其中，保利发展新组建"不动产运营中心"，整合了原运营与产品管理职能；中建八局对其投资与运营类 业务进行系统性重构；中国武夷则新增了安全质量部与成本管控部。业内人士分析指出，3家企业的调 整路径，核心均指向在行业承压背景下，通过内部革新实现降本增效与挖掘新增长点的迫切需求。 2025年初，保利发展2024年度业绩说明会上，公司董事长刘平透露新阶段发展目标，计划未来2—3年推 进企业自我重塑，通过推动不动产投资开发全面做优、不动产经营加速做大、不动产综合服务力争做 强，加快构筑新的核心竞争力，而此次公司架构调整，正是该战略落地的表现。 2026年伊始，房企组织架构调整动作频频。据北京商报记者不完全统计，仅1月内，中建八局、保利发 展、中国武夷3家房企已相继推进组织优化，核心方向聚焦总部集权与风险管控强化，折射出行业深度 调整期对稳健经营的共同诉求。事实上，这一轮调整在2025年底已有端倪。去年12月，碧桂园、绿城中 国、建发集团等超过10家重点房企也已启动架构与人事的协同调整，显示出行业整体步入以组织变革提 质增效的关键阶段。 业绩承压下的主动调整 据北京商报记者不完全统计，保利发展、中建八局、中国武夷等房企在2 ...

Investment Rating - The report rates the real estate sector as "Overweight" [4] Core Insights - The industry is expected to stabilize as supply decreases and quality improves, with new and old drivers working together to push the market towards a bottoming out [2] - Key cities are anticipated to find a balance in sales by 2026, although long-tail cities will continue to drag down overall performance, albeit at a reduced rate [2] Summary by Sections 2025 Industry Review - The industry faced a significant downturn in sales and investment, with actual sales area data falling below previous lower predictions due to overly optimistic expectations for third and fourth-tier cities [8] - The decline in new construction and investment was more pronounced than expected, with new construction area growth at -20.4% and completion area growth at -18.1% [10][24] 2026 Industry Outlook - The focus will be on high-quality development, with key cities expected to stabilize sales. The central economic work conference emphasized stabilizing the real estate market and encouraging the acquisition of existing properties for affordable housing [7][9] - Investment growth is projected to be slow, with construction area growth expected between -5.8% and -10.2%, and corresponding investment growth between -4.0% and -12.5% [10][11] - The report predicts that the sales amount for 2026 could vary under optimistic, neutral, and pessimistic scenarios, with forecasts of 2.6%, -4.9%, and -11.4% respectively [10] Policy Focus - The main pressures on the industry will stem from investment growth challenges, with expectations for interest rate cuts and asset recovery policies to support the sector [10][11] - The report highlights the importance of monitoring the implementation of policies related to interest rate reductions, asset recovery, and urban renewal [10][11] Sales and Investment Predictions - The report provides a detailed forecast for 2026, indicating that the total sales area is expected to stabilize between 7-8 billion square meters, driven by improving demand and urban renewal initiatives [44][50] - The sales amount and land acquisition trends are expected to reflect a continued focus on quality and strategic development in key urban areas [50][55]

| [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 涂力磊(分析师) | 021-23185710 | tulilei@gtht.com | S0880525040101 | | 谢皓宇(分析师) | 010-83939826 | xiehaoyu@gtht.com | S0880518010002 | | 谢盐(分析师) | 021-23185696 | xieyan@gtht.com | S0880525040098 | 本报告导读： 1 月 27 日，公司审议通过了《关于开展商业不动产 REITs 申报发行工作及相关授权 事项的议案》，这将进一步构筑公司不动产经营能力，增强可持续发展能力。 投资要点： [Table_Summary] 维持"增持"评级。1 月 27 日，公司审议通过了《关于开展商业不 动产 REITs 申报发行工作及相关授权事项的议案》。我们认为，这 将进一步构筑公司不动产经营能力，优化资本结构，增强可持续发 展能力。我们预计 25 年 EPS 为 0.09 元和 BPS 为 16.59 元，参考 PB 估 ...

| [姓名table_Authors] | 电话 | 邮箱 | 登记编号 | | --- | --- | --- | --- | | 涂力磊(分析师) | 021-23185710 | tulilei@gtht.com | S0880525040101 | | 谢皓宇(分析师) | 010-83939826 | xiehaoyu@gtht.com | S0880518010002 | | 谢盐(分析师) | 021-23185696 | xieyan@gtht.com | S0880525040098 | 本报告导读： 1 月 27 日，公司审议通过了《关于开展商业不动产 REITs 申报发行工作及相关授权 事项的议案》，这将进一步构筑公司不动产经营能力，增强可持续发展能力。 投资要点： [Table_Summary] 维持"增持"评级。1 月 27 日，公司审议通过了《关于开展商业不 动产 REITs 申报发行工作及相关授权事项的议案》。我们认为，这 将进一步构筑公司不动产经营能力，优化资本结构，增强可持续发 展能力。我们预计 25 年 EPS 为 0.09 元和 BPS 为 16.59 元，参考 PB 估 ...

Market Performance - The real estate development sector increased by 2.89% compared to the previous trading day, with Dayuecheng leading the gains [1] - The Shanghai Composite Index closed at 4157.98, up 0.16%, while the Shenzhen Component Index closed at 14300.08, down 0.3% [1] Top Gainers in Real Estate Sector - Dayuecheng (000031) closed at 3.73, up 10.03% with a trading volume of 909,000 shares and a transaction value of 329 million [1] - Sanxiang Impression (000863) closed at 6.70, up 10.02% with a trading volume of 570,600 shares and a transaction value of 374 million [1] - Deep Shenzhen A (000029) closed at 21.97, up 10.02% with a trading volume of 85,700 shares and a transaction value of 183 million [1] - Chengdu Investment Holdings (600649) closed at 5.61, up 10.00% with a trading volume of 1,889,900 shares and a transaction value of 1.032 billion [1] - New Town Holdings (601155) closed at 17.85, up 9.98% with a trading volume of 464,600 shares and a transaction value of 812 million [1] Top Losers in Real Estate Sector - Yuehongyuan A (000573) closed at 4.44, down 8.45% with a trading volume of 1,597,200 shares and a transaction value of 719 million [2] - Hefei Urban Construction (002208) closed at 13.97, down 5.10% with a trading volume of 622,900 shares and a transaction value of 886 million [2] - Shunfa Hengneng (000631) closed at 4.09, down 4.66% with a trading volume of 718,800 shares and a transaction value of 302 million [2] Capital Flow in Real Estate Sector - The real estate development sector saw a net inflow of 1.225 billion in main funds, while retail funds experienced a net outflow of 598 million [2] - Main funds showed significant inflows in major companies such as Vanke A (000002) with a net inflow of 475 million, accounting for 15.58% [3] - Poly Development (600048) had a net inflow of 334 million, representing 10.82% of the total [3]

2026年伊始，房企组织架构调整动作频频。据北京商报记者不完全统计，仅1月内，中建八局、保利发展、中国武夷三家房企已相继推进组织优化，核心方 向聚焦总部集权与风险管控强化，折射出行业深度调整期对稳健经营的共同诉求。事实上，这一轮调整在2025年底已有端倪。去年12月，碧桂园、绿城中 国、建发集团等超过十家重点房企也已启动架构与人事的协同调整，显示出行业整体步入以组织变革提质增效的关键阶段。 中建八局的调整则着眼于解决内部协同问题。此次调整涉及中建东孚、八局投资发展公司等多家地产平台，旨在厘清业务重叠、资源分散的现状。中指研究 院数据显示，中建东孚销售额已从2023年的526.5亿元降至2025年的497.3亿元。通过明确各板块专业边界，企业意在减少内耗，强化专业化运营能力。 "房企的组织调整，短期内旨在构建集约化运营模式。"中国城市房地产研究院院长谢逸枫分析称，其直接目标是稳固经营、压缩成本，将节省的资源投向保 交楼等关键任务，从而稳定现金流，为应对债务压力和行业长期稳健发展储备弹性。 中指研究院企业研究总监刘水进一步分析表示，房企组织架构调整是通过精细化管理降本增效，从而获得管理红利。调整的效果则取决于调整 ...

Group 1 - The core viewpoint of the news is that Poly Developments has shown a significant increase in stock price and trading activity, indicating positive market sentiment despite a decline in revenue and profit [1][2]. Group 2 - As of January 29, Poly Developments' stock price rose by 2.06% to 6.94 CNY per share, with a trading volume of 488 million CNY and a market capitalization of 83.075 billion CNY [1]. - The company has experienced a year-to-date stock price increase of 13.77%, with a 5-day increase of 5.47% and a 20-day increase of 13.96%, while it has seen a 60-day decline of 3.74% [1]. - Poly Developments' main business involves real estate development and operation, with 89.98% of its revenue coming from real estate sales [1]. Group 3 - As of September 30, the number of shareholders for Poly Developments increased by 13.96% to 247,700, while the average circulating shares per person decreased by 12.25% to 48,319 shares [2]. - For the period from January to September 2025, Poly Developments reported a revenue of 173.722 billion CNY, a year-on-year decrease of 4.95%, and a net profit attributable to shareholders of 1.929 billion CNY, down 75.31% year-on-year [2]. - The company has distributed a total of 64.976 billion CNY in dividends since its A-share listing, with 12.269 billion CNY distributed over the past three years [2].

核心观点 公司拟以以广州保利中心项目、佛山保利水城项目为标的资产发行商业不动产REITs，此举有利于公司 拓宽融资渠道，持有物业价值有望重估。截至2024 年底公司持有开业的租赁住房、购物中心、酒店、 写字楼等商业经营类资产项目534 万方，全年收入约40 亿元，参考已上市的产业园和消费基础设施公募 REITs 可供分配金额占收入比例和年化派息率，估算公司持有商业物业重估价值约为590 亿元，约为当 前市值的72%。 事件 1、公司销售结转可能不及预期。当前房地产市场仍处于筑底阶段，如公司布局的城市基本面出现超预 期恶化，公司房地产项目销售可能不及预期；公司当前可结转资源充沛，若部分城市存在延期交付的状 况，公司结转可能不及预期，从而影响公司业绩表现。 2、存货存在减值风险。当前房地产市场仍处于筑底阶段，公司在前期以较高价格获取的地块，后续销 售价格可能不及预期，存货仍存在减值压力，可能影响公司业绩表现。 3、房地产行业政策超预期收紧。如行业政策出现超预期收紧，可能影响公司销售恢复进度。 4、发行商业不动产REITs 尚需获得上海证券交易所、中国证券监督管理委会审核与批准，项目申报工 作存在不确定性风险。 拟 ...

随着《中国证监会关于推出商业不动产投资信托基金试点的公告》的发布，写字楼、酒店等商业不动产 迎来新的盘活途径。近期，已有多家企业披露具体的商业不动产投资信托基金(REITs)申报方案和入池 资产，更多公司则表示正积极关注，对相关资产进行梳理评估。 武商集团（000501）亦表示，关于商业不动产公募REITs，目前公司已启动专项研究工作，对旗下符合 发行条件的商业资产进行梳理与评估，审慎论证相关方案的必要性、可行性及发行路径。后续若涉及重 大事项，公司将依法依规，履行信息披露义务。 从已披露信息看，具备成熟商办资产和运营能力的企业率先制定发行方案；更多企业仍处于资产筛选和 路径论证阶段。 上海易居房地产研究院副院长严跃进向《证券日报》记者表示，过去商业项目资金沉淀周期较长，而 REITs能够实现风险分散和收益共享，有利于企业降低资产负债率，也有助于提升商业不动产的市场定 价和运营透明度。 戴德梁行相关负责人在接受《证券日报》记者采访时曾表示，公募REITs扩容至酒店以及写字楼资产， 一方面，有助于推动房地产行业从开发逻辑向运营逻辑转型；另一方面，也有利于更多社会资金进入不 动产投资的赛道，帮助企业提升运营管理能 ...

本次申报发行商业不动产REITs的标的资产选定了粤港澳大湾区的两大核心城市项目，分别是广州保利 中心项目和佛山保利水城项目。 另一项标的资产则是佛山保利水城项目，该项目位于佛山市金融CBD，是一座成熟的购物中心项目 。 该资产目前由保利发展全资子公司佛山保城企业管理有限公司持有。 从现实经验来看，这类资产符合市场的偏好。证监会相关负责人表示，"从全球成熟市场发展经验来 看，商业综合体、商业零售、写字楼、酒店等商业不动产是REITs产品重要的底层资产。我国商业不动 产存量规模庞大，具有通过REITs进行盘活并拓宽权益融资渠道的内在需求。" 对于此次发行计划，保利发展也有着清晰的战略考量。 保利发展（600048）终于搭上REITs申请的班车。 1月27日晚间，保利发展发布公告，拟以持有的商业不动产项目作为底层资产，开展商业不动产投资信 托基金（以下简称"商业不动产REITs"）的申报发行工作。 保利发展在公告中表示，这标志着保利发展正式启动将旗下商业不动产资产通过发行不动产投资信托基 金（REITs）进行证券化的进程，旨在盘活存量资产、拓宽融资渠道。董事会同时授权管理层办理与本 次REITs申报发行相关的具体事 ...