - Cafe de Coral (00341) - Derin International (01126) - SuperX AI (SUPX.US) [3][4]