Group 1: Company Overview and Market Position - Tianyoude Qingke Liquor is one of the two listed companies producing Qingke liquor, with a primary market in Qinghai Province, accounting for 75% of sales [3] - The main brand, Tianyoude, holds a market share of 65% within the company [3] - In 2021, the company reported a revenue of CNY 1.054 billion and a net profit of CNY 63.2248 million, marking a significant improvement from the previous year [3] Group 2: Product Strategy and Market Development - The company aims to enhance its marketing transformation and product structure, focusing on high-end products priced above CNY 1,000 and next-high-end products priced around CNY 500 [4][6] - In Q1 2022, products priced above CNY 100 accounted for 45% of sales, indicating a shift towards higher-value offerings [3] - The company plans to leverage real vintage certification to enhance the value of its core product series, Guozhide [3][7] Group 3: Financial Management and Cost Control - The company has adopted the "Amoeba Management Model" to improve efficiency, focusing on cost control and shifting fixed costs to variable costs [5] - In 2021, the sales expense ratio significantly decreased due to these management strategies [5] Group 4: Market Expansion and Competitive Landscape - The company is strategically expanding into the Gansu market, which has a population of over 20 million, compared to Qinghai's 6 million [9] - The competitive landscape includes both regional liquor companies and well-known national brands, particularly in the CNY 200 price range [6][11] - The company aims to strengthen its market position in Gansu while maintaining a focus on its core market in Qinghai [9][11] Group 5: Future Outlook and Strategic Goals - The company is focused on long-term growth, aiming to establish a strong presence in the Qinghai-Tibet Plateau and expand nationally [12] - Future strategies include enhancing brand value through cultural integration and product innovation, particularly in the high-end segment [14] - The company recognizes the need to adapt to market changes and consumer preferences, especially in light of the ongoing pandemic [7][10]

证券代码： 002646 证券简称：天佑德酒 青海互助天佑德青稞酒股份有限公司 投资者关系活动记录表 编号：2022-004 | --- | --- | --- | --- | |-------------------------|-------------------------------------------------------|--------------------------------------------------------------|--------------------------------------| | | | | | | 投资者关系活动类 | □ 特定对象调研 | □ 分析师会议 | | | 别 | □ 媒体采访 | √ 业绩说明会 | | | | □ 新闻发布会 | □ 路演活动 | | | | □ 现场参观 | | | | | □ 其他 | （请文字说明其他活动内容） | | | 参与单位名称及人 员姓名 | 通过全景网参与公司" 2021 年度业绩说明会"的投资者 | 2022 | 年青海辖区上市公司投资者集体接待日暨 | | | | | | | 时间 | ...

青海互助天佑德青稞酒股份有限公司 2022 年第三季度报告 证券代码：002646 证券简称：天佑德酒 公告编号：2022-040 青海互助天佑德青稞酒股份有限公司 2022 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 重要内容提示： 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重 大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、 完整。 3.第三季度报告是否经过审计 □是 否 1 青海互助天佑德青稞酒股份有限公司 2022 年第三季度报告 一、主要财务数据 （一） 主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | --- | |------------------------------------------------------|------------------|----------------------- ...

青海互助天佑德青稞酒股份有限公司 2022 年半年度报告全文 | --- | --- | --- | --- | |-------|-------|--------------------------------------------------------------------------------|-------| | | | | | | | | | | | | | | | | | | | | | | | 夫祝天佑德建厂 青海互助天佑德青稞酒股份有限公司 2022年半年度报告 天佑德 青稞酒 | | | | | | | | | | | | 2022年8月26日 l 青海互助天佑德青稞酒股份有限公司 2022 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容 的真实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担 个别和连带的法律责任。 公司负责人李银会、主管会计工作负责人郭春光及会计机构负责人(会计 主管人员)杨翠玉声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 公司不存在对生 ...

青海互助天佑德青稞酒股份有限公司 2022 年第一季度报告全文 证券代码：002646 证券简称：天佑德酒 公告编号：2022-021 青海互助天佑德青稞酒股份有限公司 2022 年第一季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 重要内容提示: 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在虚假记载、误导性陈述或重大遗 漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告中财务信息的真实、准确、完整。 3.第一季度报告是否经过审计 □ 是 √ 否 一、主要财务数据 (一)主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | |-----------------------------------------------------|------------------|------------------|---------------------------| | | 本报告期 | ...

Financial Performance - The company reported a total revenue of 472,562,974 RMB for the year 2021, with a cash dividend of 0.50 RMB per 10 shares distributed to shareholders[7]. - The company's operating revenue for 2021 was ¥1,054,137,858.86, representing a 38.00% increase compared to ¥763,844,855.60 in 2020[28]. - The net profit attributable to shareholders for 2021 was ¥63,224,775.60, a significant turnaround from a loss of ¥115,093,724.62 in 2020, marking a 154.93% increase[28]. - The net cash flow from operating activities reached ¥70,621,823.15 in 2021, a 189.65% increase from a negative cash flow of ¥78,777,630.11 in 2020[28]. - The total assets at the end of 2021 were ¥3,222,623,914.71, which is a 21.05% increase from ¥2,662,221,891.27 at the end of 2020[28]. - The company reported a basic earnings per share of ¥0.1376 for 2021, compared to a loss of ¥0.2558 in 2020, indicating a 153.79% increase[28]. - The weighted average return on net assets improved to 2.59% in 2021 from -4.99% in 2020, an increase of 7.58%[28]. - The total profit for 2021 was CNY 92.39 million, with a net profit attributable to shareholders of CNY 63.22 million[65]. - The company's total operating revenue for 2021 reached ¥1,054,137,858.86, representing a 38.00% increase compared to ¥763,844,855.60 in 2020[72]. Market and Product Development - The company plans to expand its product offerings and enhance its market presence through the development of new products and technologies, particularly in the barley wine segment[42]. - The company is leveraging internet tools to enhance its traditional business model, aiming to create a new retail model that integrates online and offline operations[44]. - The company is focusing on brand building and product value enhancement, particularly through the promotion of true vintage products and the "70th anniversary of factory establishment" campaign[48]. - The company is expanding its market presence in strategic areas such as Beijing, Gansu, and Henan, while enhancing core terminal construction and group purchase channel development[48]. - The company plans to expand its market presence through e-commerce platforms such as JD.com and Tmall, enhancing direct sales channels[57]. - The company aims to enhance the brand value of Qingke liquor through ecological diversity research and the establishment of a microbial information database[99]. - The company is committed to promoting the sustainable development of the Qingke liquor industry through innovative research and product quality enhancement[99]. - The company aims to develop new products that align with market demands, including vintage liquor and innovative storage methods[139]. Risk Management - The company has no significant adverse risk factors affecting its production, operation, financial status, or sustainable profitability[7]. - The company has outlined potential risks it may face in the future in the section discussing future development prospects[7]. - The ongoing COVID-19 pandemic poses risks to the dining and banquet market, but the company plans to strengthen online channels to mitigate sales impacts[141]. - The company anticipates market competition risks due to increasing concentration and differentiation in the liquor industry, with strategies to create differentiated product categories[141]. Governance and Compliance - The company is committed to ensuring the accuracy and completeness of its financial reports, as stated by its management[6]. - The company has established a performance evaluation and incentive mechanism for senior management, with assessments based on work capability and achievement of performance targets[153]. - The company has a complete governance structure, including a board of directors and supervisory board, ensuring compliance with legal regulations[160]. - The company has established strict management protocols for the raised funds, ensuring dedicated storage and supervision to guarantee proper usage[124]. - The company has fully achieved direct information disclosure, ensuring all shareholders receive information fairly and timely[155]. Research and Development - The total R&D investment for 2021 was approximately ¥21.07 million, a decrease of 37.93% from ¥33.95 million in 2020, representing 2.00% of operating revenue[105]. - The number of R&D personnel increased to 99 in 2021, up 5.32% from 94 in 2020, with a notable increase in master's degree holders by 50%[105]. - The company is conducting research on the health benefits of Qingke liquor, focusing on its effects on liver cell damage and establishing a high-throughput screening model[99]. - The company has made significant progress in the research of functional microorganisms in traditional Qingke liquor production, enhancing the overall quality[96]. Sales and Distribution - The revenue from self-owned brand Qingke liquor accounted for 97.45% of total revenue, with a significant increase in mid-to-high-end products, which generated ¥709,442,742.50, representing 75.02% of Qingke liquor revenue[50]. - The sales model includes both channel distribution and direct sales, with a focus on traditional retail terminals and direct sales through proprietary stores and online platforms[47]. - The company added 20 new distribution points in Qinghai, bringing the total to 79, while the total in other regions increased to 513 after adding 128 new points[54]. - The online direct sales revenue amounted to ¥33,000,293.58, with a year-on-year growth of 37.68%[57]. - The revenue from sales through distribution channels was ¥826,850,120.40, which is 78.44% of total revenue, reflecting a 43.79% increase from the previous year[75]. Employee and Management - Total remuneration for directors, supervisors, and senior management during the reporting period amounted to 4,243,400 CNY[193]. - The highest remuneration was received by the Vice Chairman, totaling 471,700 CNY[193]. - The remuneration decision process involves proposals from the remuneration and assessment committee, approved by the board and shareholders[193]. - The company has maintained a stable management team with no significant changes in the roles of directors and senior management[172].

青海互助青稞酒股份有限公司 2021 年第三季度报告 □ 是 √ 否 证券代码：002646 证券简称：青青稞酒 公告编号：2021-074 青海互助青稞酒股份有限公司 2021 年第三季度报告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 重要内容提示: 1.董事会、监事会及董事、监事、高级管理人员保证季度报告的真实、准确、完整，不存在 虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 2.公司负责人、主管会计工作负责人及会计机构负责人(会计主管人员)声明：保证季度报告 中财务信息的真实、准确、完整。 3.第三季度报告是否经过审计 □ 是 √ 否 一、主要财务数据 (一)主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | --- | |------------------------------------------------------|----------------|-------------------------|----------------|--------- ...

青海互助青稞酒股份有限公司 2021 年半年度报告全文 | --- | --- | --- | --- | --- | --- | |-----------|-------|----------------------------|-------|-------|-------| | | | | | | | | | | 青海互助青稞酒股份有限公司 | | | | | | | 2021年半年度报告 そ | | | | | | | | | | | | | | | | | | | | | | | vicen | | | 2021年8月 | | | | | | 青海互助青稞酒股份有限公司 2021 年半年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证半年度报告内容的 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和 连带的法律责任。 公司负责人李银会、主管会计工作负责人郭春光及会计机构负责人(会计主 管人员)杨翠玉声明：保证本半年度报告中财务报告的真实、准确、完整。 所有董事均已出席了审议本报告的董事会会议。 | --- | |------------- ...

青海互助青稞酒股份有限公司 2021 年第一季度报告全文 青海互助青稞酒股份有限公司 2021 年第一季度报告 2021 年 04 月 1 青海互助青稞酒股份有限公司 2021 年第一季度报告全文 第一节 重要提示 公司董事会、监事会及董事、监事、高级管理人员保证季度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或者重大遗漏，并承担个别和 连带的法律责任。 所有董事均已出席了审议本次季报的董事会会议。 公司负责人李银会、主管会计工作负责人郭春光及会计机构负责人(会计主 管人员)杨翠玉声明：保证季度报告中财务报表的真实、准确、完整。 2 青海互助青稞酒股份有限公司 2021 年第一季度报告全文 第二节 公司基本情况 一、主要会计数据和财务指标 公司是否需追溯调整或重述以前年度会计数据 | --- | --- | --- | --- | |-----------------------------------------------------|------------------|------------------|---------------------------| | | 本报告期 | 上年 ...

青海互助青稞酒股份有限公司 2020 年年度报告全文 青海互助青稞酒股份有限公司 2020 年年度报告 2021 年 04 月 1 青海互助青稞酒股份有限公司 2020 年年度报告全文 | --- | --- | --- | --- | --- | --- | --- | |-----------|----------------------------|-------|-------|-------|----------------|-------| | | 青海互助青稞酒股份有限公司 | | | | | | | | そ | | | | 2020年年度报告 | | | | | | | | | | | | | | | | | | | | | | | | | | | 2021年4月 | | | | | | | 2 青海互助青稞酒股份有限公司 2020 年年度报告全文 第一节 重要提示、目录和释义 公司董事会、监事会及董事、监事、高级管理人员保证年度报告内容的真 实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏，并承担个别和连 带的法律责任。 公司负责人李银会、主管会计工作负责人郭春光及会计机构负责人(会计主 ...