白酒龙头企业洋河股份（002304.SZ）的一纸公告掀起资本市场波澜。 截 1月23日晚，洋河股份发布《关于现金分红回报规划（2025年度-2027年度）的公告》称，2025年-2027年，公司每年度现金分红总额不低于当年实 现归属于上市公司股东净利润的100%。 表面上看，此举似将全部利润回馈股东，诚意十足；但细究之下投资者却发现，这一"升级版"分红方案，实则悄然取消了此前极具吸引力的关键 条款：每年不低于70亿元的分红金额保底承诺。 图来源：洋河股份2026年1月23日公告 截至2025年末，洋河股份股东户数达16万户，其中不乏因高股息预期而重仓配置的长期投资者。如今，分红"保险"被单方面撤回，不少投资者在 互动平台直言：为什么可以随意修改此前对投资者作出的分红承诺、承诺才一年就撕毁契约公司诚信何在？ 来源：深交所互动易 回溯2024年1月，洋河股份曾高调发布2024年–2026年分红规划，明确承诺"每年现金分红比例不低于当年归母净利润的70%，且分红金额不低于70 亿元"。 截图 截图来源：洋河股份2024年8月29日公告 彼时，公司2023年归母净利润达100.16亿元，同比增长6.8%，"70亿元保 ...

证券之星消息，1月28日白酒板块较上一交易日下跌0.79%，*ST岩石领跌。当日上证指数报收于 4151.24，上涨0.27%。深证成指报收于14342.9，上涨0.09%。白酒板块个股涨跌见下表： 从资金流向上来看，当日白酒板块主力资金净流出12.38亿元，游资资金净流入13.56亿元，散户资金净流 出1.18亿元。白酒板块个股资金流向见下表： | 代码 | 名称 | 主力净流入 (元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入(元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 000568 泸州老窖 | | 1.07 Z | 6.89% | -6686.18万 | -4.29% | -4056.45万 | -2.60% | | 600809 山西汾酒 | | 7464.03万 | 5.95% | 1.05亿 | 8.38% | -1.80亿 | -14.33% | | 000995 | 皇台酒业 | 2633.56万 | 12.95% | -253.88万 | -1.25% | -2379.67万 ...

Core Insights - The company is adapting to a new industry cycle with a focus on operational efficiency and lighter strategies, as indicated by the recovery in the white liquor market ahead of the Spring Festival [1] - The confidence in the company's strategy is backed by a series of solid and innovative efforts centered around the "four returns" concept [3] Product and Brand Strategy - The company has optimized its product system and brand value to maintain a steady growth trajectory, implementing a "dual famous liquor, multi-brand, multi-category" strategy that covers a full price range from mass to premium products [4] - New products have shown impressive performance, with the seventh generation of "Hai Zhi Lan" achieving nearly double-digit growth in opening rates, and high-end light bottle liquor selling out on the first day of pre-sale [7] Market Activation and Consumer Engagement - The company is focusing on building a consumer-centric brand system, combining traditional channel promotion with emotional resonance through innovative marketing strategies [8] - Recent consumer interaction activities themed "Su Xiang Yi Jia Qin" were conducted in Hunan, and the company is increasing terminal promotions and scenario marketing efforts for the upcoming Spring Festival [10] Pricing and Market Confidence - Prices of leading products like "Meng Zhi Lan M6+" and "Hai Zhi Lan" are steadily increasing as the Spring Festival approaches, reflecting distributor confidence in the brand's development [11] - Despite short-term performance pressures, the company's strategic adjustments are expected to support long-term operations and development, with major brokerage firms recognizing the company's long-term value [11]

作者：温蒂 编辑：马克 近日，洋河股份（002304.SZ）连发三则重磅公告，将自己推到了舆论的聚光灯下。 首先是人事变动。已经任职近11年的总裁钟雨因到龄退休辞职，由董事长顾宇接任总裁一职。 1964年5月出生的钟雨，是中国酿酒大师、高级工程师，兼具技术与管理双重背景。其掌舵的10多年期 间，见证了洋河攀登到行业巅峰的辉煌时刻，也经历了增长的停滞与业绩下滑的困境。其退休辞职，也 标志着洋河一个时代的结束。 其次是业绩预告。预计2025年归母净利润21.16亿元至25.24亿元，同比暴跌62.18%至68.30%，直接倒退 15年回到2010年的水平。 公司将业绩下滑归因于行业深度调整，但这显然难以用行业因素一言蔽之，毕竟大家都面临同样的问 题，为什么洋河股份就掉队掉得更快。 此外还修改了分红规划。将现金分红率由原本的70%提高到不低于100%，但放弃了此前承诺的年度分 红不低于70亿元的目标。 看起来，比例提高了，但因为净利润大降，取消不低于70亿元的限制后，分红的净额也大幅缩水。 01 分红大幅缩水为哪般？ 洋河股份的业绩滑坡，不是从2025年开始的。早在2023年，洋河股份的营收还达到营业收入331.2 ...

Group 1 - A significant number of A-share companies are reporting losses, with over 500 companies expected to post losses for 2025, reflecting a shift in the market where loss-making companies are disclosing their financials earlier than usual [1][3][22] - The real estate and construction sectors are particularly affected, with companies like Huaxia Happiness expected to report losses between 16 billion to 24 billion yuan, making it the "loss king" [4][24] - The overall performance of A-share companies is under pressure, with 709 out of 1165 companies reporting declining performance, which is approximately 60% [1][22] Group 2 - The trend of loss-making companies disclosing their financials is seen as a sign of market rationalization, with companies aiming to manage expectations and release financial pressures [2][21] - The solar energy sector is facing significant challenges, with leading companies like Tongwei Co. and Longi Green Energy expected to report substantial losses due to overcapacity and price competition [6][24] - The real estate sector is also experiencing widespread losses, with over 30 A-share real estate companies reporting poor performance, and only a few showing positive results [7][25] Group 3 - Companies like Zhichun Technology and Siyuanjie are facing severe stock price declines following their loss announcements, indicating investor reactions to poor financial forecasts [12][30] - The overall market sentiment is expected to be negatively impacted in the short term due to the concentration of negative financial disclosures, but this could lead to improved market pricing efficiency in the long run [15][32] - The performance of A-share companies is anticipated to show a "total pressure, structural brilliance" pattern, with traditional industries like real estate and solar energy under significant strain [16][33][34]

Core Viewpoint - The Chinese liquor market is experiencing a mixed trend in retail prices for the top ten products, with an overall decline in average prices, indicating potential market volatility and changing consumer behavior [1][5]. Price Trends - The total retail price for a package of the top ten liquor products is 8866 yuan, down 20 yuan from the previous day, marking a new low in the past five days [1]. - Among the ten products, four saw price increases while six experienced declines, with notable changes including a 6 yuan increase for premium Moutai and a 17 yuan decrease for Qinghua Lang [1][4]. Market Dynamics - The introduction of the i-Moutai platform has begun to influence the retail prices of Moutai products, with the standard Moutai priced at 1499 yuan and the premium Moutai at 2299 yuan [5]. - The A-share liquor sector has seen a decline, with the China Securities White Liquor Index dropping to 8293.16 points, the lowest since September 19, 2024, and a continuous six-year decline in annual performance [5]. Stock Performance - The average decline for 20 stocks in the white liquor sector over the past 11 trading days is approximately 8.5%, with a median drop of 6.6% [5]. - Six stocks have seen declines exceeding 10%, representing nearly 30% of the sector's total stocks, including Shanxi Fenjiu and Yanghe [5]. Financing Trends - Despite the market downturn, there has been an increase in financing activity, with Guizhou Moutai seeing a net buy of 3.166 billion yuan over the past ten trading days, reaching a new high in financing balance [5].

| 2 | 习酒君品 | 639/瓶 | -3元' | | --- | --- | --- | --- | | | 53度/500ml | | | | 北 | 青花郎 | 720/瓶 | -17元▼ | | | 53度/500ml | | | | 100 | 水晶剑南春 | 391/瓶 | 3元 ▲ | | | 52度/500ml | | | 来源：酒业内参 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月28日呈 放量分化走势。如果十大单品各取一瓶整体打包售卖，今日总售价为8866元，较昨日下跌20元，创近五 日以来价格新低。今日市场四涨六跌：上涨端，精品茅台领涨6元/瓶；水晶剑南春上涨3元/瓶；国窖 1573和梦之蓝M6+均上涨2元/瓶。下跌端，青花郎显著回调17元/瓶，调整幅度居前，此前该酒品曾五 连涨获利回吐压力日增；飞天茅台终端零售价受i茅台平台常态化供应影响，环比下跌9元/瓶；习酒君 品和古井贡古20分别下跌3元/瓶、2元/瓶；青花汾20和五粮液均微跌1元/瓶，走势相对平稳。 【点击进入酒价内参，查看真实酒价】 白酒业的重要新闻方面，昨日（27日）A股白酒板 ...

Core Viewpoint - The Chinese liquor market is experiencing a mixed trend in retail prices, with the average price of the top ten liquor products showing a decline, indicating potential market volatility and shifts in consumer demand [1][5]. Price Trends - As of January 28, the total retail price for a package of the top ten liquor products is 8866 yuan, down 20 yuan from the previous day, marking a new low in the past five days [1]. - The market shows four price increases and six decreases today, with premium Moutai leading the increase by 6 yuan per bottle, while Qinghua Lang saw a significant drop of 17 yuan per bottle [1][4]. Market Dynamics - The introduction of the iMoutai platform selling Moutai at 1499 yuan per bottle and premium Moutai at 2299 yuan per bottle has begun to influence market prices, reflecting a magnetic effect on retail prices [5]. - The A-share liquor sector has seen a decline, with the China Securities White Liquor Index dropping to 8293.16 points, the lowest since September 19, 2024, and the sector has experienced a continuous six-year decline [5]. Stock Performance - Within the liquor sector, 20 constituent stocks have averaged a decline of nearly 8.5% over the past 11 trading days, with a median drop of 6.6% [5]. - Six stocks have seen declines exceeding 10%, representing nearly 30% of the sector's total stocks, including Shanxi Fenjiu and Yanghe Brewery [5]. Financing Activity - Despite the market downturn, there is a trend of increased investment from financing clients, with Guizhou Moutai seeing a net purchase of 3.166 billion yuan over the last ten trading days, reaching a new high in financing balance [5].

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月28日呈 放量分化走势。如果十大单品各取一瓶整体打包售卖，今日总售价为8866元，较昨日下跌20元，创近五 日以来价格新低。今日市场四涨六跌：上涨端，精品茅台领涨6元/瓶；水晶剑南春上涨3元/瓶；国窖 1573和梦之蓝M6+均上涨2元/瓶。下跌端，青花郎显著回调17元/瓶，调整幅度居前，此前该酒品曾五 连涨获利回吐压力日增；飞天茅台终端零售价受i茅台平台常态化供应影响，环比下跌9元/瓶；习酒君 品和古井贡古20分别下跌3元/瓶、2元/瓶；青花汾20和五粮液均微跌1元/瓶，走势相对平稳。 | 2 | 习酒君品 | 639/瓶 | -3元' | | --- | --- | --- | --- | | | 53度/500ml | | | | 北 | 青花郎 | 720/瓶 | -17元▼ | | | 53度/500ml | | | | 100 | 水晶剑南春 | 391/瓶 | 3元 ▲ | | | 52度/500ml | | | "酒价内参"的每日数据源自全国各大区均有 ...

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价在1月28日呈 放量分化走势。如果十大单品各取一瓶整体打包售卖，今日总售价为8866元，较昨日下跌20元，创近五 日以来价格新低。今日市场四涨六跌：上涨端，精品茅台领涨6元/瓶；水晶剑南春上涨3元/瓶；国窖 1573和梦之蓝M6+均上涨2元/瓶。下跌端，青花郎显著回调17元/瓶，调整幅度居前，此前该酒品曾五 连涨获利回吐压力日增；飞天茅台终端零售价受i茅台平台常态化供应影响，环比下跌9元/瓶；习酒君 品和古井贡古20分别下跌3元/瓶、2元/瓶；青花汾20和五粮液均微跌1元/瓶，走势相对平稳。 | 2 | 习酒君品 | 639/瓶 | -3元' | | --- | --- | --- | --- | | | 53度/500ml | | | | 北 | 青花郎 | 720/瓶 | -17元▼ | | | 53度/500ml | | | | 100 | 水晶剑南春 | 391/瓶 | 3元 ▲ | | | 52度/500ml | | | 新浪财经"酒价内参"重磅上线 知名白酒真 ...