Investment Focus - The report highlights the value of consumer stocks in a volatile market, recommending a focus on companies like Guizhou Moutai, Eastroc Beverage, and Yili Group, all rated as "Outperform" [1]. Industry Overview - In January 2026, four out of eight tracked essential consumer sectors showed positive growth, including condiments, frozen foods, soft drinks, and dining, while four sectors, such as mid-to-high-end baijiu, dairy products, and beer, experienced declines [3][9]. - The overall consumer industry is characterized by a recovery in basic demand while hedonic consumption remains under pressure, indicating a shift in consumer spending towards essential goods [9]. Revenue and Growth Analysis - The revenue for the mid-to-high-end baijiu sector in January was 470 billion yuan, down 14.0% year-on-year, while the revenue for the mass-market baijiu sector was 229 billion yuan, down 3.0% year-on-year [10][11]. - The soft drink sector reported a revenue of 962 billion yuan in January, with a year-on-year growth of 1.1%, indicating a cautious recovery in demand [17]. - The frozen food sector saw a revenue of 150 billion yuan, with a year-on-year increase of 8.0%, driven by pre-Spring Festival stocking and low temperatures [16]. Price Trends - The report notes that the wholesale prices of major baijiu brands like Guizhou Moutai remained stable, while some brands faced downward price pressures due to high inventory levels [4][21]. - The average discount rates for liquid milk and condiments increased compared to the previous month, reflecting intensified market competition [35][37]. Market Dynamics - The report identifies four favorable funding factors for the essential consumer sector, including significant volatility in global capital markets, declining risk-free interest rates, increased foreign capital allocation to China, and low institutional allocation levels [6]. - The report suggests focusing on companies that align with both domestic and foreign institutional preferences, as well as those showing improvements in fundamentals and dividend yields [6].

白酒巨头们在资本市场撒出真金白银。经粗略计算，截至目前，4家白酒企业2025年中期分红累计达到425.36亿元，这次集中分红也被市场视为酒企"红包 雨"。 2025年12月10日，贵州茅台发布公告称，公司将以总股本12.52亿股为基数，每股派发23.957元现金红利（含税），共计派发300.01亿元（含税）；同日，五 粮液发布公告称，公司将以公司现有总股本38.82亿股为基数，向全体股东每10股派现金25.78元（含税），合计分配100.07亿元（含税），不送红股，不以 公积金转增股本；随后，2026年1月24日，泸州老窖发布2025年中期分红派息实施公告，计划以14.72亿股总股本为基数，向全体股东每10股派发现金红利 13.58元（含税），合计派现金额达19.99亿元；此外，古井贡酒发布公告称，拟以2025年9月30日股本总数5.29亿股为基数，向全体股东每10股派发现金红利 10元（含税），不送红股，不以公积金转增股本，共计派发现金红利5.29亿元。 对于此次分红，贵州茅台指出，此次利润分配方案综合考虑了公司目前的生产经营状况、未来发展资金需求、经营现金流等因素，不会对公司正常经营和长 期发展造成影响。 ...

Market Overview - The liquor sector experienced a rise of 2.01% on February 3, with Huangtai Liquor leading the gains [1] - The Shanghai Composite Index closed at 4067.74, up 1.29%, while the Shenzhen Component Index closed at 14127.1, up 2.19% [1] Liquor Sector Performance - Key stocks in the liquor sector showed varied performance, with Yanzongyan leading with a closing price of 19.27, up 9.99% and a trading volume of 455,900 shares, amounting to 857 million yuan [1] - Other notable performers included Jinhui Liquor at 24.86, up 3.67%, and Guizhou Moutai at 1474.92, up 3.36%, with a significant trading volume of 86,300 shares, totaling 12.628 billion yuan [1] Capital Flow Analysis - The liquor sector saw a net inflow of 463 million yuan from main funds, while retail investors contributed a net inflow of 468 million yuan [2] - However, speculative funds experienced a net outflow of 931 million yuan [2] Individual Stock Capital Flow - Guizhou Moutai had a main fund net inflow of 1.212 billion yuan, but speculative funds saw a net outflow of 1.211 billion yuan [3] - Huangtai Liquor reported a main fund net inflow of 42.6 million yuan, while retail investors contributed a net inflow of 35.36 million yuan [3] - Other stocks like Tianyoude Liquor and Shanxi Fenjiu also showed mixed capital flows, with Tianyoude Liquor having a main fund net inflow of 12.18 million yuan [3]

Investment Rating - The report maintains an "Outperform the Market" rating for the food and beverage sector [4][5]. Core Views - The food and beverage sector is expected to perform well in 2026, with a focus on four main investment themes: cost advantages, efficiency improvements, innovation-driven growth, and opportunities for recovery in distressed segments [3][10]. - The report highlights the increasing bottom signals in the liquor market, particularly for baijiu, and emphasizes the importance of sales performance during the Spring Festival [2][10]. Summary by Relevant Sections Liquor - Baijiu prices, particularly for Moutai, are stable with a slight increase, and attention is drawn to the sales rhythm during the Spring Festival. The report recommends Moutai, Shanxi Fenjiu, and Luzhou Laojiao as top picks, while also suggesting to monitor other brands like Gujing Gongjiu and Wuliangye [2][10]. - The report anticipates a continued trend of small liquor companies exiting the market, with a projected production decline of 12.1% for baijiu in 2025 [10]. Beer - The beer industry is experiencing healthy inventory levels, with expectations for demand recovery. The report recommends Yanjing Beer and China Resources Beer as key players to watch [11][10]. Snacks - The report emphasizes the importance of strong alpha stocks in the snack sector, particularly focusing on konjac snacks, with companies like Weilong and Yanjinpuzi showing strong product innovation and competitive advantages [12][10]. Food Supply Chain - The food supply chain is entering a peak season for stocking and sales, with a focus on pre-prepared dishes. The report recommends leading companies like Yihai International and Haitian Flavoring, as well as companies that are expanding their channels like Qianwei Yangchun [13][14]. Dairy Products - The report suggests a cautious outlook for dairy companies due to competitive pressures, but highlights the potential for recovery in 2026, particularly for leading companies like Yili [14][10]. Beverages - The beverage sector is currently in a de-stocking phase, with stable preparations for the Spring Festival. The report continues to recommend companies like Nongfu Spring and Dongpeng Beverage, which are accelerating their national expansion [15][10].

Core Insights - The article discusses the launch of "Wine Price Reference" by Sina Finance, which provides real-time data on the retail prices of major Chinese liquor brands, highlighting a structural price differentiation in the market as of February 3rd [1][7]. Price Trends - The average retail price of the top ten liquor products in China was reported at 9013 yuan, a slight decrease of 7 yuan from the previous day, primarily driven by price corrections in high-end products [1][7]. - Among the ten products, seven saw price increases while three experienced declines, indicating a continued structural differentiation in pricing [1][7]. Notable Price Changes - The price of Xijiu Junpin increased by 10 yuan, while Qinghua Lang rose by 8 yuan, reflecting a stronger pricing strategy in the market [1][7]. - Other products like Yanghe Dream Blue M6+ and Guojiao 1573 each saw a price increase of 5 yuan, indicating a positive market sentiment [1][7]. - Conversely, the price of premium Moutai dropped by 22 yuan, marking the largest decline, following a previous strong price increase [1][7]. Data Collection Methodology - The "Wine Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective price tracking system [2][8]. - The data aims to provide a scientifically accurate and traceable representation of the market prices for well-known liquor brands [2][8]. iMoutai Platform Insights - The iMoutai platform reported an increase of 6.28 million new users in the past month, with active users exceeding 15.31 million [2][8]. - The platform successfully processed over 2.12 million orders, with more than 1.43 million orders for the 500ml Moutai product, indicating strong consumer demand [2][8]. - iMoutai has enhanced its risk management capabilities, successfully intercepting 540 million instances of abnormal behavior in January, aiming to create a fair and orderly consumption environment [2][8].

Core Viewpoint - The food and beverage sector showed resilience in the market, with the Huabao Food and Beverage ETF (515710) experiencing a price increase of 0.86% by the end of trading on February 2, 2026, despite an initial surge of 3.28% during the day [1][4]. Group 1: Market Performance - The food and beverage ETF Huabao (515710) opened strong, reaching a peak increase of 3.28% before closing up 0.86% [1]. - Major liquor stocks saw significant gains, with Jinhuijiu hitting the daily limit, Shuijingfang rising by 7.44%, and Jinzongzi Jiu increasing by 5.17% [1]. - Leading liquor brands such as Kweichow Moutai, Wuliangye, Luzhou Laojiao, Shanxi Fenjiu, and Yanghe also closed in the green [1]. Group 2: Industry Insights - CITIC Construction pointed out that the surge in the liquor sector is driven by Moutai's sales price exceeding expectations, recognized reforms, and easing real estate policies, alongside a positive outlook for PPI [1]. - Moutai's payment and delivery progress has surpassed last year's levels, and industry reforms are advancing, with expectations for the industry to bottom out by 2026, potentially increasing market share for leading brands [1]. - Current valuations in the food and beverage sector remain low, with the PE ratio of the Huabao ETF at 19.81, placing it in the 3.33% percentile of the last decade, indicating strong medium to long-term investment potential [1][3]. Group 3: Future Outlook - Xiangcai Securities noted that the food and beverage industry's valuation is at a historical low, despite weak market data such as retail sales and consumer confidence [3]. - The prolonged adjustment period has led to a pricing of pessimistic expectations, and with inflation showing signs of mild recovery, investment opportunities in the consumption sector are emerging [3]. - Investors are encouraged to focus on core assets within the food and beverage sector, particularly the Huabao ETF, which has a significant allocation to leading high-end liquor stocks and other beverage segments [3].

Group 1 - The liquor sector experienced a rise of 1.86% on February 2, with Jinhuijiu leading the gains [1] - The Shanghai Composite Index closed at 4015.75, down 2.48%, while the Shenzhen Component Index closed at 13824.35, down 2.69% [1] - Key stocks in the liquor sector showed significant price increases, with Jinhuijiu up 10.00% to 23.98, and Huangtaijiu up 9.98% to 17.52 [1] Group 2 - The liquor sector saw a net inflow of 1.464 billion yuan from main funds, while retail investors experienced a net outflow of 448 million yuan [2] - The trading volume for major liquor stocks included Luzhou Laojiao at 33.07 billion yuan and Wuliangye at 57.54 billion yuan [2] - The stock performance of major companies included Moutai with a closing price of 1427.00, up 1.86%, and Wuliangye at 107.29, up 2.18% [1][2] Group 3 - Moutai had a main fund net inflow of 5.46 billion yuan, while retail investors had a net outflow of 861,700 yuan [3] - Luzhou Laojiao saw a main fund net inflow of 1.56 billion yuan, with a retail net outflow of 1.1 billion yuan [3] - Water Well Square had a main fund net inflow of 1.46 billion yuan, with retail investors experiencing a net outflow of 58.5 million yuan [3]

Core Viewpoint - The liquor industry is expected to benefit from the upcoming Spring Festival marketing activities, with a focus on market cultivation and consumer education to promote sales and alleviate pressure on distributors [1] Industry Summary - The Shanghai Composite Index closed at 4015.75 points, down 2.48%, while the liquor sector closed at 2275.05 points, down 0.29% [1] - 19 liquor stocks rose, with notable gains from Jinhuijiu and Huangtaijiu, which hit the daily limit [1] - Major liquor companies showed positive performance: - Kweichow Moutai closed at 1427 CNY/share, up 1.86% - Wuliangye closed at 107.29 CNY/share, up 2.18% - Shanxi Fenjiu closed at 173.5 CNY/share, up 1.46% - Luzhou Laojiao closed at 122.00 CNY/share, up 0.91% - Yanghe Brewery closed at 55.87 CNY/share, up 0.99% [1] Company Summary - CITIC Securities highlighted that the liquor industry is learning from leading companies' experiences in channel and product reforms following distributor conferences [1] - The firm anticipates that the actual sales of liquor during the 2026 Spring Festival will remain stable, considering factors such as improved sales dynamics, an additional day off during the holiday, and the consumption scenarios associated with the festival [1]

Core Viewpoint - The Chinese liquor industry is entering a period of price correction, marking the end of a decade-long growth driven by price increases, which may lead to a prolonged cycle of volume and price contraction that will reshape the industry landscape [1] Group 1: Historical Context - The core growth logic of the liquor industry over the past two decades has been driven by continuous price increases rather than substantial consumer demand expansion, creating a cycle of "price increase - value addition - stockpiling - further price increase" [2] - The industry has seen rapid growth from 50 billion to 800 billion, primarily fueled by price hikes, with high-end liquor prices rising from around 200 yuan in 2000 to 2000 yuan [2][4] Group 2: Price Correction Impact - The recent price correction has reduced the core price of high-end liquor from 2000 yuan to 1000 yuan, indicating a significant disruption to the existing industry ecosystem [5] - 60% of liquor companies were reported to be in a price inversion situation by 2025, with the 800-1500 yuan price range being the most severely affected [6] - The average inventory turnover days for the liquor industry was approximately 80-100 days by the end of 2025, with some small and medium enterprises facing over 180 days [6] Group 3: Consumer Demand Changes - The share of stockpiling demand in high-end liquor consumption was 35%, heavily reliant on price increase expectations, which have now been disrupted by the price cuts [7] - The core consumer group aged 40-60 is experiencing a rapid decline in consumption capacity, with the average consumption of the 70s generation dropping from 8.3 liters in 2019 to 5.7 liters in 2024 [9] - 78% of Generation Z reject traditional liquor culture, and 62% find high-alcohol liquor unpalatable, indicating a shift in demand structure [9] Group 4: Industry Ecosystem Imbalance - The price system in the liquor industry is highly transmissive, with price adjustments by leading companies triggering a chain reaction across the industry [10] - If the core products of leading companies lose their price anchor, it could lead to a collapse of the entire industry price system [10] - The reliance on high prices for capacity expansion and brand investment will become unsustainable, leading to potential losses and shutdowns for smaller companies [10] Group 5: Future Outlook - The liquor industry is likely to enter a prolonged period of volume and price contraction in 2026, with a projected sales decline of 5-8% [12][14] - The price correction will accelerate industry reshuffling, resulting in a differentiated market structure where leading companies face pressure, mid-tier companies collapse, and small companies exit [15] - The price correction is not merely a cyclical fluctuation but a necessary adjustment to the past two decades' price-driven growth model, pushing the industry back to its consumption essence [15][17]

Core Viewpoint - The liquor sector is experiencing a collective surge, driven by rising prices of high-end liquor, particularly the flagship product, Feitian Moutai, which has seen significant price increases recently [1][2]. Group 1: Market Performance - As of February 2, the liquor index (884705) rose over 3%, with all constituent stocks showing gains, including Huangtai Liquor reaching a daily limit increase and others like Shui Jing Fang and Jin Hui Liquor rising over 7% [1]. - The price of Feitian Moutai has increased for three consecutive days, with the market price surpassing 1700 yuan per bottle, marking a single-day increase of approximately 100 yuan, the highest daily increase this year [1]. Group 2: Price Adjustments - Following the short-term price surge, a rational price correction occurred, with the wholesale price of the 2026 Feitian Moutai dropping to 1590 yuan per bottle, down 80 yuan from the peak at the end of January, yet still above the guidance price of 1499 yuan [1]. - Other high-end products also experienced varying degrees of price adjustments, but overall fluctuations remained moderate [1]. Group 3: Future Outlook - Huachuang Securities suggests that the current state of Moutai reform is gradually showing its effects, with online and offline sales channels improving, leading to a significant increase in sales velocity [2]. - Citic Securities anticipates that the liquor industry will benefit from the upcoming Spring Festival marketing activities, predicting stable sales during the holiday period due to various favorable factors [3]. - The liquor sector is viewed as being at a historical low in terms of valuation, presenting strong bottom-fishing opportunities, especially as the market sentiment is currently pessimistic [2].