Group 1 - The real estate market in January 2026 showed a total sales amount of 190.5 billion yuan for the top 100 real estate companies, reflecting an 18.9% year-on-year decline, which aligns with market expectations given the high base from the previous year [1] - Leading companies such as Poly Developments, China Overseas Land & Investment, and China Resources Land ranked first in sales, achieving sales of 15.6 billion yuan, 14.47 billion yuan, and 11.65 billion yuan respectively, indicating strong market competitiveness among state-owned enterprises and quality developers during the market adjustment period [1] - The number of companies with sales exceeding 10 billion yuan increased, with three companies surpassing 10 billion yuan and ten companies exceeding 5 billion yuan in sales, indicating a positive change in the sales structure of the industry [1] Group 2 - The sales quality of real estate companies is improving, with leading firms focusing on high-end and upgraded products, as evidenced by average transaction prices exceeding 20,000 yuan per square meter for top companies, and specific firms like Binjiang Group achieving over 50,000 yuan per square meter in targeted markets [2] - The concept of "good housing" is gaining traction, leading to increased consumer focus on living quality and long-term value, which will drive companies to invest more in product design, construction quality, and delivery assurance, making product strength a key factor in sales performance [2] - In January 2026, the top 100 real estate companies had a total land acquisition amount of 57.99 billion yuan, reflecting a more rational land acquisition strategy focused on project safety margins and investment quality [2] Group 3 - Market expectations are gradually recovering due to ongoing policy support, but there is a need for coordinated efforts from both demand and supply sides to effectively reverse market expectations [3] - As the Spring Festival approaches, real estate companies are expected to increase marketing efforts, and the introduction of quality projects may sustain a certain level of activity in core city real estate markets [3]

证券研究报告 房地产 行业定期报告 hyzqdatemark 2026 年 02 月 01 日 证券分析师 邓力 SAC：S1350525070006 dengli@jzsec.com 陈颖 SAC：S1350525110002 chenying02@huayuanstock.com 唐志玮 tangzhiwei@huayuanstock.com 国务院支持旅居项目建设，关注地产板块配置价值 投资评级： 看好（维持） ——房地产行业周报（26/1/24-26/1/30） | | | 投资要点： 请务必仔细阅读正文之后的评级说明和重要声明 板块行情：本周上证指数下跌 0.4%、深证成指下跌 1.6%、创业板指下跌 0.1%、沪深 300 上 升 0.1%、房地产（申万）下跌 2.2%。个股方面，涨跌幅前五的分别为：大悦城(+17.1%)、 京能置业(+12.5%)、新城控股(+11.4%)、京投发展(+7.7%)、招商蛇口(+7.1%)，涨跌幅后五 的分别为：华联控股(-14.9%)、西藏城投(-13.6%)、城建发展(-12.9%)、华夏幸福(-11.9%)、 万通发展(-11.5%)。 联系人 板块表现： ...

导 读 1、土地成交规模处于季节性低位 2、百强门槛均较同期下滑 3、投资TOP100拿地金额同比降幅近五成 4、供地"窗口期"开启后土拍热度有望回升 | | 金地集团 | | | --- | --- | --- | | 12 | 保利发展 | 22.7 | | 14 | 龙湖集团 | 20. 4 | | 15 | 青铁置业 | 20. 3 20 | | 16 | 和润达开发建设 | 18.9 | | 17 | 四川城更 | 18.5 | | 18 22 11 | 浙江博策 | 17.520 | | 19 | 如东新天顺 | 16.9 | | 19 | 扬州城建 | 16.9 | | 219 | 滨海城更 | 16 3 | | 22 | 汇龙地产 | 15.4 | | 23 | 宜兴经开投资 | 15.3 | | -74 | 湖南大雷投资 | 15 7 | | 25 | 阜宁城建 | 14.7 | | 26 | 元垄地产 | 14.6 | | -27 | 锦诚汇龙房地产 | 14.1 | | 28 | 金洲房地产 | 13.2 | | 29 | 如东荣能实业 | 12.8 | | CF30 | 信阳国信发展 ...

房地产 2026 年 02 月 01 日 相关研究 《房地产行业 2026 年投资策略：潮平待 风起，扬帆更远航》 2025/11/17 《好房子的另类破局之道，引领核心城市 五重共振——好房子专题报告系列之三》 2025/09/10 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 顾铮 A0230525120002 guzheng@swsresearch.com 首批商业不动产 REITs 上报，三条红线政策逐步退场 看好 —— 地产及物管行业周报（2026/1/24-2026/1/30） 本期投资提示： 评 证 券 研 究 报 告 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 中庚基金 使用。1 研究支持 顾铮 A0230525120002 guzheng@swsresearch.com 联系人 顾铮 A0230525120002 guzheng@swsresearch.com 行 业 及 产 业 行 业 研 究 / 行 业 点 ⚫ 地产行业数据：新房成交环比回升、二手房环比下降，新房成交推盘比回落。上周 (1.24-1.30)34 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate industry, indicating a positive outlook for the sector despite current performance pressures [3][4]. Core Insights - Mainstream real estate companies are forecasting a decline or losses in 2025, but the report suggests that the most challenging period may be coming to an end. The report highlights significant declines in new construction and second-hand housing prices, indicating that the industry is nearing a bottom [3][4]. - The central government has emphasized stabilizing the real estate market, with recent policy statements reflecting a more proactive approach to addressing risks and supporting the sector [3][4]. - While overall performance for mainstream real estate companies is expected to remain under pressure in 2025, the report anticipates a recovery in profitability for quality firms, driven by improved sales and operational performance [3][4]. Summary by Sections Performance Forecasts - Major companies are expected to report significant losses in 2025, with Vanke A forecasting a loss of 82 billion RMB and China Overseas Development projecting a decline of 20% to 0% in net profit [4][6]. - The report categorizes companies based on expected profit growth rates, with some firms like Binjiang Group and New Town Holdings expected to see slight growth, while others like China Jinmao and Vanke A are projected to incur substantial losses [6][7]. Asset and Credit Impairment - The report details the cumulative asset and credit impairment losses for major firms, indicating that some companies have experienced significant write-downs, with New Town Holdings at 27% and Goldfield Group at 25% of their inventory [5][6]. Valuation Metrics - The report provides valuation metrics for major real estate companies, showing that many are trading at historical lows in terms of price-to-book ratios, suggesting potential investment opportunities [7][8]. - The average price-to-earnings ratio for the sector is noted, with some companies like Poly Development and Binjiang Group showing varying earnings per share forecasts for 2025 and 2026 [7][8].

Core Insights - In January 2026, the total sales of the top 100 real estate companies amounted to 190.52 billion yuan, a year-on-year decrease of 18.9% [3] - The equity sales for the same group reached 132.14 billion yuan [3] - The top ten companies by sales include Poly Development, China Overseas, China Resources, Greentown China, China Travel Investment, China Merchants Shekou, China Jinmao, Jianfa Real Estate, Vanke, and Binjiang Group, with only Poly, China Overseas, and China Resources exceeding 10 billion yuan in sales for the month [3] Sales Performance - The average sales for the top 10 companies was 9.33 billion yuan, down 11.6% year-on-year, while the average for companies ranked 11-30 was 2.6 billion yuan, also showing a decline [4] - The ranking of companies has shifted significantly compared to the previous year, with Vanke dropping from 5th to 9th place, while China Travel Investment emerged as a "dark horse" in 5th place [3][4] Market Trends - The decline in sales is attributed to the high base from January of the previous year when the market was more active following the September 2024 policy changes [6] - The industry is undergoing an adjustment phase, with a decrease in the number of companies achieving over 10 billion yuan in sales, while those achieving over 5 billion yuan have increased, indicating a shift from "scale competition" to "quality competition" [6] - In January 2026, 32 companies among the top 100 saw year-on-year sales growth, with 10 companies experiencing growth exceeding 100% [6] Real Estate Market Dynamics - The new housing market showed weak performance in January, with approximately 8.1 million square meters of new residential sales in 50 key cities, while the second-hand housing market saw a notable increase, with transaction volumes rising by 33% year-on-year [7][8] - The second-hand market's recovery is contributing to stabilizing market expectations, with some cities experiencing a reduction in listing volumes [8] Policy and Future Outlook - The central government has been signaling a focus on stabilizing market expectations, with recent policy measures including interest rate cuts and adjustments to down payment ratios for commercial properties [9] - The upcoming Spring Festival may lead to increased marketing efforts from real estate companies, and the introduction of quality projects could maintain a certain level of market activity in core cities [9] - As of the end of 2025, 21 distressed real estate companies have made progress in debt restructuring, but the challenge remains in converting financial relief into sustainable operational capacity [9]

1月，各阵营房企销售额均有下降。其中，TOP10房企销售额均值为93.3亿元，较上年下降11.6%；TOP11~30房企销售额均值为26.0亿元，较上年下降 25.6%；TOP31~50房企销售均值为10.3亿元，较上年下降21.0%；TOP51~100房企销售额均值为4.9亿元，同比下降26.7%。 百强房企1月卖房"成绩单"出炉。中指研究院数据显示，今年1月，TOP100房企销售总额为1905.2亿元，同比下降18.9%，相比去年全年的降幅基本持平。 其中，保利发展（600048）、中海地产、华润置地位居前三名，当月销售均超百亿元。 在"一揽子"政策推动下，房地产市场预期及购房者信心有所恢复，去年1月核心城市市场活跃度大幅提升以至于基数较高，导致今年1月同比出现下降。另 外，1月份降幅与去年全年降幅持平，表明房企销售延续了去年底的态势，保持稳定。1月，TOP100房企权益销售额为1321.4亿元，权益销售面积为654.8 万平方米。 深圳商报.读创客户端记者陈燕青 编辑吴怡漪责编朱峰校审梁荣高 具体来看，1月百亿房企3家，较上年同期减少2家；五十亿房企10家，较上年同期增加2家。房地产行业正经历调整，百亿 ...

Core Insights - In January 2026, the top 100 real estate companies in China reported a total sales revenue of 190.52 billion yuan, a year-on-year decrease of 18.9% [1] - The equity sales amount for the same group was 132.14 billion yuan [1] - The top ten companies by sales included Poly Developments, China Overseas Land, and China Resources Land, with only Poly, China Overseas, and China Resources exceeding 10 billion yuan in sales for the month [1] Sales Performance - The average sales revenue for the top 10 companies was 9.33 billion yuan, down 11.6% year-on-year [2] - Companies ranked 11-30 had an average sales revenue of 2.6 billion yuan, a decline of 25.6% [2] - Companies ranked 31-50 reported an average sales revenue of 1.03 billion yuan, down 21.0% [2] Market Dynamics - The decline in sales is attributed to the high base from January of the previous year when the market was more active due to policy changes [5] - The real estate industry is undergoing an adjustment, with a shift from "scale competition" to "quality competition," leading to resource concentration among stronger companies [5] - In January 2026, 32 companies among the top 100 reported year-on-year sales growth, with 10 companies experiencing growth exceeding 100% [5] Market Trends - The new housing market showed weak performance in January, while the second-hand housing market demonstrated notable growth, with transaction volumes increasing by 33% year-on-year [6] - The central government has been signaling stability in market expectations, emphasizing the importance of managing expectations to stabilize the real estate market [6] - Recent policy measures include lowering the down payment ratio for commercial property loans and adjusting monetary policy tools [6] Future Outlook - As the Chinese New Year approaches, real estate companies are expected to increase marketing efforts, which may sustain some activity in core city markets [7] - There are ongoing challenges for companies to convert financial restructuring into sustainable operational capabilities [7]

百强房企1月卖房"成绩单"出炉。 2026年开年，百强房企1月卖房"成绩单"出炉。 1月31日，中指研究院发布数据显示，2026年1月，TOP100房企销售总额为1905.2亿元，同比下降18.9%；同期，TOP100房企权益销售额为1321.4亿元。 房企销售金额前十依次为：保利发展、中海地产、华润置地、绿城中国、中旅投资、招商蛇口、中国金茂、建发房产、万科、滨江集团，其中仅保利、中 海、华润单月销售过百亿。 对比上年同期，房企销售位次已经发生了较大变化。头部房企中，保利、中海、华润、绿城的顺序未变，但万科从上年1月的第5位，下滑至今年1月的第9 位。中旅投资短期内成为"黑马"，闯到今年1月房企全口径销售榜第5位。 TOP10随后的房企中，招商蛇口、建发房产、滨江集团变化不大、依然位列其中，但是华发股份从去年1月的第6位降至今年1月的第18位，同期中国铁建 从第10位降至第13位，中国金茂则从去年1月的第13位升至今年1月的第7位。 克而瑞数据显示，1月全国重点50城市新建商品住宅成交面积约810万平方米，表现较为清淡，新房市场整体进入淡季；同期，重点13城市二手房成交面积 约810万平方米，环比上升16% ...

房地产 2026 年 01 月 31 日 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 曹曼 A0230520120003 caoman@swsresearch.com 联系人 曹曼 A0230520120003 caoman@swsresearch.com ⚫ 2026 年 1 月 29 日，证监会正式受理首批三只商业不动产 REITs，分别是汇添富上海地 产、中金唯品会以及华安锦江 REIT。 点评： 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 行 业 及 产 业 - ⚫ 首批 3 只商业不动产 REITs 申报，覆盖底层资产为办公楼、酒店和奥特莱斯。1 月 29 日，上交所公示首批 3 只商业不动产 REITs 申报受理：1）汇添富上海地产 REIT，底层 资产为上海黄浦区鼎保大厦、鼎博大厦两个办公楼；预计募集规模 40.02 亿元、2026-27 年净现金流分派 ...